What EVERFI - higher education business does

EverFi, LLC is a private digital education company founded in 2008 and headquartered at 1500 K Street NW, Washington, D.C., that operates a SaaS learning platform delivering financial literacy, health and wellness, workforce readiness, and STEM education to K-12 schools, higher education institutions, financial institutions, corporations, and adult consumers. Its core technology is a web-based learning management system that delivers more than 100 bite-sized, mobile-first modules in English and Spanish, with a K-12 teacher and student interface (Homeroom), a District Dashboard for administrative oversight, real-time reporting on reach and engagement, and SSO integrations with Clever and ClassLink for automated class and student rostering. The platform is certified to WCAG 2.1 Level AA, Section 508, EN 301 549, COPPA, ISTE Seal 2025-2027, Digital Promise Research-Based Design, and 1EDTECH TrustEd Apps data privacy standards, and supports SCORM for content packaging.

The company's revenue model is enterprise B2B sponsorship-driven: financial institutions, insurance companies, corporations, and sports/entertainment organizations (e.g., MassMutual Foundation, OneMain Financial, Edward Jones, TIAA, Truist, Guardian, Principal, Kroger Health, HCA Healthcare, Truth Initiative, Intuit for Education, NFL) pay recurring annual sponsorship fees to underwrite K-12 courses and CRA-aligned community impact programs, while Everfi Achieve monetizes consumer financial education for retail, commercial, and community banking channels. A separate sub-brand, ComplyEQ, delivers workplace compliance training (harassment prevention, cybersecurity, ethics) through direct enterprise sales. Pricing is quote-based with no public list price. Distribution combines direct enterprise sales, self-serve teacher and student registration, district-level partnerships, and channel integrations through Clever and ClassLink.

Product lines include the core Everfi platform, K-12 Homeroom, Everfi Achieve, Achieve Foundations (K-12 youth), the Engage Program (CRA compliance), Sports Playbook (e.g., NFL-branded K-12), the K-12 Course Library, Classroom Connect (guest speakers), and the District Dashboard. The company employs 501-1,000 people, reports penetration in 3 in 5 U.S. school districts, and has reached more than 46 million students to date. No revenue, funding, ownership, or M&A data is disclosed in the input materials.

Name

EVERFI - higher education business

Legal name

EverFi, LLC

Website

https://everfi.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

EverFi is a private Washington, D.C.-based digital learning platform that delivers K-12 financial literacy, health, and workforce courses sponsored by financial institutions and corporations, plus consumer banking and CRA compliance education under the Everfi Achieve line.

Ownership category

akta.pro rank

Product category

Digital Learning Platform

NAICS

Educational Services (611), Educational Support Services (611710), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging) (EDAJAMAL)

akta.pro secondary industries

Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH), Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI)

Keywords

• Financial literacy education
• Digital learning platform
• K-12 curriculum
• Compliance training software
• CRA compliance solutions

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. K-12 Sponsorship Programs: Financial institutions, corporations, and sports/entertainment organizations sponsor K-12 courses, providing revenue through annual/ongoing sponsorship arrangements
2. Community Impact Solutions: CRA (Community Reinvestment Act) compliance solutions for financial institutions, positioned as community engagement rather than direct sales
3. Workplace Training: Harassment prevention, cybersecurity, and ethics training for corporate workforces through ComplyEQ brand

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

EVERFI is a digital learning platform that delivers financial literacy, health and wellness, workforce readiness, and STEM education through bite-sized, mobile-first courses. It operates sponsored K-12 programs in U.S. school districts and provides white-labeled consumer financial education for financial institutions and corporations, alongside workplace compliance training under the ComplyEQ brand.

Product overview

Everfi is a critical skills education company operating through a unified platform with distinct product lines. The core Everfi platform serves K-12, Higher Education, and adult markets with financial literacy, health, and workforce training. ComplyEQ handles workplace compliance training (harassment prevention, cybersecurity, ethics). The K-12 Homeroom platform provides teacher dashboards, student dashboards, and course management. Financial education products include Everfi Achieve (consumer-facing), Achieve Foundations (K-12 youth), and Engage Program (CRA compliance for financial institutions). The Sports Playbook enables K-12 sponsorship through sports partnerships. The company also offers district administration tools and Classroom Connect for guest speaker coordination.

Differentiator

Problem solved

Functional benefit

Brands

• Everfi Achieve: Digital financial education solution for retail, commercial, and community channels, featuring more than 100 bite-sized, mobile-first learning modules available in English and Spanish.

Products and services

• Everfi Core Platform Web-based learning management system delivering standards-aligned financial literacy, health and wellness, workforce readiness, and STEM courses for K-12, higher education, and adult learners.
• ComplyEQ Workplace Training Workplace training platform providing harassment prevention, cybersecurity, and ethics compliance courses for corporate workforces.
• K-12 Homeroom K-12 teacher and student learning environment with dashboard, class management, gradebook, and course exploration tools, integrating with Clever and ClassLink SSO.
• Everfi Achieve Scalable digital financial education solution featuring more than 100 bite-sized, mobile-first learning modules in English and Spanish for retail, commercial, and community banking customers.
• Achieve Foundations Standards-aligned K-12 financial education courses sponsored by financial institutions to reach students and build lasting customer relationships.
• Engage Program Community engagement program that helps financial institutions meet CRA requirements and deliver financial education through workshops and volunteerism.
• Sports Playbook K-12 sponsorship program connecting sports and entertainment organizations with schools to deliver branded financial literacy and life skills education.
• Achieve Connect (Wealth Management Education) Wealth management education solution for financial institutions serving affluent customer segments with personalized learning pathways.

Quantifiable outcome

• 3 in 5 U.S. school districts use Everfi
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• ClevercoreTechnology or IntegrationSingle sign-on (SSO) integration partner enabling teachers and students to access Everfi courses through Clever district rostering. Supports automatic class and student management for Clever-synced schools.
• ClassLinkcoreTechnology or IntegrationSingle sign-on (SSO) integration partner enabling teachers and students to access Everfi courses through ClassLink district rostering. Supports automatic class and student management for ClassLink-synced schools.
• MassMutual FoundationflagshipStrategic or Co-development PartnerFlagship partner for financial literacy education programs. Together they built one of the most successful financial literacy programs for middle schoolers in the country, as noted by Dennis Duquette, President of MassMutual Foundation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Khan Academy: Large-scale free K-12 learning platform with personal finance content, used by teachers and students nationwide. Provides a credible free alternative in the same standards-aligned digital learning category and competes for the same K-12 teacher engagement.
• Discovery Education: Established K-12 digital content platform delivering standards-aligned video, STEM, and life-skills content to school districts. Competes with EVERFI for district curriculum budgets and content partnerships, though without EVERFI's sponsor-funded financial-literacy specialization.

Emerging players

• Zogo Finance: Mobile-first financial literacy app for students and young adults sponsored by financial institutions. Emerging alternative targeting the same bite-sized, mobile-first, sponsor-funded model that Everfi Achieve uses for younger consumers.

Direct peers

• Money Smart (FDIC): FDIC-published free financial education curriculum for banks, schools, and consumers. Represents the free, federally-backed alternative competing for the same financial-institution CRA and K-12 financial literacy dollars that EVERFI monetizes.
• FoolProof Financial Education: Provider of financial literacy courses for K-12 and college students with a sponsor-supported model, directly overlapping EVERFI's K-12 financial literacy and life-skills course library.
• iGrad: Financial wellness and education platform used by financial institutions, employers, and schools for adult and student financial literacy. Direct competitor to EVERFI Achieve and the Engage CRA program on the financial-institution buyer side.
• Banzai: Provider of free, sponsor-funded personal finance courses for middle and high schools, with a similar financial-institution sponsorship model to EVERFI Achieve Foundations. Targets the same K-12 teacher and credit-union/bank sponsor buyer.
• Next Gen Personal Finance (NGPF): Nonprofit offering free, standards-aligned personal finance curricula and teacher resources to U.S. middle and high schools. Directly competes with EVERFI's Achieve Foundations and K-12 financial literacy modules on the same teacher buyer.
• Junior Achievement USA: Long-standing K-12 nonprofit delivering financial literacy, work readiness, and entrepreneurship curricula sponsored by corporations and banks. Closely parallels EVERFI's sponsored K-12 model and competes for the same teacher, district, and corporate-sponsor relationships.
• Dave Ramsey's Foundations in Personal Finance: Best-in-class personal finance curriculum adopted by thousands of U.S. high schools, sold directly to districts and teachers. A leading alternative to EVERFI's K-12 financial education modules for the same standards-aligned financial literacy requirement.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/everfi
• Facebookfacebook.com/everfi

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EVERFI - higher education business