What Creativ Concept does

Creativ Concept (legal name: creativconcept GmbH) is a founder-owned, full-service advertising agency headquartered in Regensburg, Germany, founded in 1990 by Jacqueline and Engelbert Heimgärtner. Since approximately 2020, the agency has operated under the leadership of Cornelia and Johann Gammel as part of a #nextgeneration transition. The firm serves B2B clients across manufacturing, healthcare, energy/utility, retail, media, and public-sector verticals, primarily in East Bavaria with national and selective international reach.

The agency's core services span web design and development, app development (including specialized consulting and sales tools), online marketing (SEO, SEA, social media, newsletter), corporate design and brand identity, classical print advertising, trade show and event communications, and corporate publishing including sustainability and annual reports. Creativ Concept does not operate a proprietary technology platform; instead, it delivers project-based creative and marketing services tailored to individual client requirements, with a portfolio spanning digital customer journey execution and traditional print production.

The revenue model is professional services, with income generated through project fees, retainer arrangements, and ongoing client engagements. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led, relying on direct client relationships, portfolio showcasing on the corporate website, and industry networking (notably through Marketing Club Regensburg). The named client roster includes EFAFLEX, Knauf Insulation, Gerresheimer AG, Pollin Electronic, das Stadtwerk.Regensburg, REWAG, COMPRESSANA, and Semperit Profiles, indicating a predominantly enterprise and mid-market customer base with no disclosed revenue concentration data.

Name

Creativ Concept

Legal name

creativconcept GmbH

Website

https://creativconcept.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Creativ Concept is a German full-service advertising agency in Regensburg, founded in 1990, offering brand strategy, web and app development, online marketing, print, and sustainability reporting to B2B enterprise clients across manufacturing, healthcare, energy, and public-sector verticals.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Full-service advertising agency
• Brand strategy services
• Web design services
• Corporate publishing
• Digital marketing services

Headquarters

HQ city

Regensburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advertising and Marketing Services: Full-service agency providing comprehensive advertising services including brand strategy, web design, online marketing, social media management, print advertising, corporate publishing, and sustainability reporting. Revenue is generated through project fees, retainer arrangements, and ongoing client engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Creativ Concept is a full-service advertising agency delivering integrated marketing and communication services from concept to execution. Its offerings span brand strategy, corporate design, web design and development, app development (consulting and sales apps), online marketing (SEO, SEA, social media, newsletter), classical print advertising (brochures, flyers, catalogs in multiple languages), trade show exhibits and event communication, sustainability and annual reports, and product-specific landing pages and customer portals. The agency serves business and institutional clients across manufacturing, healthcare, retail, energy/utilities, media/publishing, education, and public sectors, primarily in East Bavaria and across Germany.

Product overview

Creativ Concept is a full-service advertising agency based in Regensburg, Germany, operating for over 30 years. The agency offers an integrated portfolio of marketing and communication services, primarily organized around core service categories: Web Design & Development (Webdesign & Webentwicklung), App Development (including consulting apps and sales tools), Online Marketing (SEO, SEA, Social Media, Newsletter), Corporate Design (brand identity and visual systems), Print Advertising (brochures, flyers, catalogs in multiple languages), Trade Show Exhibits, Corporate Publishing (sustainability and annual reports), and specialized Landing Pages/Kundenportale. Rather than a unified software platform, the agency delivers project-based creative services tailored to each client's needs across digital and traditional channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign & Webentwicklung (Web Design & Development)

Named customers14 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Thjnk: German independent creative agency group with offices in Hamburg, Dusseldorf, Berlin, and Zurich. Mid-sized full-service competitor offering brand strategy, creative campaigns, and digital services to enterprise clients.
• Fischer-Appelt: Independent German full-service agency group headquartered in Hamburg with offices across Germany. Offers brand communication, digital, PR, and corporate publishing services directly comparable to Creativ Concept's integrated offering.
• Zum goldenen Hirschen: Independent German full-service agency headquartered in Berlin with multiple locations. Comparable mid-sized owner-managed positioning, integrated digital and creative services, and a focus on enterprise and consumer clients in the German market.
• Grabarz & Partner: Hamburg-based independent creative agency offering brand strategy, advertising, and digital communication. Comparable full-service positioning in the German market with mid-sized structure and creative-led client base.
• Kolle Rebbe (TBWA): Hamburg-based creative agency part of TBWA network, providing brand, advertising, and digital services. Comparable mid-sized German full-service creative competitor targeting enterprise and B2B brands.
• St. Elmo's: Berlin-based independent full-service agency focused on brand strategy, advertising, and digital transformation. Comparable mid-sized German competitor serving enterprise clients with integrated marketing communications.

Broad incumbents

• Serviceplan Group: Largest independent owner-managed agency group in Europe, headquartered in Munich, offering full-service creative, digital, and media services across Haus der Kommunikation. Directly comparable full-service model with strong German Mittelstand and enterprise client base, though operating at materially greater scale.
• Jung von Matt: Major German independent creative agency group with offices across Europe. Provides brand strategy, advertising, digital, and content services comparable to Creativ Concept's full-service scope, though at significantly greater scale and with international footprint.
• Scholz & Friends: German full-service creative agency network with headquarters in Hamburg. Offers brand strategy, advertising, digital, and corporate publishing services to enterprise clients, overlapping with Creativ Concept's integrated offering but with national scale and larger production capacity.
• HEIMAT (TBWA Group Germany): Berlin-based full-service creative agency operating within TBWA's international network. Competes for enterprise and consumer brand mandates with integrated digital and classic advertising capabilities similar to Creativ Concept's offering, with global network support.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/creativconcept.de
• LinkedInde.linkedin.com/company/creativ-concept-werbeagentur-gmbh
• Instagraminstagram.com/creativconcept

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creativ Concept