My Medical Affairs

What My Medical Affairs does

My Medical Affairs (MyMA) is a privately held Australian online directory and content aggregation platform serving Medical Affairs professionals globally. Founded in 2022 and incorporated as My Medical Affairs Pty Ltd (ACN 669 585 666) in New South Wales, the company operates as a Swipe Health Platform under the parent Swipe Health Platforms holding entity, with its registered office in Lavender Bay, Sydney. The core product enables users to discover third-party events (conferences, webinars, courses, awards) and on-demand content (podcasts, articles, videos) across Medical Affairs topics including MSL/Scientific Communications, KOL engagement, Regulatory Affairs, Clinical Research, Pharmacovigilance, Health Economics & Market Access, and Digital & Tech.

The platform runs on the Swipe Health Platforms technology stack and uses Google Analytics for web measurement. It offers free registered-user access to unlimited lifetime content, a personalized newsfeed based on role and interest, and email notifications about new resources. MyMA owns two content sub-brands, the Off Label podcast and MyMA Morsels, and maintains Premium Partnerships with industry organizers and technology providers including MAPS, DIA, ZS, Sorcero, Medscape Medical Affairs, NEXT Pharma, Acceleration Point, ReadCube, Altmetric, and Rumi. The company markets primarily through SEO, content marketing, LinkedIn, and email newsletters.

The business model is freemium to end users. The platform describes itself as a directory enabling users to search for and discover events operated by third-party providers, with the primary monetization logic appearing to reside in premium partner relationships and event organizer distribution services rather than direct subscription. Headcount is reported at 1-10 employees, no external funding rounds are disclosed, and no revenue figures are publicly available.

Name

My Medical Affairs

Legal name

My Medical Affairs Pty Ltd

Website

https://mymedicalaffairs.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

My Medical Affairs is a Sydney-based online directory and content aggregation platform that helps Medical Affairs professionals globally discover third-party industry events, webinars, courses, podcasts, articles, and videos, monetizing through premium partner relationships under a freemium model.

Ownership category

akta.pro rank

Product category

Medical Affairs Professional Platform

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Services-Health Services (8000)

akta.pro primary industry

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

Keywords

• Medical affairs platform
• Healthcare events directory
• Pharma content aggregator
• Medical science liaison resources
• Professional education hub

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Event Listing Platform Services: MyMA provides an online directory enabling users to search for and discover Events operated by third-party Providers. The company operates as a platform connecting event organizers with Medical Affairs professionals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

My Medical Affairs (MyMA) operates an online directory and content aggregation platform that enables Medical Affairs professionals to search for and discover events (conferences, webinars, courses, awards) and on-demand content (podcasts, articles, videos) operated by third-party providers. The platform also runs its own sub-brand content properties, including the Off Label Podcast and MyMA Morsels, and operates as a two-sided marketplace connecting event organizers/content providers with Medical Affairs professionals seeking continuing education and career development resources.

Product overview

My Medical Affairs is a Swipe Health Platform that operates as an online directory and content aggregation platform for Medical Affairs professionals. The core platform enables users to search for and discover Events (conferences, webinars, courses, awards) and On Demand content (podcasts, articles, videos) from third-party Providers. The platform features sub-brands including the Off Label Podcast and MyMA Morsels, which provide snackable content from industry KOLs. Content covers topics such as MSL/Scientific Communications, Digital & Tech, Clinical Research, Leadership, Medical Information, Pharmacovigilance, Real World Evidence, Regulatory Affairs, and Health Economics & Market Access.

Differentiator

Problem solved

Functional benefit

Products and services

• My Medical Affairs Platform (MyMA) Online directory and content aggregation platform enabling Medical Affairs professionals to search for and discover Events (conferences, webinars, courses, awards) and On Demand content (podcasts, articles, videos) operated by third-party Providers.
• Off Label Podcast A MyMA podcast series featuring interviews and discussions with industry leaders on topics relevant to Medical Affairs professionals.
• MyMA Morsels Snackable on-demand content from industry KOLs providing brief insights and updates for Medical Affairs professionals.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered premium partner.

• Rumipremium partnerGTM or Marketing PartnerRumi is listed as a Premium Partner on MyMA, providing content and events to the platform's directory of Medical Affairs resources.
• DIApremium partnerGTM or Marketing PartnerDIA (Drug Information Association) is listed as a Premium Partner, providing industry events and educational content to the MyMA platform.
• ReadCubepremium partnerTechnology or IntegrationReadCube is listed as a Premium Partner, providing digital publishing and document management technology integration.
• Altmetricpremium partnerTechnology or IntegrationAltmetric is listed as a Premium Partner, providing impact tracking and analytics for scholarly research content.
• ZSpremium partnerGTM or Marketing PartnerZS is listed as a Premium Partner, providing consulting insights and industry reports on Medical Affairs topics.
• Sorceropremium partnerTechnology or IntegrationSorcero is listed as a Premium Partner, providing AI-powered medical affairs intelligence solutions.
• Medscape Medical Affairspremium partnerGTM or Marketing PartnerMedscape Medical Affairs is listed as a Premium Partner, providing clinical content and educational resources.
• MAPSpremium partnerGTM or Marketing PartnerMedical Affairs Professional Society (MAPS) is listed as a Premium Partner, providing industry standards, guidelines, and educational content for Medical Affairs professionals.
• NEXT Pharmapremium partnerGTM or Marketing PartnerNEXT Pharma Summit is listed as a Premium Partner, organizing conferences including NEXT 26' Australia and NEXT CX & AI 26' events.
• Acceleration Pointpremium partnerGTM or Marketing PartnerAcceleration Point is listed as a Premium Partner, providing consulting and software services to Medical Affairs with their Kwello platform for KOL engagement.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• IQVIA: A global life sciences analytics and services company offering Medical Affairs solutions, content services, and HCP engagement platforms. Comparable as a broad Medical Affairs infrastructure player, though operating at enterprise scale well beyond MyMA's scope.
• Veeva Systems: A leading cloud software provider for the life sciences industry, including Veeva Vault Medical Affairs for content management, MSL interactions, and scientific exchange. Comparable as a Medical Affairs platform but vastly larger and CRM/infrastructure-focused rather than content-discovery-focused.
• Medscape (WebMD): A large medical professional content and education platform with a dedicated Medical Affairs channel that is also a Premium Partner of MyMA. Comparable in delivering content and educational resources to clinicians and Medical Affairs professionals, but at significantly greater scale.

Emerging players

• Sorcero: An AI-powered medical affairs intelligence platform that helps pharma teams extract insights from scientific content. Listed as a Premium Partner of MyMA but is also an emerging independent platform serving the same Medical Affairs audience with overlapping functional coverage.
• Acceleration Point (Kwello): A consulting and software company providing KOL engagement software (Kwello) for Medical Affairs teams. Listed as a Premium Partner of MyMA, but operates its own SaaS platform targeting the same Medical Affairs buyer with adjacent KOL management capabilities.

Direct peers

• EPG Health: A digital media and education platform serving healthcare professionals with content, events, and learning resources. Comparable to MyMA in aggregating pharma/life sciences content and professional education, though with a stronger HCP-facing focus.
• Pharmaphorum: A digital media platform publishing news, views, and analysis for the pharmaceutical industry, including content targeted at Medical Affairs professionals. Comparable to MyMA as a content and event discovery destination for pharma audiences, though broader in scope.
• BioPharma Dive: An industry news and analysis publication covering biopharma business and Medical Affairs-relevant topics. Comparable to MyMA as a content discovery destination for pharma professionals seeking curated industry intelligence and event coverage.

Others

• DIA (Drug Information Association): A global life sciences membership organization producing conferences, training, and content across Medical Affairs, regulatory, and clinical research. A Premium Partner of MyMA and a fellow event/content organizer, partially overlapping in audience aggregation though primarily an association rather than a commercial platform.
• Medical Affairs Professional Society (MAPS): The leading professional society for Medical Affairs with over 10,000 members globally. While not a commercial competitor, MAPS is MyMA's most prominent Premium Partner and an ecosystem enabler whose content distribution on MyMA defines much of the platform's value.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mymedicalaffairs
• Facebookfacebook.com/mymedicalaffairs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Medical Affairs