Monsalta

What Monsalta does

Monsalta ApS is a Danish privately-held software and consulting firm headquartered in Hørsholm, founded in 1994, operating with a small team of 1-10 employees. The company develops and sells OneView, a real-time digital observability and performance monitoring platform designed for complex IT landscapes that span multiple vendors, technologies, and platforms. OneView is built around a central Windows-based monitoring server and a configurable color-coded dashboard (GREEN/YELLOW/RED), extended by three optional modules: OneView Log Reader for passive log-file analysis, OneView Service Tester for active synthetic transactions, and OneView SQL Reader for database validation across SQL Server, Oracle, DB2, MySQL, and PostgreSQL. A cloud-hosted mobile dashboard, a REST Administration API with webhooks, and integrations with Active Directory, SMS/email gateways, ticketing systems, New Relic, and Monitis complete the technical surface.

Monsalta monetizes through three streams: software licensing (subscription recurring), consulting and implementation services, and a OneView As-A-Managed Service. Pricing is quote-based and annual, with no public price list; the company holds authorized supplier status under the Danish SKI framework agreement 02.06 Standard Software (2021) for public sector procurement. Go-to-market is enterprise field sales with consultant-led engagement, supported by content marketing, customer case studies, and direct outreach. The customer base skews heavily toward Danish government agencies — including SKAT, Digitaliseringsstyrelsen, Landbrugsstyrelsen, Schultz (serving 85%+ of Danish municipalities), STAR, ERST, UFTS, and Familieretshuset — alongside enterprise logos in financial services (Nykredit, Tryg, Nets, AlmBrand), healthcare (RegionMidt, Sundhed.dk, Sygehus Lillebælt, SDFI), and transportation (Rejsekort, Rejseplanen). All operations are domestic to Denmark. Leadership consists of CEO Jesper Brunkel; the company has no disclosed funding, parent company, subsidiaries, M&A activity, or patent portfolio.

Name

Monsalta

Legal name

Monsalta ApS

Website

https://monsalta.dk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Monsalta is a Danish privately-held software firm (founded 1994, 1-10 employees) that develops OneView, a real-time digital observability and SLA monitoring platform, sold primarily to Danish government agencies and selected enterprise customers in financial services and healthcare via subscription licensing, professional services, and managed service delivery.

Ownership category

akta.pro rank

Product category

IT Performance Monitoring Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Experience Monitoring (DEM: RUM/Synthetic) (HDABAJAH)

akta.pro secondary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• IT performance monitoring
• Digital observability platform
• SLA monitoring software
• Real-time service monitoring
• Infrastructure monitoring software

Headquarters

HQ city

Holte

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Software Licensing: OneView software licenses sold directly to enterprise customers. Software is installed on customer infrastructure (physical or virtual Windows servers) and includes the central component plus extenders for monitoring.
2. Consulting and Implementation Services: Professional services for implementation, configuration, and customization of OneView to customer environments. Includes collaborative consulting to align monitoring with organizational objectives.
3. OneView As-A-Managed Service: Outsourced operation and maintenance of OneView where Monsalta handles setup, ongoing management, and optimization. Provides dedicated specialist team access and best practice processes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Monsalta develops and sells OneView, a real-time digital observability and performance monitoring platform that aggregates, analyzes, and visualizes business-critical digital insights across complex multi-vendor IT landscapes. The platform includes a central monitoring server with a customizable dashboard, plus optional extenders (Log Reader, Service Tester, SQL Reader, Cloud Dashboard), and is delivered as on-premises software or as-a-managed service to Danish public sector and enterprise customers.

Product overview

Monsalta offers OneView, a unified digital observability platform consisting of a central monitoring server with a customizable dashboard as the core interface, supplemented by three optional extenders (Log Reader for passive log-based monitoring, Service Tester for active synthetic testing, and SQL Reader for database monitoring). The platform supports cloud-based mobile access via OneView Cloud Dashboard and is available as a self-hosted solution or as-a-managed service. OneView 7.0 represents the latest major version of the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• OneView OneView is a digital observability and performance monitoring platform that aggregates, analyzes, and visualizes business-critical digital insights across IT systems in real time. It monitors SLIs, SLOs, and SLAs across web applications, client/server applications, databases, networks, and infrastructure components, serving enterprise and government customers in Denmark.
• OneView Log Reader Passive monitoring extender that reads log files from web servers and applications to collect real-time end-user response time data, feeding information into the OneView dashboard for performance monitoring.
• OneView Service Tester Active monitoring extender that performs synthetic transactions including HTTP requests, web page loads, scripted robot workflows, network tests, database queries, Windows service checks, and third-party integrations with New Relic and Monitis.
• OneView SQL Reader Passive monitoring extender that conducts complex SQL queries against databases (SQL Server, Oracle, DB2, MySQL, PostgreSQL) to validate results and integrate third-party monitoring data into OneView.
• OneView Cloud Dashboard Cloud-hosted mobile dashboard that enables access to OneView status on any device worldwide without requiring VPN or remote login to the company network, allowing operational and management stakeholders to monitor services remotely.
• OneView As-A-Managed Service Outsourced operation and maintenance of OneView where Monsalta handles setup, ongoing management, and optimization of the monitoring platform, providing dedicated specialist team access and best practice processes for customers who prefer not to operate the platform themselves.

Quantifiable outcome

• One customer (Schultz) reduced manual SLA reporting workload by more than two weeks per month, enabling over 100 automated monthly SLA reports
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

One partnership is on record.

• SKI (Statens Indkøbs- og IT-rådgivning)coreGTM or Marketing Partner · 1 January 2021Monsalta is an authorized supplier under the SKI framework agreement '02.06 Standard Software (2021)' enabling competitive procurement terms for Danish public sector organizations. This framework agreement positions Monsalta as an approved vendor for government digital monitoring solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• New Relic: New Relic provides full-stack observability including APM, infrastructure, browser RUM, and synthetic monitoring — explicitly integrated into OneView's Service Tester, signaling overlapping functionality with the anchor product.
• Dynatrace: Dynatrace offers AI-driven full-stack observability including real-user monitoring, synthetic monitoring, and SLO management. Overlaps with OneView's SLI/SLO/SLA monitoring and end-user experience focus but as part of a much broader enterprise platform.
• ManageEngine (Zoho): ManageEngine offers a wide portfolio of IT management tools including Applications Manager and endpoint/server monitoring with SLA reporting — comparable end-user/SLA monitoring capabilities aimed at mid-market and public-sector IT teams.
• Datadog: Datadog is a cloud-scale observability platform spanning infrastructure, APM, logs, RUM, and synthetic monitoring. Comparable as a broader incumbent whose DEM/synthetic modules increasingly compete with OneView's specialized end-user and SLA monitoring.

Direct peers

• ThousandEyes (Cisco): ThousandEyes delivers DEM across internet, network, application, and cloud paths, including synthetic monitoring of critical digital services. Comparable to OneView's cross-vendor, multi-system service-level monitoring for complex digital landscapes.
• Uptime (UptimeRobot / Uptime.com): Uptime providers deliver synthetic uptime checks, HTTP/API monitoring, and status pages — overlapping with OneView's active synthetic monitoring, color-coded status indicators, and published statuspage functionality.
• Catchpoint: Catchpoint is a Digital Experience Monitoring platform offering synthetic monitoring, RUM, and internet performance monitoring across web, network, and APIs — directly comparable to OneView's combined passive Log Reader + active Service Tester approach for end-user experience and SLA monitoring.
• Dotcom-Monitor: Dotcom-Monitor provides synthetic transaction monitoring, uptime monitoring, and RUM with multi-step scripted workflows and SLA reporting — closely aligned with OneView's Service Tester, Log Reader, and automated SLA report generation.
• Pingdom (SolarWinds): Pingdom offers synthetic uptime monitoring, transaction checks, and real-user monitoring for websites and APIs. Direct overlap with OneView's synthetic transaction testing and end-user response time monitoring.
• Uptrends: Uptrends provides website monitoring, synthetic transaction testing, server monitoring, and real-user monitoring with multi-step scripted checks — closely matching OneView's Service Tester (HTTP, scripted flows, network, database) and Log Reader capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/monsalta

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monsalta