weetrust

What weetrust does

weetrust (legal entity Licity Blockchain, S.A.P.I. de C.V.) is a Mexican LegalTech company that operates a digital trust platform combining electronic signatures, blockchain-based document certification, AI-powered identity verification, and remote notarial acts to provide legally certain digital transactions. The platform integrates directly with Mexico's INE biometric database, RENAPO/CURP registries, and 2,000+ international blacklists to support KYC/AML compliance, and uses a private blockchain (POET consensus, ECDSA encryption) plus NOM-151 certification to produce documents that are non-replicable and unalterable. Its product portfolio spans Contract Lifecycle Management (Contrato Digital), multi-option digital consent (Consentimiento Digital), identity verification, background checks, 100% remote notarial services (Notaría Digital), and digital trust formation (Fideicomiso Digital), delivered through a self-serve web platform, REST API, and embeddable Widget.

The company serves primarily Mexican fintech and proptech/real estate customers (Kavak, Konfio, Banco Azteca, Briq, MoradaUno, HOUM, albo, Jeeves, Creze, DHL, Cinemark) and counts 550+ companies and 17,000+ users on the platform. Its revenue model combines a freemium trial (14 days, 5 free documents) with a usage-based subscription tier priced at $8,000 MXN (~$460 USD) per month for 5 documents, supplemented by custom enterprise API/Widget contracts and direct sales to fiduciaries, banks, and financial institutions. Founded in 2016 as Licity Blockchain, the company pivoted to WeeSign in 2019 and rebranded to weetrust in 2022 after acquiring FIDO, with category-first milestones including the first digital mortgage in LATAM (Sep 2022), first digital property purchase-sale in LATAM (Mar 2023), and first 100% remote digital fideicomiso in Mexico (Sep 2023). Leadership comprises CEO and founder Luis Cárdenas Ibarra (former notary and lawyer) and COO Jesús Jiménez; the company holds 11-50 employees, is privately held with no disclosed funding rounds, and operates from Jiutepec, Morelos.

Name

weetrust

Legal name

Licity Blockchain, S.A.P.I. de C.V.

Website

https://weetrust.mx

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

weetrust is a Mexican LegalTech platform offering blockchain-certified electronic signatures, AI-powered identity verification, and remote notarial services. It serves primarily fintech, proptech, real estate developers, fiduciaries, and banks in Mexico, with 550+ companies and 17,000+ users.

Ownership category

akta.pro rank

Product category

Legal Technology / Digital Trust Software

NAICS

Offices of Notaries (541120), Trusts, Estates, and Agency Accounts (525920)

SIC

Services-Legal Services (8111)

akta.pro industry

PRIMARYFSAPAJAC

AML/KYC, KYB & Identity Verification (VASP/Travel Rule)

Financial & Insurance/Blockchain & Web3/Security, Compliance & Risk (auditing, monitoring, analytics, AML/KYC)

SECONDARYFSAPACAI

Authentication & Access Control (Web3 login, SIWE, passkeys, MFA, policy engines)

Financial & Insurance/Blockchain & Web3/Wallets, Identity & Access (custody/non-custody, DID, key management)

SECONDARYFSAPACAH

Verifiable Credentials & Attestations (VC issuance/verification, credential registries)

Financial & Insurance/Blockchain & Web3/Wallets, Identity & Access (custody/non-custody, DID, key management)

Keywords

• Digital contract management
• Electronic signature platform
• Blockchain document certification
• Identity verification services
• Legal tech solutions

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Digital Signature and Document Management Subscription: Subscription-based membership with usage-based pricing (pay per document consumed). The primary membership tier costs $8,000 MXN (VAT included) per month if consuming 5 documents. Includes all core platform features: electronic signature flow, NOM-151 certification, blockchain certification, digital consent registry, blockchain validation system, biometric photo ID, geolocation, e.firma SAT support, signer order, users and sub-users, observers, pre-configurations, attachments, traceability, reminders, mass sending, and templates/formulas.
2. Free Trial / Freemium Entry: 14-day free trial with 5 free documents, serving as the primary acquisition funnel for converting users to paid membership.
3. API and Widget Access: Revenue generated through API and Widget product access, likely billed per API call or transaction volume as evidenced by developer portal references.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

weetrust provides a blockchain-based digital trust platform offering electronic signature, contract lifecycle management, AI-powered biometric identity verification, background checks, and fully remote digital notarial and trust (fideicomiso) services. The platform is delivered as a cloud application (app.weetrust.mx), REST API, and embeddable widget, and is built on a private blockchain with POET consensus and ECDSA encryption to deliver NOM-151 compliant, court-admissible digital documents primarily for the Mexican and Latin American real estate, fintech, banking, and fiduciary sectors.

Product overview

weetrust operates as a comprehensive LegalTech ecosystem offering digital trust and legal certainty services primarily serving the Mexican Proptech, Fintech, and real estate sectors. The platform portfolio includes core products (Contrato Digital CLM, Consentimiento Digital), identity verification services (Verificación de Identidad with INE-connected biometrics, Background Check with 2,000+ international blacklists), and specialized real estate services (Notaría Digital for remote notarization, Fideicomiso Digital for digital trust arrangements). Additional offerings include business incorporation (Crea tu Empresa) and digital ratifications. The ecosystem is delivered through a cloud platform, REST API for developer integration, an embeddable Widget, and a tablet-based Web App for in-person verification. The company evolved from Licity Blockchain (2016) through WeeSign (2019) to weetrust (2022), expanding from electronic signature into comprehensive digital trust infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Contrato Digital (CLM) Contract lifecycle management platform enabling creation, electronic signing, and administration of digital documents with full legal validity, blockchain certification, and NOM-151 compliance, for businesses that need legally certain contracts.
• Consentimiento Digital Multi-option digital consent platform supporting simple electronic signature, advanced electronic signature (e.firma/FIEL), biometric signature, NOM-151 certification, and blockchain certification. Guarantees document integrity and signatory identity verification in real-time.
• Verificación de Identidad Identity verification service using facial biometric technology with INE database connection, passive liveness detection (iBeta/ISO 30107-3 certified), OCR document extraction, and real-time fraud detection. Recognized as a solution for banking institutions.
• Background Check International criminal background screening service checking over 2,000 national and international blacklists (criminal, civil, anti-fraud, terrorism, PEP), INE nominal list, and CURP/RENAPO registry for KYC/AML and notarial compliance processes.
• Notaría Digital 100% remote digital notarial service enabling formalization of real estate transactions including mortgages and property purchase-sales without physical presence, providing a fully digital experience for acts traditionally requiring notary attendance.
• Fideicomiso Digital Digital trust service covering origination, operation, and extinction of trust arrangements including real estate guarantee trusts and restricted zone trusts, developed in partnership with Solutrust.
• Crea tu Empresa Digital business incorporation service enabling remote formation of legal entities, developed in partnership with Kapital, targeting entrepreneurs and foreigners establishing subsidiaries in Mexico.
• Ratificaciones Digital ratification service for validating and confirming legal documents and acts through electronic processes.
• Developer API REST API product enabling deep integration of weetrust's advanced electronic signature, identity verification, and document management capabilities into external software applications, with private API keys, IAM access management, and scalable performance.
• Widget Embeddable signing workflow component allowing weetrust's signing flows to be integrated directly within third-party applications without users leaving the host application.

Quantifiable outcome

• 100% remote and digital property purchase-sale — first in Latin America (March 2023)
• +3 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature10 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Bramah DesarrollosminorStrategic or Co-development Partner · 11 September 2023In partnership with crowdfunding platform briq.mx and developer Bramah Desarrollos, weetrust executed the first 100% remote and digital fideicomiso de administración in Mexico (September 2023), revolutionizing the Mexican real estate sector.
• FindisminorStrategic or Co-development Partner · 2 August 2023weetrust and Findis completed the first digital purchase-sale of a home in Mexico (August 2023). The solution simplified the professional life of real estate brokers and enabled closing clients remotely with security.
• Grupo HIR (HIRxLAB)minorStrategic or Co-development Partner · 17 April 2023weetrust became the LegalTech arm of Grupo HIR's new digital ecosystem, providing legal solutions with technology and legal backing to proptech, fintech, and insurtech projects designed and produced in HIRxLAB. MIT Sloan Review covered this as a significant development in Mexico's digital ecosystem.
• ImpulsacoreStrategic or Co-development Partner · 20 March 2023Partnership with Impulsa resulted in the first digital property purchase-sale in Latin America (March 2023). The entire process — from negotiation to notarization, tax payment, and registration — was completed 100% digitally and remotely, setting a regional precedent.
• SolutrustcoreStrategic or Co-development Partner · 19 September 2022In partnership with Solutrust, weetrust developed the Digital Trust (Fideicomiso Digital) service, enabling complete elimination of travel and coordination times in trust formation, operation, and extinction.
• KapitalminorStrategic or Co-development Partner · 1 August 2022Alianza entre weetrust y Kapital makes it possible to constitute a company entirely from a smartphone. The partnership targets underserved entrepreneurs in Mexico and foreigners wanting to open subsidiaries in the country.
• FIDOcoreStrategic or Co-development Partner · 1 July 2022weetrust acquired FIDO in July 2022 to combat real estate fraud. FIDO's founder Nacho Flores joined weetrust. The acquisition helped weetrust complete its product offering, securing broker commission payments and accelerating property purchase-sale transactions. FIDO was focused on addressing the underserved real estate broker commission payment sector.
• TallyminorStrategic or Co-development Partner · 1 January 2022Partnership with Tally enabling users to sign company incorporation documents without physically visiting a notary, democratizing legal and notarial services through technology.
• briq.mxcoreStrategic or Co-development Partner · 21 December 2021Strategic alliance with briq.mx, a digital real estate investment platform. briq.mx uses weetrust for signing developer credit contracts, guarantee release documents, and corporate documentation with shareholders. This partnership enabled the first digital mortgage in LATAM (September 2022) and the first 100% remote digital fideicomiso in Mexico (September 2023).
• Incode TechnologiescoreTechnology or Integration · 1 January 2021weetrust partnered with Incode Technologies, a global digital identity company, to build trust relationships between people, companies, and institutions. Incode provides facial recognition and identity verification technology used in weetrust's verification of identity service, ensuring signers are who they claim to be through biometric comparison.
• AWS (Amazon Web Services)coreTechnology or Integrationweetrust's infrastructure is built on AWS, using S3 secure file storage with signed URLs (AWS IAM), AWS bucket policies, and AWS-based data infrastructure. AWS infrastructure supports the company's blockchain network, API portal, and document storage systems.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Onfido: Onfido provides AI-powered identity verification with document and biometric checks, similar to weetrust's identity verification and KYC stack. It competes for the same regulated financial services and fintech onboarding workloads globally.
• PandaDoc: PandaDoc provides e-signature, CLM, and document automation with active LATAM coverage. It is a direct competitor to weetrust for SMB and mid-market digital contract workflows, particularly for fintech and proptech customers needing template-driven signing.
• Jumio: Jumio is a global identity verification and KYC/AML provider with biometric, document, and liveness detection capabilities. It is directly comparable to weetrust's Verificación de Identidad and Background Check modules serving fintechs and banks such as Konfio and albo.
• Notarize: Notarize is the leading US remote online notarization (RON) platform enabling fully digital notarial acts. It is the closest direct comparable to weetrust's Notaría Digital product and demonstrates the market shape that weetrust is targeting in Mexico.
• SignNow (by airSlate): SignNow is an e-signature and document workflow product targeting SMB and enterprise, including integrations with CRMs and business apps. It competes with weetrust's subscription and embedded signature offerings across pricing tiers and integration breadth.
• DocuSign: DocuSign is the global leader in electronic signature and contract lifecycle management. It is the most directly comparable competitor to weetrust's Contrato Digital (CLM) and Consentimiento Digital offerings, with growing presence in Latin America that pressures pricing and feature expectations.
• Dropbox Sign (formerly HelloSign): Dropbox Sign is a developer-friendly e-signature API product that overlaps directly with weetrust's developer.weetrust.mx API and Widget offering. Comparable on signature workflows, developer experience, and per-document pricing for embedded use cases.

Others

• Incode Technologies: Incode is a global digital identity company whose facial recognition technology is already integrated into weetrust's Verificación de Identidad module. It is best characterized as an ecosystem partner rather than a direct competitor, but its identity verification capabilities overlap functionally with weetrust's identity stack.

Broad incumbents

• Adobe Acrobat Sign: Adobe Sign is the e-signature module of Adobe Document Cloud and competes in the same digital signature and CLM category as weetrust, typically bundled with broader enterprise document workflows. As a broad incumbent, it overlaps functionally but is not specialized in Mexican notarial or fideicomiso workflows.

Emerging players

• NotaryLive: NotaryLive provides remote online notarization services for real estate, legal, and financial transactions in the US. It is comparable to weetrust's Notaría Digital module as a remote notarization specialist serving real estate closings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/we_etrust
• Facebookfacebook.com/WeetrustMX
• LinkedInlinkedin.com/company/weetrustmx
• Instagraminstagram.com/we._.etrust

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about weetrust