Mata Nativa
Mata Nativa is a Brazilian cloud-based SaaS platform for processing forest inventories and phytosociological analyses, serving forestry professionals, environmental consultants, academic researchers, and large corporations across Brazil, with a companion Android field data collection app.
- Company typePrivate
- Founded2001
- HeadquartersViçosa, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mata Nativa does
Mata Nativa is a Brazilian vertical SaaS product for forest inventory processing and phytosociological analysis, operated by Cientec Ambiental Comércio Software Ltda – ME, a closed-capital microempresa headquartered in Viçosa, Minas Gerais. The product was founded circa 2001 through academic partnerships with Brazilian forestry schools, most notably the Universidade Federal de Viçosa, and has operated continuously for 25 years. The company's core technology is the Mata Nativa Web platform, a cloud-based SaaS application that processes forest inventory data using sampling methods including simple random, stratified, two-stage, cluster, systematic, and 100% census, and generates statistical outputs (volume in m³, variance, sampling error, optimal plot number) and phytosociological indices (Shannon-Weaver, Simpson, Pielou, Jentsch, IVI, similarity, aggregation). These calculation methods have been validated by UFV, UFES, UFRPE, and EMBRAPA. A complementary Android application, Mata Nativa Coletor, supports field data collection with GPS-based parcel location, photo capture, and on-device statistical calculations.
Mata Nativa generates revenue through per-license SaaS subscriptions with a free trial signup model and a complementary consultative sales channel ("Fale com o Consultor") for larger buyers. Distribution is Brazil-only and combines self-serve web signup, Google Play mobile distribution, a university partnership program providing free or discounted academic licenses, and content-driven demand generation through a weekly blog, YouTube, and active social media on Facebook, Instagram, and LinkedIn. The customer base spans three segments: forestry engineers and environmental professionals (the primary segment), university students and researchers, and large corporations in agribusiness, mining, pulp and paper, and steel, with named reference logos including Vale, Natura, Embrapa, UFV, and IEF, alongside a long tail of more than 18,000 cumulative partners and customers concentrated in small environmental and forestry consulting firms. The company has no disclosed funding rounds, no external investors, no parent company, no M&A activity, and no international operations.
Mata Nativa firmographics
Firmographics- Name
- Mata Nativa
- Legal name
- Cientec Ambiental Comércio Software Ltda – ME
- Website
- https://matanativa.com.br
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mata Nativa is a Brazilian cloud-based SaaS platform for processing forest inventories and phytosociological analyses, serving forestry professionals, environmental consultants, academic researchers, and large corporations across Brazil, with a companion Android field data collection app.
- Ownership category
- akta.pro rank
Mata Nativa industry classification
Industry- Product category
- Forest Inventory Software
- NAICS
- Support Activities for Forestry (11531)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Timberland GIS, Remote Sensing & Data Analytics (AFAMAKAG)
Keywords
Where Mata Nativa is headquartered
LocationHeadquarters
- HQ city
- Viçosa
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Mata Nativa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software License / SaaS Subscription: Mata Nativa operates as a cloud-based software-as-a-service (SaaS) product. Users purchase licenses to access the Mata Nativa Web platform and the Mata Nativa Coletor mobile app. The software is offered through a 'test free' trial and paid subscription model. The product ecosystem includes web software and a mobile app for field data collection, both requiring an active license.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for new users |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Mata Nativa product offering
Product offeringCore offering
Mata Nativa is a specialized web-based SaaS software platform for processing forest inventories and conducting phytosociological analyses, used by forestry professionals, environmental consultants, universities, and large corporations across Brazil. The offering includes the Mata Nativa Web platform for data processing, statistical calculations, and report generation, complemented by the Mata Nativa Coletor Android mobile application for in-field data collection with GPS and camera capabilities. The software supports all major Brazilian forest inventory sampling methodologies, with calculations validated by reference universities and Embrapii.
Product overview
Mata Nativa is a Brazilian forest inventory software ecosystem consisting of two complementary products: the Mata Nativa Web platform (core web-based software) and the Mata Nativa Coletor mobile application (Android field data collection tool). The ecosystem supports professionals throughout the entire forest inventory workflow—from field data collection and sample calculation to phytosociological analysis and reporting. Calculations are validated by reference universities (UFV, UFES, UFRPE) and EMBRAPII, with over 25 years of market presence serving autonomous professionals, companies, and institutions across Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- Mata Nativa Coletor: Mobile Android application for field data collection in forest inventories, integrated with Mata Nativa Web. Allows GPS location, photo capture, and on-device statistical calculations.
Products and services
- Mata Nativa Web Cloud-based web SaaS platform specialized in processing forest inventories, supporting all major Brazilian sampling methods, statistical calculations, phytosociological analyses, custom volume formulas, multi-level inventories, Excel import/export, project sharing, and report-ready graphs. Built for forestry engineers, environmental consultants, universities, and large corporations in Brazil.
- Mata Nativa Coletor Android mobile application fully integrated with the Mata Nativa Web platform, designed for field data collection in forest inventories. Enables in-field recording of tree measurements, photo capture via device camera, GPS-based parcel location, and real-time generation of statistical calculations and collector curves. Requires an active Mata Nativa software license.
Companies that use Mata Nativa
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Mata Nativa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Mata Nativa partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Universidade Federal de Viçosa (UFV)coreUFV was among the first and most important university partners at the inception of the Mata Nativa project. Professor Agostinho Lopes de Souza (UFV) was a co-idealizer of the software. UFV validates the calculation methods and the company maintains an ongoing relationship with UFV researchers. UFV is one of Brazil's most prestigious forestry schools.
- Universidade Federal Rural de Pernambuco (UFRPE)coreUFRPE, through Professor Rinaldo Luiz Caraciolo Ferreira, has been a key academic partner in the development and validation of Mata Nativa's forest inventory methodologies. UFRPE contributes research expertise in forest management and phytosociology to validate the software's calculations.
- Universidade Federal do Mato Grosso (UFMT)coreUFMT participated in the foundational partnerships of the early 2000s. Professor José Franklin Chichorro (UFMT/UFES) was a co-idealizer of the project, contributing forestry engineering expertise to the development of the software.
- Universidade Federal do Espírito Santo (UFES)coreUFES, particularly through Professor José Franklin Chichorro, has been a long-standing academic partner contributing to forest inventory methodology validation for the Mata Nativa software.
- EMBRAPA (Empresa Brasileira de Pesquisa Agropecuária)coreEMBRAPA validates Mata Nativa's calculation methods and is listed as a key reference partner. The collaboration positions the software as scientifically rigorous and aligned with Brazilian agricultural and forestry research standards.
- Vale S.A.minorVale appears in the customer/partner logo section of the website, suggesting use of Mata Nativa for environmental studies and forest inventories related to Vale's mining operations in Brazil.
- Natura &Co.minorNatura appears in the customer/partner logo section. As a cosmetics company with extensive supply chain commitments in Brazilian biodiversity, Natura likely uses Mata Nativa for sourcing area inventories and biodiversity assessments.
- IEF (Instituto Estadual de Florestas – Minas Gerais)minorIEF appears in the customer/partner logo section. As a Minas Gerais state forestry institute, IEF likely uses or endorses the software for state-level forest inventory and management projects.
- Florestal BrasilminorFlorestal Brasil is listed as a partnership on the blog page. The partnership appears to be content co-creation or mutual promotion within the forestry sector media ecosystem.
- Portal do ESGminorPortal do ESG is listed as a partnership on the blog page, indicating content and marketing collaboration around ESG and sustainability topics relevant to Mata Nativa's customer base.
- Ciclus Engenharia e Soluções Ambientais IntegradasminorCiclus Engenharia co-produced an e-Book with Cientec/Mata Nativa on the 7 steps to obtain Environmental Licensing in Minas Gerais. This content partnership provides educational material to the market while positioning both companies as thought leaders in environmental licensing.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Mata Nativa competitors and assessment
Company assessmentBroad incumbents
- ESRI: ESRI's ArcGIS is the dominant GIS platform used globally for forest inventory, spatial analysis, and environmental mapping. While not a vertical forest-inventory SaaS, it overlaps with Mata Nativa's GIS, mapping, and spatial analytics capabilities and is commonly used by the same Brazilian forestry professionals and environmental consultancies.
- Trimble: Trimble provides comprehensive forestry, geospatial, and natural-resource solutions including field data collection, GIS integration, and forest-management software. It is a broad incumbent that overlaps with Mata Nativa across GPS-based field data collection and enterprise forestry workflows, particularly in large enterprise and government accounts.
- Hexagon Geospatial: Hexagon's geospatial division (including ERDAS, M.App Enterprise, and Luciad) provides enterprise geospatial data management, remote sensing analytics, and spatial processing platforms that overlap with Mata Nativa's Web GIS, spatial analytics, and cloud-based data management capabilities.
- CARTO: CARTO is a cloud-native geospatial analytics platform offering spatial data management, mapping, and location intelligence APIs. It is comparable to Mata Nativa's enterprise GIS and cloud data management layer and serves many of the same enterprise and government use cases (environmental, forestry, ESG analytics).
- Google Earth Engine: Google Earth Engine is a free cloud platform for petabyte-scale earth observation and geospatial analysis widely used for forest monitoring, deforestation tracking, and biomass estimation. It is an indirect competitor and complement to Mata Nativa, especially for the GIS/remote-sensing analytics portion of forest inventory workflows.
Emerging players
- OpenForests: OpenForests is a SaaS platform for forest management, mapping, certification, and impact tracking. It targets forestry operators and ESG-conscious buyers, overlapping with Mata Nativa's forest-management planning, biodiversity-survey, and environmental-licensing use cases from a more ESG/sustainability angle.
- LiveEO: LiveEO provides AI-powered satellite-based geospatial analytics for forestry, infrastructure, and ESG monitoring. It is an emerging competitor in the forest-inventory and monitoring analytics space where Mata Nativa currently operates, bringing modern AI/ML capabilities that contrast with Mata Nativa's traditional statistical workflow.
- Pachama: Pachama is a forest carbon-credit marketplace and MRV platform using satellite imagery and AI for forest monitoring. While not a direct inventory SaaS, it overlaps with Mata Nativa's carbon-market project baseline use case and represents an emerging, well-funded adjacent platform in the Brazilian forestry-tech space.
- QGIS: QGIS is a free, open-source desktop GIS used widely by Brazilian forestry and environmental professionals for spatial analysis, mapping, and field-data processing. It is an emerging alternative to Mata Nativa's GIS and statistical capabilities, especially for cost-sensitive academic and consultancy users.
Direct peers
- Forest Metrix: Forest Metrix is a direct peer providing tablet-based and mobile forestry data-collection software with statistical calculations and inventory processing. It targets the same forestry professional persona as Mata Nativa and competes most directly on field-data collection workflow and inventory analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Mata Nativa social profiles
Digital presenceMata Nativa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mata Nativa leadership team
Management profileNumber of profiles
Profiles2 records
Mata Nativa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mata Nativa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mata Nativa
What does Mata Nativa do?
Mata Nativa is a specialized web-based SaaS software platform for processing forest inventories and conducting phytosociological analyses, used by forestry professionals, environmental consultants, universities, and large corporations across Brazil. The offering includes the Mata Nativa Web platform for data processing, statistical calculations, and report generation, complemented by the Mata Nativa Coletor Android mobile application for in-field data collection with GPS and camera capabilities. The software supports all major Brazilian forest inventory sampling methodologies, with calculations validated by reference universities and Embrapii.
Is Mata Nativa a public or private company?
Mata Nativa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mata Nativa founded?
Mata Nativa was founded in 2001. It employs 11 to 50 people.
Where is Mata Nativa based?
Mata Nativa is headquartered in Viçosa, Brazil, in the Latin America region.
How does Mata Nativa make money?
One revenue line is on record: software License / SaaS Subscription.
Who are Mata Nativa's main competitors?
Broad incumbents on record are ESRI, Trimble, Hexagon Geospatial, CARTO and Google Earth Engine. Emerging players are OpenForests, LiveEO, Pachama and QGIS. Forest Metrix is listed as a direct peer.
Does Mata Nativa have an API?
No public API is recorded for Mata Nativa.
What industry is Mata Nativa in?
Mata Nativa's product category is Forest Inventory Software. Its primary akta.pro industry code is AFAMAKAG, Timberland GIS, Remote Sensing & Data Analytics. Its NAICS code is 11531 and its SIC code is 7374.