Rug Source - Oriental and Persian Rugs

What Rug Source - Oriental and Persian Rugs does

Rug Source (legal entity Rugsource INC) is a privately held online specialty retailer of Oriental, Persian, Turkish, Moroccan, vintage, and contemporary rugs, based in Charlotte, North Carolina with a showroom at 7215 Smith Corners Blvd and a warehouse and returns facility at 1000 East Sugar Creek Rd. Founded around 2011 and operating continuously since, the company stocks 6,000+ rugs sourced from ten rug-producing countries (India, Pakistan, Iran, Turkey, Nepal, Tibet, Afghanistan, China, Russia, and the United States) and sells through its e-commerce platform rugsource.com and the newer 1rugsource.com site, supported by an in-house content library of educational blog posts covering rug types, history, and care.

The commercial offering spans hand-knotted, hand-tufted, machine-made, vintage, distressed, washable, outdoor, runner, round, and saddle pad products at price points roughly $141 to $2,899+, with an End of Season Clearance channel offering up to 80% off selected inventory. The platform differentiates through an AI-powered Rug Finder that combines preference questions with photo upload and visual matching, free shipping, and a 30-day return policy. Trust signals include 7,943 five-star reviews, BBB accreditation, and a stated 8 million rugs sold over the operating history.

Revenue is generated entirely through one-time transactional sales with no subscription or recurring component. Go-to-market combines direct-to-consumer e-commerce, a Charlotte showroom, a Trade Membership Program for interior designers and resellers (stackable 10% discount, tax-exempt status, dedicated rug specialist), a dropshipping program for qualified partners, and an affiliate program via ShareASale. Lead customer segments are individual residential homeowners (primary), interior designers and trade professionals, and commercial property owners; revenue concentration risk is low given the long-tail DTC mix.

Name

Rug Source - Oriental and Persian Rugs

Legal name

Rugsource INC

Website

https://rugsource.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Rug Source is a privately held Charlotte, NC-based online and showroom retailer of Oriental, Persian, Turkish, Moroccan, vintage, and contemporary rugs, serving individual homeowners, interior designers, and commercial buyers with a 6,000-SKU catalog sourced from 10 countries.

Ownership category

akta.pro rank

Product category

Online Rug Retail

NAICS

Floor Covering Retailers (449121), Home Furnishings Retailers (44912), Carpet and Rug Mills (314110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Carpets & Rugs (2273)

akta.pro primary industry

Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)

akta.pro secondary industries

Carpet & Area Rug Flooring Retail (CRAIAGAE), Area Rug Manufacturing (IMAOAJAC)

Keywords

• Oriental rug retailer
• Persian rug sales
• Handmade area rugs
• Antique rug dealer
• Discount rug store

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Rug Sales: One-time transaction sales of Oriental, Persian, and other rug types. Products are sold at retail prices with discounts up to 80% off. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Rug Source is an online and showroom-based rug retailer selling over 6,000 Oriental, Persian, and handmade rugs sourced from 10 major rug-producing countries at discounts up to 80% off retail prices. The company offers hand-knotted, hand-tufted, machine-made, vintage, antique, and specialty rugs (Turkish, Moroccan, Oushak, Kilim, Gabbeh, etc.), along with custom rug manufacturing, rug pads, and a trade membership program for designers. Free shipping, 30-day returns, and an AI-powered Rug Finder tool support the e-commerce experience.

Product overview

Rug Source is a discount rug company offering a single unified e-commerce platform for wholesale and retail Oriental, Persian, and decorative rugs. The product portfolio centers on their core rug inventory comprising over 6,000 rugs sourced from 10 major rug-producing countries (India, Pakistan, Iran, Turkey, Nepal, Tibet, Afghanistan, China, Russia, and United States), available through their main website and Charlotte, NC showroom. The offering includes distinct product categories: Hand-Knotted Rugs and Hand-Tufted Rugs (distinguished by construction method), Persian Rugs and Oriental Rugs (distinguished by geographic origin), along with specialty types including Turkish Rugs, Moroccan/Berber Rugs, Oushak Rugs, Kilim Rugs, Shaggy Rugs, Gabbeh Rugs, and Vintage/Distressed Rugs. Supporting products include Rug Pads and Saddle Pads. Services include Custom Rug Orders (bespoke manufacturing), the AI-powered Rug Finder (visual recommendation tool), and Trade Membership Program (professional buyer benefits). The company also offers clearance and discounted inventory. The platform provides nationwide shipping with a 30-day return policy.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 8 million rugs sold to date
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• ShareASaleminorChannel Partner/ Reseller/ DistributorAffiliate marketing partnership through ShareASale platform (merchantID: 87629) allowing affiliates to earn commissions by promoting Rug Source products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• West Elm: National home furnishings retailer (Williams-Sonoma Inc.) offering area rugs as a category within a broader furniture and decor portfolio; competes for the same design-conscious residential customer.
• Wayfair: Largest US online home furnishings retailer carrying a deep rug assortment across all price tiers; broad incumbent with overlapping rugs category but much wider portfolio beyond rugs.
• Crate & Barrel: National home furnishings retailer carrying area rugs as part of a broader home goods portfolio; competes for the same residential interior design customer base at mid-to-premium price points.
• Pottery Barn: National home furnishings retailer with a meaningful rug assortment (including hand-knotted Persian/Oriental styles) sold primarily at premium price points; comparable assortment breadth in Oriental/Persian categories.
• RH (Restoration Hardware): Luxury home furnishings retailer with a strong rugs category including antique and hand-knotted Persian/Oriental rugs; competes at the high end of the same customer set Rug Source serves with its premium Persian and antique SKUs.
• Overstock (now Bed Bath & Beyond): Online home furnishings marketplace with a substantial rug category and discount positioning similar to Rug Source's value proposition; competes in the same bargain-driven online shopper segment.
• Anthropologie: Lifestyle home retailer with a curated area rug assortment including vintage, Persian and Moroccan-inspired styles; overlaps with Rug Source's vintage and Moroccan rug categories.

Direct peers

• Rugs USA: One of the largest pure-play online rug retailers in the US with comparable direct-to-consumer e-commerce focus, broad assortment across hand-knotted, machine-made and shag rugs, and aggressive discount-driven pricing similar to Rug Source.
• Jaipur Living: Manufacturer-retailer of hand-knotted and hand-woven rugs with global sourcing (India) and a strong DTC plus trade/wholesale channel mix — directly comparable to Rug Source on product breadth and trade program structure.
• Loloi Rugs: Wholesale and DTC rug brand offering hand-knotted, hand-tufted, and machine-made rugs across Persian, traditional and contemporary styles; directly comparable assortment and manufacturer-retailer hybrid model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rugsource
• Xx.com/RugSourceINC
• LinkedInlinkedin.com/company/rugsource

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rug Source - Oriental and Persian Rugs