Electrocraft
Electrocraft is an Australian B2B wholesale distributor of security, CCTV, AV distribution, and networking equipment, serving trade installers, small businesses, and residential customers through two branches and a member-based e-commerce storefront with tiered trade pricing.
- Company typePrivate
- Founded-
- HeadquartersSmithfield, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Electrocraft does
Electrocraft Pty Ltd is an Australian B2B wholesale distributor of professional security, AV, and data communications equipment, operating branches in Artarmon (New South Wales) and Belmont (Western Australia). The company sells to trade professionals, security and AV installation companies, small businesses, and residential installers through a member-based e-commerce storefront with login-gated tiered pricing and trade discounts. Pricing is denominated in Australian dollars inclusive of 10% GST.
Electrocraft's catalog spans nine product categories: television and satellite distribution equipment (antennas, the proprietary Ecraft Pro Series modulator, IPTV systems, Foxtel multi-stacker systems, amplifiers, and accessories); test and measurement equipment from Promax; CCTV systems from Hikvision, HiLook, Dahua, and Uniview; alarm systems from Bosch (Solution 2000/3000/4000/6000 series) and Hikvision (AX Pro wireless); cabling (Cat5E/Cat6/Cat6A ethernet, security cable, coaxial, audio); Hikvision KD8 intercom systems; server cabinets and racks; networking products from Ubiquiti, Ruijie, and TP-Link; home theatre components; and installation tools and testers. The proprietary Ecraft Pro Series modulator line is the only own-brand SKU; the remainder of the catalog consists of authorized third-party brands.
The revenue model is straightforward wholesale distribution: one-time product sales at trade pricing to registered members, with volume discounts available. Distribution is conducted through the company's own e-commerce storefront with member-account gating and through the two physical branch locations for local fulfillment. The company is privately held with no parent company, no disclosed funding history, and no public financial reporting; no management team or headcount data was surfaced in the source material.
Electrocraft firmographics
Firmographics- Name
- Electrocraft
- Legal name
- Electrocraft Pty Ltd
- Website
- https://electrocraft.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Electrocraft is an Australian B2B wholesale distributor of security, CCTV, AV distribution, and networking equipment, serving trade installers, small businesses, and residential customers through two branches and a member-based e-commerce storefront with tiered trade pricing.
- Ownership category
- akta.pro rank
Where Electrocraft is headquartered
LocationHeadquarters
- HQ city
- Smithfield
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Electrocraft business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Product Distribution: Revenue generated through wholesale distribution of security, CCTV, networking, and AV equipment to trade professionals and businesses. Sales are conducted through a member login system with account-based pricing and volume discounts available to registered trade customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Member-based pricing with trade discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Electrocraft product offering
Product offeringCore offering
Electrocraft is a B2B wholesale distributor of professional security, CCTV, TV and satellite distribution, networking, and audio-visual equipment serving Australian trade professionals and businesses. The product portfolio spans multi-brand CCTV systems (Hikvision, Dahua, Uniview, HiLook), alarm systems (Bosch Solution series, Hikvision AX Pro), professional TV distribution equipment (including the own-brand Ecraft Pro Series modulators), structured cabling, networking hardware, intercom systems, server cabinets, and test/measurement equipment. Sales are conducted through an online member portal with tiered trade pricing and supported by branch locations in Artarmon (NSW) and Belmont (WA).
Product overview
Electrocraft is an Australian B2B distributor specializing in professional audio-visual, security, and data communication equipment. The company operates as a multi-brand distributor offering a comprehensive portfolio of products organized across nine main categories: Television and Satellite Distribution (antennas, modulators, IPTV systems, satellite equipment, amplifiers, and accessories), Test and Measurement Equipment (level meters, broadcast analysers), Security and Alarm Systems (Bosch Solution 6000/3000/2000 series with capacity up to 144 zones, Hikvision AX Pro wireless alarms), CCTV Systems (HILOOK, HIKVISION, Dahua, Uniview cameras and NVRs), Cable Products (Cat5E/Cat6/Cat6A ethernet, coaxial, security cable), Intercom Systems (Hikvision KD8 IP and 2-wire door stations), Server Cabinets and Racks, Networking and Data Products (Ubiquiti, Ruijie, TP Link wireless equipment), Home Theatre, and Tools. The company serves professional installers and resellers through branch locations in Artarmon and Belmont.
Differentiator
Problem solved
Functional benefit
Brands
- Ecraft Pro Series: Professional television distribution equipment product line
Products and services
- Television and Satellite Distribution Products
Companies that use Electrocraft
Customer profileSegments3 records
Ideal customer profiles3 records
Electrocraft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Electrocraft partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- BoschcoreElectrocraft is an authorized distributor of Bosch security alarm products including the Solution 2000, 3000, 4000, and 6000 series intrusion panels, detectors, wireless systems, and accessories. They stock a comprehensive range of Bosch security components.
- HikvisioncoreElectrocraft distributes Hikvision CCTV products including IP cameras, NVRs, and the AX Pro wireless alarm series with AXHUB kits and detectors.
- DahuacoreElectrocraft stocks Dahua IP cameras and camera mounting accessories for CCTV installations.
- UniviewcoreElectrocraft distributes Uniview IP CCTV products including cameras, NVRs, and accessories.
- HiLookcoreElectrocraft stocks the HiLook brand line of IP cameras, NVRs, hybrid DVRs, HDTVI cameras, and intercom products.
- TelevesminorElectrocraft distributes Televes professional TV distribution equipment for commercial television system installations.
- UbiquitiminorElectrocraft stocks Ubiquiti wireless networking products for data and communication infrastructure.
- PromaxminorElectrocraft distributes Promax test and measurement equipment accessories for TV and satellite signal testing.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Electrocraft competitors and assessment
Company assessmentRegional players
- Altronics: Australian distributor and retailer of electronics, AV, security, and communications products. Comparable Australian-focused multi-brand distribution business, though with stronger retail presence alongside trade.
- Dicker Data: ASX-listed Australian IT distributor with a strong security and networking product book. Direct regional peer sharing the Australian trade channel customer base, especially in networking hardware and CCTV surveillance categories.
Broad incumbents
- Ingram Micro: Global IT and cybersecurity distributor with strong Australian presence. Overlaps with Electrocraft in networking and CCTV/PoE infrastructure categories, though with a much broader IT product book and integrator channel.
- Wesco International (Anixter): Global distributor of electrical, security, communications, and network infrastructure products following the Anixter acquisition. Direct overlap in the cabling, networking, and security categories Electrocraft serves, at significantly larger scale and breadth.
- Arrow Electronics: Global distributor of electronic components and enterprise computing solutions. Operates in adjacent electronic-equipment distribution categories, with broader OEM and enterprise focus than Electrocraft's installer channel.
- ADI Global Distribution: World's largest wholesale distributor of security, AV, and low-voltage products serving security installers and integrators. Closest direct analog to Electrocraft's multi-brand security and AV distribution model, but at vastly greater global scale with broader product depth.
- Avnet: Global electronics distributor serving manufacturers and system integrators. Comparable in the broader electronic-equipment distribution space, though at vastly greater scale and primarily at component rather than finished-product level.
- TD SYNNEX: Global IT and security products distributor with Australian operations. Competes in security, networking, and AV categories where Electrocraft operates, though primarily serving enterprise IT resellers rather than low-voltage installers.
Direct peers
- Hills Limited: ASX-listed Australian distributor of security, AV, healthcare, and communications equipment. Direct peer with overlapping Australian security/AV distribution model, branch network, and installer customer base, though at meaningfully larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Electrocraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electrocraft leadership team
Management profileNumber of profiles
Electrocraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electrocraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electrocraft
What does Electrocraft do?
Electrocraft is a B2B wholesale distributor of professional security, CCTV, TV and satellite distribution, networking, and audio-visual equipment serving Australian trade professionals and businesses. The product portfolio spans multi-brand CCTV systems (Hikvision, Dahua, Uniview, HiLook), alarm systems (Bosch Solution series, Hikvision AX Pro), professional TV distribution equipment (including the own-brand Ecraft Pro Series modulators), structured cabling, networking hardware, intercom systems, server cabinets, and test/measurement equipment. Sales are conducted through an online member portal with tiered trade pricing and supported by branch locations in Artarmon (NSW) and Belmont (WA).
Is Electrocraft a public or private company?
Electrocraft is a private company. It is classified as unknown and is currently operating.
When was Electrocraft founded?
Electrocraft was founded in -1. It employs 11 to 50 people.
Where is Electrocraft based?
Electrocraft is headquartered in Smithfield, Australia, in the Oceania region.
How does Electrocraft make money?
One revenue line is on record: wholesale Product Distribution.
Who are Electrocraft's main competitors?
Regional players on record are Altronics and Dicker Data. Broad incumbents are Ingram Micro, Wesco International (Anixter), Arrow Electronics, ADI Global Distribution, Avnet and TD SYNNEX. Hills Limited is listed as a direct peer.
Does Electrocraft have an API?
No public API is recorded for Electrocraft.