AMASFAC

What AMASFAC does

AMASFAC (Asociación Mexicana de Agentes de Seguros y Fianzas, A.C.) is a Mexican non-profit civil association founded in 1958 that represents the interests of individual insurance and bond agents nationwide. Headquartered in Mexico City with 501-1,000 employees, the organization operates as the self-described largest network of insurance and bond agents in Mexico, structured through a national directive council and 40+ regional districts and sections covering all major metropolitan areas from Tijuana to Mérida. Members receive professional representation before regulatory authorities (notably the CNSF, Comisión Nacional de Seguros y Fianzas), regulatory advisory and procedural services, training, networking events, and industry advocacy through dedicated committees spanning automobiles, bonds, health and life, government and public sector, legal, technology, and other practice areas.

The association's core digital infrastructure consists of two complementary platforms. The public-facing website (www.amasfac.org), built on Wix, serves as the membership recruitment hub, directory of districts/sections, event listings, and organizational information portal. Campus AMASFAC (campus.amasfac.org) is a Moodle-based learning management system hosting over 100 courses on insurance, bonds, risk management, and professional development topics, with OAuth login integration via Google, Facebook, and Microsoft accounts. Both platforms are standard commercial/open-source products without proprietary AI/ML or advanced technical customization.

AMASFAC's business model relies on three revenue streams: recurring annual membership dues (not publicly disclosed), event and congress registration fees (variable by Section/District), and advisory service fees for regulatory procedures before authorities such as the CNSF. The go-to-market is community-led, with member recruitment via the website, direct contact with the national office, and local sections. Payment methods include credit/debit card and bank transfer, with tiered refund policies on event registrations. The organization maintains an active presence across YouTube, Facebook, Instagram, TikTok, LinkedIn, and Spotify to support top-of-funnel engagement, and holds a strategic partnership with COPAPROSE (Confederación Panamericana de Productores de Seguros) for cross-border industry networking.

Name

AMASFAC

Legal name

Asociación Mexicana de Agentes de Seguros y Fianzas, A.C.

Website

https://amasfac.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AMASFAC is a Mexican non-profit association founded in 1958 that represents individual insurance and bond agents nationwide through a network of 40+ districts, providing membership services, regulatory advocacy, and professional training.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYBPAHAFAL

Fraud Risk Management & Anti-Bribery/Anti-Corruption (ABAC)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Risk, Compliance & Governance Advisory

SECONDARYMPAGAGAK

Executive Summits & Invitation-Only Forums

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

Keywords

• Insurance agent association
• Bond agent membership
• Professional training services
• Industry advocacy services
• Regulatory advisory services

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership dues for agents of insurance and bonds, providing access to exclusive resources, discounts on events, publications, advisory services, and union representation.
2. Events and Congresses: Registration fees for forums, conventions, and industry encounters organized at national level and through Sections. Includes logistics and conditions that may vary by Section or District.
3. Advisory and Procedures Services: Guidance on regulatory processes before authorities such as CNSF (Comisión Nacional de Seguros y Fianzas).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

AMASFAC is a non-profit civil association that recruits insurance and bond agents in Mexico as members and delivers three core offerings: (1) industry representation and regulatory advisory before authorities such as the CNSF, (2) professional training delivered through the Campus AMASFAC Moodle-based LMS with over 100 courses, and (3) industry events, congresses, and networking forums organized nationally and through regional sections. Member benefits include exclusive discounts, publications, and access to committees covering lines such as automobiles, surety bonds, health and life, and public-sector business.

Product overview

AMASFAC is a professional association for insurance and surety agents in Mexico, not a technology product company. Its primary offerings are membership services, professional development, and industry representation. The association operates two main digital platforms: the public-facing website (www.amasfac.org), built on Wix, which provides access to membership benefits, national committees, events, and a directory of sections and districts; and the Campus AMASFAC LMS (campus.amasfac.org), a Moodle-based learning management system that delivers training courses, seminars, and educational content for agent professional development. The two platforms are complementary — the main website handles membership enrollment and organizational information, while the LMS focuses on capacitación (training) and skills development.

Differentiator

Problem solved

Functional benefit

Brands

• Campus AMASFAC: Online learning and training platform providing courses, webinars, and educational materials for insurance and bond agents.

Products and services

• AMASFAC Individual Agent Membership
• Campus AMASFAC (Online Learning Platform)
• Industry Events and Congresses
• Regulatory Advisory and Procedures Services (Trámites y Asesoría)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• COPAPROSEnotableStrategic or Co-development PartnerCOPAPROSE (Confederación Panamericana de Productores de Seguros) is shown as a partner organization on the AMASFAC website. The collaboration connects opportunities for the growth of insurance agents through cross-border industry networking and knowledge sharing.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Independent Insurance Agents & Brokers of America (Big "I"): The U.S. national trade association for independent insurance agents, offering advocacy, education, and carrier access — the closest functional analog to AMASFAC's role in Mexico, just in a much larger market.
• Council of Insurance Agents & Brokers (CIAB): U.S.-based association representing large commercial insurance brokers, providing legislative advocacy, regulatory representation, and industry research — directly comparable to AMASFAC's CNSF-facing representation work.
• Professional Insurance Agents (PIA): U.S. association serving independent insurance agents and brokers with education, certification, agency resources, and advocacy — closely mirrors AMASFAC's mix of training (Campus) plus regulatory representation.

Regional players

• National Insurance Brokers Association of Australia (NIBA): Australian peak body for general insurance brokers providing advocacy, education, and a code of practice — comparable trade association model to AMASFAC, in a different geographic market.
• British Insurance Brokers' Association (BIBA): U.K. trade body for insurance brokers offering regulatory advocacy with FCA, member training, and industry events — same membership-and-advocacy model as AMASFAC, but serving a different geography.
• Insurance Brokers Association of Canada (IBAC): Canadian national association of insurance brokers focused on advocacy, professional standards, and member services — analogous to AMASFAC in structure but serving the Canadian p&c broker market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AMASFAC_CDN
• YouTubeyoutube.com/@AMASFACCDN
• Facebookes-la.facebook.com/AMASFAC.CDN
• LinkedInmx.linkedin.com/company/amasfac
• Instagraminstagram.com/amasfac

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMASFAC