Imagina Communications

Name

Imagina Communications

Legal name

Imagina Communications, LLC

Website

https://imaginacommunications.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Hispanic Marketing and Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Translation and Interpretation Services (541930)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Content Localization, Translation & Transcreation (BPAFAIAH)

Keywords

• Hispanic marketing services
• Bilingual public relations
• Digital marketing agency
• Marketing research
• Spanish translation services

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Integrated Communications Services: Full spectrum communications services including public relations, digital campaigns, social media, web, and audience research. Works closely with clients on strategy development and execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Imagina Communications is a full-service bilingual marketing and communications agency based in Houston, Texas, delivering Hispanic public relations, digital marketing, marketing research, and Spanish translations/copy adaptation. It serves nonprofits, government agencies, and corporate community initiatives with culturally intelligent communications accelerated by AI-assisted insights and validated through human cultural expertise. Its portfolio spans PR/media outreach, web design, SEO, social media, paid search, audience research, and transcreation targeting Hispanic and Latin American markets.

Product overview

Imagina Communications is a full-service bilingual (Spanish/English) marketing and communications agency based in Houston, Texas. The company offers an integrated portfolio of four core services: Hispanic Public Relations (PR and media outreach across English and Spanish channels), Digital Marketing (web design, SEO, GoogleAdwords, and social media management), Marketing Research (surveys, focus groups, and data collection strategies), and Spanish Translations/Copy Adaptation (translation and cultural transcreation for Hispanic markets). AI-assisted insights accelerate the workflow while human cultural validation ensures work resonates with target audiences. The company serves nonprofits, government agencies, corporate community initiatives, and brands targeting the Hispanic market.

Differentiator

Problem solved

Functional benefit

Products and services

• Hispanic Public Relations PR and news media outreach services targeting English and Spanish media for organizations, including press release writing, media outreach strategies, interview preparation, event promotion, and engagement with bloggers, podcasters, webcasters, and social media influencers. Designed for nonprofits, government agencies, and corporate clients seeking Hispanic media visibility.
• Digital Marketing Web design, SEO, and social media marketing services including Google Analytics interpretation, GoogleAdwords campaign management, website optimization, and social media presence optimization across Google, Bing, Facebook, LinkedIn, Twitter, and Instagram. Tailored for brands seeking Hispanic-market digital visibility.
• Marketing Research Market research and audience insights services including online surveys, in-depth focus groups, data collection strategies, and social media data scraping to inform marketing campaigns. Designed for organizations needing deep audience understanding to focus their marketing efforts.
• Spanish Translations and Copy Adaptation Translation and transcreation services for brands seeking to connect with Hispanic audiences, including website content development, multilingual communications, and cultural customization for Latin American markets. Targeted at energy, healthcare, and corporate clients seeking culturally adapted Spanish-language materials.

Quantifiable outcome

• 17 years of successful operations and growth since founding
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Houston Minority Supplier Diversity Council (HMSDC)coreOthersCertified Minority Business Enterprise with HMSDC. Active participation in organization and recognition as Emerging 10 Companies in 2013.
• Houston Hispanic Chamber of CommercecoreOthersActive participation and member. Principal Jose Monterrosa serves on the marketing team. Awarded Small Business of the Year in 2013.
• Houston East End Chamber of CommercecoreOthersActive participation and member. Jose Monterrosa is a member.
• American Marketing Association Houston ChaptercoreOthersActive participation. Jose Monterrosa led Hispanic market initiatives and received Volunteer of the Year award in 2009.
• American Leadership ForumminorOthersJose Monterrosa is a member of the American Leadership Forum.
• Metropolitan Transit Authority of Harris CountycoreOthersCertified Minority Business Enterprise with the Metropolitan Transit Authority of Harris County.
• Port of HoustoncoreOthersCertified Minority Business Enterprise with the Port of Houston.
• HUB TexascoreOthersCertified as HUB (Historically Underutil Business) Texas.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ogilvy: Global full-service advertising agency with established multicultural and Hispanic marketing practice. Overlaps with Imagina on Hispanic creative and digital services but serves clients at vastly greater scale through a global network.
• Publicis: Global advertising holding company with multicultural and Hispanic specialty units. Competes for the same Fortune 500 Hispanic marketing budgets as Imagina but offers scale, media buying, and integrated holding-company capabilities.
• DDB: Global advertising network with multicultural and Hispanic marketing capabilities through its dedicated practice. Comparable as a broad incumbent offering overlapping Hispanic creative and digital services to enterprise clients.

Direct peers

• Alma: Miami-based full-service multicultural creative agency specializing in Hispanic and Latin American markets. Comparable as a Hispanic-focused full-service agency offering creative, media, and digital services to enterprise clients across multiple verticals.
• The Bravo Group: Hispanic marketing communications agency offering advertising, PR, digital, and research services to Fortune 500 and government clients. Comparable service mix and client target overlap with Imagina's Hispanic communications focus.
• Bromley Communications: San Antonio-based Hispanic-focused advertising agency and one of the oldest independent Hispanic shops in the U.S. Highly comparable as both firms specialize in Hispanic bilingual/bicultural marketing for major brands. Imagina's principal Jose Monterrosa previously worked at Bromley, making it a direct lineage peer.
• Lopez Negrete Communications: Houston-based Hispanic advertising agency founded in 1985, serving Fortune 500 clients with full-service Hispanic marketing. Most direct geographic peer given shared Houston HQ and overlapping service portfolio including Hispanic PR, digital, and research.
• Richards/Lerma: Independent Hispanic-focused advertising agency based in Texas, with expertise in multicultural and general-market creative. Comparable as a Texas-based Hispanic agency competing for similar regional and corporate multicultural budgets.

Emerging players

• Wing: New York-based multicultural creative agency focused on Hispanic, African American, and Asian American consumer segments. Comparable in multicultural market focus and creative storytelling capability, but with broader cultural-segment coverage.
• Republica: Miami-based Hispanic marketing and communications agency offering creative, PR, digital, and experiential services. Comparable in Hispanic market focus and integrated communications service model, though with stronger national presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/imagina-communications

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagina Communications