HIGHLIGHT-HER

What HIGHLIGHT-HER does

HIGHLIGHT-HER is a private, for-profit company headquartered in Omaha, United States, positioned as a female sports recruitment network. The company's stated purpose is to connect female athletes with universities, serving both sides of the collegiate athletic recruitment process. This positioning places the venture in the women-in-sports talent pipeline segment — an underserved niche within the broader athletic recruitment market where dedicated infrastructure for female athletes lags the corresponding infrastructure for male athletes. Beyond the positioning statement, no further functional description, customer-segment breakdown, or go-to-market detail is documented in the available sources.

The company's core product, platform architecture, and technology stack cannot be assessed from available data. The primary web property (highlight-her.com) is currently a Hostinger parked domain, displaying only generic Hostinger promotional content for web hosting, VPS, and domain registration services. There is no active application, no API, no disclosed integrations, no AI modalities, no certifications, no proprietary features, no patents, and no product launch history on record. The absence of any operational digital product surface means the venture's actual technical capabilities cannot be verified through public channels.

Business model and operating mechanics are similarly opaque. No revenue model, pricing structure, customer segmentation, marketing channel, distribution channel, or customer count is disclosed. The company has no parent organization, no subsidiaries, no M&A history, no funding rounds, no named investors, and no management team on record. The venture is defined almost entirely by its positioning statement paired with a non-operational public web presence — a gap that creates fundamental ambiguity about whether the entity is pre-launch, dormant, or operating exclusively through off-web channels. This positioning-versus-operations mismatch should be resolved through primary diligence (founder conversations, incorporation records, customer references) before any revenue, unit-economics, or growth analysis is attempted.

Name

HIGHLIGHT-HER

Website

https://highlight-her.com

Company type

Private

Operating status

Operating

Short description

HIGHLIGHT-HER is a private, Omaha-based company positioned as a female sports recruitment network connecting female athletes with universities. Its primary domain is a parked Hostinger page with no active product, pricing, or operational content available for review.

Ownership category

akta.pro rank

Product category

Sports Recruitment Platform

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Athlete Marketing, Endorsement & Sponsorship Representation (MPAKAMAC)

Keywords

• Female athlete recruitment
• Sports recruitment network
• Women's college athletics
• Athletic recruiting platform
• University sports recruiting

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Core offering

HIGHLIGHT-HER operates as a female sports recruitment network intended to connect and empower female athletes with universities. The platform is positioned to facilitate athletic recruitment between female athletes seeking collegiate opportunities and university athletic programs seeking female talent. Note: the company's website (highlight-her.com) is currently a parked domain on Hostinger DNS with no operational content or live platform visible.

Differentiator

Problem solved

Functional benefit

Products and services

• HIGHLIGHT-HER Recruitment Network

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• INFLCR (now Teamworks): INFLCR was an NIL content and brand-deal platform for college athletes, now part of Teamworks. It serves athletic departments and collectives by distributing athlete content to brands and facilitating NIL deals — a directly comparable university-side NIL infrastructure play.
• Opendorse: Opendorse is an NIL marketplace and athlete-endorsement platform that connects college athletes with brand opportunities and helps athletic departments and collectives monetize NIL rights. It is one of the closest direct analogs to HIGHLIGHT-HER's stated female-athlete / university value proposition.
• Athletes First: Athletes First is an NFL player representation agency that also operates marketing and NIL capabilities for college athletes. It is comparable to HIGHLIGHT-HER as an athlete-representation and marketing network, though focused on professional football rather than female athletes.

Emerging players

• Excel Sports Management: Excel Sports Management is a sports agency representing professional athletes across multiple sports with growing NIL practice. It is comparable to HIGHLIGHT-HER in athlete-representation services and sponsorship/endorsement deal-making.
• Postgame: Postgame is an NIL collective-management and athlete-deal platform focused on helping collectives and athletes execute endorsement deals. It is directly comparable to HIGHLIGHT-HER as a university-side NIL infrastructure provider for college athletes.
• Hudl: Hudl is a sports video and analytics platform widely used by high-school and college athletic programs for recruiting, film review, and athlete profile distribution. It is comparable to HIGHLIGHT-HER as athlete-data and recruiting infrastructure for the college pipeline.

Broad incumbents

• Rivals: Rivals is a long-standing college sports recruiting media network offering athlete rankings, scouting reports, and team commitment data. It is comparable as an athlete-recruiting network serving high-school and college athletes, though it skews male.
• On3: On3 is a college sports media and recruiting platform covering athlete rankings, NIL valuations, and transfer portal data. It is directly comparable to HIGHLIGHT-HER as a recruiting-and-NIL data network for college athletes, though it covers both genders and is much broader.
• 247Sports: 247Sports operates one of the most widely used college-athlete recruiting databases and rankings platforms. It is comparable to HIGHLIGHT-HER as a recruiting network connecting athletes, schools, and fans, with substantial male-skewed coverage.
• Wasserman: Wasserman is a major sports marketing and talent agency representing athletes across many sports for endorsements and appearances. It is comparable to HIGHLIGHT-HER as an athlete-marketing and representation network, though it serves both genders at scale.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/gethighlighted

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HIGHLIGHT-HER