Uptrends
- Company typePrivate
- Founded2007
- HeadquartersBoca Raton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Uptrends firmographics
Firmographics- Name
- Uptrends
- Legal name
- Uptrends
- Website
- https://uptrends.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Uptrends industry classification
Industry- Product category
- Digital Experience Monitoring (DEM) Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Experience Monitoring (DEM: RUM/Synthetic) (HDABAJAH)
Keywords
Where Uptrends is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Uptrends business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Core Plan: Annual subscription model starting at $210/month (billed annually with 10% discount). Includes 360 credits for monitoring across uptime, browser, and API checks with regional checkpoint coverage. Targets teams needing regional availability and performance monitoring.
- Subscription - Pro Plan: Annual subscription model at $417/month (billed annually with 10% discount). Includes 500 credits with full access to all monitoring types including transactions, 230+ multi-select global checkpoints, and enhanced support.
- Subscription - Enterprise Plan: Custom pricing for enterprise observability teams. Includes unlimited users, private checkpoints, 30-second monitoring intervals, OpenTelemetry export, Terraform support, and dedicated account team. Flexible credit bundles available.
- Credit Bundles: Additional monitoring credits can be purchased to expand coverage beyond plan allocations. Credits never expire within annual term and can be reallocated across monitor types as needs change.
- SMS Credits: SMS notification credits included with plans (240 for Core, 600 for Pro, 1200 for Enterprise). Additional SMS credits available for purchase for incident alerting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core Plan - $210/month (~$2,268/year): Regional availability and performance monitoring for small teams |
| Subscription | Annual | Pro Plan - $417/month (~$4,504/year): Critical web and API user journey monitoring for SRE and Ops teams |
| Subscription | Multi-year contract | Enterprise Plan - Custom pricing: Observability teams standardizing monitoring across organizations |
| Freemium | Monthly | Free Website Monitoring: Basic monitoring for blogs, portfolios, and hobby sites |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Uptrends product offering
Product offeringCore offering
Uptrends provides a cloud-based Digital Experience Monitoring (DEM) platform that runs synthetic checks and captures real-user data from 230+ global ISP-based checkpoints to detect customer-impacting failures before users are affected. The platform monitors websites, web applications, APIs, DNS, servers (both external and internal via Uptrends Infra agents), and mobile sites, and exposes results through dashboards, alerting, status pages, a public REST API, and integrations with OpenTelemetry, Terraform, PagerDuty, Slack, Microsoft Teams, ServiceNow, and other DevOps/ITSM tools.
Product overview
Uptrends is a Digital Experience Monitoring (DEM) platform that offers a comprehensive suite of monitoring products organized around synthetic monitoring, real user monitoring, and infrastructure monitoring. The core portfolio includes Digital Experience Monitoring as the overarching platform, complemented by specialized products: Synthetic Transaction Monitoring for multi-step user journey testing, API Monitoring for endpoint validation, Website Monitoring for uptime/availability checks, Web Application Monitoring for critical pathway testing, Web Performance Monitoring with Core Web Vitals, Real User Monitoring for actual user data, Mobile Website Monitoring, DNS Monitoring, and Server Monitoring (both external and internal via Uptrends Infra agent). Additional modules include Cloud Cost Management, Terraform Provider for Infrastructure as Code automation, and Concurrent Monitoring for simultaneous multi-location checks. Following ITRS's acquisition of IP-Label, the company also gained access to the AI-powered Ekara platform with capabilities spanning synthetic transaction monitoring, RUM, and AI-driven incident triage.
Differentiator
Problem solved
Functional benefit
Brands
- ITRS Uptrends: Digital experience monitoring platform offered under the ITRS Group brand following the acquisition and integration of Uptrends into ITRS's observability portfolio.
Products and services
- Digital Experience Monitoring (DEM) Platform
Quantifiable outcome
- 332k errors detected yesterday (platform-scale proactive error identification)
- +2 more outcomes
Companies that use Uptrends
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles5 records
Uptrends technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature8 records
Uptrends partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IP-Label (Ekara)coreITRS Group (Uptrends parent) acquired IP-Label to strengthen Digital Experience Monitoring capabilities and expand European presence. IP-Label serves 310+ enterprise customers across 25 countries through its AI-powered Ekara platform providing synthetic transaction monitoring (STM), Real User Monitoring (RUM), and AI-driven incident triage. The Ekara platform complements ITRS's existing DEM offering with capabilities including monitoring of complex web applications, thick client applications, business-critical systems, mobile applications, self-service kiosk and VDI.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Uptrends competitors and assessment
Company assessmentDirect peers
- Catchpoint: Catchpoint is a Digital Experience Monitoring specialist offering synthetic monitoring, RUM, and network performance monitoring from a global checkpoint network — the closest direct competitor to Uptrends in DEM scope and buyer persona (SRE/observability leaders).
- ThousandEyes: ThousandEyes (acquired by Cisco) provides internet and cloud synthetics plus digital experience monitoring across global vantage points, directly overlapping Uptrends' ISP-based checkpoint and synthetic monitoring value proposition.
- Pingdom: Pingdom (under SolarWinds) is a long-standing synthetic website and uptime monitoring service targeting similar SMB and mid-market buyers as Uptrends' lower tiers, with overlapping feature set on uptime, page speed, and transaction monitoring.
- Site24x7: Site24x7 (Zoho) is a DEM and infrastructure monitoring suite combining synthetic transaction monitoring, RUM, APM, and server monitoring — competing head-on with Uptrends' full DEM stack across SMB and enterprise buyers.
- Sematext: Sematext offers synthetic monitoring, RUM, APM, and log management as an integrated observability suite, with comparable audience of SREs and DevOps teams — a direct alternative to Uptrends for mid-market DEM buyers.
Broad incumbents
- Datadog: Datadog is a broad observability and monitoring platform that bundles DEM, synthetic monitoring, and RUM alongside APM, infra, logs, and security — competing with Uptrends for enterprise observability budgets as a full-stack incumbent.
- Dynatrace: Dynatrace is an enterprise observability platform offering synthetic monitoring and RUM within its full-stack suite (OneAgent, Grail, AppSec) — a broader incumbent alternative that often replaces best-of-breed DEM vendors in enterprise consolidation deals.
- New Relic: New Relic provides a unified observability platform with browser, mobile, and synthetic monitoring capabilities that overlap Uptrends' DEM offering, frequently evaluated as an enterprise alternative for full-stack consolidation.
- AppDynamics: AppDynamics (Cisco) is an enterprise APM and observability suite with browser and synthetic monitoring capabilities, frequently bundled into Cisco enterprise deals as a broad alternative to standalone DEM vendors like Uptrends.
Emerging players
- Better Stack: Better Stack is a newer observability and uptime monitoring platform offering synthetic checks, status pages, logs, and incident management — overlapping with Uptrends' free-tier and SMB synthetic monitoring use cases with a modern PLG motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Uptrends social profiles
Digital presenceUptrends financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uptrends leadership team
Management profileNumber of profiles
Profiles2 records
Uptrends funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uptrends M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uptrends
What does Uptrends do?
Uptrends provides a cloud-based Digital Experience Monitoring (DEM) platform that runs synthetic checks and captures real-user data from 230+ global ISP-based checkpoints to detect customer-impacting failures before users are affected. The platform monitors websites, web applications, APIs, DNS, servers (both external and internal via Uptrends Infra agents), and mobile sites, and exposes results through dashboards, alerting, status pages, a public REST API, and integrations with OpenTelemetry, Terraform, PagerDuty, Slack, Microsoft Teams, ServiceNow, and other DevOps/ITSM tools.
Is Uptrends a public or private company?
Uptrends is a private company. It is classified as corporate owned and is currently operating.
When was Uptrends founded?
Uptrends was founded in 2007. It employs 11 to 50 people.
Where is Uptrends based?
Uptrends is headquartered in Boca Raton, United States, in the North America region.
How does Uptrends make money?
Five revenue lines are on record. Subscription - Core Plan is the primary driver. The others are subscription - Pro Plan, subscription - Enterprise Plan, credit Bundles and SMS Credits.
Who are Uptrends's main competitors?
Direct peers on record are Catchpoint, ThousandEyes, Pingdom, Site24x7 and Sematext. Broad incumbents are Datadog, Dynatrace, New Relic and AppDynamics. Better Stack is listed as an emerging player.
Does Uptrends have an API?
Yes. Uptrends provides a public REST API for programmatic access to monitoring data, including Alert API, Alert Definition API, Monitor API, MonitorGroup API, Operator API, PublicStatusPage API, RUM API, Statistics API, SLA API, and more. Authentication uses HTTP Basic Authentication with API account credentials. Content types supported: application/json and application/xml. Uptrends also offers a separate Uptrends Infra API accessible at api.uptrendsinfra.com/swagger for device statuses and sensor values. Developer documentation is at www.uptrends.com/support/kb/api/api-overview.
What industry is Uptrends in?
Uptrends's product category is Digital Experience Monitoring (DEM) Software. Its primary akta.pro industry code is HDABAJAH, Digital Experience Monitoring (DEM: RUM/Synthetic). Its NAICS code is 5182 and its SIC code is 7372.