Autrey Mill

What Autrey Mill does

Autrey Mill is a 501(c)(3) nonprofit organization founded in 1989 and headquartered in Johns Creek, Georgia. It operates a 46-acre nature preserve and heritage center containing restored historic buildings, artifact collections, and trail systems that serve roughly 14,000 visitors per year. The organization functions as a community-facing educational and recreational venue for the North Fulton County and Metro Atlanta region, drawing families, school groups, scouts, seniors, and event clients.

Revenue is generated through a diversified, small-ticket nonprofit model. Streams include individual and family memberships ($25–$250/year tiered), fee-based programming and camps (program fees ranging from $5 to $85), private event rentals on preserve grounds, photography permits, and donations/grants. General admission is free, with programming covering approximately 60% of operating costs and donations/grants covering the remaining 40%. The organization is supported by 20+ staff members, an 11-member all-volunteer board, and more than 10,000 volunteer hours annually.

Recent strategic moves include corporate partnerships with Kaiser Permanente (senior wellness programming) and Veolia (watershed/conservation education), alongside expansion of commercial revenue lines such as photography permits and private rentals. There is no evidence of AI/ML capability, software products, or venture-style growth metrics; operations are anchored in physical asset stewardship, volunteer-driven community engagement, and partnership-mediated programmatic growth.

Name

Autrey Mill

Legal name

Autrey Mill Nature Preserve Association, Inc.

Website

https://autreymill.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Autrey Mill is a 501(c)(3) nonprofit operating a 46-acre nature preserve and heritage center in Johns Creek, Georgia, serving approximately 14,000 annual visitors through educational programs, private event rentals, and community partnerships.

Ownership category

akta.pro rank

Product category

Nature Preserve & Heritage Center

NAICS

Nature Parks and Other Similar Institutions (712190), Nature Parks and Other Similar Institutions (71219), Zoos and Botanical Gardens (71213)

SIC

Forestry (800)

akta.pro primary industry

Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations) (THAAAAAG)

akta.pro secondary industries

Wildlife Rehabilitation & Release Centers (Public Viewing/Education) (THAAAFAC), Wildlife Rescue, Rehabilitation & Release (BPAGAIAC), Parks, Recreation & Protected Areas Administration (BPAIAMAH)

Keywords

• Nature preserve operations
• Environmental education programs
• Wildlife rehabilitation services
• Heritage preservation programming
• Community youth camps

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Membership Dues: Annual membership program with multiple tiers offering benefits including e-news updates, members-only events, discounts on programs, merchandise discounts, and birthday party privileges.
2. Program Fees: Revenue from summer camps, school break camps, preschool programs, homeschool programs, scout badge workshops, birthday parties, and on-demand group programs.
3. Private Event Rentals: Private rentals of 46-acre preserve including historic buildings for weddings, receptions, corporate events, and other celebrations.
4. Donations and Grants: Individual donations, corporate sponsorships, foundation grants from entities like Fulton County Board of Commissioners and Sawnee EMC Foundation.
5. Photography Permits: Commercial photography permits sold as day passes ($25) or annual passes ($100).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Autrey Mill operates a 46-acre nature preserve and heritage center in Johns Creek, Georgia, providing free public access to trails, restored 19th-century buildings, and animal exhibits. The organization delivers environmental education through summer camps, school field trips, scout badge workshops, homeschool programs, and senior wellness activities; operates the first wildlife rehabilitation clinic in Johns Creek with 30+ animal ambassadors; and rents its grounds for weddings, corporate events, and private celebrations.

Product overview

Autrey Mill is a 46-acre nature preserve and heritage center in Johns Creek, GA offering environmental education, historic preservation, and community programming. The organization provides nature-based experiences including hiking trails, wildlife encounters, heritage village tours, summer and seasonal camps for children, educational programs for schools and homeschool groups, scout badge workshops, family activities, and special events. Programs include animal care/wildlife rehabilitation, guided nature hikes, yoga and wellness activities for seniors, citizen science initiatives, and private event rentals. The preserve operates as a nonprofit with free general admission, supported by memberships, donations, and program fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Camp

Quantifiable outcome

• 14,000 annual visitors to preserve and programs
• +4 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Kaiser PermanentecoreStrategic or Co-development Partner · 1 September 2025Since September 2025, Kaiser Permanente has partnered to launch Ageless Adventures, a senior-focused initiative complementing Kaiser Permanente's 'Thriving After 60' program. Creates accessible wellness opportunities for older adults including guided hikes, volunteer gardening, gentle yoga, and Historic Homes series.
• VeoliacoreGTM or Marketing PartnerVeolia supports Johns Creek cleanup efforts and enables educational experiences connecting kids and families to the Chattahoochee River watershed. Partnership helps power stream cleanup activities throughout the year.
• Johns Creek Baptist ChurchcoreGTM or Marketing PartnerJCBC Jaunt 5K and 1-Mile Fun Run has raised over $7,000 for Autrey Mill Summer Camp Scholarship Fund. Created as community event to bring neighbors together while supporting the preserve.
• Country Club of the SouthcoreGTM or Marketing PartnerCCS Charity Guild provided 2025 small grant enabling 15 children from families in need to attend summer camp. Support extended to single-parent households, families with disabilities, immigrant families, and grandparents raising grandchildren.
• City of Johns CreekcoreStrategic or Co-development PartnerProperty deed transferred to City of Johns Creek in 2007. City provides ongoing support including in-kind donations for Wild About Autrey Mill fundraiser, environmental services funding, and partnership for city-wide events.
• Johns Creek Convention and Visitors BureauminorGTM or Marketing PartnerGenerous support of cultural events and wedding expo partnerships to promote local tourism and event venues.
• Critter DepotminorGTM or Marketing PartnerGenerous donation of crickets and superworms for animal ambassadors. Recommended supplier for live feeder insects.
• Elm 3 Financial GroupminorGTM or Marketing PartnerSponsored Autrey Mill's Earth Day Celebration event.
• NANFA (North American Native Fish Association)minorGTM or Marketing PartnerSupported creek cleanup effort and Johns Creek fish tank maintenance in the preserve.
• Six Bridges BrewingminorGTM or Marketing PartnerCommunity partner supporting Behind the Music series, Ghosts and Goblins Gala, Spooky Mill, and first macaroni and cheese cook off event.
• Kona IceminorGTM or Marketing PartnerSponsored Autrey Mill's Earth Day Celebration event.
• National Charity LeaguecoreGTM or Marketing PartnerSupports Autrey Mill at every event, every other program, and throughout summer at camp. Regular volunteer organization contributing to operations.
• North Fulton Master GardenerscoreGTM or Marketing PartnerSince 2000, have spent hundreds of hours developing and maintaining gardens at Autrey Mill, particularly the Summerour House gardens. Helped install sprinkler systems and renew gravel walkway.
• Green Cell Inc.minorStrategic or Co-development PartnerPartnered to build Compost Learning Center and run 'How to Compost' interactive workshops. Volunteer-run nonprofit promoting conscious consumerism.
• Contemporary Classics TheatreminorStrategic or Co-development PartnerFourth year partnership hosting Shakespeare in the Park productions at Autrey Mill's amphitheater. Current production is Richard II.
• Fulton County Department of Public WorkscoreStrategic or Co-development PartnerPartnership for Georgia Adopt-A-Stream workshops hosted by Autrey Mill. Provides training in chemical, bacterial, and macroinvertebrate water quality monitoring.
• North Fulton Master GardenerscoreGTM or Marketing PartnerPartners for Great Southeast Pollinator Census event along with University of Georgia Extension office and 4H.
• Paranormal DetectivesminorGTM or Marketing PartnerParanormal sponsor for 2025 Spooky Mill and Ghosts and Goblins Gala events.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Atlanta History Center: Large Atlanta-based nonprofit museum and historic site with 33 acres, historic houses, and educational programming. Comparable in heritage preservation and educational programming, though much larger scale and broader historic/regional focus.
• Zoo Atlanta: Major nonprofit zoo in Atlanta with animal exhibits, conservation programs, and educational offerings. Comparable through animal ambassador and wildlife education programming, though vastly larger in scale, admissions revenue, and conservation footprint.
• Fernbank Museum of Natural History: Major Atlanta nonprofit natural history museum with extensive exhibits, outdoor nature experiences, and educational programming. Comparable in providing nature and science education to families and schools, but at significantly larger scale and indoor-focused.

Direct peers

• Blue Ridge Wildlife Center: Nonprofit wildlife rehabilitation and education center in Stuarts Draft, VA. Direct peer as a nonprofit wildlife clinic offering animal care, public education, and citizen science programs comparable to Autrey Mill's rehabilitation clinic.
• Chehaw Park & Zoo: Nonprofit zoo and park in Albany, GA combining animal exhibits, trails, and educational programming. Comparable in nonprofit structure, mixed wildlife/educational programming, and small-to-mid-sized preserve footprint.
• Elachee Nature Science Center: Nonprofit nature center in Gainesville, GA on 1,440 acres with wildlife education, school programs, and trails. Comparable in offering nature education, wildlife programs, and field trip services to a North Georgia audience.
• Chattahoochee Nature Center: 127-acre nonprofit nature preserve in Roswell, GA focused on environmental education, wildlife rehabilitation, and trails. Closest direct peer given shared North Fulton geography, similar nonprofit preserve model, comparable wildlife rehab and educational programming, and overlapping audience.
• AWARE Wildlife Center: Nonprofit wildlife rehabilitation center in Alpharetta, GA serving Metro Atlanta. Direct peer on wildlife rehabilitation and education, with shared North Fulton geographic overlap and the same core mission of injured/orphaned wildlife care.

Regional players

• McDaniel Farm Park: Nearby Duluth, GA public park with historic farm buildings, trails, and free heritage programming. Comparable in preserving historic farm structures and offering free outdoor recreation, but operated by municipality with no fee-based programming.
• Smithgall Woods State Park: Georgia state park with hiking trails, environmental education, and visitor center programming. Comparable as a North Georgia nature destination, but operated by the state with different funding model and no museum/historic village component.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/autreymill
• Facebookfacebook.com/AutreyMillNaturePreserve
• Instagraminstagram.com/autreymill_naturepreserve
• LinkedInlinkedin.com/company/autrey-mill-nature-preserve-association-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autrey Mill