What Start Online does

Start Online ApS is a privately held Danish digital agency (bureau) headquartered at Stentofterne 40 in Struer, Denmark, operating as an ApS private limited company. The company sells a comprehensive suite of digital services to small and medium-sized businesses in Denmark, organized around six service lines: business strategy consulting, graphic design, system integration, online marketing advisory, webshop/e-commerce development, and website development. Its customer base is composed of local Danish SMBs across diverse trades (car wash, electronics repair, hairdressing, tailoring, masonry, cleaning), with project galleries and named testimonials featured on its website.

The technology stack is built on standard platforms, with WordPress CMS explicitly identified and integration services that connect and automate workflows between business systems including calendars, appointments, accounting, purchasing, and sales functions. There is no proprietary software product, no mobile application, and no API offering documented. The e-commerce/webshop capability is the company's stated area of special expertise, framing its value proposition around the broader migration of Danish retail and service businesses online.

Commercially, the business operates a sales-led, consultative go-to-market targeting Danish SMBs, with direct contact channels including website inquiry forms, phone, and walk-in consultations at the Struer office during business hours (Monday–Thursday 10:00–17:00, Friday 10:00–15:00). Pricing is custom and quote-based rather than publicly disclosed, spanning both project-based professional services and ongoing consulting retainer arrangements described as multi-year. Marketing channels are limited to organic Facebook activity and the company's own Danish-language website. The company is privately held with no institutional investors, no funding rounds, no documented acquisitions, partnerships, or leadership changes, and a headcount band of 11–50 employees. Geographic scope is confined to a single domestic market (Denmark), with activity concentrated around the Struer region.

Name

Start Online

Legal name

Start Online ApS

Website

https://startonline.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Start Online ApS is a privately held Danish digital agency based in Struer, offering strategy, graphic design, system integration, marketing, webshop, and website development services to small and medium-sized Danish businesses, with particular specialization in e-commerce solutions.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Web development services
• E-commerce solutions
• Digital marketing advisory
• Graphic design services
• System integration services

Headquarters

HQ city

Struer

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services: Project-based professional services including website development, webshop creation, graphic design, marketing strategy, and consulting. Services are customized to individual client needs and priced accordingly.
2. Ongoing Consulting Retainers: Ongoing partnership and consulting retainer arrangements for continued strategy support, marketing guidance, and business development assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Start Online ApS is a Danish digital agency that provides a full suite of digital services to small and medium-sized businesses, including strategy consulting, graphic design, system integration, online marketing, webshop development, and website development. Their core focus is on e-commerce solutions, ranging from simple online stores to complex webshops, with services built on standard platforms such as WordPress and integrated with clients' business systems.

Product overview

Start Online ApS is a Danish digital agency offering a comprehensive suite of digital services rather than a single unified software product. The company provides Strategy (sales and business development consulting), Graphic Design (branding and visual identity), Integration (connecting and automating business systems like calendars, accounting, and sales), Marketing (online marketing advisory), Webshop (e-commerce solutions), and Website development services. The portfolio is built around e-commerce expertise, with services designed to connect all aspects of a client's online presence into a cohesive strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategi (Strategy) Strategy consulting covering sales strategy, business development, and negotiation support for Danish SMB clients.
• Grafisk Design (Graphic Design) Visual identity creation for both online and offline presence, including logo design and branding work in collaboration with leading graphic designers.
• Integration Service that connects and automates various business systems including calendars, appointments, accounting, purchasing, and sales functions into integrated workflows.
• Marketing Online marketing advisory services, developing marketing strategies tailored to the client's current position and needs across online platforms.
• Webshop E-commerce solutions ranging from simple to complex online stores, with special expertise in e-commerce and online retail.
• Hjemmesider (Websites) Website development services creating online identities with natural designs and custom functionality tailored to each business, with particular expertise in e-commerce.

Quantifiable outcome

• Affordable online presence and visualization solutions for small businesses

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• 1508 A/S: Danish digital bureau providing strategy, design, and webshop/website development. Directly comparable service portfolio and SMB/enterprise customer mix within the Danish market.
• Peytz & Co: Danish digital agency offering web development, e-commerce, and digital marketing services to SMB and mid-market clients. Directly comparable as a full-service Danish bureau with a similar project-based SMB service model.
• IIH Nordic: Nordic digital commerce agency building webshops and digital platforms. Directly comparable in e-commerce and webshop development services for SMB clients in the Nordic region.

Broad incumbents

• Adapt (Valtech): Danish digital agency now part of Valtech, providing commerce, content, and digital marketing services. Comparable in webshop and digital marketing offerings but with broader enterprise reach and scale.
• Creuna (part of Knowit): Larger Nordic digital agency offering strategy, design, and technology services. Overlaps with Start Online's full-service bureau model but operates at broader scale across the Nordics.
• Reload: Danish digital agency offering web development, e-commerce, and digital marketing solutions. Comparable in providing webshop and marketing services to Danish clients but at larger scale.

Emerging players

• Wix.com: Global DIY website builder used by many SMBs. Indirect competitor — represents the platform-based alternative to Start Online's professional services for small businesses seeking affordable online presence.
• Shopify: Global e-commerce platform enabling SMBs to build online stores. Indirect competitor — represents the self-service alternative to Start Online's Webshop service for Danish SMBs entering e-commerce.
• Dandomain: Danish webshop platform provider enabling SMBs to launch online stores. Competes with Start Online's Webshop service as a self-service alternative for cost-conscious Danish SMBs.

Regional players

• UserTribe: Danish/Nordic UX research and digital strategy consultancy. Adjacent peer — comparable client base and Danish/Nordic SMB focus, though specializing more in research than execution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/startonlinedk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Start Online