What FARHO does

FARHO (legal name Fábrica de Radiadores Hermanos Ochoa, S.L.) is a privately held, family-owned Spanish manufacturer of low-consumption electric heating systems, founded in Asturias in 1995 and built on a 1980s patent of invention by founder José Antonio Ochoa. Its core technology combines a proprietary thermo-conductive fluid (FARHOIL) of low specific heat and high thermal inertia with die-cast aluminum bodies, claimed to cut electric heating energy use by up to 50% versus traditional systems. The product portfolio spans thermal emitters (Máximo, Victoria WiFi, Eco Green WiFi/LP WiFi, Eco Green, Eco R, Nivo, Esla), electric towel rails (Onîs, Nova Deco/Little, Dobra, Nova Digital, Sella, Small Plus, Towel Bar), infrared outdoor heaters (Oasi, Ideal), and—newly added in 2026—a ventilation line. Connected WiFi models are managed through the FARHO Heating App (successor to FARHO CONTROL), with smart features including usage-pattern learning (Smart Start), geolocation-based on/off, open-window detection, and Amazon Alexa compatibility.

FARHO operates exclusively as a B2B business, selling through professional channels—distributors, installers, and architects—across Spain, the UK, and Portugal, with no direct-to-consumer sales. The company runs a national Spain sales network and a UK regional operation out of Milton Keynes, supported by the FARHO Premium installer loyalty program that bundles extended warranties (5+ years), branded welcome packs, web directory listing, and purchase rewards. Pricing is quote-based and not publicly disclosed, and revenue is not reported. Manufacturing is concentrated in a single 11,000 m² Asturias facility capable of producing up to 1.5 million emitters per year. The company carries ISO 9001, ISO 14001, ISO 14064, CE Marking (by SGS), and full EU Lot20/Ecodesign compliance, and offers a 20-year warranty on emitter bodies and 10-year on electronics.

Name

FARHO

Legal name

Fábrica de Radiadores Hermanos Ochoa, S.L.

Website

https://farho.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

FARHO is a family-owned Spanish manufacturer of low-consumption electric thermal emitters, towel rails, and infrared heaters built on proprietary FARHOIL fluid-aluminum technology, selling exclusively B2B to distributors, installers, and architects across Spain, the UK, and Portugal.

Ownership category

akta.pro rank

Product category

Electric Heating Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)

Keywords

• Electric thermal radiators
• Low-consumption heating systems
• Electric towel rails
• Infrared outdoor heaters
• HVAC ventilation equipment

Headquarters

HQ city

Carreño

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Thermal Emitter Sales: Manufacture and sale of low-consumption electric thermal radiators for residential and commercial heating applications. Products include various radiator models (Máximo, Victoria, Eco Green series), towel rails, infrared heaters, and dry panel heaters. Sales are B2B only through professional distribution and installer channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

FARHO manufactures and sells low-consumption electric thermal emitters (radiators) using proprietary FARHOIL thermal fluid combined with die-cast aluminum technology, offering up to 50% energy savings versus traditional electric heating. The portfolio includes smart WiFi-enabled radiators, dry panel convectors, short-wave infrared outdoor heaters, electric towel rails, and ventilation units, sold exclusively B2B through professional installer and distributor channels across Spain, the UK, and Portugal.

Product overview

FARHO (Fábrica de Radiadores Hermanos Ochoa, S.L.) is a Spanish manufacturer of low-consumption electric heating solutions founded in Asturias in 1995. The product portfolio centers on thermal fluid-filled aluminum radiators (the company's founding innovation, patented over 40 years ago) and has expanded into dry panel heaters, infrared outdoor heaters, and electric towel rails. The radiator range spans from basic analog control (Eco R) to fully connected smart home products (Maximo, Victoria WiFi, Eco Green WiFi, Eco Green LP WiFi) with app control, geolocation, and AI-based automation features. All connected radiators are managed through the FARHO Heating App, which replaces the previous FARHO CONTROL application. The company also offers a separate ventilation product line (ceiling, recessed, industrial, and wall-mounted units) referenced in its 2025/2026 catalogue. FARHO sells exclusively through professional B2B channels (distributors, installers, architects) and provides a 20-year warranty on emitter bodies and 10-year warranty on electronics.

Differentiator

Problem solved

Functional benefit

Products and services

• Maximo Thermal Emitter Vertical thermal emitter standing 1.86 m tall, the only vertical emitter on the market with FARHOIL thermal fluid. Available in 3-, 4-, and 6-element versions ranging from 1000W to 2000W with integrated WiFi and no gateway required. Intended for B2B distribution to installers, distributors, and architects for residential and commercial heating projects.
• Victoria WiFi Thermal Emitter Die-cast aluminum thermal emitter with built-in WiFi, triac electronic regulation, and Alexa compatibility. Programmable via FARHO Heating App. Available in white (white or black display) and anthracite (black display). Targeted at B2B professional channels for residential heating projects.
• Eco Green WiFi Thermal Emitter Thermal emitter with built-in WiFi and FARHOIL thermal fluid. Programmable via FARHO Heating App with Boost function and open window detection. Available in horizontal and vertical (tall) configurations, white and anthracite finishes. Sold through B2B professional channels.
• Eco Green LP WiFi Low-Profile Radiator Low-profile electric radiator under 350 mm tall with WiFi, designed for placement under windows or in attic spaces. Equipped with FARHOIL thermal fluid and FARHO Heating App compatibility. Sold B2B for space-constrained residential installations.
• Eco Green Programmable Digital Radiator Programmable digital radiator with high-quality die-cast aluminum chassis, Boost function, open window detection, and daily/weekly programming up to 6 intervals. The most economical model in the FARHO digital series. Distributed through B2B professional channels.
• Eco R Analogue Radiator Analogue radiator with all brand quality features, simple analog thermostat and ON/OFF button operation. Portable with optional wheels. Entry-level model for straightforward user control, sold through B2B professional channels.
• Nivo Electronic Portable Thermal Emitter Electronic portable thermal emitter with 3 temperature levels (comfort, economic, anti-freeze), PID control, Double Security System (DDS), and a set of wheels for mobility. Sold B2B through FARHO's professional distribution channels.
• Esla Dry Panel Heater (Convector) Dry panel heater (convector) with built-in WiFi, Mesh connectivity, Boost function, consumption history, hotel lock mode, daily/weekly programming up to 6 sections, and remote firmware upgrades. Distributed through B2B professional channels for living rooms, bedrooms, and offices.
• Oasi Infrared Outdoor Heater Short-wave infrared outdoor heater with dual power (1000/2000W), high resistance to humidity, and aluminum reflector that spreads over 90% of thermal energy. Controlled via optional remote (up to 6 units independently). Sold B2B for outdoor hospitality and terrace heating projects.
• Ideal Infrared Heater Instantaneous 2000W infrared heater requiring no preheating, IP65 waterproof and dustproof, suitable for both indoor and outdoor use. Wall mounting bracket included and compatible with motion sensors. Sold B2B through professional channels.
• Onîs Electric Towel Rail Electric towel rail combining radiation and convection heating, 750W, IP24 protection, Class 2. Dual heating system in towel warmer convector format. Distributed through B2B professional channels for bathroom installations.
• Nova Deco / Little Programmable Digital Towel Rail Programmable digital towel rail with vertical installation optimizing space. Steel body reaches up to 95 degrees C maximum operating temperature, IP44 protection. Available in white, chrome and anthracite, in full and Little (compact) sizes. Sold B2B for bathroom heating projects.
• Dobra Programmable Digital Electric Towel Rail Programmable digital electric towel rail with thermal fluid for uniform heat distribution and IP44 protection against water and humidity. Available in white, black and chrome finishes. Distributed B2B for bathroom installations.
• Nova Digital / Little Smart Electric Towel Rail Smart electric towel rail with programmable digital thermostat offering 3 operating modes (comfort, economy, anti-frost). Available in white, chrome and anthracite in full and compact Little sizes. Sold through B2B professional channels.
• Sella Programmable Digital Towel Rail Programmable digital towel rail with integrated LCD display and open windows sensor. Optimizes heating towels and rooms in a programmed and efficient manner. Available in white and anthracite finishes. Sold B2B for bathroom installations.
• Small Plus Dry Electric Towel Rail Dry (non-fluid) towel rail with low-consumption thermal wire resistance for even heat distribution. Operated via a single illuminated on/off switch. Vertical installation, reversible with right or left switch. IP44, steel body. Sold B2B.
• Towel Bar FARHO by Ridea Electric Towel Bar Geometric electric towel bar with tactile knob for on/off and timed operation. Horizontal installation, aluminum body, IPx4 splash water protection. Available in 60cm and 90cm widths, white and anthracite. Sold B2B for premium bathroom installations.
• FARHO Heating App Official mobile application for remote management of FARHO WiFi-enabled thermal emitters via smartphone or tablet. Supports Mi, NT-USB, and WiFi Direct radiator versions and enables temperature control, scheduling, geolocation-based automation, Smart Start learning, open-window detection, hotel lock mode, and firmware updates. Replaces the previous FARHO CONTROL application.
• Ventilación Product Line Separate ventilation product line referenced in FARHO's 2025/2026 catalogue, including ceiling, recessed, industrial, floor-standing, and wall-mounted ventilation units. Product lines include Bendan, Magnolia, Mountain Gale, Nevada, Oasis, Riverton, Vegas, Windsquare, Industrial White, Cascata, Yucon I, and Airos Eco Design Wall. Distributed through B2B professional channels.

Quantifiable outcome

• Up to 50% energy savings compared to traditional heating systems
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature8 records

Partnerships

Four partnerships are on record, tiered minor and core.

• EcosystemminorOthersPartnership with French non-profit organization Ecosystem for implementing an ecologically sustainable second life for FARHO products through proper end-of-life recycling and disposal programs.
• EcoembesminorOthersCollaboration with Spanish organization Ecoembes for packaging and packaging waste management, supporting FARHO's environmental commitment and recyclability goals.
• Ecolec Waste HubminorOthersPartnership with Ecolec Waste Hub to implement ecologically sustainable recycling solutions for products at the end of their lifecycle.
• SGScoreOthersSGS provides CE Marking certification as a Notified Body designated by the European Commission, enabling FARHO's unrestricted access to the European market and global recognition.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rointe: Spanish-founded electric heating manufacturer with a substantial UK presence. Rointe competes head-to-head with FARHO in low-consumption electric radiators, smart Wi-Fi control, and B2B installer distribution across the same Iberian and UK markets.
• Adax: Norwegian manufacturer of electric panel heaters and low-consumption radiators, with a strong presence in Nordic and Northern European markets. Adax competes with FARHO on the same fluid-filled/low-consumption electric heating proposition and increasingly in Wi-Fi-connected ranges.
• Glen Dimplex (Dimplex): Ireland/UK-based heating and electrical appliance manufacturer with a broad portfolio of electric radiators, panel heaters, and storage heaters. Dimplex is a direct peer in residential and light-commercial electric heating, including connected/smart ranges sold through UK installer and distribution channels.
• Haverland: Spanish manufacturer of electric thermal radiators and low-consumption heating products. Haverland is a direct competitor in FARHO's home Iberian market, serving the same installer/distributor channel with a comparable fluid-filled aluminum emitter value proposition.
• Fischer Future Heat: UK-based manufacturer of electric radiators and heating products sold primarily through direct and installer channels. Fischer Future Heat overlaps directly with FARHO's UK product positioning and low-consumption electric heating claim.
• Noirot: French manufacturer of electric convection and radiant heating products, including fluid-filled radiators. Noirot overlaps directly with FARHO in residential electric heating technology, smart controls, and European distribution through professional heating channels.
• Radialight (Ermete Giudici): Italian brand under Ermete Giudici S.p.A. manufacturing electric radiators with thermal-fluid technology and smart controls. Radialight competes in the same fluid-filled, low-consumption electric radiator category as FARHO, primarily across Southern European markets.

Others

• Resideo (Honeywell Home): Provider of heating controls, thermostats, and connected home solutions spun out of Honeywell. Resideo is adjacent rather than directly competitive, supplying the smart-thermostat and connectivity layer that increasingly complements products like FARHO's Wi-Fi emitters through installer channels.
• Bosch Thermotechnology: Division of Bosch offering heating and hot water solutions, including boilers, heat pumps, and hybrid systems across Europe. A broad incumbent whose scale, distribution, and increasingly electrified portfolio compete for the same installer relationships and end-customer heating budgets as FARHO.

Broad incumbents

• Stiebel Eltron: Major German manufacturer of heating, hot water, and renewable energy products, including heat pumps, electric instant water heaters, and electric radiators. Stiebel Eltron is a broad incumbent operating across multiple heating categories — including areas (heat pumps) where FARHO does not yet compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FARHOIntelligentHeating
• Facebookfacebook.com/farhointelligentheating
• LinkedInlinkedin.com/company/farhoheating
• Instagraminstagram.com/farhoheating
• Xx.com/farho_

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FARHO