HANDS FOR EVENTS

What HANDS FOR EVENTS does

HANDS FOR EVENTS, S.L. (H4E) is a Spain-based, privately held B2B event-staffing company founded in 2012 and headquartered in Madrid with a regional office in Barcelona. The firm supplies qualified personnel to event organizers, advertising and event agencies, fairs and congresses, concert and festival producers, and film and television production companies, operating across 16+ Spanish cities via local coordinator teams. Its commercial offer is organized into four service lines: Image Staff (hostesses, brand ambassadors, promotional models), Auxiliary Staff (ushers, cloakroom, drivers, catering assistants), Operations & Assembly (climbers, machinery operators, technical installers, AV technicians), and Logistics & Transportation (runners, vehicle fleet, event materials).

The company is a professional-services staffing business rather than a technology platform: revenue is generated through quote-based contracts per event, pricing varies with personnel type, headcount, duration, and logistics scope, and the firm does not disclose proprietary software or digital tooling. Commercial delivery is run by a dedicated commercial department supported by Selection, PRL (occupational risk prevention), Labor, Operations, and Image functions split across the Madrid and Barcelona offices.

The customer base is anchored by enterprise logos spanning automotive (Mercedes-Benz, Audi, SEAT, Formula 1), technology and telecom (AWS, GSMA, Amazon, South Summit), music and entertainment (Mad Cool, Primavera Sound, El Row, Alma), and gastronomy (Salon Gourmets), supplemented by a long tail of corporate event clients; the company cumulatively claims 13,500+ services, 1,200+ congresses/fairs/concerts, 5,000+ corporate events, and 16,000+ jobs generated since founding. The firm is founder-led (Franco, Founder & CEO), has no external funding or parent entity, and participates in industry associations including AEVEA, Barcelona Convention Bureau, Eventoplus, APAE, and the UN Global Compact.

Name

HANDS FOR EVENTS

Legal name

HANDS FOR EVENTS, S.L.

Website

https://h4e.es

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

HANDS FOR EVENTS is a Spain-based B2B event-staffing firm supplying hostesses, auxiliary crew, operations and assembly personnel, and logistics services to event organizers, agencies, fairs, festivals, and film/TV producers across 16+ Spanish cities from offices in Madrid and Barcelona.

Ownership category

akta.pro rank

Product category

Event Staffing Services

SIC

Services-Help Supply Services (7363), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Corporate Event Staffing & Registration Services (HSACADAE)

akta.pro secondary industries

Event Stagehands & Production Support Crew (HSACAEAJ), Event Day Personal Assistance (On-site Concierge) (HSACAIAM), Backstage, Artist & Sports Access (HSACAMAE), Event Hospitality & VIP Lounge Staff (HSACAEAH)

Keywords

• Event staffing services
• MICE personnel solutions
• Event hostess staffing
• Event logistics support
• Audiovisual crew staffing

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Staffing Services: Provides qualified personnel services for events including image staff (hostesses, models, brand ambassadors), auxiliary staff, operational and assembly personnel, logistics and transportation. Revenue generated through service fees based on personnel provided, duration of events, and scope of services contracted. B2B model serving event industry with comprehensive staffing solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

HANDS FOR EVENTS is a B2B staffing services company that supplies qualified personnel for events across Spain. It operates four interconnected service lines: Image Staff (hostesses, brand ambassadors, promotional models), Auxiliary Staff (service assistants, cloakroom, drivers, room heads), Operation and Assembly (loading/unloading, technical installers, climbers, AV technicians), and Logistics and Transportation (vehicle fleet, event materials, mobility runners). Services are sold directly to event organizers, advertising and event agencies, fairs, conferences, concerts, and film/TV production companies, with local coordinators delivering personnel in 16+ Spanish cities.

Product overview

HANDS FOR EVENTS is a B2B event staffing services company offering four interconnected service lines: Image Staff (professional hostesses, models, brand ambassadors), Auxiliary Staff (support personnel for various event functions), Operation and Assembly (setup, rigging, technical installation), and Logistics and Transportation (mobility, vehicles, materials). These services work together to provide comprehensive qualified personnel solutions for the MICE sector, advertising agencies, fairs, conferences, concerts, and film/TV productions.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal de Imagen (Image Staff) Professional image staff services including hostesses for conferences and fairs, brand ambassadors, promotional models, and point-of-sale activation personnel for events. Targeted at event organizers, advertising and event agencies, fairs, conferences, concerts, and film/TV production companies in Spain.
• Personal Auxiliar (Auxiliary Staff) Comprehensive auxiliary personnel including service assistants, cleaning staff, production assistants, manipulators, catering assistants, drivers, valet parking, cloakroom, ushers, and room heads. Supports event functions for organizers and agencies across Spain.
• Operativa y Montaje (Operation and Assembly) Event setup and assembly services including loading/unloading personnel, assembly assistants, technical installers, work-at-height specialists (climbers), machinery operators, and audiovisual technicians. Deployed for festival setup, concert operations, stage assembly, production support, and stand construction.
• Logística y Transporte (Logistics and Transportation) Logistics and transportation services including mobility expert runners, vehicle fleet (vans to trucks), production materials (fences, catenaries, furniture), and space reservations for public venues. Supports events with end-to-end mobility and materials handling.

Quantifiable outcome

• 13,500+ services performed across all event types
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• AEVEA (Asociación de Empresas de Eventos de España)coreOthersIndustry association membership for Spanish event companies. Provides industry representation, networking, standards advocacy, and credibility within the Spanish events sector.
• Barcelona Convention BureaucoreOthersTourism and conventions authority partnership providing access to Barcelona's MICE market and industry connections for convention and meeting business.
• EventoplusminorOthersEvent industry media and professional platform partnership offering visibility and industry community engagement.
• APAE (Associació de Professionals de l'Audiovisual Executiu)minorOthersAssociation of audiovisual professionals providing networking and industry connections within the executive audiovisual sector.
• UN Global Compact (Pacto Mundial)minorOthersCorporate sustainability initiative membership demonstrating commitment to environmental and social responsibility principles.
• ipmarkminorOthersMarketing and advertising industry media outlet partnership providing industry visibility and content marketing opportunities.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Randstad: Major global staffing firm with significant Spanish operations, providing temporary and event personnel to corporate clients. Competes for the same event hostess and auxiliary labor pool as Hands4events at a multinational scale.
• Grupo Eulen: Spanish multinational providing staffing, auxiliary services, and event support across Iberia. Direct competitor in the hostess/auxiliary staffing category and a meaningful player in Spanish MICE services.
• ManpowerGroup: Global workforce solutions company with a strong Spanish presence offering event staffing, hostess, and promotional personnel services. Larger, broader portfolio but directly overlapping in MICE event labor.
• Adecco Group: Global staffing leader with substantial event and hostess staffing operations across Spain. Broad incumbent that overlaps with Hands4events in event personnel supply but at a far larger scale across many verticals.

Regional players

• Azafatas Hostess Pro: Spain-focused hostess and event staffing agency providing promotional and event personnel nationally. Comparable in service offering and target customer (Spanish event agencies and producers), serving as a close small-scale peer.

Direct peers

• Grupo IMAN Temporing: Spanish temporary staffing and event services group headquartered in Spain. Closely comparable mid-sized domestic competitor offering hostess, auxiliary, and event personnel services to Spanish event producers and agencies.
• CPL Events: UK-based event staffing specialist supplying hostesses, brand ambassadors, and promotional staff. Direct international peer in the event staffing category, with comparable service mix (image staff, auxiliary, operations).
• Staff Global: Spanish event staffing agency focused on hostess, promotional, and convention personnel across Spain. Direct domestic peer with overlapping client base in MICE, fairs, and corporate events.
• CRIT Interim: French-origin staffing firm with Spanish operations, providing temporary and event personnel. Direct comparable in hostess and event staffing for the Spanish market, competing for the same MICE and agency clients.

Emerging players

• PromoPro: International event staffing and brand activation agency. Comparable in service mix (brand ambassadors, event staff, promotional teams) and offers a useful benchmark for an event-staffing specialist scaling beyond a single country.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hands4events
• LinkedInlinkedin.com/company/hands-for-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HANDS FOR EVENTS