What Outlines does

Outlines is a privately held landscape architecture studio founded in 2007 and headquartered at 567 Spencer Street, West Melbourne, Victoria, Australia. The firm operates as a professional design consultancy with a multi-disciplinary integration of landscape architecture, architecture, and urban design, delivered by a team of approximately 8 named professionals (within a stated 11-50 employee band) led by two Directors (Martin Reeves and Gary Ford). Its service portfolio spans the full project lifecycle — master planning, schematic design, urban design, contract documentation, contract administration, and community consultation — covering expertise areas that include public space design, education and health landscapes, infrastructure, ecological/regenerative design, and sports and play landscapes.

The firm generates revenue exclusively through project-based professional consulting fees negotiated per engagement, with no disclosed pricing, package tiers, or subscription components. Acquisition channels are direct: competitive design tenders, public commissions, and direct engagement with Victorian government agencies (VSBA, LXRA, Parks Victoria, Melbourne Water), local councils (Brimbank, Cardinia, Maribyrnong, Greater Geelong), universities (Monash, Melbourne), and healthcare providers (Barwon Health). Projects are geographically concentrated in Metropolitan Melbourne and regional Victoria, with notable commissions at Monash Clayton, Rosanna Station, Geelong Laneways, Maits Rest (Great Otway National Park), and the Gum Scrub Creek waterway regeneration. Delivery relies on conventional digital design tools (CAD, 3D rendering, visualisation) rather than proprietary technology platforms.

Market positioning rests on a documented portfolio of award-winning work (AILA National 2019, AILA VIC 2018 and 2024, Mainstreet Australia 2021, AIA Regional 2015) and on a regenerative-design philosophy that emphasises ecosystem restoration alongside community benefit. The practice is restricted to a single jurisdiction (Victoria, Australia), operates without a parent company, and has no disclosed funding rounds, acquisitions, or public listing. The firm is positioned as a boutique specialist serving public-sector infrastructure, education, transport, and ecological projects within a defined geographic and sectoral envelope.

Name

Outlines

Legal name

Outlines

Website

https://outlinesla.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Outlines is a Melbourne-based landscape architecture firm founded in 2007 that delivers master planning, urban design, and contract documentation services to Victorian government agencies, local councils, universities, and healthcare providers across education, transport, public space, and ecological restoration sectors.

Ownership category

akta.pro rank

Product category

Landscape Architecture Services

NAICS

Landscape Architectural Services (541320)

akta.pro primary industry

Landscape Architecture & Site Design (BPAHAKAC)

akta.pro secondary industry

Urban Planning & Master Planning (BPAHAKAD)

Keywords

• Landscape architecture
• Urban design services
• Master planning
• Public space design
• Regenerative landscape design

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Landscape Architecture Consulting Services: Professional consulting fees for landscape architecture, urban design, and master planning services across infrastructure, public space, education, health, and ecological projects. Revenue is generated through project-based fees spanning schematic design, contract documentation, and contract administration phases.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Outlines is a Melbourne-based landscape architecture studio offering master planning, urban design, schematic design, contract documentation, contract administration, and community consultation services. The firm integrates landscape architecture, architecture, and urban design to deliver projects across public space, education, healthcare, infrastructure, ecological restoration, and sports and play sectors for government and institutional clients in Victoria, Australia.

Product overview

Outlines is a landscape architecture firm offering a holistic set of services combining Landscape Architecture, Architecture, and Urban Design. The company provides core services including Urban Design, Master Planning, Schematic Design, Contract Documentation, Contract Administration, and Community Consultation. Their expertise spans Public Space design, Education & Health landscapes, Infrastructure projects, Ecological/regenerative design, and Sports & Play spaces. Operating since 2007, they work across scales from urban to rural environments for diverse stakeholders, delivering projects in residential, public space, education, health, infrastructure, ecological, and sports sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Master Planning Services

Quantifiable outcome

• Maits Rest project completed 2020 — 800m floating loop trail protecting ancient temperate rainforest understory with specialist prefabricated modular construction.
• +3 more outcomes

Named customers8 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• MGS ArchitectscoreStrategic or Co-development PartnerArchitectural partner on the Rosanna Station project as part of the State Government Level Crossing Removal Program. MGS Architects led architectural design while Outlines provided landscape architecture services in a cross-disciplinary collaborative approach.
• VSBA (Victorian School Building Authority)coreStrategic or Co-development PartnerState government agency delivering the VSBA Schools program. Outlines has played a central role in design and delivery of multiple new schools and early learning centres across Victoria under this program between 2019 and 2022.
• Lyons Architects and JCB ArchitectscoreStrategic or Co-development PartnerArchitectural partners on the Monash University North West Precinct project. Collaboration under Monash Design Review Panel stewardship delivering the centrepiece of Monash Clayton's campus transformation.
• JohnstaffminorImplementation/ SI/ Consulting PartnerArchitecture/interior design practice engaged alongside the McKellar Centre for the design and delivery of the extensive restorative garden and grounds upgrade at Geelong.
• HayballcoreStrategic or Co-development PartnerArchitecture practice for the Dandenong Education Precinct — a pioneering amalgamation of three secondary schools (2100 students) into seven Schools Within a School (SWIS) buildings.
• JCB Architects and Lyons ArchitectscoreStrategic or Co-development PartnerArchitectural partners on the Waurn Ponds Station project, part of the State Government's Regional Rail Link. Working with Hyder Consulting, VicTrack, and within Victorian Rail Industry Operators' Standards.
• Billard Leece PartnershipcoreStrategic or Co-development PartnerLead consultant for the University of Melbourne Werribee Campus redevelopment alongside Kane Constructions. Also one of several architectural partners for the VSBA Schools program.
• Melbourne WatercoreStrategic or Co-development PartnerWater authority partner for Gum Scrub Creek — a vast built ecology waterway project. Outlines facilitated the maintenance agreement between Cardinia Shire Council and Melbourne Water, and oversaw construction by Australian Ecosystems involving planting of 400,000 plants.
• Outlines Landscape Architecture (with Brincat / Architecture and Design)minorOthersIndustry collaboration with Outlines LA on VSBA Schools program. Brincat quoted in Architecture and Design article on wellbeing-driven school design featuring Wollert Primary School as benchmark project.
• Agency of Sculpture and Glenn RomaniscoreStrategic or Co-development PartnerSculpture and design collaborators on Dragon Park at Arcadia estate — a fantastical playground project awarded at AILA VIC Awards 2024. Partnership with Arcadia Officer for Satterley Property Group.
• DesignInc MelbournecoreStrategic or Co-development PartnerArchitecture practice for the Australian Red Cross Blood Service headquarters (2012) and Ballarat Community Health (2015) — both awarded projects with DesignInc receiving separate architectural awards for these projects.
• City of Greater GeelongcoreImplementation/ SI/ Consulting PartnerClient partner for the Geelong Laneways precinct revitalisation (won design commission 2015) and Malop Street Green Spine project, both part of the broader city centre revitalisation strategy.
• City of MaribyrnongcoreImplementation/ SI/ Consulting PartnerLocal council client for Stony Creek Future Directions Plan (master planning across two council boundaries in Melbourne's inner west) and Birmingham Park in Yarraville.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AECOM: Global infrastructure consulting firm with a substantial landscape architecture practice competing for major Victorian and federal public works. AECOM is a broader incumbent that can absorb mega-infrastructure briefs that boutique studios like Outlines must sub-let.
• Hassell: Large international design practice with a substantial landscape architecture and urban design capability embedded within a broader architecture offer. Competes with Outlines on larger-scale public infrastructure and precinct projects, but as a broader full-service incumbent rather than a niche specialist.
• Urbis: Australian professional services firm offering planning, urban design, and property advisory services. While not a pure-play landscape architecture firm, Urbis competes for the same government master planning and urban renewal briefs, often as lead consultant on larger precinct commissions.
• FJMT (Francis-Jones Morehen Thorp): Large Australian architecture practice with an integrated landscape and urban design team delivering public, cultural, and transport projects. Overlaps with Outlines on education and infrastructure briefs but competes as a broad incumbent with deeper in-house architectural resources.

Direct peers

• ASPECT Studios: Leading Australian landscape architecture and urban design practice with offices in Sydney, Melbourne, and globally. ASPECT competes directly with Outlines on Victorian public realm, education, and infrastructure commissions and serves an overlapping government and institutional client base.
• Lat27: Landscape architecture and urban design studio with offices in Brisbane and Melbourne. Lat27 competes on similar civic, education, and infrastructure briefs for Queensland and Victorian government clients, with a comparable boutique, multi-disciplinary positioning.
• McGregor Coxall: Australia-based landscape architecture and urban design practice with strong public-sector portfolio across transport, education, and waterfronts. Operates as a direct competitor on government tenders, particularly in Victoria and New South Wales.
• OCULUS Landscape Architecture: Melbourne-based landscape architecture practice with comparable scale and a strong focus on public realm, education, and ecologically sensitive design across Victoria. Directly comparable boutique peer competing for similar Victorian government and institutional commissions.
• Taylor Cullity Lethlean (TCL): Highly awarded Australian landscape architecture firm with offices in Melbourne, Sydney, and Adelaide. TCL is one of Outlines' closest direct competitors, sharing a focus on public space, education, and ecologically driven design briefs across the eastern seaboard.

Regional players

• Wraight + Associates: Trans-Tasman landscape architecture practice with offices in New Zealand and Australia. Competes with Outlines on similar public realm and park design briefs across the region, with overlapping design philosophy but primarily serving the New Zealand market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/outlines-landscape-architecture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outlines