Animal Center

What Animal Center does

Animal Center (legal entity: ANIMAL CENTER S.A.S., NIT 830.143.908) is a privately held Colombian pet care company headquartered in Bogotá at Calle 68 #4A-14 (Sede Rosales). Operating for over 20 years, the company serves dog and cat owners in Bogotá through a hybrid model that combines an e-commerce storefront (animalcenter.pet, built on TotalCommerce cloud infrastructure with integrated inventory, order processing, and customer accounts) and physical locations that deliver professional services. The core physical offering includes a physical rehabilitation center, a veterinary clinic, pet grooming (PetGrooming), and cat boarding (Guardería Felina). The e-commerce catalog spans pet food (multi-brand including Hills, Royal Canin, MAX, GrandVita, Dr. Clauder's, Equilibrio, both dry and wet formulas), a pharmacy line (antiparasitics, flea treatments, formulated medications, medicated products, supplements, and prescription diets including Simparica, Bravecto, Nexgard, and Revolution), accessories (toys, beds, collars, harnesses, leashes, carriers, apparel), and hygiene products. The company also operates a dedicated cat-focused sub-brand called 'Boutique del Gato,' which offers cat-specific food, pharmacy, accessories, hygiene, and litter.

The business mixes one-time retail sales (food, pharmacy, accessories) with professional services revenue (vet, rehabilitation, grooming, boarding). Pricing is in Colombian Pesos, with unit pricing across products, ranges from approximately $8,000 COP for small toys to over $760,000 COP for premium food SKUs, and services priced separately. Free shipping is offered on orders over $150,000 COP within Bogotá, with standard shipping at $6,000-$10,000 COP below that threshold; nationwide Colombia shipping is available with the customer bearing costs. The company uses a multi-channel GTM approach: its e-commerce site (bottom-of-funnel), Facebook, Instagram, and TikTok (top-of-funnel organic social), WhatsApp direct contact (bottom-of-funnel sales), and a loyalty program ('Huellitas que Premian') for post-sale retention. The target customer profile is Bogotá-resident dog and cat owners seeking premium food brands, prescription/therapeutic diets, vet medications, and professional pet care services. The company does not disclose revenue, headcount trends, or funding history; no parent company, no subsidiaries, no M&A activity, and no institutional investors are recorded in the input data.

Name

Animal Center

Legal name

ANIMAL CENTER S.A.S.

Website

https://animalcenter.pet

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Animal Center is a Bogotá-based pet care retailer and service provider operating for over 20 years, selling multi-brand pet food, pharmacy, and accessories via e-commerce and physical retail, while also offering veterinary, rehabilitation, grooming, and cat boarding services to dog and cat owners in Colombia.

Ownership category

akta.pro rank

Product category

Pet Retail and Veterinary Services

NAICS

Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (81291), Veterinary Services (541940)

akta.pro primary industry

Pet Supplies Retail (CRALAIAI)

akta.pro secondary industries

Pet Services (Grooming, Training, Daycare) (CRALAIAJ), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

Keywords

• Pet retail
• Pet pharmacy
• Veterinary services
• Pet grooming
• Pet nutrition

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pet Food Sales: Sale of dry food, wet food, and snacks for dogs and cats from various brands including Hills, Max, Royal Canin, GrandVita, Dr. Clauder's, and others. Products are sold in multiple size variants with pricing ranging from approximately $4,800 to $761,500 COP.
2. Pet Pharmacy Products: Sale of medications, antiparasitics, supplements, and formulated products for pets including Simparica, Bravecto, Nexgard, Revolution, and prescription diets.
3. Pet Accessories: Sale of accessories including toys, beds, collars, harnesses, leashes, carriers, apparel (t-shirts), and grooming products.
4. Physical Services: In-store services including physical rehabilitation center, veterinary clinic, pet grooming (PetGrooming), and cat boarding (Guardería Felina).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Animal Center is a Bogotá-based pet retailer and pet care services provider. It sells pet food, pharmacy products (antiparasitics, flea treatments, supplements), accessories, and hygiene items through its own e-commerce site and physical stores, and delivers in-person professional services including a veterinary clinic, pet physical rehabilitation, grooming (PetGrooming), and cat boarding (Guardería Felina). It also runs the "Huellitas que Premian" loyalty program for repeat customers.

Product overview

Animal Center is a comprehensive pet retail and services company based in Bogotá, Colombia, operating for over 20 years. The company offers a multi-brand portfolio of pet food products (Hills Science Diet, MAX, Royal Canin, GrandVita, Dr. Clauder's, Equilibrio, and others), veterinary pharmacy products (antiparasitics, flea treatments, medications, supplements), accessories (collars, leashes, beds, toys, carriers), and grooming/hygiene products. The business operates under a dual-brand structure: the main Animal Center brand serving primarily dogs, and the 'Boutique del Gato' (Cat Boutique) specialized section for cats. In addition to retail, Animal Center provides physical rehabilitation, veterinary clinic, pet grooming, and cat boarding services. The company also operates a loyalty program called 'Huellitas que Premian' that rewards customers with points for purchasing participating products.

Differentiator

Problem solved

Functional benefit

Brands

• Boutique del Gato: A dedicated cat shop section offering food, pharmacy, accessories, and hygiene products specifically for cats.

Products and services

• Pet Food (Alimentos) Complete pet nutrition products including dry food, wet food, and snacks for dogs and cats across all life stages, featuring brands such as Hills, MAX, Royal Canin, GrandVita, Dr. Clauder's, and Equilibrio. Targeted at pet owners in Bogotá seeking premium and prescription diet options.
• Pet Pharmacy (Farmacia) Veterinary pharmaceuticals including antiparasitics, flea treatments (Simparica, Bravecto, Nexgard, Revolution), formulated medications, medicated products, vitamin supplements, and prescription diets for dogs and cats.
• Pet Accessories (Accesorios) Pet accessories including feeders and waterers, beds, toys, bags, carriers, collars, leashes, and walking equipment for dogs and cats.
• Pet Hygiene Products (Higiene) Grooming and hygiene products including shampoos, conditioners, cleaning supplies, and bath products for pets.
• Boutique del Gato (Cat Boutique) Specialized cat care retail section within Animal Center offering food, pharmacy, accessories, hygiene products, and litter specifically curated for cats.
• Clínica Veterinaria (Veterinary Clinic) In-person veterinary clinic service providing pet healthcare at the Animal Center Bogotá location.
• Centro de Rehabilitación Física (Pet Physical Rehabilitation) Physical rehabilitation center service for pets, located at the Animal Center Bogotá facility.
• PetGrooming (Pet Grooming) Professional pet grooming and bathing services provided at the Animal Center Bogotá location.
• Guardería Felina (Cat Boarding) Cat boarding and daycare services provided at the Animal Center Bogotá facility.

Quantifiable outcome

• Delivery within 3 business days for orders in Bogotá
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Tiendanimal: Spain-based omnichannel pet retailer with physical stores, e-commerce, grooming, and veterinary services. Comparable on the integrated retail-services proposition in a different geography.
• Pets at Home: UK's leading pet retailer with in-store veterinary clinics (Vets4Pets), grooming, and adoption services. Most structurally analogous model to Animal Center's integrated services-plus-retail offering.
• Kiwoko: Iberian pet retail chain with stores offering premium food, accessories, grooming, veterinary, and adoption. Operates a similar hybrid services-plus-retail blueprint as Animal Center in another Spanish-speaking market.
• Petz: Brazil's largest specialty pet retail chain with stores offering food, accessories, veterinary clinics, grooming, and pet hotels. Closest LatAm analog to Animal Center's hybrid retail-plus-services model, though at significantly larger scale.

Broad incumbents

• PetSmart: Largest North American specialty pet retailer with in-store grooming, training, veterinary services, and adoption. Directly comparable on the retail-plus-services model and premium-brand partnerships.
• Petco: Large US/global specialty pet retailer combining supplies, grooming, veterinary (through Petco Vet Clinics), and training. Mirrors Animal Center's hybrid retail-services architecture but at a vastly broader portfolio scale.

Others

• MercadoLibre: Dominant Latin American e-commerce marketplace that competes with Animal Center on commoditized pet food and accessories pricing, while also serving as a potential channel partner for online sales.

Direct peers

• Agrocampo: Colombian multi-category pet retailer with stores and a national online storefront offering food, pharmacy, accessories, and grooming. Overlaps Animal Center on product breadth, omnichannel delivery, and Bogotá-level service.
• Laika: Major Colombian pet retailer operating physical stores and a national e-commerce site across food, pharmacy, accessories, and services. Directly competes with Animal Center in Bogotá on premium-brand assortment and online-plus-offline convenience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AnimalCenterCol
• Instagraminstagram.com/animalcentercol
• LinkedInlinkedin.com/company/animal-center-s-a-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animal Center