Österreichische Marketing-Gesellschaft

What Österreichische Marketing-Gesellschaft does

Österreichische Marketing-Gesellschaft (ÖMG) is an Austrian professional association and think tank for the marketing industry, structured as a registered association (Verein) headquartered at Mariahilfer Straße 54/15 in Vienna. It serves marketing professionals, agencies, and companies in Austria through a membership-based model that provides access to curated Sandbox discussion formats, publications such as the Marketing Utopia 2030 whitepaper, networking events (Marketing tanzt, Sommerfest, Neujahrsfeier), and educational programs including an AI course (Lehrgang KI) delivered in cooperation with Werbeakademie. Its core offering is the ÖMG Sandbox — a moderated, interdisciplinary think-tank format that convenes experts from business, agencies, science, media, and society around a single marketing topic per session, with insights feeding into publications for members. The organization is led by dual Presidents Alexander Oswald (also Founder of Futura GmbH) and Viktoria Zischka (also at REWE), with board members drawn from member organizations including KFV and Futura.

The business model is a subscription-style recurring revenue stream based on annual membership fees paid by marketing professionals and corporate members, supplemented by event participation and course revenue. Pricing is not publicly disclosed — prospective members are directed to contact [email protected] for quote-based membership tiers. Distribution is purely domestic within Austria and relies on direct membership enrollment, event-based engagement, and institutional partnerships with WKO Fachgruppe Werbung und Marktkommunikation, PRVA, and APA for content distribution. Strategic partners include Great Place To Work, KFV, Marketagent, ITDesign, Climate Lab, and GGK MullenLowe, which co-host Sandbox events on topics spanning employer branding, E-Mobility marketing, consumer research, digital futures, and sustainability. ÖMG has undergone a repositioning from traditional professional association to a Think Tank for Marketing, formalized by the launch of the Sandbox format series in 2025 and the Marketing Utopia 2030 publication program.

Name

Österreichische Marketing-Gesellschaft

Legal name

Österreichische Marketing-Gesellschaft

Website

https://marketinggesellschaft.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Österreichische Marketing-Gesellschaft (ÖMG) is a Vienna-based Austrian marketing association and think tank offering membership-based access to curated Sandbox discussions, publications, networking events, and educational programs for the Austrian marketing community.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: The organization generates revenue through annual membership fees from marketing professionals, agencies, and companies. Members receive access to sandbox events, publications, networking opportunities, and member-exclusive benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Österreichische Marketing-Gesellschaft (ÖMG) is an Austrian professional association and think tank for marketing. It sells annual memberships that grant access to moderated Sandbox discussion formats, networking events, the Marketing Utopia 2030 publication series, a regular newsletter, and member-only Sparring-Sessions with experts.

Product overview

Österreichische Marketing-Gesellschaft is a professional marketing association in Austria that positions itself as a Think Tank for Marketing. The organization's core offerings consist of its moderated ÖMG Sandbox discussion formats (covering topics such as E-Mobility marketing, Voice & Trust, Culture x Performance, and agency collaboration models), the annual Marketing Utopia 2030 publication compiling research insights, a newsletter service, and a membership program. These offerings serve the Austrian marketing community through curated expert dialogue, publications, and networking rather than a traditional software product.

Differentiator

Problem solved

Functional benefit

Brands

• ÖMG Sandbox: Moderated think-tank discussion format for interdisciplinary expert exchange on marketing topics
• Marketing Utopia 2030
• Marketing tanzt

Products and services

• ÖMG Sandbox Moderated think-tank discussion format in which selected experts from business, agencies, science, media, and society engage in interdisciplinary dialogue on current marketing topics; outputs feed into ÖMG publications.
• Marketing Utopia 2030 Annual publication (whitepaper) compiling insights from Sandbox events and other research into future-oriented marketing topics, providing thought leadership for the Austrian marketing community.
• ÖMG Newsletter Regular email newsletter providing members with updates on ÖMG activities, events, publications, and marketing industry news in Austria.
• ÖMG Membership Annual professional membership program offering access to Sandbox events, publications, networking opportunities, Sparring-Sessions with experts, and pilot format development opportunities.
• Marketing tanzt Networking event format combining marketing networking with a social atmosphere, used as a recurring engagement offering for the Austrian marketing community.

Quantifiable outcome

• Think Tank positioning and transformation completed with focus on future-oriented marketing topics

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, secondary and minor.

• KFV (Kuratorium für Verkehrssicherheit)coreStrategic or Co-development Partner · 9 April 2026KFV (Kuratorium für Verkehrssicherheit) is an independent association founded in 1959 focused on accident prevention and safety in Austria. ÖMG partners with KFV on E-Mobility marketing research, including sandbox events exploring how E-Mobility is purchased from marketing and consumer perspectives. Research findings flow into publications for ÖMG members and KFV's book project on E-Mobility. KFV Vorstand Christoph Feymann participates in ÖMG board activities.
• Great Place To WorkcoreStrategic or Co-development Partner · 12 March 2026Great Place To Work co-hosts ÖMG sandbox events focused on employer branding and culture as marketing factors. The partnership explores how company culture increasingly becomes a strategic resource for brand leadership and business success. Jörg Spreitzer and Kirsten Neubauer from GPTW participate in sandbox discussions.
• ITDesignsecondaryStrategic or Co-development PartnerITDesign co-hosts ÖMG sandbox events focused on digital future topics including Cloud, AI, and control - exploring who owns our digital future. Partnership brings technology perspective to marketing think tank discussions.
• MarketagentsecondaryStrategic or Co-development PartnerMarketagent partners on consumer research topics including Corporate Influencer sandbox events exploring Voice x Trust and strategic success factors. Partnership brings consumer insight and survey research capabilities.
• Fachgruppe Werbung und Marktkommunikation (WKO)coreStrategic or Co-development PartnerPartnership with WKO's Fachgruppe Werbung und Marktkommunikation for joint sandbox events on agency models and future collaboration. Eva Mandl from Himmelhoch represents the Fachgruppe in ÖMG activities. Partnership provides access to WKO member companies and industry representation.
• WerbeakademiesecondaryChannel Partner/ Reseller/ DistributorWerbeakademie provides educational programs and is listed as a partner organization. The ÖMG Lehrgang KI (AI course) is offered in cooperation with Werbeakademie.
• Cope/APAminorGTM or Marketing PartnerAPA (Austria Press Agency) partnership for media coverage and content distribution of ÖMG events and publications.
• PRVA (Public Relations Verband Austria)minorGTM or Marketing PartnerPRVA cooperation for joint events and knowledge sharing between marketing and public relations professionals.
• GGK MullenLowesecondaryStrategic or Co-development PartnerGGK MullenLowe serves as venue host for ÖMG sandbox events and contributes expertise through Michael Kapfer's participation in discussions.
• Climate LabsecondaryStrategic or Co-development PartnerClimate Lab partners on sustainability marketing topics including workshops on business case for sustainability. Markus Palzer-Khomenko represents Climate Lab in ÖMG activities.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Chartered Institute of Marketing (CIM): UK-based chartered marketing body offering professional membership, training, and events. Comparable member-association business model with globally recognized credentials that compete with domestic associations for senior marketing professionals.
• American Marketing Association (AMA): Largest professional marketing association globally, offering membership, certification, events and publications. Sets the global benchmark for what a marketing association can deliver and competes for Austrian marketers' professional affiliation budget.
• WKO Fachgruppe Werbung und Marktkommunikation: Official Austrian chamber of commerce division representing advertising and marketing communication businesses. Functions as both partner and incumbent industry body, with broader regulatory and lobbying mandate than ÖMG.
• European Association of Communication Agencies (EACA): European umbrella body for communication agencies and associations. Provides a supranational layer above national marketing associations like ÖMG and competes for the same agency and brand membership attention.

Direct peers

• Marketing Circle Austria: Austrian marketing professional network organizing events, workshops and member gatherings for marketing decision-makers. Directly competes with ÖMG for the same Austrian marketing membership and event-sponsorship pool.
• PRVA (Public Relations Verband Austria): Austrian public relations professional association running joint events with ÖMG. Closely comparable membership-association model serving adjacent (PR rather than marketing) communication professionals in Austria.
• Werbeakademie: Austrian advertising and marketing academy offering professional diploma programs and continuing education. Overlaps with ÖMG's KI Lehrgang and educational programming and shares part of the same partner ecosystem.
• IAB Austria (Interactive Advertising Bureau): Austrian branch of the international IAB network for digital advertising and marketing. Competes for the same corporate marketing members and offers overlapping thought-leadership and event programming.

Regional players

• GWA (Gesellschaft der Werbeagenturen): German federation of advertising agencies representing leading German agencies. Closely comparable to ÖMG's agency-facing programming but German-market focused, including members like GGK MullenLowe that also partner with ÖMG.
• Deutsche Marketing Verband (DMV): Germany's leading marketing professional association offering member events, publications and awards. Comparable member-association model in a larger adjacent market; Austrian marketers with DACH ambitions may choose DMV over ÖMG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oesterreichische-marketing-gesellschaft

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Österreichische Marketing-Gesellschaft