What ATP Group does

ATP Group is a privately held Romanian multi-brand automotive dealer, service provider, and commercial-vehicle manufacturer founded in 1995 and headquartered in Baia Mare, with additional authorized centers in Oradea and a BYD-exclusive sales point in Satu Mare. The company operates authorized sales and service for seven new-vehicle brands (Mercedes-Benz, Mazda, Suzuki, MG, Geely, Maxus, BYD) and runs a certified pre-owned channel under the ATP AutoShop brand. Service operations span passenger cars, vans, and trucks, including MAN-authorized truck service, bodywork, painting, damage assessment, ITP inspections, captive financing brokerage via TBI Bank, and replacement-vehicle rental.

Beyond retail and service, ATP Group owns a domestic manufacturing arm — ATP Trucks Automobile — producing Truston heavy-duty trucks (430–550 HP, 8x4 dump trucks and tractor heads), ATP Bus electric buses (7m, 9.5m, 10.5m), Stamer semitrailers and superstructures (tipper bodies, concrete mixers, concrete pumps, cranes), and Hefton concrete batching plants, all built at the Baia Mare factory. The group serves both individual consumers (retail vehicle purchase with financing and insurance) and business customers (fleet operators, transport/logistics firms, construction and quarrying companies), with public-sector deals such as the Harghita County Council electric bus contract demonstrating institutional traction. Ownership is family-controlled, led by Adriana Cirț as Director General and Mircea Cirț as CEO of ATP Trucks, supported by Karina Cirț (Sales). Operations are organized across subsidiaries ATP Motors RO SRL, ATP Automotive RO SRL, ATP Trucks Automobile SRL, ATP Exodus SRL (parts), and minority-held ATP Smart 4US.

Name

ATP Group

Legal name

ATP MOTORS RO SRL

Website

https://atp-group.ro

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

ATP Group is a Romanian multi-brand automotive dealer and service integrator authorized for seven brands (Mercedes-Benz, Mazda, Suzuki, MG, Geely, Maxus, BYD), serving consumers, fleets, and public-sector clients through company-owned centers in Baia Mare, Oradea, and Satu Mare, and manufacturing Truston trucks, ATP Bus electric buses, and Stamer superstructures.

Ownership category

akta.pro rank

Product category

Automotive Dealership and Services

NAICS

Motor Vehicle Manufacturing (3361), Motor Vehicle Body and Trailer Manufacturing (33621), Motor Vehicle Body Manufacturing (336211), Motor Vehicle Parts Manufacturing (3363)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Motor Vehicles & Passenger Car Bodies (3711), Miscellaneous Transportation Equipment (3790), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Bus Body & Coachbuilder / Bus Body Assembly (IMACADAH)

Keywords

• Multi-brand auto dealership
• Automotive service and repair
• Commercial vehicle manufacturing
• Authorized vehicle distribution
• Automotive parts and accessories

Headquarters

HQ city

Baia Mare

HQ country

Romania

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales (New): Sales of new vehicles from multiple brands including Mercedes-Benz, Mazda, Suzuki, MG, Geely, Maxus, and BYD. Revenue generated from passenger cars, commercial vehicles, trucks, buses, and construction equipment through authorized dealership network.
2. Vehicle Sales (Used): Sales of pre-owned vehicles including certified used cars (Mercedes-Benz Certified program), commercial vehicles, trucks, construction vehicles, trailers, and buses through ATP AutoShop.
3. Aftermarket Parts and Accessories: Sales of original and aftermarket parts and accessories for all brands in portfolio including Mercedes-Benz GenuineParts, StarParts, and reconditioned parts.
4. Automotive Service and Repair: Authorized multi-brand maintenance and repair services including periodic inspections (ITP), bodywork, painting, damage assessment, and technical services for passenger cars, commercial vehicles, and trucks.
5. Financing and Insurance Services: Financial advisory services for leasing and credit arrangements, insurance brokerage with comparative offers and on-site policy issuance, through partnerships with TBI Bank and other financial institutions.
6. Vehicle Rental and Mobility Services: Rental and mobility services for customers whose vehicles are immobilized for service, offered at special rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

ATP Group is a multi-brand automotive dealer and service integrator in Northwest Romania selling new vehicles from seven brands (Mercedes-Benz, Mazda, Suzuki, MG, Geely, Maxus, BYD), certified pre-owned vehicles through ATP AutoShop, and providing authorized multi-brand maintenance, repair, bodywork, painting, and damage assessment services. The group also manufactures Romanian-made commercial vehicles (Truston trucks, ATP Bus electric buses) and construction equipment (Stamer semi-trailers and superstructures, Hefton concrete batching plants) at its Baia Mare factory, complemented by integrated financing and insurance through TBI Bank.

Product overview

ATP Group is a multi-brand automotive dealer and service integrator offering a comprehensive portfolio of vehicle sales, authorized maintenance, and mobility solutions. The core offering spans new vehicle sales (Mercedes-Benz, Mazda, Suzuki, MG, Geely, Maxus, BYD), certified pre-owned vehicle sales through ATP AutoShop, and multi-brand authorized service in Baia Mare and Oradea. The group extends into vehicle manufacturing through ATP Trucks with the Truston truck brand (8x4 dump trucks, tractor heads) and Stamer semi-trailers and superstructures (tipper bodies, concrete mixers, pumps, cranes), and ATP Bus electric buses in three lengths. Complementary offerings include Hefton concrete batching plants, the ATP Warranty digital claims platform, and TBI Bank financing programs. The group employs over 250 staff across centers in Baia Mare, Oradea, and a BYD-only sales point in Satu Mare.

Differentiator

Problem solved

Functional benefit

Brands

• ATP AutoShop: Used vehicle sales division under ATP Group offering certified pre-owned vehicles.
• Truston
• Stamer
• ATP Bus
• Hefton

Products and services

• New Vehicle Sales (Auto Noi) Sales of new passenger vehicles, vans, and electric vehicles covering seven brands: Mercedes-Benz, Mazda, Suzuki, MG, Geely, Maxus, and BYD, offered through authorized dealerships in Baia Mare, Oradea, and Satu Mare.
• ATP AutoShop - Used Vehicle Sales (Auto Rulate) Certified pre-owned vehicle sales including Mercedes-Benz Certified program vehicles, commercial vehicles, trucks, construction vehicles, trailers, and buses. Provides verified pre-owned vehicles with warranty through a dedicated used vehicle channel.
• ATP Motors Authorized Multi-Brand Service Authorized vehicle maintenance and repair services for passenger cars, light commercial vehicles, and trucks, including bodywork, painting, damage assessment, and periodic technical inspections (ITP), with locations in Baia Mare and Oradea.
• MAN Truck Authorized Service Authorized MAN truck service center in Baia Mare providing diagnostics, repairs, and maintenance with official MAN diagnostic equipment, genuine MAN parts, and 24/7 emergency assistance.
• Truston Trucks (ATP Trucks) Romanian-manufactured commercial trucks and dump trucks in 8x4 configuration, including Truston 430 CP and 550 CP models, equipped with Stamer superstructures and produced at the ATP Trucks factory in Baia Mare. Targeted at construction, quarrying, and heavy transport applications.
• Stamer Semi-Trailers and Superstructures Romanian-designed and manufactured semi-trailers and vehicle superstructures including tipper bodies (18/20/22 m³), concrete mixers (8/10/12 m³), concrete pumps (30/38/52/58/62/70 m), and cranes (14.5, 16.8, 20.4 m), produced at the Baia Mare factory.
• ATP Bus Electric Bus Romanian-manufactured electric bus available in three length configurations (7m, 9.5m, 10.5m) with flexible configuration options for public and private transport operators.
• Hefton Concrete Batching Plants Stationary, foundation-less, and mobile concrete batching plants with computer automation and dedicated production software, including equipped silos and configurable aggregate hoppers, distributed through ATP Group for construction and infrastructure customers.
• Parts and Accessories (Piese și Accesorii) Original and aftermarket vehicle parts and accessories supply for all brands in the portfolio, including Mercedes-Benz GenuineParts, StarParts, and reconditioned parts, available through authorized multi-brand service centers.
• 0% Advance Vehicle Financing through TBI Bank Vehicle financing program offered through TBI Bank partnership providing 0% advance payment, fixed interest rate of 7.9%, and financing periods up to 60 months, available exclusively for individual customers purchasing through ATP Group dealerships.
• Vehicle Rental and Mobility Services Rental and mobility services for customers whose vehicles are immobilized for service, offered at special rates through the ATP Group network.
• ATP Warranty Electronic Claims Platform Electronic warranty claim management platform hosted at warranty.atp-exodus.com for registering and tracking quality complaints and parts warranty claims across the ATP Group service network.

Quantifiable outcome

• 20 unit production batch of new Truston 8x4 nearly fully contracted at launch
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Mercedes Benz Romania SRL (Daimler AG)coreChannel Partner/ Reseller/ DistributorAuthorized dealer partnership for Mercedes-Benz vehicles, vans, and trucks. Operates MAR20X showroom concept at Baia Mare. Offers Mercedes-Benz Certified pre-owned vehicles and authorized service.
• Magyar Suzuki Ltd.coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Suzuki vehicles in Romania, offering new vehicle sales and authorized service.
• MG Quantum Automax S.R.L.coreChannel Partner/ Reseller/ DistributorAuthorized dealer for MG vehicles in Romania, offering new vehicle sales and service support.
• Mazda Austria GmbHcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Mazda vehicles in Romania, offering sales and authorized service for the full Mazda lineup including electric models.
• Quantum Auto MaxcoreChannel Partner/ Reseller/ DistributorOfficial importer of Maxus vehicles in Romania. ATP Group became official Maxus partner through ATP Automotive and ATP Motors divisions for authorized sales and post-sale services.
• BYD Europe B.V.coreChannel Partner/ Reseller/ DistributorAuthorized dealer for BYD electric vehicles in Romania. Dedicated BYD sales point operated in Satu Mare.
• Maxx Mobility EOODcoreChannel Partner/ Reseller/ DistributorPartnership for Geely vehicle distribution in Romania. ATP Group opened official Geely showroom in Baia Mare as part of this partnership.
• TBI BankcoreGTM or Marketing PartnerFinancial services partnership offering 0% advance vehicle financing with 7.9% fixed interest rate for up to 60 months. Exclusive financing option through TBI Bank for individual customers.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Tiriac Auto: Romania's largest multi-brand automotive dealer group, representing premium and volume brands nationwide. Directly comparable to ATP Group as a multi-brand authorized dealer with service, financing, and used-car operations, but operating at significantly greater national scale.
• Porsche Inter Auto Romania: Major Romanian multi-brand automotive dealer representing Volkswagen Group brands (VW, Audi, Porsche, Skoda, Seat). Comparable to ATP Group in multi-brand authorized retail and service model, with national footprint and premium-brand focus.
• AutoItalia Group: Italian-owned multi-brand automotive dealer in Romania representing Fiat, Jeep, Alfa Romeo, and other brands. Comparable to ATP Group as an authorized multi-brand dealer offering new vehicles, service, and parts in the Romanian market.
• Volvo Trucks Romania: Swedish heavy-truck OEM with Romanian dealer network. Comparable to ATP Group's Truston truck manufacturing and commercial-vehicle service operations as a competing premium truck brand for fleet, construction, and logistics customers in Romania.
• MAN Truck & Bus Romania: German commercial-vehicle manufacturer with authorized Romanian dealer/service network (ATP Group itself operates a MAN service point in Baia Mare). Comparable as a truck and bus OEM whose products ATP services, with overlapping target customers in transport and construction.
• Scania Romania: Swedish heavy-truck manufacturer with own dealer/service network in Romania. Directly comparable to ATP Group's Truston and Stamer operations as a commercial-vehicle brand with integrated dealer service across Romania, competing for the same fleet and construction customers.
• Iveco: Italian commercial-vehicle manufacturer producing trucks, buses, and light commercial vehicles. Directly comparable to ATP Trucks/ATP Bus as a competing European OEM targeting the same fleet, construction, and public-transport customers in Romania and the wider EU.

Broad incumbents

• Dacia: Romania's largest domestic passenger-vehicle OEM (Renault Group). Comparable to ATP Group as a major Romanian automotive player, but Dacia operates as a mass-market manufacturer rather than a multi-brand dealer, providing indirect competitive context for the local automotive value chain.
• Renault Romania / Dacia Plant: Major automotive OEM with significant manufacturing and dealer operations in Romania. Comparable to ATP Group in scale of Romanian automotive footprint, but operating as a manufacturer with a national dealer network rather than as a multi-brand dealer group with proprietary manufacturing.

Regional players

• Astra Vagoane Arad: Romanian commercial-vehicle and rail-vehicle manufacturer based in Arad. Comparable to ATP Trucks as a Romanian-domestic manufacturer of trucks, trailers, and special vehicles competing for the same domestic and regional fleet customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATP Group