Circuit Paul Ricard

What Circuit Paul Ricard does

Circuit Paul Ricard is a motorsport race track and integrated entertainment venue located in Le Castellet, in the Var department of southern France. Founded in 1970, the facility operates a 3.8 km F1-grade circuit with multiple configurations, a dedicated karting track, the Xtrem Park adventure zone, hospitality and restaurant facilities (including Le Panoramic), and event infrastructure used for professional motorsport, corporate, and consumer purposes. The legal entity is SAS EXCELIS Circuit Paul Ricard, a private French company with a documented share capital of €37.5 million and a workforce of 51-100 employees. Its core technology is the physical circuit itself, augmented by a Camatau-powered online ticketing platform and a bilingual (French/English) e-commerce presence.

The business serves three primary customer segments: the motorsport industry (racing teams, championship organizers, federations), corporate B2B clients (seminars, incentive events, team building, filming), and consumer experience buyers (driving courses, track days, karting, Sunset Bike cycling). Revenue is generated through six streams: event ticketing, track hire and rental (€360-€1,799 per entry depending on vehicle category), corporate business and incentive services, paid driving experiences, merchandise, and film/photo shoot hire. Distribution combines direct-to-consumer online sales, a dedicated corporate sales team, and channel partners (Curbstone, Kateyama, BMC Moto, Nomad Pilote) who resell track time. Recent event attendance ranges from 25,500 to 50,800 spectators across major 2026 championships, with the 4 Heures du Castellet ELMS establishing a new event record.

Strategically, the venue has pursued revenue diversification and brand premiumization through partnerships with luxury and automotive OEMs (Richard Mille extended through 2027, Genesis world premiere, McLaren, Audi, Porsche, Ferrari activations), engagement with electric motorsport (Formula E GEN4 unveiling), and adjacent lifestyle offerings (Sunset Bike cycling, Xtrem Park). The FIA certification of championship events held at the circuit (including TCR World Tour since 2024) anchors it in the international motorsport calendar. The business model is asset-heavy, event-driven, and seasonal, with revenue predictability tied to championship contracts, weather, and macroeconomic corporate event spending.

Name

Circuit Paul Ricard

Legal name

SAS EXCELIS Circuit Paul Ricard

Website

https://circuitpaulricard.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Circuit Paul Ricard is a French F1-grade motorsport venue in Le Castellet operating a 3.8 km circuit, karting track, and hospitality complex. It serves racing championships, corporate B2B clients, and consumer driving experience buyers through ticketing, track hire, events, and merchandise.

Ownership category

akta.pro rank

Product category

Motorsport Venue Services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsport race track
• Track hire services
• Driving experience programs
• Corporate hospitality events
• Motorsport event venue

Headquarters

HQ city

Le Castellet

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Ticketing: Direct sales of tickets to spectators attending major motorsport events including GT World Challenge Europe, European Le Mans Series, TCR World Tour, historic Grand Prix, and motorcycle championships. Revenue generated through online platform (Camatau) and on-site box office.
2. Track Hire and Rental: Corporate and private rental of the circuit for track days, testing sessions, promotional events, and filming. Pricing varies by vehicle category (Sport, Clubsport, Race) and duration, ranging from €360 to €1,799 per entry.
3. Business and Incentive Services: Corporate packages including seminars, incentive events, team-building activities, and corporate hospitality. Includes catering services, private spaces, and custom event organization.
4. Driving Experiences: Paid driving courses and pilot training experiences allowing individuals to drive supercars and high-performance vehicles on the circuit under professional instruction.
5. Merchandise: Online boutique selling Circuit Paul Ricard branded merchandise including apparel, accessories, and memorabilia.
6. Film and Photo Shoots: Rental of the facility for commercial filming, photography sessions, and automotive launches.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Circuit Paul Ricard operates a world-class motorsport racing venue at Le Castellet, France, featuring a 3.8 km F1-grade circuit and multiple track configurations. The facility hosts professional motorsport championships (GT World Challenge Europe, European Le Mans Series, FIA TCR World Tour, Bol d'Or motorcycle endurance, historic racing), and rents out the circuit for track days, driving experiences, karting, corporate seminars/team-building events, automotive launches, and film/photo shoots. Ancillary revenue is generated through an on-site entertainment park (Xtrem Park), karting facility, panoramic restaurant, and branded merchandise boutique.

Product overview

Circuit Paul Ricard operates as a world-class motorsport venue and entertainment complex offering a unified portfolio of racing experiences and hospitality services. The core offering centers on the 3.8 km race track hosting international competitions (GT World Challenge, Formula E, TCR World Tour, historic racing events) and private track hire for testing and filming. Supporting products include driving experiences and track days for enthusiasts (Driving Experiences, Auto/Motorbike Trackdays, Karting, Sunset Bike), corporate event services (Business & Incentive, Track Hire, Film Shoots), and ancillary offerings (Online Ticketing via CAMATAU, Online Boutique, Panoramic Restaurant). The venue also manages Xtrem Park for entertainment activities and runs youth engagement programs. The portfolio functions as an integrated motorsport destination rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Xtrem Park: Adventure park located at the circuit offering outdoor activities
• Le Panoramic

Products and services

• Circuit Paul Ricard Race Track A world-renowned motorsport racing circuit located in Le Castellet, France, hosting Formula 1 heritage, GT racing, endurance events, and motorcycle competitions. Features a 3.8 km layout with advanced safety technologies and multiple track configurations.
• Driving Experiences Professional driving instruction and track experience programs allowing individuals to drive high-performance vehicles on the circuit under expert guidance.
• Auto/Motorbike Trackdays Track rental opportunities for individuals and groups to drive their own vehicles (cars or motorbikes) on the circuit in a controlled environment, structured into Sport, Clubsport, and Race categories.
• Xtrem Park An on-site entertainment and activities zone offering extreme sports, attractions, and family-friendly experiences adjacent to the racing facility.
• Karting Circuit Paul Ricard A dedicated karting track offering racing experiences for both recreational and competitive karting enthusiasts, with sessions available on-site.
• Business & Incentive (Séminaires & Incentive) Corporate event services including seminars, team-building activities, conference spaces, catering, and incentive programs for businesses seeking premium venues.
• Track Hire (Location de pistes) Private track rental for automotive manufacturers, racing teams, and organizations for testing sessions, filming, or exclusive events.
• Film & Photo Shoots Professional filming and photography production services utilizing the iconic circuit backdrop for automotive, commercial, and media productions.
• Sunset Bike Cyclist-friendly track sessions allowing cyclists to ride on the famous circuit during evening sunset hours, led by professional racing driver Antoine Leclerc.
• Online Boutique E-commerce store selling Circuit Paul Ricard branded merchandise including apparel, accessories, and memorabilia.

Quantifiable outcome

• 50,800 spectators at Grand-Prix Camions 2026
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Richard MillecoreStrategic or Co-development Partner · 10 October 2025Luxury watchmaker Richard Mille has extended its partnership with Circuit Paul Ricard until 2027. The partnership includes activation at major events and the Richard Mille-McLaren W1 promotional campaign held at the circuit.
• Peter AutocoreStrategic or Co-development PartnerPeter Auto organizes major historic racing events at Circuit Paul Ricard including the Dix Mille Tours (since 2010) and GT Cup Europe. The partnership positions the circuit as a key venue in the Le Mans Classic Series season.
• CurbstonecoreChannel Partner/ Reseller/ DistributorCurbstone organizes premium track days at Circuit Paul Ricard with SPORT, CLUBSPORT, and RACE categories. The partnership provides structured track day experiences for amateur and professional drivers.
• CamataucoreTechnology or IntegrationCamatau provides the online ticketing platform for Circuit Paul Ricard, managing ticket sales, reservations, and event registration through their e-commerce system.
• WHEELS RacingmajorStrategic or Co-development PartnerCo-organizer of the Grand-Prix Camions du Castellet with Circuit Paul Ricard, part of the French Truck Championship FFSA.
• Audi FrancemajorGTM or Marketing PartnerAudi conducts promotional activities and events at Circuit Paul Ricard, including the Grand Prix Audi branded event featuring RS vehicle showcases.
• McLarenmajorGTM or Marketing PartnerMcLaren F1 Team conducts testing sessions at the circuit. Partnership activations include Richard Mille-McLaren W1 promotional events.
• GenesismajorGTM or Marketing PartnerGenesis held its world premiere automotive launch event at Circuit Paul Ricard in November 2025.
• R.A.S IntérimminorImplementation/ SI/ Consulting PartnerStaffing partner for the Grand-Prix Camions du Castellet event, providing temporary personnel for event operations.
• FIA (Fédération Internationale de l'Automobile)coreStrategic or Co-development PartnerFIA certifies major championships hosted at Circuit Paul Ricard including TCR World Tour (certified FIA series since 2024) and FIA Motorsport Games.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Circuit de Barcelona-Catalunya: Spanish motorsport race track that previously hosted the Spanish Grand Prix. Comparable F1-grade European circuit hosting motorsport events, testing, driving experiences, and corporate activities.
• Autodromo Nazionale Monza: Historic Italian motorsport circuit hosting the Italian Grand Prix. Closely comparable to Circuit Paul Ricard in terms of F1 heritage, motorsport event hosting, and corporate experience offerings.
• Circuit de Spa-Francorchamps: Belgian motorsport circuit hosting the Belgian Grand Prix and 24 Hours of Spa endurance race. Comparable venue offering motorsport racing, track hire, driving experiences, and corporate events to a similar European client base.
• Mugello Circuit: Italian motorsport circuit owned by Ferrari, hosting MotoGP, GT racing, and Ferrari events. Comparable motorsport venue with similar event hosting, driving experiences, and corporate offerings in a Mediterranean European market.
• Silverstone Circuit: UK-based motorsport race track and home of the British Grand Prix. Directly comparable to Circuit Paul Ricard as a major European motorsport venue hosting F1 heritage events, racing series, corporate experiences, and consumer track days.
• Nürburgring: German motorsport complex with F1-grade GP circuit and Nordschleife. Direct competitor in European motorsport venue market, offering similar track hire, driving experiences, corporate events, and tourist/leisure experiences.

Broad incumbents

• Daytona International Speedway: Major US motorsport facility hosting NASCAR and the Rolex 24 endurance race. Comparable in scale to Circuit Paul Ricard as a multi-series motorsport venue with significant corporate event revenue, though regionally focused on North America.
• Indianapolis Motor Speedway: Iconic US motorsport venue and home of the Indianapolis 500. Comparable in scale and prestige as a major motorsport destination with extensive corporate hospitality, but serves primarily a North American market.

Regional players

• Suzuka Circuit: Japanese motorsport circuit owned by Honda, hosting the Japanese Grand Prix and diverse motorsport events. Comparable F1-grade Asian circuit with similar motorsport and corporate offerings, though serving a different geographic market.
• Yas Marina Circuit: UAE motorsport circuit hosting the Abu Dhabi Grand Prix. Comparable F1-grade venue offering motorsport events, driving experiences, and corporate hospitality, but primarily serves Middle Eastern and international tourism markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PaulRicardTrack
• YouTubeyoutube.com/user/PaulRicardTrack
• Facebookfacebook.com/CircuitPaulRicard
• LinkedInlinkedin.com/company/circuit-paul-ricard
• Instagraminstagram.com/circuitpaulricard
• TikToktiktok.com/@circuitpaulricard

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circuit Paul Ricard