Name

E-laborat d.o.o.

Legal name

E-LABORAT, svetovalno analitična družba, d.o.o.

Website

https://e-laborat.si

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Annual Industry Research Reports: E-laborat publishes annual benchmark reports on Slovenian digital banking, insurance, and energy sectors. Reports are sold as PDF publications with pricing per report or as part of multi-year subscription packages. Individual reports for the banking sector cover desktop banking, mobile banking, and account opening procedures.
2. NETFORK Akademija Educational Program: A comprehensive internet business management training program sold as course enrollments to individuals and organizations, operating as a paid educational product with in-house (InHouse) and public delivery formats.
3. Individualized Benchmark Analyses: Custom consulting engagements providing per-client benchmarking reports with actionable recommendations and action plans, sold as add-on services to base research reports.
4. Best Practices Handbook: Annual digital practices handbook sold as a one-time PDF purchase, featuring over 200 examples of good web practices with commentary and recommendations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

E-laborat d.o.o. provides digital business consulting, user experience research, and industry benchmark analyses for Slovenian banks, insurers, and energy providers. Its services include website and mobile site evaluation, eye tracking usability analysis, web analytics, and individualized benchmarking reports, all delivered under the proprietary E-laborat Digital Audit methodology with over 500 quality indicators. The firm also runs the NETFORK Akademija educational program and publishes annual sector research reports as paid PDF subscriptions.

Product overview

E-laborat d.o.o. is a consulting-analytical company offering a portfolio of services for digital business optimization. The core offering consists of four main service lines: (1) web and mobile website analysis using expert evaluation with hundreds of indicators, (2) Eye Tracking analysis using specialized technology, (3) Industry Analysis (Analiza panoge) covering banking, insurance, and energy sectors, and (4) Web Analytics (Spletna analitika). Education is delivered through NETFORK Akademija, NETFORK InHouse, and Strateška delavnica programs. The company also publishes annual research reports — Analiza slovenske digitalne bančne panoge (15+ years), Analiza slovenske digitalne zavarovalniške panoge, Energetika On-line, and Najboljše spletne prakse handbook — and offers individualized benchmark analysis as an add-on. All research is conducted under the proprietary E-laborat Digital Audit methodology. The overall offering is a service-portfolio model combining consulting, education, and published research, not a unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• NETFORK Akademija: Educational program for digital business under E-laborat network
• NETFORK InHouse
• E-laborat Digital Audit

Products and services

• Website and Mobile Website Analysis (Analiza spletnih in mobilnih spletnih mest) Expert evaluation of organizational website and mobile website quality using hundreds of indicators covering content presentation, user experience, navigation, accessibility, and conversion optimization; sold to Slovenian organizations as a consulting engagement.
• Eye Tracking Analysis (Eye Tracking) Eye-tracking analysis using specialized technology to identify user behavior patterns, attention hotspots, and usability issues on websites and mobile applications; sold as a premium per-engagement service, particularly to banking and financial services clients.
• Industry Analysis Service (Analiza panoge) Annual comprehensive analyses of digital presence and communication for specific industries (banking, insurance, energy), including website analysis, mobile sites, social media, mystery shopping, and SEO benchmarking; sold as annual subscriptions and individualized engagements.
• Web Analytics Service (Spletna analitika) Systematic tracking and analysis of website traffic, user behavior, conversion funnels, and digital campaign performance to inform optimization decisions; sold as a consulting engagement to Slovenian organizations.
• NETFORK Akademija (NETFORK Academy) Educational program for digital business covering competencies for managing web projects, sold as course enrollments to individuals and organizations in public and in-house formats; functions both as a standalone revenue stream and a pipeline for consulting services.
• NETFORK InHouse In-company training program based on the NETFORK methodology, customized for internal organizational needs; sold as enterprise training engagements.
• Strategic Workshop (Strateška delavnica) Strategic workshop for planning or redesigning digital presence, defining target audiences, and aligning business objectives with digital strategy; sold as a facilitated consulting engagement.
• Analysis of Slovenian Digital Banking Sector (Analiza slovenske digitalne bančne panoge) Annual published research report conducted for 15+ consecutive years, analyzing all Slovenian bank websites and mobile sites, selected foreign banks, mystery shopping, email marketing, social media presence, and SEO market shares; sold as a PDF publication on annual subscription.
• Digital Banking in Slovenia (Digitalno bančništvo v Sloveniji) Annual research report analyzing Slovenian digital banking, including account opening procedures, web banking, and mobile banking across all Slovenian banks, benchmarked against N26, Monese, Monzo, and Revolut; sold as a PDF publication.
• Analysis of Slovenian Digital Insurance Sector (Analiza slovenske digitalne zavarovalniške panoge) Annual published research report analyzing all Slovenian insurance company websites and mobile sites (20 total), benchmarked against 17 foreign insurers, with online claims, online branches, and COVID-19 communication assessment; sold as a PDF publication.
• Energy Online (Energetika On-line) Research report analyzing digital presence of Slovenian energy providers (electricity and gas), covering websites, mobile sites, social media, email newsletters, and mystery shopping, with comparison to foreign energy companies; sold as a PDF publication.
• Best Web Practices (Najboljše spletne prakse) Annual research handbook compiling the best web practices found online, with examples, expert commentary, and implementation recommendations; published in PDF format (~95-100 pages) with over 200 case examples, sold as a one-time license.
• Individualized Benchmark Analysis (Individualizirana benchmark analiza) Customized comparative analysis with actionable recommendations and action plans for specific client websites, web banking, or mobile banking, tailored to individual organizational needs; sold as an add-on service to base research report purchases.

Quantifiable outcome

• Slovenian banks serve only 45.4% of user search intent on Google, with NLB capturing 16% market share and NKBM following — indicating significant improvement opportunity in SEO.
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• IAB Slovenia (Interactive Advertising Bureau)minorOthersE-laborat is a member of IAB Slovenia. The company displays the IAB Slovenia logo in its website footer as an indicator of industry association and professional standards alignment. No specific co-developed programs or formal joint initiatives are described.
• NETFORK AkademijacoreStrategic or Co-development PartnerNETFORK is described as 'the only Slovenian educational program that comprehensively and broadly covers competency development for managing web projects.' E-laborat co-develops and operates this program under its network, with the slogan 'Usposabljamo menedžerje za internet' (We train managers for the internet). It serves both as a revenue stream and a client pipeline.
• WEBSI Spletni prvakicoreStrategic or Co-development PartnerWEBSI Spletni prvaki is a Slovenian digital awards project that documents, evaluates, and presents digital communication projects and their creators. E-laborat participates in and presents the awards, contributing to the Slovenian digital communication ecosystem and reinforcing its industry authority.
• Malinca.siminorOthersMalinca.si is referenced as a customer who benefited from the NETFORK Akademija program, with a testimonial quote published on E-laborat's website. Listed in the 'Naši partnerji' (Our partners) section.
• Gorenje d.d.minorOthersGorenje d.d. is referenced as a customer who completed an individual NETFORK project, with a testimonial quote published on E-laborat's website. Listed in the 'Naši partnerji' section.
• Terme Krka d.o.o.minorOthersTerme Krka d.o.o. is referenced as a customer who benefited from the NETFORK Akademija program, with a testimonial quote published on E-laborat's website. Listed in the 'Naši partnerji' section.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Valicon: Slovenian/Central European market research and analytics firm that publishes syndicated industry benchmarks and runs bespoke research engagements. Highly comparable in business model (annual reports + consulting + workshops) and geographic footprint to E-laborat.
• Kadence International: Global market research firm offering ad-hoc and syndicated research, brand tracking, and product testing across industries. Comparable in offering industry benchmarking research and bespoke consulting to enterprise clients.
• Nielsen Norman Group: Global UX research and consulting firm providing published UX reports, benchmarking, eye-tracking research, and training. Comparable to E-laborat's UX research, eye-tracking, and NETFORK Akademija educational offerings, though at a much larger scale.
• Baymard Institute: Independent UX research firm publishing large-scale e-commerce and digital usability benchmarks with hundreds of guidelines. Comparable in operating model — proprietary large-scale UX benchmark library + paid syndicated reports + advisory services.
• InSites Consulting: Global consumer insight and market research firm with community panels, syndicated trackers, and digital consulting. Comparable in the research-publication-plus-consulting model and in serving enterprise marketing/CX departments.
• GemSeek: EMEA-headquartered customer experience and digital research firm offering syndicated CX/digital benchmarking, mystery shopping, and consulting. Comparable in industry-specific digital benchmarking, mystery shopping methodology, and B2B sales-to-enterprise model.

Broad incumbents

• Similarweb: Global digital benchmarking platform providing website, app, and SEO market share intelligence — directly comparable to E-laborat's SEO market share, traffic, and digital presence benchmarking components. Operates as a SaaS platform rather than a research firm.
• Contentsquare: Global digital experience analytics platform providing UX analytics, journey analysis, and benchmarking — comparable to E-laborat's UX, conversion funnel, and digital audit methods, but delivered as enterprise software at global scale.
• Forrester Research: Global research and advisory firm publishing syndicated digital banking, insurance, and CX reports — including annual UX benchmarks — plus consulting and events. Comparable in research product category and B2B enterprise sales motion, but operates globally with a much broader portfolio.

Regional players

• iPROM: Slovenian digital ad measurement and audience analytics firm offering competitive benchmarking, ad effectiveness, and digital campaign analytics. Comparable as a fellow Slovenian digital research/analytics player serving overlapping enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/e-laborat-d.o.o.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-laborat d.o.o.