Incisive Research
Incisive Research is a Delhi-headquartered B2B market research and consultancy firm, founded in 2013, that delivers customized primary-data research and financial analysis services to organizations globally through a labor-intensive outbound-calling model.
- Company typePrivate
- Founded2013
- HeadquartersDelhi, India
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Incisive Research does
Incisive Research Pvt Ltd. is a Delhi-headquartered, privately-held market research and consultancy firm operating globally since 2013. The company delivers customized, end-to-end market research solutions to organizations worldwide, supporting strategic decision-making through primary data collection, statistical analysis, data management, and the conversion of raw inputs into actionable insights. Service scope, per the company's own description, also extends into financial research, data analysis, and investment banking-related work.
The underlying operating model is labor-intensive and process-based rather than technology-driven. Core delivery relies on teams of Research Analysts and Senior Research Analysts conducting outbound calling across geographies to collect primary source data, applying industry-standard parameters for data quality. The firm claims a 24x7 professional team, a process-based methodology, and 100% customer satisfaction, but discloses no proprietary technology platform, software products, patents, AI/ML capabilities, or named analytics tools. No API, integrations, or productized offerings are listed — services are bespoke professional engagements rather than packaged products.
Commercially, Incisive Research runs a sales-led, direct B2B model with dedicated sales and information email channels and a newsletter subscription for publication distribution. Pricing is not publicly disclosed and is described only as "cost effective," consistent with cost-competitive positioning from its India-based delivery footprint. The firm employs between 251 and 500 people, is founder-led by Karan Babbar and Kamlesh Rani Babbar, and shows no disclosed funding, M&A activity, ownership structure beyond founders, or named customer relationships.
Incisive Research firmographics
Firmographics- Name
- Incisive Research
- Legal name
- Incisive Research Pvt Ltd.
- Website
- https://incisiveglobal.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Incisive Research is a Delhi-headquartered B2B market research and consultancy firm, founded in 2013, that delivers customized primary-data research and financial analysis services to organizations globally through a labor-intensive outbound-calling model.
- Ownership category
- akta.pro rank
Incisive Research industry classification
Industry- Product category
- Market Research and Consultancy Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613), Research and Development in the Social Sciences and Humanities (541720)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Market Research & Consumer Insights (BPAHALAA)
- akta.pro secondary industries
- Due Diligence & Investigative Research (BPAHALAI), Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE)
Keywords
Where Incisive Research is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Incisive Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Market Research and Consultancy Services: Customized end-to-end market research solutions provided to organizations globally. Services include data collection, analysis, and actionable information delivery for strategic decision-making.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Incisive Research product offering
Product offeringCore offering
Incisive Research is a global market research and consultancy firm that delivers customized end-to-end market research solutions to organizations worldwide. Its offerings include primary data collection through outbound calling across geographies, statistical analysis, data management, and the presentation of findings as actionable information to support clients' strategic decision-making. The firm positions itself around a process-based methodology, 24x7 team availability, and adherence to industry and market standard parameters to ensure data quality.
Product overview
Incisive Research is a global market research and consultancy firm that offers customized and cost-effective end-to-end solutions for organizations across the globe. The company provides services including strategic decision-making support, market research, data collection through primary sources, statistical analysis, data management, and problem-solving techniques. The firm helps clients identify needs, define target markets/audiences, collect relevant information, analyze data, and present findings as actionable information for decision-making. The company does not appear to offer discrete named products or modules; rather, it provides professional services through a team of experienced professionals who deliver results using industry and market standard parameters.
Differentiator
Problem solved
Functional benefit
Products and services
- Customized Market Research Services End-to-end customized market research solutions that help organizations identify needs, define target markets/audiences, collect information via primary sources, and convert data into actionable intelligence for strategic decision-making. Targeted at organizations across the globe.
- Primary Data Collection Services Outbound calling-based primary data collection across multiple geographies, supplemented by lead generation using various search engines. Delivered by Research Analyst and Senior Research Analyst teams. Targeted at organizations requiring primary-source market intelligence.
- Strategic Decision-Making Consultancy Consultancy support that translates market research findings into strategic recommendations, enabling organizations to meet global and/or local goals. Uses statistical, data management, and problem-solving techniques.
Quantifiable outcome
- 100% customer satisfaction
Companies that use Incisive Research
Customer profileSegments1 record
Ideal customer profiles1 record
Incisive Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Incisive Research partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Incisive Research competitors and assessment
Company assessmentBroad incumbents
- Frost & Sullivan: Global growth advisory and market research firm covering industries with both syndicated research and consulting - broader incumbent offering overlapping services and competing for the same enterprise buyers.
- Nielsen: Global leader in market research, consumer insights, and analytics - established incumbent whose services overlap with Incisive's market research and consumer insights offering, but at very different scale.
Direct peers
- Mordor Intelligence: India-headquartered market research firm specialising in industry analysis, market sizing, and forecasting across verticals - overlapping directly with Incisive's market and competitive research offerings.
- Grand View Research: Global market research and consulting firm delivering syndicated and custom research reports across industries - comparable on service mix and target buyer profile.
- Market Research Future: India-origin market research publisher producing industry reports and custom research services for global clients - similar in scope (industry/market research) and in operating model.
- Netscribes: India-headquartered B2B market research and intelligence firm offering custom research, competitive intelligence, and data-driven advisory to global clients - a near-direct comparable in geography, scale band, and customised research delivery model.
- Ken Research: India-based market research and consulting firm delivering syndicated and customised industry research globally - comparable to Incisive on geography, B2B custom research orientation, and mid-market positioning.
- IMARC Group: India-based market research and consulting firm offering customised and syndicated market research across industries - comparable on custom/end-to-end B2B research model and global client delivery.
- Research Nester: India-based market research and consulting firm offering syndicated and customised research reports - comparable peer in size band and custom-delivery orientation.
Regional players
- CRISIL: India-headquartered research, ratings, and analytics firm offering industry research and investment-related research - comparable to Incisive's market research function and relevant given the short description's reference to investment banking services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Incisive Research social profiles
Digital presenceIncisive Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Incisive Research leadership team
Management profileNumber of profiles
Profiles2 records
Incisive Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Incisive Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Incisive Research
What does Incisive Research do?
Incisive Research is a global market research and consultancy firm that delivers customized end-to-end market research solutions to organizations worldwide. Its offerings include primary data collection through outbound calling across geographies, statistical analysis, data management, and the presentation of findings as actionable information to support clients' strategic decision-making. The firm positions itself around a process-based methodology, 24x7 team availability, and adherence to industry and market standard parameters to ensure data quality.
Is Incisive Research a public or private company?
Incisive Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Incisive Research founded?
Incisive Research was founded in 2013. It employs 251 to 500 people.
Where is Incisive Research based?
Incisive Research is headquartered in Delhi, India, in the Asia region.
How does Incisive Research make money?
One revenue line is on record: market Research and Consultancy Services.
Who are Incisive Research's main competitors?
Broad incumbents on record are Frost & Sullivan and Nielsen. Direct peers are Mordor Intelligence, Grand View Research, Market Research Future, Netscribes, Ken Research, IMARC Group and Research Nester. CRISIL is listed as a regional player.
Does Incisive Research have an API?
No public API is recorded for Incisive Research.
What industry is Incisive Research in?
Incisive Research's product category is Market Research and Consultancy Services. Its primary akta.pro industry code is BPAHALAA, Market Research & Consumer Insights, with a secondary code of BPAHALAI, Due Diligence & Investigative Research. Its NAICS code is 54191 and its SIC code is 8700.