Employer Partner

What Employer Partner does

Employer Partner, operated by Selectio Solutions Ltd. (Zagreb, Croatia, founded 2005), is an HR excellence certification program for enterprise employers across seven Southeast European markets — Croatia, Serbia, Bosnia and Herzegovina, Montenegro, Slovenia, North Macedonia, and Kosovo. The core product is the Employer Partner Certificate, delivered through a digital questionnaire platform combined with expert evaluation methodology developed by SELECTIO Group and regional HR professionals. The four-step certification journey covers a digital questionnaire, expert evaluation against 30+ benchmark indicators, a final report with KPIs and tailor-made suggestions, and a promotion package including an award ceremony and press releases. Sub-brands include the premium "Above and Beyond" tier (top 20 employers, 120 additional questions across five categories), "Equal Pay Champion," and "Future Resilience."

The company monetizes via annual subscription-based certification with quote-based pricing, generating recurring revenue from 100+ certified companies annually. Total reach is 2,000+ evaluated HR systems covering 200,000+ employees in certified companies, with logos spanning multinationals (Lidl, McDonald's, Henkel, Philip Morris, A1, Erste) and SEE regional leaders across retail, finance, manufacturing, telecom, FMCG, pharma, insurance, construction, healthcare, and hospitality. Go-to-market combines direct enterprise sales through the platform (platform.employerpartner.eu) with inside-sales contact and meeting booking, supported by channel partnerships with regional job portals (moj-posao.net, Alma Career, Infostud) and Croatian business media (Lider Media). The team is described as small (11-50 employees), and the company is privately held with no external institutional investors recorded.

Name

Employer Partner

Legal name

Selectio Solutions Ltd.

Website

https://employerpartner.eu

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

HR Certification Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

HR Compliance, Policy, EEO & Labor Law (BPACAPAM)

akta.pro secondary industries

Labor Relations & Employment Practice Advisory (BPAHAGAK), HR Compliance, Employment Law & Employee Relations Training (EDABAIAE)

Keywords

• HR certification
• HR benchmarking
• Employer branding
• Employee lifecycle assessment
• HR standards evaluation

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Employer Partner Certification: Annual HR certification service for companies seeking recognition of HR excellence. The certification includes questionnaire assessment, expert evaluation, final report with KPIs and benchmark indicators, and promotional benefits including award ceremony and press releases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Employer Partner provides HR excellence certification programs for organizations across Southeast Europe. Companies complete a structured digital questionnaire, which is then evaluated by SELECTIO Group HR experts against 30+ benchmark indicators covering the employee lifecycle. The process culminates in a final report with KPIs, benchmark results, tailor-made suggestions, and an award ceremony recognizing HR excellence.

Product overview

Employer Partner is an HR excellence certification platform operated by SELECTIO Group. The core offering is the Employer Partner Certificate, which uses a digital questionnaire platform to assess HR practices through the employee journey. The certification process includes questionnaire completion, expert evaluation, benchmark reporting, and promotion. Above and Beyond is a premium add-on tier with 120 additional assessment questions across 5 categories. A free Quick Questionnaire tool provides preliminary HR assessments. The platform provides more than 30 benchmark indicators for comparing HR systems.

Differentiator

Problem solved

Functional benefit

Brands

• Above and Beyond: Premium certification recognizing outstanding excellence in HR practices across 5 categories: Impact, Satisfaction, Inclusion, Innovation, and Future
• Equal Pay Champion
• Future Resilience

Products and services

• Employer Partner Certificate
• Above and Beyond Certificate

Quantifiable outcome

• 2000+ HR systems evaluated
• +3 more outcomes

Named customers50 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SELECTIO GroupcoreStrategic or Co-development PartnerSELECTIO Group is the parent organization behind Employer Partner, providing HR consulting expertise and methodology development. They are the leading HR consulting group in the Adriatic region with international partners and over 50 HR and talent acquisition managers contributing to the certification methodology.
• moj-posao.netminorChannel Partner/ Reseller/ DistributorCroatian job portal partner for recruitment and employer branding services
• Alma CareerminorChannel Partner/ Reseller/ DistributorInternational recruitment and career platform partner
• Lider MediaminorGTM or Marketing PartnerCroatian business media partner for HR content and employer branding coverage
• InfostudminorChannel Partner/ Reseller/ DistributorSerbian recruitment and job portal partner for regional coverage

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Randstad Employer Brand Research: Global staffing firm publishing the Randstad Employer Brand Research report, an annual cross-country survey of employer attractiveness. Adjacent incumbent in employer branding benchmarking; competes for the same HR marketing mindshare and provides comparable cross-country benchmarking data that multinational HR teams rely on.
• Korn Ferry: Global organizational consulting firm (including Hay Group) providing HR strategy, talent management, and organizational effectiveness consulting to large enterprises. Broad incumbent whose HR consulting and benchmarking offerings overlap with Employer Partner's evaluation and recommendations, though delivered as consulting rather than annual certification.
• SHRM: US-based Society for Human Resource Management, the world's largest HR professional membership organization, which also administers HR professional credentials (SHRM-CP, SHRM-SCP). Adjacent incumbent operating in HR standards and credentialing, but at the individual HR-professional level rather than the organizational level; useful proxy for the addressable market around HR standards.
• Gallup: Global analytics and consulting firm best known for the Q12 employee engagement survey and related workplace research that benchmarks employer practices. Adjacent incumbent whose engagement methodology overlaps with Employer Partner's HR benchmarking indicators, and which competes for HR analytics budgets in multinational enterprises.
• Mercer: Global consulting firm (subsidiary of Marsh & McLennan) providing HR consulting, talent strategy, compensation benchmarking, and workforce analytics to multinational employers. Broad incumbent competing for HR advisory budgets that may overlap with Employer Partner's benchmark reporting value proposition.

Regional players

• moj-posao.net: Croatian job portal and recruitment platform already partnered with Employer Partner for employer branding services. Regional player in the talent/HR marketing space that competes for employer branding budgets in Croatia and serves many of the same enterprise customers (Atlantic Grupa, Konzum, etc.).

Direct peers

• Top Employer Institute: Global HR certification body that certifies employers worldwide on HR excellence, operating the 'Top Employer' program across multiple countries. Direct competitor to Employer Partner in the HR certification and recognition category, especially relevant as Top Employer Institute expands in Europe and is already known to several of Employer Partner's enterprise clients (e.g., JT International is globally Top Employer certified).
• Kincentric: Consulting firm (formerly Aon Hewitt) that runs employee engagement and employer-of-choice certification programs globally, including 'Kincentric Best Employers'. Direct peer in HR recognition/benchmarking with a comparable methodology (employee surveys + employer practices) and similar target buyer (HR leaders in mid-large enterprises).
• Great Place to Work: Global workplace certification and culture consulting firm operating 'Best Workplaces' certification programs across 60+ countries. Direct peer in employer recognition/certification, with a methodology focused on employee survey data and culture assessment, similar in form to Employer Partner's employee-journey-based evaluation.
• CRF Institute: International HR certification body running the 'Top Employers' program in select European geographies historically, focused on employer excellence certification across multiple jurisdictions. Comparable in business model — annual certification, methodology-based assessment, award ceremony — and competes for the same HR marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLpiJlj362l5w9-9JhFR3oA/videos
• LinkedInlinkedin.com/company/employer-partner

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Employer Partner