Mix 108

What Mix 108 does

Mix 108 (legal entity: Townsquare Media, Inc.; broadcast call sign KBMX) is a privately held pop/CHR radio station serving the Duluth/Northland market across Northern Minnesota and Northern Wisconsin. The station delivers local hit music programming alongside regional news, weather, traffic, community event coverage, and local sports content. Its distribution footprint combines a traditional FM broadcast with live online streaming via mix108.com, dedicated iOS and Android mobile applications, smart speaker integration through Amazon Alexa and Google Home, and podcast distribution including 'Real Talk on Women's Health' and 'Morning Brew On Demand.' Supporting product modules include a localized weather service (current conditions, forecasts, closings, road conditions), a community events calendar with user-submitted listings, a local news and lifestyle content hub, a seasonal Christmas Stream, and a VIP contest platform.

The station monetizes almost exclusively through advertising, sold by Townsquare Media's sales organization in Duluth under the Townsquare Ignite umbrella. Revenue streams comprise traditional on-air radio spots, digital advertising (display, targeted mobile with geo-fencing, targeted video, social), event sponsorships (Fourth Fest, Downtown Duluth Days, Twin Ports Bloody Bash, county fair coverage, charity events), and adjacent professional services such as website design, SEO, and social content creation. Pricing is quote-based, packaged as multimedia bundles combining radio and digital plus celebrity DJ endorsements, and contracted on multi-year terms. The customer base is dominated by local SMB advertisers — restaurants, automotive, contractors, retailers — augmented by select mid-market and regional accounts such as Minardi Companies (financial services) and St. Croix Casino (enterprise). Audience scale is modest: 82,000 radio cumulative listeners, approximately 199,000 monthly digital uniques, and roughly 74,500 combined social followers, reflecting a locally concentrated rather than nationally scalable footprint.

Name

Mix 108

Legal name

Townsquare Media, Inc.

Website

https://mix108.com

Company type

Private

Operating status

Operating

Short description

Mix 108 (KBMX) is a privately held pop radio station serving the Duluth/Northland region, owned by Townsquare Media. It generates revenue through radio and digital advertising, event sponsorships, and marketing services sold primarily to local SMBs and regional brands.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Podcast Hosting, Distribution & Listening Platforms (BPAMAJAD)

Keywords

• Local radio broadcasting
• Pop music station
• Digital advertising solutions
• Multimedia marketing services
• Community event coverage

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Traditional on-air radio spots and advertisements broadcast to listeners in the Northland region
2. Digital Advertising: Digital display ads, website takeovers, targeted mobile advertising, geo-fencing tactics, targeted video solutions, and social media advertising
3. Events and Sponsorships: Community events, on-air contests, and promotional partnerships with local brands
4. Marketing Services: Website design and hosting, SEO services, social content creation, and brand partnership opportunities

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Mix 108 (KBMX) is a local pop/CHR radio station that broadcasts over 89.7 FM to the Duluth/Northland region of Minnesota and Wisconsin, complemented by live streaming, mobile apps (iOS/Android), smart speaker skills (Alexa, Google Home), and podcast content. The station monetizes its audience primarily by selling multimedia advertising packages — combining on-air radio spots with Townsquare Ignite digital display, mobile, video, and social ads — to local and regional businesses. Additional monetization includes event sponsorships and value-added marketing services such as website design, SEO, and social content creation.

Product overview

MIX 108 is a local pop music radio station serving the Northland (Duluth, Minnesota and surrounding regions), operated by Townsquare Media. The offering consists of a core radio broadcast platform with live and on-demand listening across multiple channels including smart speakers (Alexa, Google Home) and mobile apps (iOS, Android). Supporting the core broadcast are several integrated modules: a weather service providing local forecasts and conditions, an events calendar for community listings, local news and lifestyle content coverage, and VIP contest promotions. The station also produces branded content including the Real Talk on Women's Health Podcast, Morning Brew morning show on-demand, and seasonal Christmas Stream. Townsquare Media provides adjacent marketing and advertising solutions through Townsquare Ignite for local businesses seeking to reach the station's audience through targeted digital, radio, and social media advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• MIX 108 Radio Broadcast (KBMX 89.7 FM) Local pop/CHR (Contemporary Hit Radio) broadcast on KBMX 89.7 FM delivering a hit music mix, local news, weather, and entertainment programming to listeners in the Duluth/Northland region of Minnesota and Wisconsin. Distributed over-the-air and through live streaming, mobile apps, and smart speakers.
• MIX 108 Mobile Application Standalone mobile app for Apple iOS and Android devices enabling listeners to stream MIX 108 live, view recently played tracks, and access station content on the go. Distributed via App Store and Google Play.
• Real Talk on Women's Health Podcast On-demand podcast produced by MIX 108 focused on women's health topics, distributed through the station's digital platforms and YouTube channel.
• Morning Brew On Demand On-demand streaming offering of the MIX 108 morning show (Morning Brew) content, available beyond the live broadcast window.
• MIX 108 Christmas Stream Seasonal streaming channel featuring continuous Christmas music programming during the holiday period, accessible through mix108.com.
• Townsquare Marketing and Advertising Solutions Multimedia advertising and marketing services for local businesses, including targeted digital advertising, radio spots, social media advertising, website design, SEO, and promotional partnerships, packaged into customizable cross-platform solutions for advertisers in the Duluth market.
• Townsquare Ignite Digital Advertising Platform Townsquare Media's proprietary digital advertising platform enabling targeted display, mobile (including geo-fencing), social, and video advertising placements for marketers buying inventory across Townsquare's local market network, including Duluth.

Quantifiable outcome

• 82,000 cumulative radio listeners in the Duluth market
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Townsquare MediacoreStrategic or Co-development PartnerParent company providing multimedia advertising platform, digital infrastructure, and marketing technology solutions. Townsquare is a major US radio broadcasting company with properties across the country.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• iHeartMedia: Largest US radio broadcaster with hundreds of stations plus iHeartRadio digital platform. Comparable as a broad incumbent operating similar pop/CHR format stations in mid-sized US markets with bundled multimedia advertising solutions.
• Audacy (formerly Entercom): Major US radio broadcaster with stations in large and mid-sized markets plus the Audacy digital streaming platform. Comparable as an incumbent offering format-specific local stations with bundled digital advertising products to regional advertisers.
• Hubbard Broadcasting: Privately-held US broadcaster with radio and TV stations concentrated in upper Midwest markets. Comparable as a regional radio operator serving markets geographically adjacent to Mix 108's Northland territory with similar local-content orientation.
• Townsquare Media: Mix 108's parent company and one of the largest US radio broadcasters operating ~320 stations plus digital platforms (Townsquare Ignite). Comparable as the broader portfolio operator that defines Mix 108's strategic positioning and access to scale advertising infrastructure.
• Cumulus Media (now Cumulus Holdings): Major US radio operator with stations in mid-sized markets across the country. Comparable as an incumbent radio group offering similar format stations, bundled advertising, and digital extensions in comparable regional markets.

Emerging players

• Pandora: Music streaming platform with lean-back radio-style listening modes competing for the same listener attention as Mix 108. Comparable as an alternative audio distribution channel targeting the same music-discovery and background-listening use cases, particularly among younger demographics.

Direct peers

• B105 Country (Duluth): Sister Townsquare Media station operating in the same Duluth/Northland market with a country format. Directly comparable as a co-located Townsquare property competing for the same local advertiser and listener pool across different music formats.
• KQDS 94.9 (Duluth): Direct local market competitor in the Duluth/Northland region, offering classic rock format on FM. Compares as a same-market radio station competing for identical local advertisers and overlapping listener segments.
• KDAL 610 AM (Duluth): Long-standing AM radio station serving the Duluth market with news/talk/sports format. Direct competitor for local advertising dollars and a comparable local broadcaster serving the same geographic audience.

Regional players

• Minnesota Public Radio (MPR): Public radio network serving Minnesota and broader Upper Midwest with news, music, and talk formats. Comparable as a regional audio broadcaster competing for the same Duluth/Northland listener hours but with non-commercial funding model and broader regional programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mix108duluth
• YouTubeyoutube.com/user/Mix108Duluth
• Facebookfacebook.com/mix108duluth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mix 108