Lynchburg Association of Realtors

What Lynchburg Association of Realtors does

The Lynchburg Association of REALTORS® (LAR) is a 501(c)(6) nonprofit professional trade association chartered in 1913, serving over 900 real estate professionals across the City of Lynchburg and the surrounding counties of Amherst, Appomattox, Bedford, and Campbell in Central Virginia. The association operates a Multiple Listing Service (MLS) — most recently upgraded to the MLS 11 platform in February 2025 — built on third-party infrastructure from Rapattoni, Instanet, and Supra for key/lockbox management. Its product suite includes standardized forms (LAR 100 Purchase Agreement, LAR 200 Listing Agreement, LAR 210 Buyer Brokerage Agreement), a public Property Search tool, a Find a REALTOR® directory, monthly market indicators reports, and a curated Affiliate Directory of vetted lenders, title companies, appraisers, and home service providers.

LAR generates revenue through recurring membership dues from REALTOR® members, affiliate partners, and member offices, supplemented by event revenue (Annual Holiday Gala, Golf Tournament) and professional development course fees. Distribution is direct via the Connect Dashboard member portal, the physical office at 111 Candlewood Ct., and consumer-facing website tools. The association is governed by a Board of Directors and member-elected committee chairs, and operates under the regulatory framework of the National Association of REALTORS® (NAR) and Virginia REALTORS® (VAR). The most significant recent operating changes have been defensive in nature: the August 2024 NAR Settlement implementation with updated forms and bylaws, and the MLS 11 technology refresh.

Strategically, LAR's position is that of a stable, regionally-bounded franchise rather than a growth vehicle. Its competitive position rests on jurisdictional control of the local MLS, a 110-year brand, and a dense member ecosystem with mutual referral dependencies — but no geographic or vertical expansion is evidenced, and AI/ML capabilities are not part of the operating model.

Name

Lynchburg Association of Realtors

Legal name

Lynchburg Association of REALTORS®

Website

https://lynchburgvarealtors.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

1–10 employees

Short description

The Lynchburg Association of REALTORS® is a 501(c)(6) nonprofit trade association, chartered in 1913, serving over 900 real estate professionals across Lynchburg and four surrounding Central Virginia counties through MLS services, standardized forms, professional development, and consumer-facing property search tools.

Ownership category

akta.pro rank

Product category

Real Estate Professional Association Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Real estate association
• Multiple listing service
• Real estate membership
• Professional development
• Standard real estate forms

Headquarters

HQ city

Lynchburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Association generates revenue through membership dues from REALTOR® members, affiliate partners, and member offices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lynchburg Association of REALTORS® is a regional professional trade association that provides its 900+ member real estate professionals with access to a Multiple Listing Service (MLS), standardized transaction forms, continuing education, and advocacy. It also serves consumers through a public Find a REALTOR® directory and property search tool for the Lynchburg, Virginia region.

Product overview

Lynchburg Association of REALTORS® operates as a regional real estate professional association offering a suite of technology and member services. The core offering is the Multiple Listing Service (MLS), currently transitioning to MLS 11, which provides property listing and search capabilities through the Connect Dashboard member portal. Supporting products include Standard Forms (LAR 100/200/210), Market Indicators reports, and a Property Search tool. The association also provides professional development through designation courses (ABR, GRI, CRS), maintains an Affiliate Directory of vetted service providers, and organizes community events including the Annual Golf Tournament and Holiday Gala. Member resources include the Find a REALTOR directory, REALTOR Emeritus recognition, and scam reporting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Multiple Listing Service (MLS) Cooperative listing database system enabling real estate professionals in Lynchburg and Amherst, Appomattox, Bedford, and Campbell counties to list and search properties.
• MLS 11 Interface Updated MLS platform interface for member real estate professionals with redesigned listing detail views, reports section, and DocBox upload functionality.
• Connect Dashboard Member Portal Member portal providing access to MLS services, market indicators archives, governing documents, and member resources for association members.
• Standard Forms (LAR 100, 200, 210) Standardized downloadable real estate transaction forms including Purchase Agreement (LAR 100), Listing Agreement (LAR 200), and Buyer Brokerage Agreement (LAR 210) for member use.
• Find a REALTOR® Directory Public directory service connecting consumers with local real estate professionals in the Lynchburg area.
• Property Search Public-facing property search tool allowing users to filter by city, price range, square footage, beds, baths, listing number, and street address.
• Market Indicators & Home Sales Reports Monthly market data reports and quarterly housing market analysis reports for the Lynchburg region from 2022 to present.
• Professional Development Courses Educational offerings including designation courses (ABR, GRI, CRS), continuing education (CE), business essential education, and Leadership Academy for real estate professionals.
• REALTOR® Membership Program
• Affiliate Directory Directory of vetted service providers supporting real estate transactions including appraisers, builders, inspectors, insurers, lenders, movers, title companies, and warranty providers.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

19 partnerships are on record, tiered minor and core.

• Wingate Appraisal ServiceminorGTM or Marketing PartnerAppraisal services provider listed in the Affiliates Directory, offering appraisal services to support real estate transactions for association members.
• Atlantic Union BankminorGTM or Marketing PartnerMortgage lender providing financing services for home purchases, listed as affiliate partner supporting REALTORS® and their clients.
• Bank Of The JamesminorGTM or Marketing PartnerRegional bank offering mortgage lending services to support real estate transactions in the Lynchburg market.
• Virginia REALTORS®coreStrategic or Co-development PartnerState-level REALTOR® association providing legal resources, legal hotline, education standards, and industry advocacy. LAR references VAR for updates, legal questions, and policy guidance.
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerNational association providing governing documents, Code of Ethics, technology standards, and industry advocacy. LAR implements NAR settlement changes and follows NAR policies.
• Fairway Independent Mortgage Co.minorGTM or Marketing PartnerNational mortgage lender with local presence providing home financing options. Luper Team and Brady Shorey listed as local contacts.
• Atlantic Bay MortgageminorGTM or Marketing PartnerMortgage lender with multiple loan officers (Susan Hammack, Michael Rocco) serving the Lynchburg market.
• Absolute Title & Settlement LLCminorGTM or Marketing PartnerTitle and settlement services provider supporting real estate closing transactions.
• AccupointminorGTM or Marketing PartnerTitle services company providing title insurance and closing services for property transactions.
• Pike Title and EscrowminorGTM or Marketing PartnerTitle and escrow services for real estate closings in the Lynchburg area.
• Legacy Title Services LLCminorGTM or Marketing PartnerTitle services provider serving the local market.
• Sage Title Group LLCminorGTM or Marketing PartnerTitle services company providing closing and title insurance services.
• Campbell CountyminorGTM or Marketing PartnerLocal government partner providing property records and assessment information through the affiliates directory.
• City of LynchburgminorGTM or Marketing PartnerMunicipal government partner providing property assessment data through the affiliates directory.
• Truist BankminorGTM or Marketing PartnerBanking and mortgage lender providing home financing options in the market.
• Virginia HousingminorGTM or Marketing PartnerState housing agency providing mortgage financing options for Virginia homebuyers.
• Home Builders Association of Central VAminorGTM or Marketing PartnerTrade association for home builders supporting new construction transactions.
• Fortress Foundation SolutionsminorGTM or Marketing PartnerFoundation repair and building services supporting real estate transactions.
• London Downs Golf ClubminorOthersGolf venue hosting the LAR Annual Golf Tournament at 1614 New London Rd, Forest, VA 24551.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Northern Virginia Association of REALTORS®: Large regional REALTOR association serving Northern Virginia suburbs of Washington, DC. Operates Bright MLS (shared with other VA/MD/DC associations) — comparable in core trade-association functions but materially larger scale.
• New River Valley Association of REALTORS®: Regional REALTOR association serving the New River Valley region of Virginia. Comparable in membership-based model, MLS operations, and small-staff structure to LAR.
• Hampton Roads REALTORS® Association: Coastal Virginia REALTOR association operating MLS and member services across the Hampton Roads region. Direct peer in structure, revenue model, and NAR affiliation, though larger in geographic footprint.
• Piedmont Association of REALTORS®: Smaller regional REALTOR association serving Danville and Southside Virginia. Closest scale-comparable peer to LAR given similar mid-sized Central Virginia region and member counts.
• Charlottesville Area Association of REALTORS®: Regional REALTOR association serving Charlottesville and surrounding Central Virginia counties. Similar membership structure, MLS focus, and consumer-facing property search tools to LAR.
• Roanoke Valley Association of REALTORS®: Regional REALTOR association serving the Roanoke Valley in Western Virginia. Comparable to LAR in scale, MLS operations, member services, and affiliation with Virginia REALTORS® and NAR.
• Richmond Association of REALTORS®: Regional REALTOR association serving the Richmond, Virginia metro area. Operates its own MLS, membership dues model, and affiliate directory — directly comparable in business model, services, and member structure to LAR.

Emerging players

• Bright MLS: Shared MLS platform serving multiple Mid-Atlantic REALTOR associations including Northern Virginia. Represents an emerging alternative to single-association MLS systems like LAR's, illustrating a potential industry consolidation trend LAR may face over time.

Broad incumbents

• Virginia REALTORS®: State-level REALTOR association providing legal resources, education standards, and advocacy to local associations including LAR. Functions as a coordinating umbrella body rather than a direct competitor, but comparable in membership-driven nonprofit structure.
• National Association of REALTORS®: National umbrella organization governing REALTOR® branding, Code of Ethics, MLS standards, and policy advocacy. Comparable as a membership-based trade association but operates at vastly larger scale and broader geographic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lynchburgassociationofrealtors
• Instagraminstagram.com/lynchburgvarealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lynchburg Association of Realtors