Afra

What Afra does

AFRA Consulting & Services, Inc. is a privately-held IT and business solutions consulting firm founded in 1997 and headquartered in Los Angeles, California. The company specializes in HR, Benefits, Payroll, Scheduling, Time & Labor Management, and Financials and Asset Management services, organized across four core offerings: Strategic Consulting, Application/Packaged Implementation, Business Process Improvement, and Outsourcing Services. AFRA implements and customizes major ERP platforms — Oracle, PeopleSoft, SAP, and ETOS — and develops bespoke applications for clients whose requirements exceed packaged functionality. The firm holds federal and state contracting certifications including Certified California Small Business, SDB, 8(a), CMAS No. 3-10-70-2224B, and previously held GSA IT Schedule 70 contract GS-35F-0333R (February 2005 through February 2010).

The company serves enterprise organizations across multiple verticals: government (federal, state, local), financial services (banks, insurance, mortgage), telecommunications, retail/hospitality, healthcare, and transportation. Documented customers include DBI Communications, FNIS, Jamaica National Building Society (JNBS), and Cable & Wireless Jamaica. Notable engagements demonstrate AFRA's multi-jurisdiction delivery capability, including a JNBS HRMS project spanning six Caribbean Islands, Canada, the UK, and the US, and a Cable & Wireless Jamaica HRMS implementation completed within four months. The firm operates with offshore development capabilities supporting clients across the US, UK, and Caribbean Islands, and claims a base of 100+ consultants. AFRA does not disclose revenue, has no public funding history, no disclosed management team, and maintains a minimal digital footprint with a website dated 2003.

Name

Afra

Legal name

AFRA Consulting & Services, Inc.

Website

https://afraconsulting.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

AFRA Consulting & Services is a Los Angeles-based IT consulting firm founded in 1997 that implements and customizes Oracle, PeopleSoft, SAP, and ETOS ERP systems, specializing in HR, Benefits, Payroll, and Financial systems for enterprise clients and government agencies across the US, UK, and Caribbean.

Ownership category

akta.pro rank

Product category

IT Consulting Services

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

Keywords

• IT consulting services
• HR payroll solutions
• ERP implementation
• Custom application development
• Business process improvement

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Strategic Consulting Services: Professional consulting services for HR, Benefits, and Payroll strategic consulting including requirements definition, product evaluation, and project cost-benefit analysis
2. Outsourcing Services: Outsourcing services in HR/Personnel Administration, Payroll Processing, Tax Reporting, Benefits Open Enrollment, and Data Conversion
3. Application/Packaged Implementation: Implementation of ERP systems (Oracle, PeopleSoft, SAP, ETOS) including project planning, systems integration, data conversion, and custom application development
4. Government Contracting (GSA Schedule): IT Schedule 70 contract (GS-35F-0333R) providing IT professional services to federal agencies from February 2005 through February 2010

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

AFRA Consulting & Services is an IT and business solutions firm that delivers strategic consulting, ERP implementation (Oracle, PeopleSoft, SAP, ETOS), custom application design and development, and outsourcing services focused on HR, Benefits, Payroll, Scheduling, Time & Labor Management, and Financials and Asset Management for enterprise and government clients.

Product overview

AFRA Consulting is an IT and Business solutions firm providing consulting services rather than a unified software product. The company offers a portfolio of professional services including Strategic Consulting, Application/Packaged Implementation (implementing ORACLE, PeopleSoft, SAP, and ETOS ERP systems), Business Process Improvement, and Outsourcing Services. Their expertise spans Custom Application Design and Development, HR, Benefits, Payroll, Scheduling, Time & Labor Management, and Financials and Asset Management. The company has 100+ consultants serving clients across the U.S., U.K., and Caribbean Islands with offshore development capabilities for ERP and e-commerce activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Consulting Strategic consulting services in Human Resources, Payroll, Benefits, Labor Management, and Financial Systems, including requirements definition, product evaluation and selection, project cost-benefit analysis, systems planning, audits, and business continuation planning for enterprise clients.
• Application / Packaged Implementation Enterprise-wide ERP implementation services across financial, retail, communications, manufacturing, entertainment, and government sectors, implementing Oracle, PeopleSoft, SAP, and ETOS packaged applications with project planning, systems integration, data conversion, and custom development.
• Business Process Improvement Business process improvement services covering operations optimization, business efficiency and constraints minimization, and process and industry analysis to help clients accomplish objectives with the same or fewer resources.
• Outsourcing Services Outsourcing services covering HR/Personnel Administration, Payroll Processing and Tax Reporting, Payroll and Financial Year-end Planning, Benefits Open Enrollment, and Data Conversion/Processing for enterprise clients.
• Custom Application Design and Development Custom application design and development services delivered as part of ERP solutions or standalone, including project planning, fit/gap analysis, systems integration, technical design, data conversion, web enablement, and testing. Solutions are tailored for HR, Payroll, Benefits, and Financial systems.

Quantifiable outcome

• DBI Communications reduced payroll processing time to 1 day in-house with elimination of overtime and outsourcing fees
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Healthcare Recruiting PartnershipminorStrategic or Co-development PartnerAFRA works with hospitals and nursing homes nationwide to provide professionals for different healthcare services. This partnership enables healthcare organizations to access recruiting services for full-time and part-time positions with compensation packages including base salary with bonus opportunities, medical, dental, vision, and life insurance benefits.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wipro: Wipro is a global IT services firm with offshore ERP and HR outsourcing capabilities, comparable to AFRA on offshore delivery model though far larger in scale and breadth.
• Infosys: Infosys is a global IT services and consulting firm with deep Oracle, SAP, and HR transformation practices, providing offshore delivery competition for AFRA's mid-market enterprise clients.
• Deloitte Consulting: Deloitte's Human Capital and Enterprise Applications practices serve large HR/Payroll transformation clients, representing the incumbent competition AFRA faces for marquee enterprise engagements.
• Huron Consulting Group: Huron is a publicly traded consulting firm with a dedicated Higher Education and ERP practice that competes with AFRA on HR/Payroll implementations at the enterprise tier.
• Accenture: Accenture is a global consulting and systems integrator with large Oracle/SAP/Workday HR transformation practices, competing with AFRA at the enterprise end of AFRA's market.

Direct peers

• Slalom Consulting: Slalom is a US-focused management and technology consulting firm delivering ERP, HR, and custom application services to mid-market and enterprise clients, comparable in service mix and direct enterprise sales motion.
• Aasonn: Aasonn is a PeopleSoft and Oracle HCM consulting specialist with offshore delivery capabilities, directly comparable to AFRA's PeopleSoft implementation practice and offshore development model.
• Sierra-Cedar: Sierra-Cedar is a US-based HR and Enterprise Applications consulting firm specializing in Oracle HCM Cloud, Workday, and PeopleSoft implementations, closely matching AFRA's HR/Payroll/ERP consulting focus.
• KSJ Consulting: KSJ Consulting is a small US IT/ERP consulting firm providing Oracle and PeopleSoft implementations, directly comparable to AFRA's specialized mid-market consulting profile.
• Greythorn: Greythorn is a mid-sized IT consulting and staffing firm serving enterprise clients with custom application and ERP-adjacent services, comparable to AFRA in scale and direct-sales GTM motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Afra