Fural

What Fural does

Fural Systeme in Metall GmbH is a privately held Austrian manufacturer of metal ceiling systems, headquartered in Gmunden, Austria, operating as the parent of an international group that includes wholly-owned subsidiaries Metalit AG (Switzerland, acquired 2019) and Dipling Werk GmbH (Germany, merged 2016). The group combines more than 125 years of metal ceiling experience across the three entities and serves the DACH region through project-based B2B sales directed at architects, building developers, and installers.

The product portfolio centres on metal ceiling systems that combine acoustic performance with additional functions, including fire protection (up to EI 90), heating and cooling integration, hygiene compliance, ball-proofing, and LED lighting. Notable technical components include the proprietary Parzifal® matt surface coating (registered trademark, gloss below 10 Gardner), expanded metal design ceilings, the FP-Secure fire-protection ceiling with integrated LED lighting developed in collaboration with Philips, baffle ceilings, and a tested-acoustics library covering 31 hole patterns and 98 superstructures. The group holds DGNB membership since 2011 and issues DGNB-based resource passports supporting circular-economy documentation.

Revenue is generated through hardware sales of metal ceiling systems into construction projects via a sales-led and channel-partner model. Distribution is regional: direct project sales in Austria, with Metalit AG handling Switzerland and Dipling Werk GmbH serving Germany. Pricing is quote-based on a project basis. Customers are predominantly enterprise and institutional, spanning healthcare (Asklepios Clinics), education (Linz University of Art & Design), government (Kirchdorf District Council), and commercial real estate (C&P Head Office Graz). Revenue figures are not publicly disclosed.

Name

Fural

Legal name

Fural Systeme in Metall GmbH

Website

https://fural.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

Fural Systeme in Metall GmbH is a privately held Austrian manufacturer of metal ceiling systems with acoustic, fire-protection (EI 90), heating/cooling, and LED-integration capabilities, serving architects, developers, and installers across the DACH region via its Fural, Metalit, and Dipling brands.

Ownership category

akta.pro rank

Product category

Architectural Metal Ceiling Systems

NAICS

Ornamental and Architectural Metal Work Manufacturing (332323), Sheet Metal Work Manufacturing (332322), Architectural and Structural Metals Manufacturing (3323)

SIC

Sheet Metal Work (3444), Fabricated Structural Metal Products (3440)

akta.pro primary industry

Architectural & Miscellaneous Metals (Stairs, Railings, Ladders) (IMADACAE)

Keywords

• Metal ceiling systems
• Acoustic ceilings
• Fire protection ceilings
• Baffle ceilings
• Expanded metal ceilings

Headquarters

HQ city

Gmunden

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Metal Ceiling Systems: Sale of metal ceiling systems including standard acoustic ceilings, fire protection ceilings, baffle ceilings, expanded metal ceilings, and specialized systems. Revenue generated from product sales to construction projects.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Fural manufactures and sells metal ceiling systems for commercial construction projects, including acoustic ceilings, fire protection ceilings (up to EI 90), baffle ceilings, expanded metal ceilings, and multifunctional heating/cooling ceilings. All metal ceilings combine acoustic properties with additional functions such as fire protection, cooling, heating, hygiene, or ball protection, and the proprietary Parzifal® matt surface coating is applied as a distinguishing finish. The offering is delivered through direct project engagement in Austria and regional affiliates in Switzerland (Metalit) and Germany (Dipling).

Differentiator

Problem solved

Functional benefit

Brands

• Metalit: Swiss metal ceiling brand, now part of Fural group
• Dipling
• Parzifal®
• FP-Secure

Products and services

• Acoustic Metal Ceilings Metal ceiling systems with acoustic perforations designed for commercial construction projects, combining room acoustic performance with additional functions such as fire protection, cooling, heating, hygiene, or ball-proof ratings. Intended for architects and developers specifying ceilings for offices, education, healthcare, and commercial buildings.
• Fire Protection Ceilings (F30 / EI 30 and F90 / EI 90) Ready-made fire protection metal ceiling systems with up to 90 minutes fire resistance (EI 90), supplied as fast-construction system components with full F30/F90 certifications, including the F30/EI 30 variant demonstrated in Fural's instructional video range.
• Baffle Ceiling Systems Vertical baffle-type metal ceiling elements available as one-piece, two-piece, monochrome or coloured variants, and optionally suspended at an angle, providing acoustic and design flexibility in commercial interiors. Awarded Product of the Year 2021.
• Expanded Metal Design Ceilings Architectural expanded metal ceiling tiles offered in three variants — butt-welded webs, folded webs, and sheet metal with inserted mesh — providing a distinctive appearance with large free cross-section for ventilation and smoke extraction. Used in education, government and commercial buildings.
• Heating and Cooling Ceilings Multifunctional metal ceiling systems that integrate sound absorption with heating and cooling capabilities, contributing to energy-efficient building HVAC performance while retaining acoustic benefits.
• Parzifal® Matt Surface Coating Registered proprietary matt surface coating for Fural metal ceilings, applied via hydro stoving process with a gloss level below 10 Gardner; available in matt and structure variants to deliver a homogeneous, grazing-light-insensitive appearance.
• FP-Secure LED-Integrated Fire Protection Ceiling Fire protection metal ceiling ceiling system with integrated LED lighting, developed jointly with Philips, combining fire safety, acoustics, lighting and sustainability in a single ceiling assembly. Achieves up to 50% energy savings and 50,000 hours service life.
• LED Retrofit Insert for Luminaires Retrofit LED insert that allows existing Fural luminaires to be upgraded to LED without full cassette replacement, providing a quick, easy, and sustainable lighting upgrade. Awarded a Special Award at the 2023 BAU trade fair in Munich.

Quantifiable outcome

• 50% energy saving and 50% CO2 saving with FP-Secure LED lighting
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PhilipscoreStrategic or Co-development Partner · 1 January 2011Collaboration with Philips during Green Hospital programme at Asklepios Clinics resulted in FP-Secure LED lighting - the first fire protection ceiling with integrated LED lighting. Combines fire protection, acoustics, and sustainability with 50% energy savings.
• Asklepios ClinicscoreStrategic or Co-development PartnerGreen Hospital programme partnership. Fural fire protection ceilings combined with Philips LED lighting for sustainable hospital solutions addressing fire protection, hygiene, and energy efficiency.
• DGNB (German Society for Sustainable Building)minorOthersMembership since January 2011. DGNB awards certificates for green buildings that are economically efficient, environmentally friendly, and resource-conserving.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• OWA (Odenwald Faserplattenwerk): German manufacturer of mineral fiber and acoustic ceiling systems with strong DACH presence and a focus on acoustics, fire protection, and sustainability — directly competes in the same regional specification market.
• Rockfon (Saint-Gobain): Rockfon is Saint-Gobain's acoustic ceiling brand, producing stone wool and metal ceiling panels with strong fire and acoustic performance — directly overlapping Fural's acoustic and fire protection ceiling portfolio across Europe.
• Armstrong Ceilings: Global leader in suspended ceiling systems including metal ceilings. Targets architects and contractors with comparable multifunctional ceiling solutions (acoustics, fire, lighting integration) and competes head-on in commercial project specifications.
• SAS International: UK-based manufacturer of metal ceiling and wall systems including acoustic, baffle, and expanded metal ceilings — highly comparable product range and project-based B2B sales motion to architects and contractors.
• Knauf Ceiling Solutions: Knauf's ceiling division offers mineral, metal, and wood ceiling systems with comparable acoustic, fire, and design functionality; competes directly with Fural in DACH commercial and healthcare projects.

Broad incumbents

• Lindner Group: German interior fit-out specialist producing metal ceilings, partition walls, and floor systems. Overlaps with Fural in multifunctional metal ceilings and shares the same DACH specification channel.
• Hunter Douglas: Global architectural products company with metal ceiling and sun-shading solutions; broader portfolio than Fural but competes on architectural metal ceilings in commercial projects.
• USG (USG Boral / Knauf partnership): Global ceiling and wall systems incumbent offering metal, mineral fiber, and specialty ceilings; competes with Fural in larger commercial tenders while serving broader building product categories.

Emerging players

• pinta acoustic: German acoustic specialist with whom Fural co-markets Soft Acoustic (visible on Fural's website). Operates adjacent product portfolio (acoustic baffles and absorbers) and shares the same DACH specification audience.
• Durkeesox (Nanjing Durkeesox): Chinese manufacturer of metal ceiling systems including baffle, expanded metal, and integrated HVAC ceilings — comparable product breadth, primarily serving Asian markets but emerging in European specification.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/fural4810
• Facebookfacebook.com/metalldecken
• LinkedInxing.com/companies/furalsystemeinmetallgmbh
• Instagraminstagram.com/fural.metalit.dipling
• Xx.com/fural4810

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fural