Decor
Decor (DECOR S.R.L.) is an Italian family-owned manufacturer, founded in 1988, producing disposable paper products — napkins, cutlery bags, placemats, tablecloths, and food papers — for the Ho.Re.Ca. sector, serving approximately 3,000 customers across 28 countries via direct B2B sales and customization.
- Company typePrivate
- Founded1988
- HeadquartersTrevignano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Decor does
Decor (legal entity: DECOR S.R.L.) is an Italian privately held manufacturer of disposable paper products for the Ho.Re.Ca. (Hotels, Restaurants, Catering) sector, founded in 1988 and headquartered in Trevignano, Treviso. The company designs, produces, and distributes a portfolio that includes napkins, cutlery bags (including the SLIM line), placemats, paper tablecloths, food-grade and PFAS-free greaseproof papers, dispenser napkins, fried-food cones and panino bags, and disposable towelettes and bibs. Decor offers 18 distinct paper types across multiple grammages, textures, and finishes, with product sub-brands such as the premium Punta a Punta napkin line, the EcoGrass line (using up to 40% virgin grass fibres and reducing CO2 emissions by 75%), and the Fashion line. Its core technical differentiators include KIT8-certified PFAS-free greaseproof paper, triple-layer moisturizing towelettes, and 70% recycled paper composition across production.
The business operates on a quote-based B2B model with direct sales to hotels, restaurants, catering companies, wholesale distributors, collective catering operators, and event agencies. Standard catalogue products are sold as one-off orders, while customized branded products are available starting at minimum order quantities ranging from 6,000 pieces (placemats, cutlery bags, napkins) to 120,000 pieces (dispenser napkins), with 1-4 colour flexographic or offset printing. The company operates 2 production sites and a 6,000 m² warehouse, serving approximately 3,000 customers across 28 countries, with concentrated activity in Italy and broader exposure across EMEA. The company is family-owned with no external institutional investors, no funding rounds, and no disclosed M&A activity. Recent strategic activity has focused on product innovation (SLIM bags, PFAS-free greaseproof paper, Punta a Punta napkins), sustainability infrastructure (photovoltaic installation covering 50% of energy needs), and trade fair visibility (Host Milano, PULIRE, MARCA Bologna).
Customer acquisition is driven by direct B2B field sales, consultation-based quoting through website forms, active trade fair participation, and email/newsletter marketing. The company maintains an Italian/English bilingual website with a downloadable product catalogue and a magazine section. While no formal certifications are disclosed beyond the KIT8 greaseproof certification, the company emphasizes sustainability outcomes (elimination of ~60 tons of plastic per year through polyethylene-free cutlery bags) and is positioning around the EU PFAS regulatory environment as a competitive lever.
Decor firmographics
Firmographics- Name
- Decor
- Legal name
- DECOR S.R.L.
- Website
- https://decor.it
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Decor (DECOR S.R.L.) is an Italian family-owned manufacturer, founded in 1988, producing disposable paper products — napkins, cutlery bags, placemats, tablecloths, and food papers — for the Ho.Re.Ca. sector, serving approximately 3,000 customers across 28 countries via direct B2B sales and customization.
- Ownership category
- akta.pro rank
Decor industry classification
Industry- Product category
- Food service paper products
- NAICS
- Converted Paper Product Manufacturing (3222), Sanitary Paper Product Manufacturing (322291), Paper Bag and Coated and Treated Paper Manufacturing (322220)
- SIC
- Papers & Allied Products (2600), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)
- akta.pro primary industry
- Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)
- akta.pro secondary industries
- Paper Napkins (CRAJAFAD), Paper Tableware (Plates, Cups, Bowls) (CRAJAFAE), Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL), Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG)
Keywords
Where Decor is headquartered
LocationHeadquarters
- HQ city
- Trevignano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Decor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Standard Products: Sale of standard disposable paper products (napkins, placemats, cutlery bags, food papers, tablecloths, dispenser napkins, towelettes) to Ho.Re.Ca. sector customers.
- Customized/Personalized Products: Custom-printed paper products starting from 6,000 pieces minimum order, serving small businesses to major brands with personalized solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Placemats and Cutlery Bags Customization |
| Unit Pricing | Multi-year contract | Cones and Panino Bags Customization |
| Unit Pricing | Multi-year contract | Moisturizing Towelettes Customization |
| Unit Pricing | Multi-year contract | Dispenser Napkins Customization |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Decor product offering
Product offeringCore offering
Decor designs and manufactures disposable paper products for the Ho.Re.Ca. (Hotels, Restaurants, Catering) sector. Its portfolio includes napkins, cutlery bags, placemats, food papers, paper tablecloths, dispenser napkins, towelettes and bibs, with extensive customization (printing, colors, paper types) starting from minimum orders of 6,000 pieces. The company also produces specialized lines such as PFAS-free greaseproof paper, Punta a Punta fabric-like napkins, and EcoGrass paper made with virgin grass fibers.
Product overview
DECOR is a paper products manufacturer for the Ho.Re.Ca. (Hotels, Restaurants, Catering) sector offering a comprehensive portfolio of disposable paper products. The core offering includes Napkins (including Point Line/Punta a Punta premium line), Cutlery Bags (with Fashion, Paglia, Paglia Colors, EcoGrass, Classic, Classic Colors, Top lines plus SLIM versions), Placemats (in same line variations), Cones and Panino Bags for street food, Food Papers (food-grade straw paper and PFAS-free greaseproof paper), Paper Tablecloths, Dispenser Napkins, and Towelettes with Bibs. The company also offers customization services starting from 6,000 pieces for napkins and placemats, with various printing options (1-2 color offset, 1-4 color flexographic). Products span eco-friendly lines (EcoGrass with 75% CO₂ reduction), fashion-forward designs (Fashion Line), traditional options (Paglia Line), and premium solutions (Top Line). DECOR emphasizes 18 paper types, various grammatures and textures, with a focus on sustainability including 70% recycled paper usage, water-based inks, and elimination of polyethylene in cutlery bags (saving ~60 tons of plastic annually).
Differentiator
Problem solved
Functional benefit
Products and services
- Napkins (Tovaglioli) Disposable paper napkins for the Ho.Re.Ca. sector, including the Punta a Punta line with fabric-like texture and exceptional softness, available in multiple formats and colors.
- Cutlery Bags (Buste portaposate) Cutlery holder bags providing order, hygiene and style for table service. Available in Fashion, Paglia, Paglia Colors, EcoGrass, Classic, Classic Colors, Top lines plus SLIM versions, made from recycled paper with various textures and colors.
- Placemats (Tovagliette)
Quantifiable outcome
- Elimination of polyethylene in cutlery bags has cut approximately 60 tons of plastic each year
- +3 more outcomes
Companies that use Decor
Customer profileSegments3 records
Ideal customer profiles2 records
Decor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Decor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WelfareCareminorDECOR partnered with WelfareCare, an Italian initiative dedicated to breast cancer prevention. DECOR became one of their Official Partners. Women who meet requirements and live in the municipality where events are held can perform free mammograms and ultrasound examinations with immediate delivery of reports. The initiative is dedicated to women not included in screening programs.
Scale indicators10 records
Recent moves10 records
Expansion highlights6 records
Decor competitors and assessment
Company assessmentBroad incumbents
- Sofidel: Italian-headquartered global tissue and paper products group (parent of brands like Regina) supplying household and Away-from-Home tissue including napkins and tableware. Comparable as a much larger incumbent in the same paper-disposables category serving European Ho.Re.Ca. customers.
- Lucart Group: Italian tissue and converted paper products manufacturer serving Away-from-Home/AFH and Ho.Re.Ca. markets with napkins, tablecloths, and dispensers. Directly comparable product categories at much larger scale.
- WEPA Industrie: European family-owned tissue manufacturer with a significant Away-from-Home / Ho.Re.Ca. business across multiple countries. Comparable in product category and European geographic footprint, larger in scale.
- Santal Europe: European producer of table-top disposables and food packaging (cutlery, plates, napkins). Comparable overlap in Ho.Re.Ca. tableware disposables, though broader in non-paper categories.
- Fater (Angelini / P&G JV): Italian joint venture producing tissue and AFH products for the Italian and broader European market. Comparable as a large Italian incumbent in disposable paper for Ho.Re.Ca.
- Metsä Tissue: European tissue manufacturer supplying napkin, towel, and tableware products into Ho.Re.Ca. channels. Comparable as a regional incumbent in converted paper disposables.
Regional players
- Renova: Portuguese tissue and paper products company with a strong branded napkins and tableware line. Comparable as a Southern European specialty tissue peer, though geographically distinct from Decor.
Direct peers
- Cartotecnica PostScript: Italian converter of paper products for hospitality and food service. Comparable as a domestic Italian peer in custom printed paper goods for restaurants and hotels.
- PAPACKO: Czech converter producing customized printed paper napkins and tableware for Ho.Re.Ca. and promotional markets. Closely comparable as a mid-sized European custom-napkin and tableware converter.
- Industrie Celtex: Italian converter specialized in disposable tissue products for the Ho.Re.Ca. sector (napkins, tablecloths, paper rolls, dispensers). Closest like-for-like competitor to Decor in Italy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Decor social profiles
Digital presenceDecor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decor leadership team
Management profileNumber of profiles
Profiles1 record
Decor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decor
What does Decor do?
Decor designs and manufactures disposable paper products for the Ho.Re.Ca. (Hotels, Restaurants, Catering) sector. Its portfolio includes napkins, cutlery bags, placemats, food papers, paper tablecloths, dispenser napkins, towelettes and bibs, with extensive customization (printing, colors, paper types) starting from minimum orders of 6,000 pieces. The company also produces specialized lines such as PFAS-free greaseproof paper, Punta a Punta fabric-like napkins, and EcoGrass paper made with virgin grass fibers.
Is Decor a public or private company?
Decor is a private company. It is classified as family owned and is currently operating.
When was Decor founded?
Decor was founded in 1988. It employs 11 to 50 people.
Where is Decor based?
Decor is headquartered in Trevignano, Italy, in the Europe region.
How does Decor make money?
Two revenue lines are on record. Standard Products are the primary driver. The others are customized/Personalized Products.
Who are Decor's main competitors?
Broad incumbents on record are Sofidel, Lucart Group, WEPA Industrie, Santal Europe, Fater (Angelini / P&G JV) and Metsä Tissue. Renova is listed as a regional player. Direct peers are Cartotecnica PostScript, PAPACKO and Industrie Celtex.
Does Decor have an API?
No public API is recorded for Decor.
What industry is Decor in?
Decor's product category is Food service paper products. Its primary akta.pro industry code is CRADALAD, Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery), with a secondary code of CRAJAFAD, Paper Napkins. Its NAICS code is 3222 and its SIC code is 2600.