Learn2 Gruppen
Learn2 Gruppen AS is a Norwegian private sports education company that delivers technique courses in skiing, running, kayaking, windsurfing, cycling, climbing, and boating to recreational athletes, led by a network of former elite-athlete instructors and supported by a 40,000+ subscriber content ecosystem.
- Company typePrivate
- Founded2008
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Learn2 Gruppen does
Learn2 Gruppen AS is a privately held Norwegian sports technique education company founded in 2008 by former national-team cross-country skier Siri Halle. Headquartered in Oslo (Høvik) and led by CEO Petter Stensland, the company operates a portfolio of eight consumer-facing brands — Learn2Ski, Learn2Run, Learn2Kayak, Learn2Windsurf, Learn2Boat, Learn2Bike, Learn2Climb, and Learn2 Nettkurs — delivering instructor-led technique courses across seven outdoor and water sports, plus an online course vertical. Since 2009 the company has trained approximately 30,000 participants and built a 40,000+ subscriber newsletter list; ski courses are delivered nationwide through a network of 11 former elite-athlete instructors, while kayak and windsurf courses are concentrated at the Sollerudstranden (Oslofjord) site.
The business model is direct-to-consumer course sales through brand-specific SEO-optimized websites, with Kajabi hosting online courses, Stripe processing payments, and LetsReg (formerly Deltager.no) handling in-person course registration. Course pricing is unit-based, ranging from 1,170 NOK (student kayak intro) to 8,100 NOK (private triple-hour kayak lessons), with student discounts, corporate team-building quotes, and a Våttkort certification fee (300 NOK at registration, 400–600 NOK for post-course card ordering). A second revenue vertical comes from evergreen online courses for classical and skate skiing and training theory. Distribution is multi-channel: content marketing through a seven-brand blog network, weekly/bi-weekly email, YouTube, paid Google and Facebook advertising, and direct corporate sales.
There is no proprietary technology layer; the company depends entirely on third-party SaaS for commerce, content, and registration. Strategic differentiation rests on the talent moat of former elite-athlete instructors, an established curriculum aligned with Norges Padleforbund's Våttkort certification system for kayaking, an in-house technique-transmission methodology, and 15+ years of brand equity reinforced by published books (Sporet fanger, Lær klassisk, Lær skøyting) and a 5.0 Google rating. The company remains founder-controlled, with no external institutional investors, no funding rounds, and no disclosed M&A activity.
Learn2 Gruppen firmographics
Firmographics- Name
- Learn2 Gruppen
- Legal name
- Learn2 Gruppen AS
- Website
- https://learn2.no
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Learn2 Gruppen AS is a Norwegian private sports education company that delivers technique courses in skiing, running, kayaking, windsurfing, cycling, climbing, and boating to recreational athletes, led by a network of former elite-athlete instructors and supported by a 40,000+ subscriber content ecosystem.
- Ownership category
- akta.pro rank
Learn2 Gruppen industry classification
Industry- Product category
- Outdoor Sports Education & Coaching
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)
- akta.pro secondary industries
- Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN), Endurance & Running/Cycling Training (HSADAAAG), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)
Keywords
Where Learn2 Gruppen is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Learn2 Gruppen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- In-person technique courses: Courses in skiing (classic and skating), kayaking, running, windsurfing, biking, climbing, and boating. Pricing varies by sport, duration, and participant type (regular/student). Corporate courses available.
- Online courses: Structured technique training available online for skiing (classic master course, skating master course) and training theory. Provides passive income stream through evergreen digital content.
- Våttkort certification: Certification fee for Norwegian Paddling Federation's Våttkort system. 300 NOK added at registration, 400-600 NOK for post-course ordering. Revenue shared with Norges Padleforbund.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kayak intro course - 3 hours |
| Unit Pricing | Pay-as-you-go | Kayak extended intro course - 4 hours |
| Unit Pricing | Pay-as-you-go | Kayak foundation course (ground course) - 16 hours over weekend |
| Unit Pricing | Pay-as-you-go | Private kayak lessons - single hour |
| Unit Pricing | Pay-as-you-go | Private kayak lessons - double hour |
| Unit Pricing | Pay-as-you-go | Private kayak lessons - triple hour (Våttkort requirement) |
| Unit Pricing | Pay-as-you-go | Våttkort certification card |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Learn2 Gruppen product offering
Product offeringCore offering
Learn2 Gruppen operates a multi-brand portfolio of in-person and online technique courses in outdoor sports, including cross-country skiing, kayaking, running, windsurfing, biking, climbing, and boat handling, delivered by former elite national-team athletes following a technique-first instructional methodology. The company also offers Våttkort certification courses following the Norwegian Paddling Federation's standards and sells structured online technique training via its Kajabi-based Nettkurs platform. Approximately 30,000 participants have been trained across the Learn2 sports brands since 2009.
Product overview
Learn2 Gruppen operates a multi-brand portfolio of outdoor sports technique courses united by a shared instructional philosophy: technique-first training in small groups with professional former elite athletes as instructors. The portfolio spans seven sport disciplines — Learn2Ski (classical and skate cross-country skiing), Learn2Run (running technique), Learn2Kayak (sea kayaking with Våttkort certification), Learn2Windsurf (windsurfing), Learn2Bike (cycling), Learn2Climb (climbing), and Learn2Boat (boat handling) — plus a set of online courses (Nettkurs) for ski and running technique, and an editorial blog. Founded in 2008 by former national team cross-country skier Siri Halle, the group has delivered courses to approximately 30,000 participants across its brands. Core products follow a seasonal rhythm: ski in winter, kayaking/windsurfing in summer, running/cycling in spring/autumn, climbing in autumn, and online courses year-round.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 30,000+ participants trained since 2009 across all sports disciplines
- +3 more outcomes
Companies that use Learn2 Gruppen
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Learn2 Gruppen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Learn2 Gruppen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Norges Padleforbund (Norwegian Paddling Federation)coreLearn2Kayak follows Norges Padleforbund's Våttkort certification ladder (introduksjonskurs/trinn 1, grunnkurs hav/trinn 2). All instructors are certified through the federation's training system. Våttkort certification is required for kayak rental in many Norwegian locations and provides standardized safety curriculum.
Scale indicators3 records
Recent moves10 records
Expansion highlights5 records
Learn2 Gruppen competitors and assessment
Company assessmentBroad incumbents
- SkiStar: Scandinavian ski resort chain operating ski schools at multiple destinations. A broader incumbent in ski instruction across Scandinavia, with overlapping technique-course offerings but as part of a wider resort portfolio rather than a specialized technique academy.
- SATS: Largest fitness chain in the Nordics offering personal training, group classes and coaching. Comparable to Learn2 as a Norwegian training provider, but with a broader gym membership model rather than outdoor sports technique specialization.
Direct peers
- Skiforeningen (Oslo Ski Association): Long-standing Oslo-based ski club offering ski lessons and courses across the Oslo region. Directly competes with Learn2Ski in the same geography and on the same classic and skate technique proposition.
- Hemsedal: Norwegian ski resort with ski school offering group and private lessons. Comparable to Learn2Ski as a ski course provider in Norway, though focused on a single destination rather than nationwide coverage.
- Voss Resort: Major Norwegian ski and adventure resort offering lessons and courses across multiple outdoor sports. Directly comparable to Learn2 as a multi-sport outdoor education provider in Norway targeting recreational athletes seeking technique instruction.
- Geilo: Major Norwegian ski resort with ski school providing group lessons and private instruction. Directly comparable to Learn2Ski's technique-focused approach, embedded in a single destination resort offering.
- Norges Klatreforbund (Norwegian Climbing Federation): Federation that runs brattkort (top-rope) and lead climbing certification courses through affiliated clubs. Directly comparable to Learn2Climb as a regulated climbing instruction provider in the same Norwegian certification ecosystem.
- Norges Padleforbund (Norwegian Paddling Federation): National paddling federation that runs its own Våttkort-certified courses through clubs. Learn2Kayak runs its Våttkort ladder directly under this federation, making it both a partner and a structural peer in the same certification ecosystem.
- Trysil: Norway's largest ski resort with its own ski school running group and private lessons. Comparable to Learn2Ski as a ski course provider, though embedded within a destination resort rather than a dedicated multi-sport instructor network.
Others
- XXL Sport: Norwegian sports retailer with store-based training content and gear. Not a direct course competitor, but adjacent thematic player in the Norwegian outdoor sports ecosystem with overlapping customer demographics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Learn2 Gruppen social profiles
Digital presenceLearn2 Gruppen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Learn2 Gruppen leadership team
Management profileNumber of profiles
Profiles4 records
Learn2 Gruppen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Learn2 Gruppen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Learn2 Gruppen
What does Learn2 Gruppen do?
Learn2 Gruppen operates a multi-brand portfolio of in-person and online technique courses in outdoor sports, including cross-country skiing, kayaking, running, windsurfing, biking, climbing, and boat handling, delivered by former elite national-team athletes following a technique-first instructional methodology. The company also offers Våttkort certification courses following the Norwegian Paddling Federation's standards and sells structured online technique training via its Kajabi-based Nettkurs platform. Approximately 30,000 participants have been trained across the Learn2 sports brands since 2009.
Is Learn2 Gruppen a public or private company?
Learn2 Gruppen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Learn2 Gruppen founded?
Learn2 Gruppen was founded in 2008. It employs 51 to 100 people.
Where is Learn2 Gruppen based?
Learn2 Gruppen is headquartered in Oslo, Norway, in the Europe region.
How does Learn2 Gruppen make money?
Three revenue lines are on record. In-person technique courses are the primary driver. The others are online courses and Våttkort certification.
Who are Learn2 Gruppen's main competitors?
Broad incumbents on record are SkiStar and SATS. Direct peers are Skiforeningen (Oslo Ski Association), Hemsedal, Voss Resort, Geilo, Norges Klatreforbund (Norwegian Climbing Federation), Norges Padleforbund (Norwegian Paddling Federation) and Trysil. XXL Sport is listed as an others.
Does Learn2 Gruppen have an API?
No public API is recorded for Learn2 Gruppen.
What industry is Learn2 Gruppen in?
Learn2 Gruppen's product category is Outdoor Sports Education & Coaching. Its primary akta.pro industry code is THAAAKAM, Adventure Multi-Sport Camps & Skills Academies, with a secondary code of THAJAKAN, Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis). Its NAICS code is 611620 and its SIC code is 8200.