Feriepartner Danmark

Name

Feriepartner Danmark

Legal name

Feriepartner Danmark A/S

Website

https://feriepartner.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Vacation Rental Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Traveler Accommodation (7211)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

akta.pro secondary industries

Owner Services, Reporting & Portfolio Administration (THAMAKAI), New-Listing Onboarding, Setup & Launch Services (THAMAKAO)

Keywords

• Holiday home rentals
• Vacation property booking
• Cottage rental services
• Travel accommodation marketplace
• Holiday home management

Headquarters

HQ city

Frederiksberg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Holiday Home Rental Commission: Feriepartner acts as a rental intermediary, arranging rentals between private holiday home owners (lessors) and guests (lessees). The company earns revenue by taking a commission/fee from these rental transactions. Feriepartner is responsible for arranging the rental on behalf of and at the expense of the lessor.
2. Consumption Charges: Additional revenue is generated through consumption charges for electricity, heating, and water, which are billed separately to guests. These charges are collected after departure during final settlement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Feriepartner Danmark operates a holiday home rental marketplace connecting private property owners with guests across Denmark. The platform (feriepartner.com) enables direct search, filtering, booking, and payment for vacation homes, supported by a network of 38 local agencies providing on-ground services such as key collection, property management, and personalized local expertise. Revenue is generated through commissions on rental transactions and consumption-based charges for utilities.

Product overview

Feriepartner Danmark operates a holiday home rental marketplace with 38 locally-operated agencies across Denmark. The core product is an online booking platform (feriepartner.com) where guests can search, filter, and book from private holiday homes directly. The company connects homeowners with holiday guests, offering localized service through its agency network. Additional services include cancellation insurance (through Tryg A/S), optional linen packages, and equipment loans. The platform supports multiple payment methods including Dankort, Visa, Mastercard, Visa Electron, and Maestro.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Home Rental Platform Online marketplace connecting private holiday home owners with guests for direct vacation rentals across Denmark, featuring property search, real-time availability, booking, and payment processing.
• Local Agency Network Service Network of 38 local Feriepartner agencies across Denmark providing personalized customer service, key collection, local area expertise, and on-ground support for both guests and homeowners.
• Holiday Home Owner Services End-to-end property rental management services for private homeowners, including property listing, professional marketing, guest management, and local on-ground support, with competitive payment terms.
• Linen Package Service Optional add-on service providing bedding, towels, and tea towels, available through local agencies with various delivery options.
• Equipment Loan Service Free loan of cots, highchairs, and pushchairs from local Feriepartner agencies for guest convenience during their stay.

Quantifiable outcome

• Better payments for homeowners and cheaper rentals for guests compared to other rental agencies

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• EDCminorChannel Partner/ Reseller/ DistributorEDC (Ejendomsmæglerkæden EDC) is a Danish real estate agency chain listed as a business partner. The partnership provides additional distribution and referral channels for Feriepartner's services.
• Tryg Forsikring (Tryg A/S)coreTechnology or IntegrationTryg provides automatic sickness cancellation insurance for all Feriepartner bookings, included at no additional cost to guests. This partnership ensures comprehensive cancellation protection backed by a major Danish insurance provider.
• Feriehusejernes Brancheforening (Danish Holiday Home Association)coreStrategic or Co-development PartnerFeriepartner is a member of the Danish Holiday Home Association and complies with the ethical rules of the association. Members have access to the Association's Appeals Board for dispute resolution, providing guests with additional recourse for complaints.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Largest European online travel agent offering vacation rental inventory alongside hotels. Overlaps with Feriepartner's listings in Denmark and competes on the same demand pool, with broad incumbency advantages (loyalty, app, payment) Feriepartner cannot match.
• Airbnb: Global short-term rental marketplace that has grown its Danish inventory and competes for the same guests and homeowners across Denmark. Operates as a broad incumbent with significantly larger scale and brand reach; comparable booking and payment mechanics but vastly different service model (no local offices).
• Tripadvisor / Holiday Lettings: Major travel discovery platform with vacation rental inventory via Holiday Lettings and direct listings. Overlaps with Feriepartner on discovery intent for Danish travelers, but with much broader scope and brand recognition.
• Vrbo: Expedia-owned vacation rental platform with meaningful Danish inventory and a similar whole-home-rental focus. Operates as a global marketplace incumbent; comparable offering for guests but lacks Feriepartner's local Danish agency service layer.

Emerging players

• Sonder / Marriott Homes & Villas: Emerging professionally-managed short-term-rental brand that emphasizes consistent quality and a hotel-like experience. Represents a competitive threat to traditional local agencies as guest expectations shift toward standardized, professionally-managed stays.

Direct peers

• DanCenter: Danish-headquartered holiday home rental agency offering direct booking for Danish coastal properties and select European destinations. Direct competitor in Denmark with overlap on inventory, geography, and target guest segment.
• Novasol: One of the largest vacation rental specialists in Scandinavia and Europe with deep inventory across Denmark and other Nordic/coastal markets. Directly comparable to Feriepartner in the Danish holiday-home rental category, with a similar commission-based model and locally-organized service.
• HomeToGo: Berlin-based metasearch and marketplace operator focusing on vacation rentals globally, including Denmark. Comparable in that it surfaces Danish holiday-home inventory to travelers, and is a meaningful competitive force even though its primary model is metasearch rather than direct booking through local agencies.
• Sol og Strand: Danish holiday home rental agency with comparable nationwide coverage of Danish coastal destinations and a similar local-agency operating model. Competes head-to-head with Feriepartner for owners and guests across the same regions.

Regional players

• Cottages.com: UK-focused vacation rental platform with portfolio of holiday cottages and coastal homes. Comparable in niche proposition (coastal holiday-home rental with a curatorial feel), but serves a different primary geography with limited Denmark overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FeriepartnerDanmark
• LinkedInlinkedin.com/company/feriepartner-danmark

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feriepartner Danmark