What Republica does

Republica AG is a privately held, full-service creative agency headquartered in Bern, Switzerland, founded in 1999 and operating from a 300 m² co-working and headquarters space (Matte Lab) in the Mattequartier district. The agency delivers four integrated core service lines — Company Branding, Creative Campaigns, Digital Marketing, and Experience Marketing — supplemented by nine specialized add-on modules including Employer Branding, Nachwuchsmarketing, Digital Storytelling, Product Launch, Purpose Marketing, Corporate Newsroom, Workshops, and Website Analysis. Its client portfolio of more than 60 named Swiss organizations spans healthcare (Senevita), banking (BEKB, Bernerland Bank), sports (SC Bern), tourism (AlpsPass, Jungfrau, BEA), utilities (AEW Energie, BLS), transportation (RBS), IT/telecommunications (Swisscom, T-Systems, DV Bern), and nonprofits (ProJuventute, Herzstiftung, EFA Foundation).

The agency's technology layer includes a proprietary AI chatbot (KIVY) deployed within client digital marketing engagements, AI-based website analysis tooling, and a newer LLMO/GEO subscription service (CHF 2,000–3,500/month) that benchmarks and optimizes client visibility in AI-generated answers across ChatGPT, Perplexity, and Google AI. Republica has also produced a fully AI-generated TV commercial for DV Bern, demonstrating generative AI usage across text, image, and video production. Underlying production is augmented by partnerships with media (Gassmann Media, Mediaschneider Bern, ads&figures) and implementation (Solved, Marty-Trezzini, NO S!DE STORY) vendors.

Revenue is generated primarily through project-based and retainer-based professional services fees for strategy, creative production, campaign management, and digital execution, supplemented by one-time website analyses (CHF 290–990), LLMO/GEO subscriptions, Matte Lab co-working and event-space rentals, and a free AI visibility checker (llmocheck.republica.ch) that functions as a top-of-funnel lead generator. The agency is founder-led (CEO Bala Trachsel), with a partner/board structure including Creative Director Stefanie Berchtold, and operates exclusively in the Swiss market with a strong regional concentration in Bern.

Name

Republica

Legal name

Republica AG

Website

https://republica.ch

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Republica AG is a privately held, full-service creative agency based in Bern, Switzerland, delivering branding, creative campaigns, digital marketing, and experience marketing to more than 60 Swiss enterprise and SME clients across healthcare, banking, tourism, sports, IT, and government.

Ownership category

akta.pro rank

Product category

Creative Advertising Agency Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Creative agency services
• Brand strategy
• Digital marketing
• Experience marketing
• Employer branding

Headquarters

HQ city

Berne

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Republica generates revenue through professional creative agency services, including strategy development, brand creation, digital marketing campaigns, and experience marketing execution. Revenue is project- and retainer-based, billed through service fees for consulting, creative production, campaign management, and related deliverables.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Republica is a full-service creative agency based in Bern, Switzerland, offering four integrated core service pillars: Company Branding (brand strategy, corporate design, brand experience), Creative Campaigns (ideation, content creation, cross-media strategy), Digital Marketing (websites, SEO/SEA, social media, LLMO/GEO, KIVY AI chatbot), and Experience Marketing (corporate events, trade shows, brand activations). The agency delivers strategy, creative production, and campaign execution for Swiss organizations across multiple verticals including healthcare, tourism, banking, and nonprofit sectors.

Product overview

Republica is a full-service creative agency based in Bern, Switzerland, offering four integrated core service pillars — Company Branding, Creative Campaigns, Digital Marketing, and Experience Marketing — supplemented by nine specialized add-on modules (Employer Branding, Workshops, Digital Storytelling, Website-Analyse, Corporate Newsroom, Nachwuchsmarketing, Product Launch, LLMO/GEO: KI-Sichtbarkeit, and Purpose Marketing). The agency also operates Matte Lab, a co-working space in Bern's Mattequartier. Republica's approach is described as combining the targeted approach of a digital agency with the data-driven efficiency of a media agency, unified under the agency motto 'Thrill-Kreation' (Thrill Creation). The LLMO/GEO module represents the agency's most technology-forward offering, focused on optimizing client visibility within AI-generated answers across platforms like ChatGPT, Perplexity, and Google AI.

Differentiator

Problem solved

Functional benefit

Products and services

• Company Branding Strategic brand development covering brand strategy, brand concepts, brand leadership, and positioning for new brands, rebranding, and employer branding initiatives.
• Creative Campaigns End-to-end creative campaign development including ideation, content creation and production, data-driven campaign planning, and cross-media strategy across awareness, touchpoints, reporting, and content creation.
• Digital Marketing Digital brand presence and online marketing services including digital strategy, UX/UI design, website development, SEO, SEA, email marketing, social media marketing, online advertising, creative content production, and the KIVY AI chatbot.
• Experience Marketing Live brand experiences through corporate events, trade show concepts, promotional activations, award shows, and temporary installations, covering event and customer experience management, live marketing, and brand activation.
• Employer Branding Attracting talent through employer brand positioning, including analysis and audit, employer branding strategy, creative content production, recruiting campaigns, and career website development.
• LLMO/GEO: KI-Sichtbarkeit AI visibility optimization service (LLMO - Large Language Model Optimization, GEO - Generative Engine Optimization) helping companies appear in AI-generated answers across ChatGPT, Perplexity, and Google AI. Includes monthly visibility score reporting, gap analysis, content planning, and content production.
• Website-Analyse Website performance assessment and optimization service with three tiers (Basic at CHF 290, Deep-Dive at CHF 590, Performance Audit at CHF 990), covering SEO status, technical performance, keyword potential, competitor analysis, and a roadmap for SEO or relaunch projects.
• Nachwuchsmarketing Youth recruitment and talent marketing services including talent marketing strategies, youth recruiting campaigns, content planning and production, event and live experiences, and vocational/association marketing targeting Gen Z.
• Product Launch New product introduction services from marketing strategy through product release to launch event, including consumer analysis, integral product release concepts, launch campaigns, and product PR.
• Matte Lab Co-Working Space Co-working space operated by Republica AG in the Mattequartier of Bern, offering up to 14 co-working desks, meeting rooms, event and workshop hosting, and rental spaces of up to 170 m² on the ground floor plus 120 m² on the upper floor.

Quantifiable outcome

• 45% increase in job applications for Senevita through HR recruiting campaign, with 13.5 million campaign impressions
• +7 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• Mediaschneider BernminorChannel Partner/ Reseller/ DistributorRepublica partnered with Mediaschneider Bern for the orchestrated multi-channel and funnel campaign launch of AlpsPass, including OOH placements and digital out-of-home execution.
• ads&figuresminorChannel Partner/ Reseller/ DistributorRepublica collaborated with ads&figures for the programmatic and social media advertising execution of the OLWO showroom campaign, managing Google Ads and social media ad buying.
• SolvedminorImplementation/ SI/ Consulting PartnerRepublica partnered with Solved for the scalable website build and technical implementation as part of the Fiul (formerly INNOArchitects) rebrand and digital transformation project.
• Gassmann MediaminorChannel Partner/ Reseller/ DistributorRepublica worked with Gassmann Media on the multi-channel campaign for DV Bern, including LinkedIn ads, banners, and insert coordination.
• Marty-TrezziniminorImplementation/ SI/ Consulting PartnerRepublica collaborated with production company Marty-Trezzini for the creation of three animated 3D visuals for the Wetter-Alarm 20th anniversary campaign.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wirz Group: One of Switzerland's largest independent creative and communications groups, based in Zurich. Directly comparable to Republica as a Swiss full-service agency with similar service pillars (advertising, digital, brand consulting) competing for the same enterprise client base.
• Scholz & Friends: Independently owned European creative agency headquartered in Germany with Swiss operations. Comparable to Republica as a mid-sized, founder-influenced creative agency focused on integrated campaigns, brand work, and digital transformation.
• Jung von Matt: Major independent European creative agency with a strong DACH presence, including Switzerland. Directly comparable to Republica as a full-service creative agency offering brand strategy, campaigns, digital marketing, and experience marketing for enterprise clients across multiple verticals.
• Inhalt & Form: Bern-based Swiss creative agency. Directly comparable to Republica as a same-city, similarly-sized independent creative agency serving Swiss enterprise and nonprofit clients with branding, campaigns, and digital marketing services.
• Walker AG: Swiss creative agency based in Bern. Closely comparable to Republica as a fellow Bern-based creative agency offering integrated brand and campaign services to Swiss enterprise clients in similar verticals (banking, government, healthcare).
• Metzger Rottmann Bürge Partner: Swiss creative agency with offices in Bern and Zurich. Comparable to Republica as a similarly-sized, founder-led independent Swiss creative agency competing for the same regional client base in branding and campaign work.

Broad incumbents

• Serviceplan Group: Europe's largest independent, partner-owned agency group with offices across DACH including Switzerland. Compares to Republica as a broader full-service creative and media house offering the same integrated services plus media buying at significantly larger scale.
• Farner Consulting: One of Switzerland's leading communications and public relations consultancies with a broad services portfolio. Comparable to Republica's PR/Corporate Newsroom and Employer Branding offerings, and competes for Swiss enterprise communications budgets.
• Ogilvy Switzerland: Global creative network with Swiss presence. Comparable to Republica as a full-service creative provider competing for the same Swiss enterprise client accounts, but operating as part of a global holding-company network (WPP) with substantially greater scale.

Regional players

• HEJ Digital: Swiss digital agency based in Bern. Partially comparable to Republica's Digital Marketing pillar; competes for the same Bern-region clients on digital campaigns, social media, and web projects, but with less emphasis on creative branding.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/republica-ag
• Instagraminstagram.com/republica_ag
• TikToktiktok.com/@republica_ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Republica