MapsPeople
MapsPeople A/S is a Danish SaaS provider of MapsIndoors, an enterprise indoor mapping and navigation platform built on Google Maps. It serves 550+ enterprise customers across 40+ countries in workplace, airport, healthcare, and retail verticals with subscription-based revenue.
- Company typePrivate
- Founded1997
- HeadquartersNørresundby, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What MapsPeople does
MapsPeople A/S is a Danish software company headquartered in Aalborg, Denmark, that develops MapsIndoors, a cloud-based SaaS platform providing intelligent indoor mapping, wayfinding, and spatial intelligence for large, complex buildings. Founded in 1997 with mapping as its core focus, the company pivoted to a subscription SaaS model in 2009 and is built on Google Maps technology through an exclusive Google Premier Partner relationship (one of only 30 globally). The platform is supported by native SDKs for iOS, Android, and web, and is also distributed via Google Cloud Marketplace under Master Marketplace Agreement procurement. As of 2025 the company serves 550+ enterprise customers across more than 40 countries, with 25,000+ buildings mapped covering 3.7 billion+ square feet of indoor space. Customers include LinkedIn (33 offices in 30 cities), Microsoft (Places integration), Jacksonville Jaguars, and a US self-storage enterprise; vertical reach spans corporate workplace, airports, stadiums, malls, healthcare, education, hospitality, events, and retail. MapsIndoors integrates with booking systems, FMS/IWMS, ERP, IoT sensors, calendars, and digital signage, with a patent-pending deep learning pipeline that automates map creation from CAD files at up to 5x faster production speed. The company employs 101-250 people and operates offices in Aalborg, Copenhagen, Austin (US), Singapore, Toronto, and Munich.
MapsPeople generates revenue primarily through recurring SaaS subscriptions (over 90% of revenue), with supplementary streams from professional services for implementation and deployment, and from Google Maps API revenue share via its Premier Partner arrangement (partner discount improving from 10% to 12%). Pricing is custom and quote-based across enterprise packages; channel expansion occurs through a direct enterprise sales motion, a partner-driven OEM model (50+ technology partners, with 94% of new ARR in Q3 2021 sourced via partners), and the Google Cloud Marketplace. The company was listed on Nasdaq First North Premier Growth Market in June 2021, raising DKK 85M at a DKK 285M pre-money valuation, and subsequently raised smaller private placements in 2023 (DKK 20M) and 2024 (DKK 5.3M). In August 2025 MapsPeople de-listed and transitioned to privately held status with Round13 Capital and Apex Group Technologies as controlling shareholders; a new CEO (Thamba Tharmalingam) was appointed in July 2025 and a CFO (Christian Læsø) in January 2024.
MapsPeople firmographics
Firmographics- Name
- MapsPeople
- Legal name
- MapsPeople A/S
- Website
- https://mapspeople.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MapsPeople A/S is a Danish SaaS provider of MapsIndoors, an enterprise indoor mapping and navigation platform built on Google Maps. It serves 550+ enterprise customers across 40+ countries in workplace, airport, healthcare, and retail verticals with subscription-based revenue.
- Ownership category
- akta.pro rank
MapsPeople industry classification
Industry- Product category
- Indoor Mapping Software
- akta.pro primary industry
- Indoor Mapping & Wayfinding Platforms (BPAMANAG)
- akta.pro secondary industry
- Geocoding, Search & Place Data Platforms (BPAMANAC)
Keywords
Where MapsPeople is headquartered
LocationHeadquarters
- HQ city
- Nørresundby
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
MapsPeople business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- MapsIndoors SaaS Subscriptions: MapsPeople operates primarily as a SaaS business with the MapsIndoors platform generating recurring subscription revenue. More than 90% of revenue is subscription-based. Pricing is tailored to each customer's business model with various packages designed to support specific mapping needs.
- Google Maps Licensing: As a Google Premier Partner, MapsPeople earns revenue share from Google Maps API usage for indoor mapping implementations. Partner discount rate increased from 10% to 12% for Premier Partners.
- Professional Services: Implementation and deployment services supporting customer adoption of MapsIndoors across venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Custom Pricing |
| Subscription | Pay-as-you-go | Google Cloud Marketplace |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
MapsPeople product offering
Product offeringCore offering
MapsPeople develops and sells MapsIndoors, a cloud-based SaaS spatial experience platform that transforms floor plans into intelligent, interactive indoor maps. The platform powers indoor navigation, wayfinding, desk and room booking, occupancy monitoring, and AI-driven automation for large complex buildings such as corporate offices, airports, stadiums, hospitals, malls, and campuses. Customers consume MapsIndoors via native SDKs for iOS, Android, and Web, or purchase through Google Cloud Marketplace.
Product overview
MapsPeople offers MapsIndoors as its primary spatial experience platform, a unified indoor mapping and wayfinding solution that connects people and buildings through intelligent, interactive maps. The platform integrates five core modules: Wayfinding (step-by-step navigation with accessibility support), Search (advanced filtering and area-specific queries), Data Visualization (real-time overlay of FMS/IWMS and sensor data), Map Design (branded 2D/3D customization), and Indoor-to-Outdoor Navigation (seamless outdoor-indoor transitions). MapsIndoors is available as native SDKs for iOS, Android, and Web, and can be procured via Google Cloud Marketplace. Supporting capabilities include Desk/Room Booking, Digital Signage Integration, Security Integration, and Spatial Intelligence analytics. The platform processes CAD files and technical drawings using AI-powered automation for rapid map production. MapsPeople operates primarily as a SaaS business with over 90% subscription-based revenue, serving 550+ customers across 40+ countries with deployments in 25,000+ buildings.
Differentiator
Problem solved
Functional benefit
Brands
- MapsIndoors: Spatial experience platform and digital foundation for buildings that connects all systems into one coherent experience. Powers navigation, analytics, automation, and digital applications for indoor mapping across venues including offices, airports, malls, stadiums, healthcare, and education.
Products and services
- MapsIndoors MapsIndoors is a cloud-based SaaS spatial experience platform providing intelligent, interactive indoor maps for enterprises. It combines data from people, places, sensors, and building systems to power navigation, wayfinding, desk/room booking, occupancy monitoring, data visualization, and AI-driven automation across venues including offices, airports, malls, stadiums, healthcare, and education.
- MapsIndoors on Google Cloud Marketplace
Quantifiable outcome
- Map production time reduced by 5x through deep learning automation
- +4 more outcomes
Companies that use MapsPeople
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles5 records
MapsPeople technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability5 records
Feature6 records
MapsPeople partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major, strategic, significant, established and flagship.
- Point Consulting Pte. Ltd.majorMapsPeople acquired the indoor mapping activities of Point Consulting Pte. Ltd., including customer contracts and technology, in an asset deal. The transaction enhances MapsPeople's growth in indoor mapping solutions, particularly for airports and airlines, with positive impact expected on revenues and EBITDA in 2025.
- Ricoh SpacesstrategicExpanded partnership with Ricoh Spaces to offer advanced mapping solutions. Ricoh Spaces integrates MapsIndoors into their workplace management platform for enhanced office mapping and space optimization capabilities.
- Jacksonville JaguarsstrategicMapsPeople partnered with Jacksonville Jaguars to improve fan experience at EverBank Stadium with indoor mapping and wayfinding capabilities for sports venue navigation.
- Point InsidemajorMapsPeople acquired the activities and assets of US-based Point Inside, including indoor maps of shopping malls and airports globally, as well as new products for location-based services. The acquisition enhances MapsPeople's growth in indoor mapping and strengthens presence in the retail sector.
- Forward AdvantagestrategicForward Advantage, a healthcare IT company with 25+ years of experience and 1,200+ hospital customers, integrates MapsIndoors into their mobile app platform focused on patient experience. The partnership addresses patient wayfinding challenges in healthcare facilities.
- SwapcardsignificantStrategic partnership with Swapcard, a leading events and community platform, integrating MapsIndoors into their app for event venue mapping. Since October 2021, MapsPeople has guided 270,000+ visitors at 16 different events through this partnership.
- AeroGuestsignificantAeroGuest integrates MapsIndoors into their digital hotel platform for mobile check-in and room selection. The integration allows guests to choose specific rooms with visual floor plans and navigate hotel amenities. AeroGuest serves 60 hotels in 12 countries with 112,000+ users.
- NetDesignestablishedMapsPeople signed a 4-year extension with NetDesign regarding maps and geodata as a subcontract to one of NetDesign's major public customers. MapsPeople collects, processes, and combines geographic data for integration with NetDesign's total solution.
- LinkedInflagshipGlobal 3-year agreement to implement MapsIndoors in all of LinkedIn's offices covering 33 offices in 30 cities. MapsIndoors is integrated with LinkedIn's internal booking systems, calendars, facility management systems, and IoT sensors for occupancy monitoring. LinkedIn has more than 16,000 full-time employees.
- CapGeministrategicStrategic partnership between CapGemini and MapsPeople to offer digital wayfinding solutions in the healthcare industry. CapGemini deploys MapsIndoors as part of their healthcare digital transformation engagements.
- GoogleflagshipMapsPeople is a Google Premier Partner - part of an exclusive group of only 30 Premier Partners globally that form the core of Google's global deployment of Google Maps. MapsPeople's partner discount increased from 10% to 12%, strengthening ARR from Google Maps revenue. MapsIndoors is the only Google Maps-based indoor navigation platform on Google Cloud Marketplace.
- MicrosoftstrategicMapsIndoors is integrated with Microsoft Places for workplace mapping capabilities. This integration enables organizations using Microsoft Places to leverage MapsPeople's indoor mapping for desk booking and office navigation.
- Vpod SolutionsestablishedMapsPeople strengthened collaboration with Vpod Solutions and planned to enter new verticals including educational and healthcare sectors. Vpod Solutions is a workplace management partner expanding MapsPeople's market reach.
- Deutsche TelekomstrategicDeutsche Telekom is listed as a strategic partner in the DACH region alongside Siemens and Cisco, expanding MapsPeople's enterprise reach in the German-speaking markets.
Scale indicators14 records
Recent moves9 records
Expansion highlights6 records
MapsPeople competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
MapsPeople social profiles
Digital presenceMapsPeople financial estimates
Financial estimateRevenue estimate
Valuation estimate
MapsPeople leadership team
Management profileNumber of profiles
Profiles5 records
MapsPeople subsidiaries and ownership
Company hierarchySubsidiaries1 record
MapsPeople funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MapsPeople M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MapsPeople
What does MapsPeople do?
MapsPeople develops and sells MapsIndoors, a cloud-based SaaS spatial experience platform that transforms floor plans into intelligent, interactive indoor maps. The platform powers indoor navigation, wayfinding, desk and room booking, occupancy monitoring, and AI-driven automation for large complex buildings such as corporate offices, airports, stadiums, hospitals, malls, and campuses. Customers consume MapsIndoors via native SDKs for iOS, Android, and Web, or purchase through Google Cloud Marketplace.
Is MapsPeople a public or private company?
MapsPeople is a private company. It is classified as private equity controlled and is currently operating.
When was MapsPeople founded?
MapsPeople was founded in 1997. It employs 101 to 250 people.
Where is MapsPeople based?
MapsPeople is headquartered in Nørresundby, Denmark, in the Europe region.
How does MapsPeople make money?
Three revenue lines are on record. MapsIndoors SaaS Subscriptions are the primary driver. The others are google Maps Licensing and professional Services.
Does MapsPeople have an API?
No public API is recorded for MapsPeople.
What industry is MapsPeople in?
MapsPeople's product category is Indoor Mapping Software. Its primary akta.pro industry code is BPAMANAG, Indoor Mapping & Wayfinding Platforms, with a secondary code of BPAMANAC, Geocoding, Search & Place Data Platforms.