LoFaso Real Estate Services

What LoFaso Real Estate Services does

LoFaso Real Estate Services is a private, founder-owned residential and commercial real estate brokerage headquartered in Brunswick, Ohio, founded in 2015 by Sam LoFaso, a full-time Realtor since 2001. The firm operates a team-based model in which 30+ specialized agents — including a Broker, designated Seniors Real Estate Specialists (SRES), and team leaders such as Jessica Chodaczek — collaborate on transactions across more than 150 cities and towns in Northeast Ohio, covering Cleveland, Akron, Canton, Youngstown, Sandusky, and Lake Erie shoreline communities. Listings span single-family, condo, multi-family, commercial, land, rental, and industrial categories with price points ranging from $15,000 land parcels to $10.9M luxury estates, supported by professional photography, videography, drone footage, and a recently launched AI-powered natural language property search beta.

The company's core technology stack runs on the BoldTrail platform with MLS integration across MLS Now and Firelands MLS, augmented by Google Maps for location display, Facebook Login for user authentication, and InsideRE for SMS and voice communications. The website also embeds Rental Beast for rental-application processing and offers a downloadable mobile app for on-the-go search. Revenue is generated through traditional brokerage commissions on buyer and seller representation plus affiliate referral income from a strategic partnership with CrossCountry Mortgage, where dedicated loan officer Jeff Richard (NMLS#339836) handles financing for referred clients. Commission rates are negotiated per transaction and not publicly disclosed.

LoFaso's go-to-market emphasizes a 'the guy that knows the guy' value proposition: an extensive referral network of vetted contractors, inspectors, roofers, and mortgage professionals that reduces client friction across the transaction lifecycle. Distribution combines the company website, dual-MLS listings, organic social presence on Facebook/X/Pinterest, Facebook Messenger live chat, and customer testimonials sourced from realtor.com and LinkedIn. The firm has no disclosed external funding, no subsidiaries, and no M&A history, operating as a regionally concentrated, bootstrapped brokerage with moderate growth potential tied to Northeast Ohio housing volumes and continued agent recruitment.

Name

LoFaso Real Estate Services

Legal name

LoFaso Real Estate Services

Website

https://lofasorealestate.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

LoFaso Real Estate Services is a private, founder-owned Northeast Ohio brokerage founded in 2015, deploying 30+ agents across 150+ cities to serve residential buyers, sellers, and investors via traditional commissions and mortgage referral partnerships.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Multifamily Brokerage (BPAJABAD)

Keywords

• Residential real estate brokerage
• Property buying services
• Home selling services
• Real estate agent services
• Mortgage referral services

Headquarters

HQ city

Brunswick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commissions on property sales and purchases. Agent team assists in transactions to ensure clients receive best service.
2. Mortgage Referrals: Referral fees from CrossCountry Mortgage lending partner for connecting clients with mortgage financing services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

LoFaso Real Estate Services is a residential real estate brokerage providing property buying, selling, and rental services across Northeast Ohio. The firm operates with a team-based model where 30+ licensed agents collaborate on each transaction, supported by an AI-powered property search platform, automated home valuation tools, professional listing marketing, and mortgage referral partnerships with CrossCountry Mortgage.

Product overview

LoFaso Real Estate Services operates a unified real estate brokerage platform combining property search technology, agent services, and financing partnerships. The core offering centers on the Property Search Platform with AI-powered search capabilities, complemented by home valuation tools, a rental application service through Rental Beast, financing partnerships via CrossCountry Mortgage, and mobile app access. The company, founded in 2015 and based in Brunswick, Ohio, serves the Greater Cleveland/Northeast Ohio market with a team approach where multiple agents assist in each transaction alongside founder Sam LoFaso and Broker Jack Egan.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Platform

Quantifiable outcome

• Homes sold in one day with multiple offers through targeted marketing
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature2 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Redfin: Tech-enabled discount brokerage with Cleveland market presence; competes via lower consumer fees and digital-first experience, pressuring traditional commission structures across the same buyer pool.
• Compass: Tech-forward national luxury-focused brokerage actively expanding into the Cleveland market; represents competitive threat via stronger technology stack and agent recruitment incentives rather than direct neighborhood overlap today.
• eXp Realty: Cloud-based brokerage with national agent network operating in Ohio; competes for agent recruiting through high commission splits and equity participation, threatening traditional brokerage talent retention.

Direct peers

• Better Homes and Gardens Real Estate: National real estate franchise competing in the residential segment across Ohio; similar full-service brokerage model and consumer target with comparable agent economics.
• Century 21 (Northeast Ohio franchises): National real estate franchise with multiple Cleveland-area offices; same residential brokerage model and consumer target market competing for local listings and buyer representation.
• Keller Williams Realty (Cleveland): National franchise with Cleveland-area market centers operating a team-based agent model similar to LoFaso; competes for both producers and consumers in the same Northeast Ohio geography.
• Coldwell Banker Schmidt Realty: Regional brokerage serving Cleveland and Akron with full-service residential real estate representation; competes directly for agents and clients with comparable service offerings.
• RE/MAX (Northeast Ohio franchises): National real estate franchise with multiple Northeast Ohio locations including RE/MAX Crossroads and RE/MAX Above & Beyond; same commission-based brokerage model serving residential buyers and sellers in the same geography.
• Howard Hanna Real Estate Services: Largest independent real estate brokerage in Pennsylvania and the broader Northeast including Ohio; competes for the same agents and residential buyers/sellers in the Cleveland market with a similar full-service, transaction-based model.

Broad incumbents

• Berkshire Hathaway HomeServices: National luxury-anchored brokerage with regional affiliates in Ohio; overlaps with LoFaso in residential transactions but operates as a broader portfolio brand with stronger national marketing reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LoFasoRealEstate

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LoFaso Real Estate Services