Brokaw Credit Union

What Brokaw Credit Union does

Brokaw Credit Union (BCU) is a not-for-profit, member-owned financial cooperative headquartered at 2006 Schofield Avenue, Weston, Wisconsin, operating under a Wisconsin state charter and insured by the NCUA. Originally chartered in 1952 as Wausau Paper Mills Employees Credit Union to serve employees of Wausau Paper Mills in Brokaw, the institution has progressively widened its field of membership and today serves any individual who resides or works in Marathon, Lincoln, Portage, Langlade, Shawano, Waupaca, Clark, Taylor, or Wood County, plus immediate family of existing members. It operates a single physical branch in Weston with standard lobby and drive-up hours, supported by 24/7 telephone banking, a mobile app on iOS and Android, and a web-based online banking platform with bill pay.

The product portfolio spans the full retail banking suite: deposit products (savings, checking variants including Freedom/Varsity/Regency/Advantage/Business, money market, certificates, IRAs, HSA, Christmas Club, Kids Club); lending products (auto, recreational vehicle, personal, mortgage including VA/FHA via The Servion Group, home equity, Kwik-Cash line of credit, credit cards issued through Elan Financial Services); and fee-generating services (TruStage insurance referrals, FMS Financial Services wealth planning, MessagePay loan payment portal, surcharge-free ATMs through Alliance One, shared branching through the CO-OP network providing access to 5,700+ branches nationwide, Zelle P2P payments, and Zogo gamified financial literacy). Digital banking features include Remote Deposit Capture, CardValet debit card controls, Credit Sense credit monitoring, and TransferNow external account transfers. Technology is delivered through standard vendor partnerships rather than proprietary platform development.

Revenue mechanics rely primarily on net interest income from lending against member deposits, supplemented by transaction fees ($5.99 MessagePay loan payment convenience fee, $5 monthly Bill Pay inactivity fee, $2 monthly Business Checking service fee, 30 cents per check after the first 30, $7.95 TravelMoney Card purchase, $3 Visa Gift Card fee), and referral/affiliate commissions from Elan (credit cards), TruStage (insurance), and FMS/Packerland Brokerage (securities). Loan and savings rates are not publicly disclosed and are quoted upon request or at the branch. Distribution is direct-to-consumer via the physical branch, website, mobile app, telephone banking, and community-based marketing including Facebook, quarterly newsletters, and local sponsorships. The credit union is governed by a member-elected board and currently led by President/CEO Lori Berry, who succeeded Mary Zillman in 2021.

Name

Brokaw Credit Union

Legal name

Brokaw Credit Union

Website

https://brokawcu.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Short description

Brokaw Credit Union is a not-for-profit, member-owned Wisconsin credit union serving residents of nine counties through a single Weston branch, offering deposits, consumer and mortgage loans, credit cards, and digital banking backed by CO-OP shared branching.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Card Issuing (522210)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Community credit union
• Retail banking services
• Consumer lending
• Deposit accounts
• Mobile banking

Headquarters

HQ city

Brokaw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Interest Income from Loans: Primary revenue from interest charged on various loan products including auto loans, mortgages, home equity, personal loans, and credit cards
2. Deposit Interest: Savings accounts, checking accounts, money market accounts, and certificates generate revenue through lending out deposited funds
3. Fee Income: Various fees including loan payment convenience fees ($5.99), monthly Bill Pay fees ($5 for inactivity), business checking fees, wire transfer fees, travel card fees ($7.95), gift card fees ($3), night depository service fees
4. Insurance Products: Referral fees from TruStage insurance products including AD&D, auto/home, and life insurance offered to members

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Brokaw Credit Union is a member-owned not-for-profit financial cooperative that provides retail banking products and services to individuals and small businesses in ten Wisconsin counties. Its core offerings include deposit accounts (savings, checking, money market, certificates, IRAs, HSAs, Christmas Club, Kids Club), consumer and small-business loans (auto, recreational vehicle, personal, credit cards, lines of credit, mortgages, home equity), and digital banking channels (mobile app with remote deposit, online banking with bill pay, Zelle P2P, CardValet, and Credit Sense), supported by a single main branch, the CO-OP Shared Branch network, and Alliance One surcharge-free ATMs.

Product overview

Brokaw Credit Union offers a comprehensive suite of traditional financial products and services centered around its core online and mobile banking platforms. The product portfolio spans deposit products (savings, checking, money market, certificates, IRAs, HSAs, Christmas Club, and Kids Club accounts), lending products (auto loans, recreational vehicle loans, personal loans, credit cards, lines of credit, mortgages, and home equity), and value-added services (online/mobile banking, Zelle P2P payments, CardValet debit controls, eStatements, direct deposit, telephone banking, shared branching, ATM access, financial literacy via Zogo, insurance through TruStage, and financial planning through FMS Financial Services). The mobile and online banking platforms serve as the primary delivery channels for account management, bill pay, fund transfers, and check deposits via Remote Deposit Capture.

Differentiator

Problem solved

Functional benefit

Products and services

• Savings Accounts

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CO-OP Shared BranchcoreChannel Partner/ Reseller/ DistributorPartnership with CO-OP Shared Branch network provides BCU members access to over 5,700 branches nationwide. Members can perform deposits, withdrawals, transfers, loan payments, balance inquiries, and obtain teller checks and money orders at any CO-OP Shared Branch location.
• Alliance OnecoreTechnology or IntegrationPartnership with Alliance One provides BCU members surcharge-free ATM access at thousands of locations nationwide. The blue Alliance One logo marks participating ATM locations.
• ZogominorStrategic or Co-development PartnerZogo is a gamified financial literacy mobile app partnership. Members earn coins by completing financial education modules and can redeem rewards like gift cards. BCU provides access code BROKAWCU for members.
• The Servion GroupcoreChannel Partner/ Reseller/ DistributorPartnership with The Servion Group enables BCU to offer VA and FHA mortgage loans to members, expanding mortgage product offerings beyond traditional fixed and adjustable rate mortgages.
• FMS Financial ServicesminorStrategic or Co-development PartnerPartnership with FMS Financial Services provides members access to financial planning services through representatives Ryan Powers, Sean Pauly, and Kurt Powers. Services include retirement planning, investing, education planning, and asset protection. Securities offered through Packerland Brokerage Services.
• TruStage InsurancecoreChannel Partner/ Reseller/ DistributorTruStage Insurance offers AD&D insurance, auto/home insurance, and life insurance products exclusively for credit union members. BCU receives referral fees for insurance products sold to members.
• Elan Financial ServicescoreChannel Partner/ Reseller/ DistributorElan Financial Services is the credit card issuer for BCU's personal and business credit card programs. Cards are issued pursuant to Visa and Mastercard licenses.

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• CoVantage Credit Union: Wisconsin-headquartered community credit union serving northern/north-central Wisconsin counties with a similar community-charter model, full deposit and consumer lending suite, and shared-branch participation - directly comparable in mission, footprint, and product mix to Brokaw.
• Royal Credit Union: Wisconsin community credit union offering a similar suite of consumer deposits, consumer and mortgage lending, and digital banking channels through a member-owned cooperative model, headquartered in Eau Claire with overlapping north-central Wisconsin geography.
• Connexus Credit Union: Wisconsin-based community credit union serving members across multiple counties with deposit, consumer lending, mortgage, and digital banking - comparable not-for-profit cooperative structure to Brokaw though somewhat larger and with stronger digital emphasis.
• Summit Credit Union: Wisconsin community credit union providing personal banking, consumer loans, mortgages and digital tools to a defined community-based field of membership - similar member-owned operating model and product breadth to Brokaw.

Others

• TruStage: Insurance and financial services provider that partners with Brokaw to offer AD&D, auto/home, and life insurance to members - adjacent industry ecosystem participant providing embedded product distribution rather than competing for deposits or loans.
• CO-OP Financial Services: Operator of the CO-OP Shared Branch and ATM networks used by Brokaw to provide 5,700+ in-network branches nationwide - infrastructure/enabler rather than direct competitor, but is the channel through which Brokaw achieves national reach.
• Elan Financial Services: Visa/Mastercard credit card issuer that powers Brokaw's personal and business card programs - an upstream partner capturing the credit economics that BCU only refers, and a sector-adjacent (rather than direct) comparable for credit-card issuing peers.

Broad incumbents

• Prevail Bank: Wisconsin community bank with branches across central Wisconsin including the Wausau/Weston area - directly competes with Brokaw for household deposits and consumer loans in the same 9-county footprint but offers a wider product suite and is FDIC rather than NCUA regulated.
• Alliant Credit Union: Large Chicago-based credit union with nationwide field of membership, offering deposits, consumer loans, mortgages, and credit cards through a digital-first delivery model - competes for digitally mobile Wisconsin residents with Brokaw's online/mobile banking but at materially greater scale.
• Nicolet National Bank: Wisconsin-headquartered community bank serving many of the same north-central Wisconsin counties as Brokaw with deposits, consumer loans, mortgages, and digital banking - competes for the same retail and small-business customers but operates as a for-profit commercial bank with a broader branch footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Brokaw-Credit-Union-63033514531

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brokaw Credit Union