Haras de Pirque
Haras de Pirque is a Chilean premium organic wine estate in the Upper Maipo Valley, owned by the Marchesi Antinori family, producing seven wine labels plus restaurant, wine shop, and enotourism experiences for premium consumers, hospitality businesses, and tourists near Santiago.
- Company typePrivate
- Founded1892
- HeadquartersSantiago, Chile
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Haras de Pirque does
Haras de Pirque is a privately held premium organic wine estate located in the Upper Maipo Valley, approximately 30 kilometers south of Santiago in Pirque, Chile. The estate spans 110 hectares, of which 90 hectares are planted with red grape varieties at 550–750 meters above sea level on Andean foothills. Wine is produced in a gravity-flow, horseshoe-shaped (herradura) winery built into the hillside, a design that reduces motorized pumping, preserves aromatic compounds, and references the property's origin as Chile's oldest thoroughbred breeding farm (est. 1892). The estate is owned and operated by Marchesi Antinori (registered as Antinori Chile SpA), an Italian wine dynasty with 27 generations of winemaking history dating to 1385, and produces a portfolio of seven wines: Pitío (flagship Cabernet Sauvignon/Cabernet Franc blend), Albis (icon Cabernet Sauvignon/Carménère), Galantas (Cabernet Franc), Ecràl (organic Carménère), Hussonet (Cabernet Sauvignon), Albaclara (Sauvignon Blanc from Leyda), and Chardonnay (from Casablanca). All red wines have been certified organic by the CERES Institute since 2016, following a transition begun in 2006.
Haras de Pirque firmographics
Firmographics- Name
- Haras de Pirque
- Legal name
- Antinori Chile SpA
- Website
- https://haraswines.com
- Company type
- Private
- Founded year
- 1892
- Operating status
- Operating
- Short description
- Haras de Pirque is a Chilean premium organic wine estate in the Upper Maipo Valley, owned by the Marchesi Antinori family, producing seven wine labels plus restaurant, wine shop, and enotourism experiences for premium consumers, hospitality businesses, and tourists near Santiago.
- Ownership category
- akta.pro rank
Haras de Pirque industry classification
Industry- Product category
- Premium Wines
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Haras de Pirque is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices2 records
Markets served
Haras de Pirque business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales: Sale of bottled wines through direct e-commerce (store.haraswines.com), on-site wine shop, and potentially through distributors. Wines include Pitío, Albis, Galantas, Ecràl, Hussonet, Albaclara, and Chardonnay.
- Enotourism Experiences: Revenue from wine tourism activities including guided winery tours, wine tastings, trekking, sommelier-led terroir experiences, sunset dinners, winemaker experiences, and private events. Bookings are managed through tourpay.cl.
- Restaurant Services: The Haras de Pirque Restaurant (Hussonet Restaurant), located at the top of the horseshoe-shaped winery, generates revenue from dining experiences with wine pairings, featuring fresh seasonal Chilean cuisine designed by Enrique Concha. Open Wednesday through Saturday with lunch and dinner service.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Haras de Pirque product offering
Product offeringCore offering
Haras de Pirque is a premium Chilean estate winery that produces seven labels of organic wine (Pitío, Albis, Galantas, Ecràl, Hussonet, Albaclara, Chardonnay) from 90 hectares of vineyards in the Upper Maipo Valley using gravity-flow winemaking technology. Beyond wine production, the estate sells enotourism experiences (tours, tastings, trekking, sunset dinners), operates the on-site Hussonet Restaurant serving seasonal Chilean cuisine, runs an on-site wine shop, and hosts private events.
Product overview
Haras de Pirque is a Chilean winery operated by the Antinori family (Marchesi Antinori) in the Maipo Valley. The estate produces a portfolio of seven distinct wines: Pitío (flagship Cabernet Sauvignon/Cabernet Franc blend), Albis (icon blend of Cabernet Sauvignon and Carménère), Galantas (Cabernet Franc with Carménère), Ecràl (Carménère), Hussonet (Cabernet Sauvignon with Carménère), Albaclara (Sauvignon Blanc from Leyda), and Chardonnay (from Casablanca). Beyond wine production, the estate offers enotourism experiences including vineyard tours, wine tastings, trekking, and sunset dinners, plus an on-site restaurant (Hussonet Restaurant) and wine shop. The wines are produced using gravity-flow winemaking technology in a horseshoe-shaped cellar, with a focus on organic viticulture certified by CERES Institute.
Differentiator
Problem solved
Functional benefit
Brands
- Pitío: Icon wine blend of Cabernet Sauvignon and Cabernet Franc from Upper Maipo Valley, tribute to perseverance named after the Chilean flicker bird.
- Albis
- Galantas
- Ecràl
- Hussonet
- Albaclara
- Haras de Pirque Chardonnay
Products and services
- Pitío A premium red blend of Cabernet Sauvignon and Cabernet Franc from the Upper Maipo Valley. The estate's flagship/icon wine representing 20+ years of Antinori family research and development, named after the Chilean flicker bird (pútiw).
- Albis The estate's icon wine, an elegant blend of Cabernet Sauvignon and Carménère from Maipo Valley. Named to celebrate the dawn of a new day and the union of two hemispheres. First vintage was 2001.
- Galantas Premium Cabernet Franc from organic vineyards in the Maipo Andes Valley at over 700 meters elevation, with a small percentage of Carménère. Expresses vibrant elegance and varietal finesse.
- Ecràl Full expression of organic Carménère from Maipo Valley. First vintage was 2020. Notes of black fruits and spices with excellent freshness and soft elegant tannins.
- Hussonet Cabernet Sauvignon with a small percentage of Carménère from Maipo Valley. Named after a famous Chilean racehorse foal. Aged 12 months in French oak barrels.
- Albaclara Single varietal Sauvignon Blanc from Leyda Valley's coastal area. Named after the splendid sunrises over the vineyards. Offers distinctive saline and mineral notes.
- Chardonnay 100% Chardonnay from Casablanca Valley. Expresses harmony of citrus fruits with delicate notes from light barrel aging. Balance between freshness and minerality.
- Hussonet Restaurant (Haras de Pirque Restaurant) On-site restaurant located at the top of the horseshoe-shaped wine cellar with terrace views of Maipo Valley. Designed by Enrique Concha, serving Chilean dishes with seasonal flavors, with wine pairings. Open Wednesday through Saturday for lunch and dinner; booking required.
- On-site Wine Shop On-site sales room next to the restaurant offering exclusive wine products and complete selection of Haras de Pirque wine vintages. Open Monday to Saturday 9:00–17:45.
- Enotourism Experiences Wine tourism experiences including guided vineyard tours, wine tastings, sommelier-led terroir experiences, trekking, sunset dinners, and winemaker experiences. Located 45 minutes from Santiago de Chile. Bookings managed through tourpay.cl.
- Private Events Custom event planning for exclusive events including barrel tastings, corporate lunches, sunset dinners, cocktails, seminars, trekking, bike tours, and boutique weddings at the estate.
Quantifiable outcome
- Organic certification achieved in 2016 after 10-year transition (from 2006)
Companies that use Haras de Pirque
Customer profileSegments2 records
Ideal customer profiles3 records
Haras de Pirque technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Haras de Pirque partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Haras de Pirque competitors and assessment
Company assessmentDirect peers
- Casa Lapostolle: Premium Chilean winery in the Cachapoal/Maipo producing icon red blends with organic/biodynamic certification. Directly comparable to Haras de Pirque on premium positioning, organic credentials, and international icon-wine distribution in fine-wine channels.
- Viña Errázuriz: Premium Chilean producer based in Aconcagua known for icon wines like Seña and Don Maximiano. Comparable premium positioning, multi-altitude sourcing, and international fine-wine distribution.
- Almaviva: Joint-venture icon Cabernet blend from Puente Alto (Upper Maipo), modeled on a Bordeaux chateau. Operates in the same Upper Maipo terroir as Haras de Pirque and competes head-to-head for ultra-premium icon-wine allocations.
- Viña Montes: Premium Chilean winery (Apalta, Colchagua) with a flagship icon Cabernet-based portfolio and strong international presence. Comparable on premium Chilean red production scale, icon-wine strategy, and export-driven business model.
- Viu Manent: Premium Colchagua Valley winery with a portfolio ranging from varietals to icon blends (Viu 1, Inkamalal). Similar mid-tier-to-icon premium positioning, on-site enotourism, and export presence in fine-wine markets.
- Seña: Eduardo Chadwick and Robert Mondavi's Aconcagua Costa icon project. Competes with Haras de Pirque at the high end of premium Chilean red blends and shares a similar export-focused, low-volume icon strategy.
Broad incumbents
- Concha y Toro: Largest Chilean wine producer with a portfolio spanning Casillero del Diablo through icons (Don Melchor, Almaviva JV). Overlaps in Maipo Valley viticulture, enotourism, and premium red categories but operates at vastly larger scale and broader mass-market coverage.
- Viña Santa Rita: Established large-scale Chilean producer with a portfolio from entry-level through premium tiers (Triple C, Casa Real). Shared Maipo Valley footprint and on-site enotourism but with much broader portfolio and category breadth.
Regional players
- Achával Ferrer: Argentine boutique producer in Mendoza focused on premium single-vineyard Malbec icons. Shares a small-scale, icon-driven, terroir-led model similar to Haras de Pirque's positioning, though geographically focused on Argentina rather than Chile.
- Bodega Trapiche: Leading Argentine premium winery (Mendoza) with icon projects like Trapiche Iscay. Compares as a South American premium red-focused producer with strong DTC and export channels, serving as a regional benchmark for premium pricing and enotourism.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Haras de Pirque social profiles
Digital presenceHaras de Pirque compliance and trust
Trust signalCompliance2 records
Haras de Pirque financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haras de Pirque leadership team
Management profileNumber of profiles
Haras de Pirque funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haras de Pirque M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haras de Pirque
What does Haras de Pirque do?
Haras de Pirque is a premium Chilean estate winery that produces seven labels of organic wine (Pitío, Albis, Galantas, Ecràl, Hussonet, Albaclara, Chardonnay) from 90 hectares of vineyards in the Upper Maipo Valley using gravity-flow winemaking technology. Beyond wine production, the estate sells enotourism experiences (tours, tastings, trekking, sunset dinners), operates the on-site Hussonet Restaurant serving seasonal Chilean cuisine, runs an on-site wine shop, and hosts private events.
Is Haras de Pirque a public or private company?
Haras de Pirque is a private company. It is classified as family owned and is currently operating.
When was Haras de Pirque founded?
Haras de Pirque was founded in 1892.
Where is Haras de Pirque based?
Haras de Pirque is headquartered in Santiago, Chile, in the Latin America region.
How does Haras de Pirque make money?
Three revenue lines are on record. Wine Sales are the primary driver. The others are enotourism Experiences and restaurant Services.
Who are Haras de Pirque's main competitors?
Direct peers on record are Casa Lapostolle, Viña Errázuriz, Almaviva, Viña Montes, Viu Manent and Seña. Broad incumbents are Concha y Toro and Viña Santa Rita. Regional players are Achával Ferrer and Bodega Trapiche.
Does Haras de Pirque have an API?
No public API is recorded for Haras de Pirque.
What industry is Haras de Pirque in?
Haras de Pirque's product category is Premium Wines. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of AFAGAJAJ, Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets). Its NAICS code is 312130 and its SIC code is 2080.