Werbe Akademie

What Werbe Akademie does

Werbe Akademie is a Vienna-based vocational education institution specializing in advertising, marketing, communications, media design, and graphic design. It operates as a division of WIFI Wien, the educational arm of the Wirtschaftskammer Wien (Vienna Chamber of Commerce), with delivery combining in-person evening sessions at WIFI Wien facilities and live online instruction across Austria. The curriculum spans roughly ten two-year part-time Diplomlehrgänge (including Online Marketing, Marketing Management, Social Media Management, E-Commerce Management, Media and PR Management, Webdesign, Motion Design & Animation, Content Design, Mediendesign, Advertising & Brand Communication, Advertising & Content Creation, and Eventmanagement), a foundation program (Design Basics / NextGen Graphic Design), and a growing portfolio of short-format Kompaktkurse and Praxisschmiede workshops on topics such as AI in Marketing, SEO/SEA, Market Research, Visual Design with Affinity, Immersive Experience Marketing, and Communication Psychology.

Pedagogy is practitioner-led: every course leader is an active industry professional (e.g., founder of SPiNNWERK digital agency, former ÖAMTC Head of Communications, Managing Partner at SURPLUS Digital GmbH). Students work on live client projects for real Austrian companies, NGOs, and public institutions throughout their studies, producing industry-ready portfolios before graduation. The institution has credentialing partnerships with the Österreichische Marketing Gesellschaft (ÖMG) and Marketing Club Österreich (MCÖ), which co-host the annual Rookie Awards and the 'Marketeer's Mind' video series, and an academic pathway partnership with SRH Berlin / design akademie berlin for international Bachelor-degree continuation. AI tool integration (GPT-based text, Adobe Firefly, Midjourney, AI-assisted video/audio, NLP, predictive analytics) is embedded across programs and is a defining feature of the current curriculum refresh.

The business model is tuition-driven B2C: course fees are billed per diploma (multi-year) or per compact-course/workshop through the WIFI Wien registration platform. Government-backed subsidies (WAFF/FRECH up to 90% / max €5,000 for career-changing women; Akademie des Wiener Handels up to €1,500 annually for retail-sector employees) lower effective price points and broaden access. There is no disclosed revenue, no external investors, and the institution serves a distributed long-tail of Austrian individual learners rather than enterprise clients. Founded academically with the Online Marketing program in 2009, the academy has produced 900+ Online Marketing graduates, 220+ Marketing Management graduates, 176 PR Management graduates, and 20 Design Basics / Grafikdesign graduates in the most recent cohort, with 11-50 employees and a single-country (Austria) operating footprint.

Name

Werbe Akademie

Legal name

Werbe Akademie

Website

https://werbeakademie.at

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Werbe Akademie is a Vienna-based vocational education institution (a division of WIFI Wien / Wirtschaftskammer Wien) that delivers part-time diploma programs, compact courses, and workshops in advertising, marketing, communications, and media design to Austrian career changers and working professionals.

Ownership category

akta.pro rank

Product category

Vocational Marketing Education

NAICS

Professional and Management Development Training (611430), Educational Services (611), Computer Training (61142), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sales, Marketing & Digital Marketing Certifications (EDAAANAF)

akta.pro secondary industry

University/College Continuing Education (Extension) Programs (EDAAAEAA)

Keywords

• Advertising diploma programs
• Vocational marketing education
• Digital marketing training
• Professional development courses
• Media design education

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Diploma and Certificate Course Fees: The primary revenue stream is tuition fees from diploma programs (typically two-year, part-time/comberufsbegleitend), compact courses (Kompaktkurse), and workshops (Praxisschmiede). Programs are priced and billed per course; details are managed through WIFI Wien's registration system.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Werbe Akademie delivers continuing-education programs in advertising, marketing, communications, and design. Offerings include multi-semester diploma programs, compact certificate courses, and short workshops delivered in-person and live-online. The portfolio spans classic advertising, online/digital marketing, brand management, content creation, AI for marketing, and media design, with tuition payable per semester.

Product overview

Werbe Akademie is an educational institution offering a comprehensive portfolio of vocational training programs in advertising, marketing, communication, and media design. The offering consists of three main program categories: (1) Diplomlehrgänge - full diploma programs in Marketing Management, Online Marketing, Social Media Management, Media and PR Management, E-Commerce Management, Webdesign, Motion Design & Animation, Content Design für Web & Social Media, Advertising & Brand Communication, and Eventmanagement; (2) Ausbildung/Basislehrgänge - foundational programs including Design Basics; and (3) Praxisschmiede and Kompaktkurse - specialized short courses covering AI in Marketing, SEO/SEA, Communication Psychology, Immersive Experience Marketing, and Visual Design with Affinity. Programs are delivered in partnership with industry associations including the Österreichische Marketing Gesellschaft, Marketing Club Österreich, and SRH Berlin, and emphasize practical, hands-on training with real client projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising & Marketing Diploma Program (Werbekaufmann/-frau Diplomlehrgang) Multi-semester, professionally accredited diploma program covering advertising, marketing, media, and communications for individuals seeking a formal qualification recognised by the Vienna Chamber of Commerce.
• Online Marketing Diploma (Online Marketing Diplomlehrgang) Multi-semester diploma program on online marketing, covering SEO, SEA, social media, content marketing, analytics, and digital tools for professionals pursuing a specialisation in digital marketing.
• AI for Marketing Diploma (KI Diplomlehrgang) Specialist diploma program teaching the application of artificial intelligence in marketing workflows, targeting marketing professionals who want to integrate AI tooling into campaign planning, content creation, and analytics.
• Content Marketing Diploma (Content Marketing Diplomlehrgang) Diploma program in content strategy, production, and distribution aimed at marketing professionals and content creators.
• Compactor Certificate Courses (Kompaktlehrgänge) Shorter-format certificate courses covering social media, brand management, copywriting, AI marketing, and media design for working professionals seeking focused upskilling.
• Workshops (Seminare) Short, single-topic workshops delivered in-person and live-online, covering current tools and techniques in advertising, marketing, communications, and design.

Quantifiable outcome

• Over 900 graduates from Online Marketing diploma since 2009 — establishing it as Austria's first and most successful part-time online marketing program.
• +4 more outcomes

Named customers9 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Österreichische Marketing Gesellschaft (ÖMG)coreGTM or Marketing PartnerStrategic co-marketing partnership involving the annual Rookie Awards at the ÖMG Sommerfest, joint production of the 'The Marketeer's Mind' video series, and co-hosting of the KI Expert:innen Battle event at the APA Pressezentrum. ÖMG endorsement enhances credential value and provides networking access for graduates.
• Marketing Club Österreich (MCÖ)coreGTM or Marketing PartnerCooperation for the Marketing Management diploma program with the MCÖ providing industry recognition, annual Rookie Award ceremony at MCÖ Club evenings, and networking events. The MCÖ endorsement is a key differentiator signaling employer relevance.
• SRH Berlin / design akademie berlinflagshipStrategic or Co-development PartnerAcademic pathway partnership allowing Advertising & Brand Communication diploma graduates to continue to a Bachelor degree at SRH Berlin/design akademie berlin, providing international academic recognition.
• Fachgruppe Werbung & Marktkommunikation (Wien)coreGTM or Marketing PartnerCo-organized the KI Expert:innen Battle event alongside ÖMG, bringing together leading AI in marketing experts. The Fachgruppe represents the professional interests of Vienna's advertising and market communication sector.
• WIFI Wien / Wirtschaftskammer WienflagshipStrategic or Co-development PartnerThe Werbe Akademie is a division of WIFI Wien, the educational institution of the Vienna Chamber of Commerce (Wirtschaftskammer Wien). This parent relationship provides institutional credibility, registration infrastructure, and access to Austrian business networks.
• WAFF (Wiener Arbeitnehmer:innen Förderungsfonds)minorOthersFRECH funding program administered by WAFF and ESF subsidizes up to 90% of training costs (max €5,000) for employed women seeking significant career changes, enabling broader access to Werbe Akademie programs.
• Akademie des Wiener HandelsminorOthersJoint initiative of the Handel division and WIFI Wien offering subsidies of up to €1,500 annually for employees in Vienna's retail and trade sector to attend Werbe Akademie programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• LinkedIn Learning: LinkedIn Learning (formerly Lynda.com) is a global subscription-based online learning platform with extensive marketing, social media, and AI courses. It competes for the same working-professional upskilling segment that Werbe Akademie addresses with its Kompaktkurse and Praxisschmiede workshops.
• Coursera: Coursera is a global online education platform offering marketing, digital media, and AI specializations from leading universities and companies. It is a broad incumbent for Werbe Akademie's professional-development programs, though lacking the practitioner-led, Vienna-based network and Austrian credential recognition.
• FH Wien der WKW: FH Wien der WKW (University of Applied Sciences) offers degree-granting programs in communication, marketing, and media management as part of a broader academic portfolio. It overlaps with Werbe Akademie on marketing education but competes in the degree market, not the part-time diploma space.

Direct peers

• bfi Wien: Berufsförderungsinstitut Wien is a major Austrian vocational and continuing-education provider offering marketing, communications, and digital courses with similar diploma structures. It directly competes for the same working-professional and career-changer segments in Vienna.
• SAE Institute Vienna: SAE Institute provides applied creative-media education in Austria (audio, film, animation, game design) with a similar private continuing-education model and target audience of creative professionals. It competes for the same Austrian creative-talent pool as Werbe Akademie's Mediendesign, Motion Design, and Webdesign programs.
• SRH Berlin University of Applied Sciences / design akademie berlin: SRH Berlin / design akademie berlin is Werbe Akademe's academic pathway partner for the Advertising & Brand Communication program, offering comparable advertising, brand communication, and design education. It serves the same talent pipeline at a higher academic tier and anchors the international progression route.

Emerging players

• Meta Blueprint: Meta Blueprint offers free official certification in Facebook, Instagram, and WhatsApp marketing. It directly competes for the social media and advertising credentials that Werbe Akademie delivers through its Social Media Management and Advertising & Brand Communication programs.
• Google Skillshop: Google Skillshop provides free vendor-certified training in Google Ads, Analytics, and digital marketing. It is an emerging free alternative for the SEO/SEA and performance marketing competencies that Werbe Akademie teaches in its Online Marketing and SEO/SEA advanced courses.

Regional players

• WIFI Tirol: WIFI Tirol is a sister institution within the same Austrian Wirtschaftskammer / WIFI network, offering marketing and business continuing education programs in Tyrol. It mirrors Werbe Akademie's WIFI Wien model but serves a different Austrian state rather than directly competing in Vienna.
• IMC FH Krems: IMC FH Krems is an Austrian University of Applied Sciences offering marketing, communication, and media management degree programs. It addresses the same Austrian marketing-education demand as Werbe Akademie but through degree programs in Lower Austria rather than direct competition in Vienna.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@WIFIWien/videos
• LinkedInlinkedin.com/company/werbe-akademie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werbe Akademie