Employer Partner
- Company typePrivate
- Founded2005
- HeadquartersZagreb, Croatia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Employer Partner does
Employer Partner, operated by Selectio Solutions Ltd. (Zagreb, Croatia, founded 2005), is an HR excellence certification program for enterprise employers across seven Southeast European markets — Croatia, Serbia, Bosnia and Herzegovina, Montenegro, Slovenia, North Macedonia, and Kosovo. The core product is the Employer Partner Certificate, delivered through a digital questionnaire platform combined with expert evaluation methodology developed by SELECTIO Group and regional HR professionals. The four-step certification journey covers a digital questionnaire, expert evaluation against 30+ benchmark indicators, a final report with KPIs and tailor-made suggestions, and a promotion package including an award ceremony and press releases. Sub-brands include the premium "Above and Beyond" tier (top 20 employers, 120 additional questions across five categories), "Equal Pay Champion," and "Future Resilience."
The company monetizes via annual subscription-based certification with quote-based pricing, generating recurring revenue from 100+ certified companies annually. Total reach is 2,000+ evaluated HR systems covering 200,000+ employees in certified companies, with logos spanning multinationals (Lidl, McDonald's, Henkel, Philip Morris, A1, Erste) and SEE regional leaders across retail, finance, manufacturing, telecom, FMCG, pharma, insurance, construction, healthcare, and hospitality. Go-to-market combines direct enterprise sales through the platform (platform.employerpartner.eu) with inside-sales contact and meeting booking, supported by channel partnerships with regional job portals (moj-posao.net, Alma Career, Infostud) and Croatian business media (Lider Media). The team is described as small (11-50 employees), and the company is privately held with no external institutional investors recorded.
Employer Partner firmographics
Firmographics- Name
- Employer Partner
- Legal name
- Selectio Solutions Ltd.
- Website
- https://employerpartner.eu
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Employer Partner industry classification
Industry- Product category
- HR Certification Services
- NAICS
- Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- HR Compliance, Policy, EEO & Labor Law (BPACAPAM)
- akta.pro secondary industries
- Labor Relations & Employment Practice Advisory (BPAHAGAK), HR Compliance, Employment Law & Employee Relations Training (EDABAIAE)
Keywords
Where Employer Partner is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
Employer Partner business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Employer Partner Certification: Annual HR certification service for companies seeking recognition of HR excellence. The certification includes questionnaire assessment, expert evaluation, final report with KPIs and benchmark indicators, and promotional benefits including award ceremony and press releases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Employer Partner Certification |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Employer Partner product offering
Product offeringCore offering
Employer Partner provides HR excellence certification programs for organizations across Southeast Europe. Companies complete a structured digital questionnaire, which is then evaluated by SELECTIO Group HR experts against 30+ benchmark indicators covering the employee lifecycle. The process culminates in a final report with KPIs, benchmark results, tailor-made suggestions, and an award ceremony recognizing HR excellence.
Product overview
Employer Partner is an HR excellence certification platform operated by SELECTIO Group. The core offering is the Employer Partner Certificate, which uses a digital questionnaire platform to assess HR practices through the employee journey. The certification process includes questionnaire completion, expert evaluation, benchmark reporting, and promotion. Above and Beyond is a premium add-on tier with 120 additional assessment questions across 5 categories. A free Quick Questionnaire tool provides preliminary HR assessments. The platform provides more than 30 benchmark indicators for comparing HR systems.
Differentiator
Problem solved
Functional benefit
Brands
- Above and Beyond: Premium certification recognizing outstanding excellence in HR practices across 5 categories: Impact, Satisfaction, Inclusion, Innovation, and Future
- Equal Pay Champion
- Future Resilience
Products and services
- Employer Partner Certificate
- Above and Beyond Certificate
Quantifiable outcome
- 2000+ HR systems evaluated
- +3 more outcomes
Companies that use Employer Partner
Customer profileNamed customers50 records
Segments2 records
Ideal customer profiles2 records
Employer Partner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Employer Partner partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SELECTIO GroupcoreSELECTIO Group is the parent organization behind Employer Partner, providing HR consulting expertise and methodology development. They are the leading HR consulting group in the Adriatic region with international partners and over 50 HR and talent acquisition managers contributing to the certification methodology.
- moj-posao.netminorCroatian job portal partner for recruitment and employer branding services
- Alma CareerminorInternational recruitment and career platform partner
- Lider MediaminorCroatian business media partner for HR content and employer branding coverage
- InfostudminorSerbian recruitment and job portal partner for regional coverage
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Employer Partner competitors and assessment
Company assessmentBroad incumbents
- Randstad Employer Brand Research: Global staffing firm publishing the Randstad Employer Brand Research report, an annual cross-country survey of employer attractiveness. Adjacent incumbent in employer branding benchmarking; competes for the same HR marketing mindshare and provides comparable cross-country benchmarking data that multinational HR teams rely on.
- Korn Ferry: Global organizational consulting firm (including Hay Group) providing HR strategy, talent management, and organizational effectiveness consulting to large enterprises. Broad incumbent whose HR consulting and benchmarking offerings overlap with Employer Partner's evaluation and recommendations, though delivered as consulting rather than annual certification.
- SHRM: US-based Society for Human Resource Management, the world's largest HR professional membership organization, which also administers HR professional credentials (SHRM-CP, SHRM-SCP). Adjacent incumbent operating in HR standards and credentialing, but at the individual HR-professional level rather than the organizational level; useful proxy for the addressable market around HR standards.
- Gallup: Global analytics and consulting firm best known for the Q12 employee engagement survey and related workplace research that benchmarks employer practices. Adjacent incumbent whose engagement methodology overlaps with Employer Partner's HR benchmarking indicators, and which competes for HR analytics budgets in multinational enterprises.
- Mercer: Global consulting firm (subsidiary of Marsh & McLennan) providing HR consulting, talent strategy, compensation benchmarking, and workforce analytics to multinational employers. Broad incumbent competing for HR advisory budgets that may overlap with Employer Partner's benchmark reporting value proposition.
Regional players
- moj-posao.net: Croatian job portal and recruitment platform already partnered with Employer Partner for employer branding services. Regional player in the talent/HR marketing space that competes for employer branding budgets in Croatia and serves many of the same enterprise customers (Atlantic Grupa, Konzum, etc.).
Direct peers
- Top Employer Institute: Global HR certification body that certifies employers worldwide on HR excellence, operating the 'Top Employer' program across multiple countries. Direct competitor to Employer Partner in the HR certification and recognition category, especially relevant as Top Employer Institute expands in Europe and is already known to several of Employer Partner's enterprise clients (e.g., JT International is globally Top Employer certified).
- Kincentric: Consulting firm (formerly Aon Hewitt) that runs employee engagement and employer-of-choice certification programs globally, including 'Kincentric Best Employers'. Direct peer in HR recognition/benchmarking with a comparable methodology (employee surveys + employer practices) and similar target buyer (HR leaders in mid-large enterprises).
- Great Place to Work: Global workplace certification and culture consulting firm operating 'Best Workplaces' certification programs across 60+ countries. Direct peer in employer recognition/certification, with a methodology focused on employee survey data and culture assessment, similar in form to Employer Partner's employee-journey-based evaluation.
- CRF Institute: International HR certification body running the 'Top Employers' program in select European geographies historically, focused on employer excellence certification across multiple jurisdictions. Comparable in business model — annual certification, methodology-based assessment, award ceremony — and competes for the same HR marketing budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Employer Partner social profiles
Digital presenceEmployer Partner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Employer Partner leadership team
Management profileNumber of profiles
Profiles2 records
Employer Partner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Employer Partner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Employer Partner
What does Employer Partner do?
Employer Partner provides HR excellence certification programs for organizations across Southeast Europe. Companies complete a structured digital questionnaire, which is then evaluated by SELECTIO Group HR experts against 30+ benchmark indicators covering the employee lifecycle. The process culminates in a final report with KPIs, benchmark results, tailor-made suggestions, and an award ceremony recognizing HR excellence.
Is Employer Partner a public or private company?
Employer Partner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Employer Partner founded?
Employer Partner was founded in 2005. It employs 11 to 50 people.
Where is Employer Partner based?
Employer Partner is headquartered in Zagreb, Croatia, in the Europe region.
How does Employer Partner make money?
One revenue line is on record: employer Partner Certification.
Who are Employer Partner's main competitors?
Broad incumbents on record are Randstad Employer Brand Research, Korn Ferry, SHRM, Gallup and Mercer. moj-posao.net is listed as a regional player. Direct peers are Top Employer Institute, Kincentric, Great Place to Work and CRF Institute.
Does Employer Partner have an API?
No public API is recorded for Employer Partner.
What industry is Employer Partner in?
Employer Partner's product category is HR Certification Services. Its primary akta.pro industry code is BPACAPAM, HR Compliance, Policy, EEO & Labor Law, with a secondary code of BPAHAGAK, Labor Relations & Employment Practice Advisory. Its NAICS code is 541612 and its SIC code is 8742.