Redwood Pediatrics

What Redwood Pediatrics does

Redwood Pediatrics is an independent private pediatric practice founded in October 2017 by Dr. John "Buzz" Billharz and his wife in Liberty, Missouri, serving children from birth through approximately age 18 across two Kansas City Northland clinics (Liberty and Parkville). The practice is staffed by board-certified pediatricians and pediatric nurse practitioners (approximately ten providers as of late 2023), offering well-child visits, immunizations, same-day sick visits through a daily walk-in clinic (7:45-8:30am weekdays), scheduled appointments (9am-5pm weekdays), and 24/7 phone access to providers for existing patients. Beyond standard primary care, Redwood delivers targeted service lines including infant/newborn care, asthma management, mental health support (anxiety, depression, ADHD, autism), sports physicals, lactation consulting, and minor procedures such as tongue-tie release, wart removal, laceration repair, and circumcision.

Operationally, the practice runs on the healow electronic health record and patient portal, with HealowPay handling online patient payments and online appointment requests available for new and existing patients. The infrastructure is conventional for a multi-provider primary-care clinic: separate sick and well waiting areas, 14-15 patient rooms per location, and automated communication tools for appointment management. There are no proprietary software platforms, APIs, or AI-driven products; the only digital assets are a content-heavy marketing blog and social channels (Twitter/X, Facebook, LinkedIn, Pinterest) used for patient education and acquisition.

The revenue model is fee-for-service pediatric care reimbursed primarily through insurance, with in-network status via Children's Mercy Health Network and a published cash price list for uninsured patients. The patient base is fragmented across thousands of Northland-area families (Liberty, Parkville, Claycomo, Gladstone, Kearney, Smithville), with no enterprise or institutional customers. Redwood is a privately held, founder-owned entity with no external venture capital, private equity, or parent company; ownership commentary and the company-history timeline confirm founder control since inception, with growth funded internally as the practice added a second clinic in 2022 and relocated the Liberty site in 2023.

Name

Redwood Pediatrics

Legal name

Redwood Pediatrics

Website

https://redwoodkids.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Redwood Pediatrics is an independent, founder-owned private pediatric practice operating two clinics in the Kansas City Northland, providing comprehensive medical care for children from birth through age 18 via board-certified pediatricians and pediatric nurse practitioners.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

Keywords

• Pediatric primary care
• Well-child visits
• Sick visit care
• Child immunizations
• Pediatric procedures

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Services Revenue: Fee-for-service pediatric healthcare including well visits, sick visits, procedures (circumcisions, tongue-tie repair, wart removal, laceration repair), sports physicals, mental health services, asthma management, and breastfeeding support. Accepts insurance through Children's Mercy Health Network and offers cash pricing for uninsured patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Redwood Pediatrics is a private pediatric primary care practice providing comprehensive medical services for children from birth through approximately age 18. Offerings include well-child checkups, immunizations, sick visits, a weekday walk-in clinic, in-office procedures (circumcisions, tongue-tie repair, wart removal, laceration repair), mental health screening, asthma management, sports physicals, and lactation consulting, delivered across two Kansas City Northland clinic locations with 24/7 provider access for existing patients.

Product overview

Redwood Pediatrics operates as a pediatric healthcare practice offering comprehensive medical services for children from birth to young adulthood (approximately age 18) across two Kansas City locations (Liberty and Parkville). The practice combines walk-in clinic access (7:45-8:30am weekdays) with scheduled visits (9am-5pm weekdays) and provides specialized services including infant/toddler care, asthma management, mental health support, sports physicals, lactation consulting, tongue tie repair, and procedural services. The company also provides educational resources through its patient blog. No AI or API products are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Primary Care Services Comprehensive pediatric healthcare services for children from birth to young adulthood (approximately age 18), including wellness checks, immunizations, sick visits, and chronic disease management.
• Walk-In Clinic Daily walk-in clinic available Monday through Friday from 7:45-8:30am for same-day urgent pediatric care needs without scheduled appointments.
• Infant and Toddler Care Specialized care for infants and toddlers including newborn exams, circumcision, hearing screening, metabolic screening, developmental screenings, and lactation counseling.
• Asthma Care Comprehensive asthma management including parent education, medication guidelines, home management plans, hospitalization prevention, and school action plans for pediatric patients.
• Pre-Teen and Teen Services Healthcare services for pre-teens and teenagers including sports physicals, mental health support (anxiety, depression, ADHD, autism), skin conditions, acne care, and reproductive health.
• Mental Health Services Mental health support including screening and management of anxiety, depression, ADHD, autism, and eating disorders for children and adolescents.
• Sports Physicals Comprehensive sports physical examinations including cardiac, musculoskeletal, and visual testing required for participation in sports and physical activities for school-age children and adolescents.
• Tongue Tie Repair Frenotomy procedure for tongue tie release performed by pediatricians and nurse practitioners using laser or curved scissors for infants and children.
• Lactation Consulting Breastfeeding support services including lactation counseling, support groups, and tongue tie assessment. Support groups at Liberty (1st and 3rd Thursday) and Parkville (Every Tuesday).
• Procedural Services Minor surgical procedures including wart removal, laceration repair (stitches, skin staples, skin glue/steri-strips), circumcisions, and orthopedic care for simple fractures and dislocations.

Quantifiable outcome

• New patient well check appointments typically available within 3 weeks
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Children's Mercy Health NetworkcoreStrategic or Co-development PartnerProud member and in-network provider through Children's Mercy Health Network. Insurance coverage verification available through Children's Mercy insurance portal. Residency training site for pediatricians from Children's Mercy Hospital.
• American Academy of PediatricsminorOthersProud member of the American Academy of Pediatrics, indicating adherence to professional standards and access to latest pediatric guidelines.
• American Association of Nurse Practitioners (AANP)minorOthersProvider team members hold certifications through AANP and National Association of Pediatric Nurse Practitioners.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Liberty Hospital: Community hospital headquartered in Liberty, Missouri—the same city as Redwood's flagship clinic. Operates pediatric primary care services overlapping Redwood's core geography.
• Swope Health: Federally qualified health center serving Kansas City with pediatric primary care. Provides a lower-cost alternative in the KC metro and competes for the same family demographic.
• Children's Health Alliance: Network of independent pediatric practices in the Pacific Northwest that band together for managed-care contracts and operational support. Conceptually analogous to what a Kansas City pediatric consortium could become; relevant for comparison to multi-site independent pediatric models.

Broad incumbents

• Children's Mercy Kansas City: The dominant pediatric health system in Kansas City and Redwood's in-network partner. Serves as a residency training site for Redwood's providers and operates overlapping pediatric primary and specialty services across the metro.
• Pediatrix Medical Group: National physician services organization providing pediatric subspecialty and primary care across multiple states. Comparable in pediatric service delivery at scale, though more subspecialty-focused.
• St. Luke's Health System: Major Kansas City–area health system with pediatric primary care and specialty services. Competes for pediatric patients in the broader KC metro and could acquire or absorb independent pediatric groups.
• Meritas Health: North Kansas City-based multi-specialty physician network with primary care and pediatric offerings. Overlaps Redwood's service area and competes for the same family-focused primary care market in the Northland.
• North Kansas City Hospital: Northland-based hospital and affiliated physician network with pediatric primary care services. Operates in the same geographic catchment as Redwood and represents a competitive consolidator in the local market.

Direct peers

• Pediatric Associates: One of the largest independent pediatric practice groups in the United States, operating multi-site primary care pediatric clinics with comprehensive services. Highly comparable to Redwood Pediatrics in business model, service scope, and direct-to-consumer pediatric positioning.
• Blue Fish Pediatrics: Independent, multi-location pediatric group offering comprehensive primary care from birth through adolescence. Comparable in operating model, service breadth, and direct-to-consumer pediatric clinic delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/redwoodkidskc
• LinkedInlinkedin.com/company/central-jersey-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redwood Pediatrics