coming home
Coming home is a Berlin-based furnished apartment rental agency founded in 1999, operating in Berlin and Potsdam. It runs a two-sided marketplace connecting landlords with tenants seeking temporary furnished housing, monetized via 10–12% commissions and ancillary service fees on a portfolio of 7,000+ apartments.
- Company typePrivate
- Founded1999
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What coming home does
Coming home is a Berlin-based furnished apartment rental agency founded in 1999 by Anne Kleist (also referenced as Annelie Kleist), operating as Coming home GmbH from premises at Viktoria-Luise-Platz 7, 10777 Berlin. The company serves two customer segments on either side of a marketplace: individual tenants seeking temporary furnished housing in Berlin and Potsdam, and property owners / landlords seeking tenant placement and property management services for furnished lettings. Tenant-facing service is free of charge, while landlord-facing services are monetized via transaction commissions and ancillary service fees. The company positions itself as a relationship-driven, consultation-based intermediary rather than a fully self-serve digital platform, with a multilingual team (six languages) handling queries from European, US, and Asian clients.
The product surface comprises three offering groups: (1) a consumer-facing Furnished Apartment Search Service with neighborhood and amenity filtering across Berlin and Potsdam; (2) a tiered Property Management Service for landlords structured as Home (12% commission, multi-portal listings), Exclusive (10% commission, single-agency mandate), and Business (custom terms for portfolios of 50+ apartments) plans, each including professional photography, virtual 360° tours, SCHUFA-based tenant screening, contract drafting, and after-rent re-letting; and (3) a City-Guide Berlin content feature covering neighborhood profiles (Schöneberg, Prenzlauer Berg, Mitte, Charlottenburg, Tiergarten, Neukölln, etc.) that supports top-of-funnel SEO and content marketing. Supporting technology includes a proprietary Vermieter-Management-System for landlord workflow, localStorage/sessionStorage-based user preferences (favorites, visited listings, selected city), Matterport integration for 3D property tours, and GDPR (DSGVO) compliant privacy controls. The company also publishes free landlord document templates (Mustervorlagen) covering house rules, handover protocols, cleaning and inventory checklists.
The business model is commission-driven: landlords pay 10% (Exclusive) or 12% (Home) of monthly rent plus 19% VAT on successfully rented contracts, with revenue recognized per actual rental month. Supplementary revenue comes from service fees — €55 + VAT photography scheduling, €360–€580 photoshoot costs (absorbed by coming home under Exclusive tier), €49 + VAT contract extension, and €149 + VAT contract preparation without placement. Distribution is direct (single-country, domestic; Berlin + Potsdam only), combining a self-serve website with personal advisor-led sales for both tenant relocation and landlord acquisition, alongside email/newsletter and Instagram-led content marketing. Distribution of listings onto third-party German real estate portals is reserved for Home-tier (non-exclusive) landlords. The firm does not publish revenue, has no external investors, and is founder-owned and operated.
coming home firmographics
Firmographics- Name
- coming home
- Legal name
- Coming home GmbH
- Website
- https://coming-home.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coming home is a Berlin-based furnished apartment rental agency founded in 1999, operating in Berlin and Potsdam. It runs a two-sided marketplace connecting landlords with tenants seeking temporary furnished housing, monetized via 10–12% commissions and ancillary service fees on a portfolio of 7,000+ apartments.
- Ownership category
- akta.pro rank
coming home industry classification
Industry- Product category
- Furnished Apartment Rentals
- NAICS
- Accommodation (721)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Corporate Housing Providers & Operators (Direct Lease / Master Lease) (THAMAHAI)
- akta.pro secondary industries
- Executive Apartments (Corporate Housing) (THAGAEAD), Alternative Corporate Lodging (Serviced Apartments, Extended Stay, Corporate Housing) (THACAGAL), Corporate Extended-Stay Housing (Relocation & Project-Based) (THAMAFAA)
Keywords
Where coming home is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
coming home business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Landlord Commission (Exclusive Listings): 10% of monthly rent (including utilities and services) plus 19% VAT. Commission calculated per actual rental month. Chargeback credit issued for early tenant termination due to landlord non-fault.
- Landlord Commission (Multi-portal Listings): 12% of monthly rent plus VAT for properties listed on other agents/portals. Same calculation basis as exclusive listings.
- Service Fees: Photography scheduling fee (55 EUR + VAT), contract extension (49 EUR + VAT), contract preparation without tenant placement (149 EUR + VAT). Photoshoot costs (360-580 EUR) covered by company for exclusive listings.
- Tenant Services: Free service for tenants - no commission or fees charged to renters seeking furnished apartments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Home Plan - For landlords listing on multiple portals |
| Transaction based/ take rate | Pay-as-you-go | Exclusive Plan - For landlords listing exclusively with coming home |
| Transaction based/ take rate | Multi-year contract | Business Plan - For property managers with 50+ apartments |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
coming home product offering
Product offeringCore offering
coming home operates as a furnished apartment rental agency in Berlin and Potsdam, providing free search and consultation services to tenants seeking temporary furnished housing, while charging landlords commission-based fees for full-service property management including marketing, photography, tenant screening, and contract preparation. The company also offers dedicated corporate housing solutions for businesses as a cost-effective hotel alternative.
Product overview
coming home operates as a furnished apartment rental platform connecting tenants with landlords for temporary housing in Berlin and Potsdam. The platform consists of a consumer-facing apartment search service where renters can browse listings with neighborhood filtering, and a property management service for landlords comprising three tiers (Home, Exclusive, Business) differentiated by exclusivity and service scope. The company also provides a supplementary City-Guide content feature for neighborhood discovery. Landlords receive professional photography with virtual 360-degree tours, tenant screening via SCHUFA credit checks, contract preparation, and ongoing support including after-rent services.
Differentiator
Problem solved
Functional benefit
Products and services
- Furnished Apartment Search Service
- Property Management Service (Wohnungs-Management) End-to-end property management service for landlords offering furnished rentals, including professional photography, virtual 360-degree tours, tenant screening, contract drafting, and ongoing property care coordination.
- Corporate Housing / Business Apartments Dedicated corporate housing service for companies housing employees or executives in Berlin for extended business stays, offering furnished apartments as a hotel alternative with daily, weekly, or monthly rental terms and up to 40% cost savings compared to hotel bookings.
Quantifiable outcome
- Up to 40% cost savings compared to hotel bookings for business travelers
Companies that use coming home
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
coming home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
coming home partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Property management partner companiessupportiveComing home refers tenants and landlords to partner companies for property management services when landlords cannot manage properties themselves. Services include viewings, property handovers, cleaning management, and handyman coordination. Partners work closely with the agency to ensure seamless rental operations.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
coming home competitors and assessment
Company assessmentBroad incumbents
- Engel & Völkers: Global premium real estate franchise with a strong German base, serving high-end residential transactions and select corporate relocation clients. Comparable as a Germany-rooted international real estate brand but broader in asset class and price tier than coming home.
- ImmoScout24: Germany's largest real estate listing portal covering sale, long-term rental, and some furnished inventory. Comparable as a German real-estate distribution channel where landlord properties are listed, but operates at portal scale rather than agent scale.
- McMakler: One of Germany's largest full-service real estate brokerages covering sale and long-term rental brokerage nationwide. Comparable as a German real estate agency but broader in scope (sale-focused, long-term rentals, not specialized in furnished/temporary).
Direct peers
- Spotahome: Online marketplace for mid- to long-term furnished rentals across Europe, Latin America, and beyond. Same furnished-temporary-housing category, multi-city presence gives a digital-first contrast to coming home's consultancy model.
- Wunderflats: Berlin-based digital marketplace for furnished mid- and long-term apartment rentals targeting professionals and relocating employees. Closest direct competitor: same geography, same furnished-corporate-housing category, similar landlord/tenant two-sided model.
- HomeLike: German-headquartered platform providing fully furnished temporary apartments for business travelers and relocating professionals across multiple European cities. Directly comparable furnished-housing inventory and corporate client base to coming home.
- HousingAnywhere: European platform for student and young-professional mid-term rentals with verification, contract handling, and landlord-side SaaS. Overlaps with coming home on tenant-side matching, contract preparation, and Berlin exposure.
- Mr. Lodge: Berlin/Munich-based furnished rental and corporate housing specialist offering serviced apartments for business clients and expats. Operates the same offline-heavy, German-furnished-apartment model as coming home in overlapping metros.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
coming home social profiles
Digital presencecoming home compliance and trust
Trust signalCompliance1 record
coming home financial estimates
Financial estimateRevenue estimate
Valuation estimate
coming home leadership team
Management profileNumber of profiles
Profiles2 records
coming home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
coming home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about coming home
What does coming home do?
coming home operates as a furnished apartment rental agency in Berlin and Potsdam, providing free search and consultation services to tenants seeking temporary furnished housing, while charging landlords commission-based fees for full-service property management including marketing, photography, tenant screening, and contract preparation. The company also offers dedicated corporate housing solutions for businesses as a cost-effective hotel alternative.
Is coming home a public or private company?
coming home is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was coming home founded?
coming home was founded in 1999. It employs 11 to 50 people.
Where is coming home based?
coming home is headquartered in Berlin, Germany, in the Europe region.
How does coming home make money?
Four revenue lines are on record. Landlord Commission (Exclusive Listings) is the primary driver. The others are landlord Commission (Multi-portal Listings), service Fees and tenant Services.
Who are coming home's main competitors?
Broad incumbents on record are Engel & Völkers, ImmoScout24 and McMakler. Direct peers are Spotahome, Wunderflats, HomeLike, HousingAnywhere and Mr. Lodge.
Does coming home have an API?
No public API is recorded for coming home.
What industry is coming home in?
coming home's product category is Furnished Apartment Rentals. Its primary akta.pro industry code is THAMAHAI, Corporate Housing Providers & Operators (Direct Lease / Master Lease), with a secondary code of THAGAEAD, Executive Apartments (Corporate Housing). Its NAICS code is 721 and its SIC code is 7000.