What Coldwell Banker - Schmidt Realty does

Coldwell Banker Schmidt Realty is a privately held, family-owned Coldwell Banker franchise operating since 1927 under the Schmidt Family of Companies, with the primary legal entity Schmidt Real Estate Ohio, LLC headquartered in New Franklin, Ohio. The firm runs a full-service residential and commercial real estate brokerage serving Ohio, Michigan, and Florida, with a top-ranked commercial division within the Coldwell Banker network and a dedicated luxury arm operating under the Coldwell Banker Global Luxury program that spans 45 countries and territories. Service offerings extend beyond pure brokerage into in-house title examination, mortgage coordination, property management, and corporate relocation services, the last of which is delivered as Principal Broker for Cartus Mobility, the world's largest relocation company, providing access to Fortune 500 corporate accounts.

The technology foundation is the MoxiWorks real estate platform, which powers property search, CRM, marketing, and transaction management; consumer-data enrichment is supplied through an Infutor Data Solutions integration, and the marketing stack includes syndication across 750+ real estate websites and a Global Luxury Homes & Lifestyles digital magazine distributed to 100,000+ potential buyers. Compliance footprint includes CCPA, GDPR-aligned EEA rights, PIPEDA for Canadian residents, and Fair Housing Act / Equal Housing Opportunity adherence.

Revenue is generated through commission-based transactions across residential and commercial sales, luxury property marketing, title and mortgage fees, recurring property management fees, and professional-services fees from corporate relocation engagements. The franchise is privately held, has no public ticker, has no disclosed funding rounds, and reports a corporate headcount of 7 in the firmographic record (which appears to enumerate only the listing entity rather than the agent network across its multi-state operations). Pricing is commission-based, transaction-specific, and not publicly disclosed.

Name

Coldwell Banker - Schmidt Realty

Legal name

Schmidt Real Estate Ohio, LLC

Website

https://cbschmidtohio.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Short description

Coldwell Banker Schmidt Realty is a privately held, family-owned Coldwell Banker franchise founded in 1927, providing full-service residential, commercial, luxury, title, mortgage, property management, and corporate relocation services across Ohio, Michigan, and Florida, including as Principal Broker for Cartus Mobility serving Fortune 500 accounts.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Luxury property sales
• Corporate relocation services
• Property management

Headquarters

HQ city

Ohio (Primary Service Area)

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Residential Real Estate Sales: Commission-based residential property sales services provided through network of real estate agents operating under Coldwell Banker Schmidt franchise
2. Commercial Real Estate Sales: Commercial property sales division that consistently ranks among top performers within the entire Coldwell Banker network
3. Luxury Real Estate Services: Coldwell Banker Global Luxury division connecting high-value properties with affluent buyers through specialized marketing and global network
4. Title and Mortgage Services: In-house title and mortgage services supporting real estate transactions
5. Property Management: Property management services for residential and commercial properties
6. Relocation Services: Principal Broker for Cartus Mobility, providing relocation services to Fortune 500 companies and their employees

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Coldwell Banker Schmidt Realty is a full-service real estate brokerage operating as a franchise of Coldwell Banker Real Estate under the Schmidt Family of Companies. The company offers residential property sales, commercial real estate transactions, luxury property marketing through the Coldwell Banker Global Luxury program, and ancillary services including title examination, mortgage financing coordination, property management, and corporate relocation services as Principal Broker for Cartus Mobility. Operations span Ohio, Michigan, and Florida, supported by the MoxiWorks real estate technology platform.

Product overview

Coldwell Banker Schmidt Realty is a full-service real estate brokerage firm and part of the Schmidt Family of Companies, operating as a franchise of Coldwell Banker Real Estate. The company offers a unified platform combining residential and commercial sales with complementary services. The core offering includes property search functionality, residential sales, and a commercial division. Surrounding the core are integrated add-on modules: Title Services, Mortgage Services, Property Management, and Relocation Solutions (as Principal Broker for Cartus Mobility). The luxury segment is served through the Coldwell Banker Global Luxury sub-brand, supported by the Global Luxury Homes & Lifestyles Magazine. The company also provides educational resources (Buying & Selling Tips) and specialized Farm & Land listings. The technology platform is powered by MoxiWorks, with marketing reaching over 750 real estate websites.

Differentiator

Problem solved

Functional benefit

Brands

• Coldwell Banker Global Luxury: Luxury real estate division connecting properties with affluent buyers worldwide through a global syndication network.

Quantifiable outcome

• $80 billion in $1M+ sales volume (2024) across Coldwell Banker Global Luxury network
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Cartus MobilitycoreStrategic or Co-development PartnerSchmidt Family of Companies serves as the Principal Broker for Cartus Mobility, the largest relocation company in the world. This partnership enables the company to provide comprehensive corporate relocation services to Fortune 500 companies and their employees across all service areas.
• Coldwell Banker Real Estate LLCflagshipChannel Partner/ Reseller/ DistributorColdwell Banker Schmidt Realty operates as a Coldwell Banker franchise, benefiting from the brand's 119+ year history, global network, technology platforms, and marketing resources. The franchise includes Schmidt Realty and Schmidt Family of Companies brands.
• Coldwell Banker Global LuxurycoreChannel Partner/ Reseller/ DistributorColdwell Banker Global Luxury program provides luxury property marketing through international network spanning 45 countries and territories. Program achieved $80 billion in $1M+ sales volume in 2024 with average sales price of $1.9 million.
• MoxiWorkscoreTechnology or IntegrationMoxiWorks provides the real estate technology platform powering the company website and operations. Platform includes property search, CRM, marketing tools, and transaction management capabilities.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RE/MAX: Global franchise network with strong regional agent model. Comparable to Schmidt as a competing franchise brokerage serving similar residential and commercial segments across the same geographies.
• Keller Williams Realty: Largest US real estate franchise by agent count with agent-centric model. Comparable competitor in residential brokerage with overlapping services (title, mortgage via KW affiliates) and similar technology-driven lead generation.
• Berkshire Hathaway HomeServices: National franchise network offering residential and luxury brokerage with global reach. Comparable to Schmidt's reliance on a national franchisor brand (Coldwell Banker) for technology, marketing, and cross-market referrals.

Emerging players

• Houwzer: Tech-enabled flat-fee brokerage model. Relevant emerging peer representing the discount/alternative pricing pressure that threatens commission-based regional brokerages like Schmidt.
• HomeSmart International: Discount-oriented brokerage franchise with national reach. Comparable as a competitor pressing on traditional commission structures in residential brokerage markets Schmidt operates in.
• Compass: Tech-forward national brokerage with heavy digital marketing and luxury focus. Comparable to Schmidt as a competitor for high-end agents and listings in Ohio/Michigan/Florida markets, but differentiated by proprietary technology stack.

Direct peers

• Weichert Realtors: Family-owned regional brokerage with multi-state Northeast and Mid-Atlantic presence. Comparable in scale, service mix (residential, commercial, mortgage, insurance), and family-led operating model.
• Real Estate One: Michigan-headquartered family-owned brokerage with strong regional presence. Directly comparable as a family-led multi-service (residential, commercial, title, mortgage) real estate firm serving overlapping Midwest markets.
• Sotheby's International Realty: Luxury-focused brokerage network with international syndication. Directly comparable to Schmidt's Coldwell Banker Global Luxury division in serving HNW buyers and sellers with cross-border marketing reach.
• Howard Hanna Real Estate Services: Family-owned regional brokerage headquartered in the Midwest with similar service offerings (residential, commercial, mortgage, title, relocation) and comparable multi-state footprint across Ohio, Pennsylvania, and New York. Closest direct comparable in scale and family-led regional model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coldwell-banker---schmidt-realty

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker - Schmidt Realty