What Postgame does

Postgame is a full-service sports marketing agency founded in 2021, specializing in Name, Image, and Likeness (NIL) marketing. Headquartered in Sarasota, Florida with additional offices in Philadelphia and Tampa, the company connects national consumer brands with college athletes for influencer, social, and experiential campaigns. Postgame operates as a B2B enterprise services firm, serving clients including adidas, CVS, Hollister, Raising Cane's, Stanley, Wendy's, C4 Energy, goodr, Allstate, Dick's Sporting Goods, and Urban Outfitters. The company monetizes through professional service fees for end-to-end campaign management, with custom quote-based pricing per brand partnership and no public price list.

The company's core product is NIL Campaign Management, supported by service modules spanning rapid-response large-scale campaigns, premium creative and production, fan experience and retail activation, always-on athlete ambassador programs, performance media distribution, AI-powered campaign intelligence, and AI-powered scaled content creation. Its technology stack includes a National Creative Network Management System — internal tooling that tracks every creative relationship across location, rates, past work, equipment, skillset, campaign history, reliability, editing ability, brand experience, and an internal rating system. Postgame has activated against more than 60,000 college athletes and a vetted creative network of 750+ videographers, 500+ photographers, and 500+ editors across 40+ states, producing 100,000+ videos, 300,000+ photos, and 1,000+ content shoots cumulatively. Mobile applications extend athlete engagement on iOS and Android.

Postgame's go-to-market is enterprise field sales, with direct relationships with brand marketing teams rather than self-serve distribution. The company is privately held by its co-founders Bill Jula (CEO) and Danny Morrissey, with no disclosed institutional funding, parent company, or subsidiary structure. Notable campaign outcomes include a +16.5% sales lift for goodr during March Madness, 100M total impressions in a single tournament window, and 600+ fan attendees at a CVS meet-and-greet. The NIL category grew to $1.67B in 2024–25 and is projected to reach $2.8B in 2026–27, providing structural tailwinds.

Name

Postgame

Legal name

Postgame, LLC

Website

https://pstgm.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Postgame is a full-service NIL sports marketing agency founded in 2021 that connects national consumer brands with college athletes for influencer, social, and experiential campaigns, leveraging a nationwide network of 60,000+ athletes and 1,750+ vetted creatives across 40+ states.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Athlete Brand Management & Public Relations (Image, Media, Crisis) (MPAKAMAD), Sports Branded Content (Team/League/Brand Integrations) (MPADAEAI)

Keywords

• Athlete influencer marketing
• Sports marketing agency
• NIL campaign management
• College athlete partnerships
• Influencer content production

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Sports Marketing Agency Services: Full-service sports marketing agency managing NIL campaigns between brands and college athletes. Generates revenue through service fees for campaign strategy, athlete sourcing, content production, and campaign execution management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Postgame is a full-service sports marketing agency that connects national brands with college athletes for influencer, social, and experiential campaigns under the NIL (Name, Image, Likeness) framework. The agency manages end-to-end campaigns—strategy, athlete sourcing, content production, activation, and measurement—at scale using a nationwide network of vetted creatives and AI-powered tools. Notable programs include March Madness campaigns, year-round ambassador deals, fan experience events, and paid media amplification for brands.

Product overview

Postgame is a full-service sports marketing agency specializing in NIL (Name, Image, Likeness) marketing for college athletes. The company operates as a unified platform connecting brands with college athletes for influencer, social, and experiential campaigns. Its core offerings include rapid-response large-scale campaigns, premium creative and production, fan experience and event activations, always-on athlete ambassador programs, performance media distribution, and AI-powered campaign intelligence. The platform is augmented by a national creator network of vetted videographers, photographers, and editors spanning 40 states. Services are delivered through its website and mobile applications available on iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• NIL Campaign Management End-to-end management of Name, Image, and Likeness (NIL) campaigns connecting national brands with college athletes for influencer, social, and experiential marketing at scale. Includes strategy, athlete sourcing, content production, and activation.
• Postgame Mobile App

Quantifiable outcome

• +16.5% sales lift for goodr during March Madness tournament window
• +5 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and notable.

• adidascoreGTM or Marketing Partneradidas NIL ambassador programs featuring college athletes across multiple campaigns including Stanley, EVO SL, and Armani Beauty partnerships with Postgame-facilitated athletes.
• CVScoreGTM or Marketing PartnerCVS fan experience events and retail activations featuring college and professional athletes. Multiple events coordinated including Chicago Bears meet-and-greet with 600+ attendees and Indiana Hoosiers championship celebration.
• HollistercoreGTM or Marketing PartnerHollister NIL campaigns featuring top college football players including national champions from Ohio State and limited-edition co-designed apparel with athletes.
• Raising Cane'scoreGTM or Marketing PartnerRestaurant activation campaigns featuring athlete meet-and-greets at Raising Cane's locations, including appearances by Michigan and UCLA athletes after March Madness championships.
• StanleycoreGTM or Marketing PartnerStanley brand campaigns with college athletes including No. 3 overall NFL Draft pick Jeremiyah Love partnership just before national championship.
• AllstatenotableGTM or Marketing PartnerAllstate's Good Hands Receivers Team featuring college athletes Jordyn Tyson and KC Concepcion through Postgame partnerships.
• Wendy'scoreGTM or Marketing PartnerWendy's NIL campaigns with college basketball athletes including Keaton Wagler, Morez Johnson Jr., and other NBA Draft picks.
• goodrcoreGTM or Marketing Partnergoodr March Madness campaigns driving +16.5% sales lift during tournament window, featuring NCAA tournament athletes promoting collegiate-licensed sunglasses collection.
• C4 EnergycoreGTM or Marketing PartnerC4 Energy March Madness guerrilla marketing campaign including locker room activations and high-impact brand moments during NCAA tournament.
• Dick's Sporting GoodsnotableGTM or Marketing PartnerAthlete appearances and retail activations at Dick's Sporting Goods locations nationwide.
• Urban OutfittersnotableGTM or Marketing PartnerPop-up retail experiences and brand activations at Urban Outfitters locations.
• 7-ElevennotableGTM or Marketing Partner7-Eleven brand partnerships with Postgame athletes including KC Concepcion during college football season.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Overtime: Sports media and influencer marketing company focused on next-generation athletes and youth sports audiences. Overlaps with Postgame in athlete-driven content and brand partnerships, particularly in social-first NIL-adjacent campaigns.
• altus (formerly Base): NIL platform and agency helping brands and collectives manage athlete partnerships at scale. Direct competitor in the NIL agency and brand-athlete matchmaking space, with comparable focus on technology-enabled campaign execution.
• ICON Source: Sports influencer marketing platform connecting brands with athletes across professional and college sports. Comparable as a brand-to-athlete sponsorship and content marketing intermediary.

Direct peers

• Teamworks (formerly INFLCR): Athlete operations platform that, via its INFLCR acquisition, provides NIL education, compliance, and marketplace infrastructure for college athletes and brand partners. Direct competitor in the NIL enablement and brand-matching space.
• MOGL: NIL marketplace connecting brands, athletes, and collectives for sponsorship deals. Directly competes with Postgame as a brand-to-athlete matchmaking platform, though with a more self-serve marketplace model.
• OpenSponsorship: Athlete sponsorship marketplace connecting brands with professional and college athletes for endorsements and content campaigns. Direct competitor in the brand-to-athlete NIL and sponsorship matchmaking category.

Broad incumbents

• Playfly Sports: Large sports marketing agency managing sponsorships, content, and NIL deals for college and professional sports properties. A broader-portfolio incumbent with overlapping NIL campaign services and stronger institutional backing.
• Wasserman: Global sports marketing, athlete representation, and consulting agency. Comparable as a full-service athlete brand management and brand partnership agency, though at significantly larger scale and broader sport coverage.
• Octagon: Global sports marketing agency offering athlete management, experiential, and brand partnership services. Overlaps with Postgame in athlete-driven brand campaigns but operates across professional sports globally.
• Excel Sports Management: Sports agency representing professional athletes in marketing, endorsements, and broadcasting. Comparable in athlete brand management and brand partnership services, though focused on professional rather than college talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/postgame-llc
• Instagraminstagram.com/postgame.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Postgame