East Avenue Vision Center

What East Avenue Vision Center does

East Avenue Vision Center is a privately held optometry practice located at 215 East Avenue in Lockport, NY, serving Lockport and the surrounding Western New York communities. The practice was originally founded by Dr. Paul DeLange and was purchased by Dr. Sarah Shaw in March 2019, who along with Associate Optometrist Dr. Marissa Seider (joined 2023) and a support team of 11-50 staff, delivers primary care optometry, medical eye care, pediatric care, and specialty behavioral optometry services. The practice operates across three departments: Examination Services, Contact Lens Services, and Optical Services, and is structured around a Signature Eye Exam as the patient entry point.

The clinical offering combines routine vision care with specialty programs including myopia management (MiSight, Ortho-K, atropine), binocular vision dysfunction (BVD) evaluations, neuro-optometric assessments, and vision therapy for strabismus, amblyopia, learning-related vision disorders, sports vision, and traumatic brain injury recovery. Diagnostic technology includes retinal photography, ocular coherence tomography (OCT), Humphrey Visual Field testing, and the AdaptDx Pro by Maculogix — the latter being available exclusively in Buffalo through this practice. The optical boutique sells curated independent frame brands (MOSCOT, Modo, Silhouette, Etnia Barcelona, Oakley, Ray-Ban) with in-house lens fabrication, and the practice distributes a specialty Avulux migraine lens product line.

Revenue is generated through professional service fees (exams, consultations, vision therapy), optical product sales (frames, lenses, contact lenses), and contact lens fulfillment, with payments accepted via major medical and vision insurance plans (Aetna, Medicare, Highmark, Blue Cross Blue Shield, Univera, United, Independent Health, VSP), as well as cash, cards, CareCredit, FSA, and HSA accounts. The go-to-market is community-based, relying on patient reviews, local SEO, Facebook/Instagram presence, and an educational blog. Distribution is omnichannel through a single physical location, online appointment booking, online contact lens reordering, and Dry Eye Rescue product referral partnerships. The practice is privately held by Dr. Shaw without institutional investors or a parent company.

Name

East Avenue Vision Center

Legal name

East Avenue Vision Center

Website

https://eastavenuevisioncenter.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

East Avenue Vision Center is a private optometry practice in Lockport, NY, offering comprehensive eye exams, medical eye care, pediatric optometry, specialty services (BVD evaluations, vision therapy, myopia management), and an optical boutique to individuals and families across Western New York.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (621320), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

Keywords

• Comprehensive eye exams
• Vision therapy services
• Pediatric optometry care
• Myopia management treatment
• Medical eye care

Headquarters

HQ city

Lockport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Eye Examinations: Comprehensive eye exams including signature eye exams, pediatric exams, and medical eye care consultations. Revenue generated per examination visit with insurance or out-of-pocket payment.
2. Contact Lens Services: Contact lens fittings, evaluations, and sales including specialty lenses for myopia control, astigmatism, and multifocal needs.
3. Optical/Eyewear Sales: Sale of prescription eyeglasses and custom lenses through the optical boutique. Includes designer frames from independent lines and in-house lens fabrication.
4. Myopia Management: Specialized treatment program including MiSight daily disposable contact lenses, Ortho-Keratology night lenses, and low-dose atropine eye drops for childhood myopia progression control.
5. Vision Therapy: Evidence-based vision therapy program for treatment of strabismus, amblyopia, vision-related learning disorders, sports vision, and traumatic brain injury symptoms. May be partially covered by medical insurance.
6. Medical Eye Care Services: Diagnosis, treatment, and management of medical eye conditions including glaucoma, macular degeneration, cataracts, diabetic retinopathy, dry eye, and emergency eye care.
7. Avulux Migraine Lenses: Sale of Avulux Migraine & Light Sensitivity Lenses available in prescription and non-prescription, single vision and progressive options.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

East Avenue Vision Center is a private optometry practice that sells comprehensive eye examinations, medical eye care, pediatric optometry, contact lens fittings, and an in-house optical boutique featuring curated independent eyewear brands. The practice differentiates itself through specialty programs in behavioral optometry, including myopia management, binocular vision dysfunction (BVD) evaluations testing 17+ visual skills, and evidence-based vision therapy, supported by advanced diagnostic imaging technology such as the AdaptDx Pro dark adaptation headset.

Product overview

East Avenue Vision Center is an optometry practice offering a comprehensive suite of eye care services centered around their Signature Eye Exam as the entry point. Their core services include medical eye care, pediatric eye care, contact lens services, and an optical boutique featuring curated eyewear brands. The practice specializes in behavioral optometry with dedicated programs for myopia management (using MiSight, Ortho-K, and atropine), binocular vision dysfunction evaluations, and vision therapy. They distinguish their offering with advanced diagnostic technology including AdaptDx Pro for AMD detection, OCT imaging, retinal photography, and Humphrey Visual Field testing. The practice also offers Avulux migraine and light sensitivity lenses as a specialty product.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Eye Exam Comprehensive eye examination using industry-leading screening tools designed to detect eye disease earlier than standard techniques, with focus on preventing disease before vision changes occur. Targeted at general patients seeking primary care optometry in Lockport, NY.
• Medical Eye Care Specialized testing and evaluation for specific medical eye conditions including diabetes-related eye disease, glaucoma, macular degeneration, cataracts, dry eye, and emergency eye care. Targeted at patients needing diagnosis, treatment, and ongoing management of eye disease.
• Pediatric Eye Care Eye care services for children including InfantSEE assessments for infants aged 6-12 months and comprehensive exams at ages 1, 3, 5, and yearly throughout school. Targeted at parents seeking preventive and developmental eye care for infants through school-aged children.
• Myopia Management Specialized treatment program to slow progression of childhood myopia using FDA-approved MiSight daily disposable contact lenses, Ortho-Keratology night lenses, and low-dose atropine eye drops. Targeted at parents of children and young adults with progressive myopia.
• BVD Evaluations In-depth assessment of binocular vision dysfunction and visual information processing abilities, testing over 17 visual skills including eye tracking, reading fluency, focusing, and depth perception. Targeted at patients with visual processing issues, BVD symptoms, or post-concussion/TBI visual symptoms.
• Vision Therapy Evidence-based therapy program for the eyes similar to speech or physical therapy, treating strabismus, amblyopia, vision-related learning disorders, sports vision, and traumatic brain injury symptoms. Targeted at children and adults with binocular vision coordination problems.
• Contact Lens Services Contact lens evaluation, fitting, and prescribing services including soft contacts for myopia and hyperopia, toric lenses for astigmatism, multifocal lenses, and specialty lenses including Ortho-Keratology and scleral lenses. Targeted at patients seeking contact lens vision correction.
• Optical Boutique Curated selection of independent frame lines from around the globe including MOSCOT, Modo, Oakley, Ray-Ban, Silhouette, and Etnia Barcelona, with custom lens design and in-house lab services. Targeted at patients purchasing prescription eyewear and seeking personalized frame styling.
• Avulux Migraine & Light Sensitivity Lenses Clinically proven lenses for people living with migraine and light sensitivity that filter up to 97% of harmful blue, amber, and red light while allowing up to 70% of soothing green light. Available in prescription and non-prescription, single vision and progressive options. Targeted at migraine and light-sensitive patients.

Quantifiable outcome

• Can detect age-related macular degeneration 3 years prior to seeing structural changes
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• LensCrafters: Large national optical retail chain owned by EssilorLuxottica offering eye exams and prescription eyewear; competes broadly with East Avenue's routine exam and frame/lens business but does not offer behavioral optometry or vision therapy.
• Pearle Vision: Established optical retail brand offering eye exams and eyewear through owned and franchised locations; comparable on the routine exam + eyewear bundle but without East Avenue's BVD/myopia specialty focus.
• Visionworks: National optical retailer providing eye exams, contact lenses, and eyewear; competes for routine vision-care spending in the same Western NY consumer market as East Avenue Vision Center.
• America's Best Contacts & Eyeglasses: Value-positioned national optical chain offering bundled exam-and-eyewear packages; competes primarily on price for the routine vision-care customers that form East Avenue's general-population base.

Direct peers

• MyEyeDr. Multi-location optometry practice with integrated optical retail offering comprehensive exams, contact lens services, and frame/lens sales — directly comparable to East Avenue Vision Center's combined clinical-plus-retail model.
• Warby Parker: Direct-to-consumer eyewear retailer that also offers in-store eye exams through employed optometrists, competing for the same routine-exam + eyewear purchase occasion as East Avenue Vision Center's optical boutique.
• For Eyes: Optical retailer combining in-store eye exams with frame, lens, and contact lens sales; directly comparable to East Avenue's contact lens services and optical boutique offering.
• The Vision Therapy Center: Specialty optometry practice focused on vision therapy, BVD treatment, and neuro-optometric rehabilitation — directly comparable to East Avenue's behavioral-optometry and vision-therapy specialty services.
• Clarkson Eyecare: Regional optometry group practice combining comprehensive eye exams, medical eye care, contact lens services, and optical retail across multiple locations — closely mirrors East Avenue's full-service clinical-plus-retail positioning.

Others

• Costco Optical: Optical department within a membership warehouse retailer offering eye exams and value-priced eyewear; adjacent competitor that draws price-sensitive patients away from independent practices like East Avenue Vision Center.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eastavenuevisioncenter
• Instagraminstagram.com/eastavenuevisioncenter/?igshid=Y2I2MzMwZWM3ZA%3D%3D
• LinkedInlinkedin.com/company/east-avenue-vision-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Avenue Vision Center