Cybersmile Foundation
The Cybersmile Foundation is a US/UK-registered nonprofit, founded in 2010, that delivers anti-cyberbullying support, digital-wellbeing education, and research to young people, schools, parents, and corporate partners, funding operations through donations and sponsorships from brands such as Riot Games, EE, ITV, Urban Decay, and Intel.
- Company typePrivate
- Founded2010
- HeadquartersPalo Alto, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Cybersmile Foundation does
The Cybersmile Foundation is a 501(c)(3) nonprofit in the United States and a registered charity in the United Kingdom (No. 1147576), founded in 2010 and headquartered in Palo Alto/Los Angeles, that delivers anti-cyberbullying, digital-wellbeing, and online-safety services. Its product surface spans an AI-powered "Cybersmile Assistant" chatbot for crisis routing and triage, an E-Learning Platform with interactive modules, a Global Support Service staffed by trained advisors, and a free Resource Library of lesson plans and educational content targeted at schools, parents, and corporate employees. The organization also publishes annual nationally representative research reports (Forced Feed in the UK, Digital Wellbeing and Likes and Lows in the US), runs behavior-change campaigns such as Stop the Forced Feed, Words Are Permanent, GayVAR, and Would You Say It?, and operates an annual Stop Cyberbullying Day.
Operationally, Cybersmile relies on a community-led go-to-market: awareness campaigns, research publications, and educational programming are distributed free to end users, while a broad portfolio of corporate partners (including Riot Games, EE, ITV, Urban Decay, Intel, Instagram, BT, Sky, Gameloft, adam&eveDDB, and Havas SO) provides funding, distribution, and co-creation capacity. Revenue is generated through individual donations, corporate sponsorships, foundation grants, and a small commercial stream from corporate employee-training services; pricing for users is non-existent because all services are free. The foundation actively pursues policy influence, most visibly through the PROTECT Framework and the July 2026 "landmark victory" announcement framing algorithmic harm as a regulatory concern.
The organization is structured as a small, mission-driven nonprofit with a 1-10 employee headcount, no parent company or subsidiaries, governance by a board of directors, and leadership including CEO Scott Freeman and Chief Policy Officer Laura Lewandowski. Its competitive positioning rests on combining primary research, direct support services, education, and policy advocacy in a single entity—a stack that is rare among anti-cyberbullying charities and increasingly relevant as online-safety regulation matures.
Cybersmile Foundation firmographics
Firmographics- Name
- Cybersmile Foundation
- Legal name
- The Cybersmile Foundation
- Website
- https://cybersmile.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Cybersmile Foundation is a US/UK-registered nonprofit, founded in 2010, that delivers anti-cyberbullying support, digital-wellbeing education, and research to young people, schools, parents, and corporate partners, funding operations through donations and sponsorships from brands such as Riot Games, EE, ITV, Urban Decay, and Intel.
- Ownership category
- akta.pro rank
Cybersmile Foundation industry classification
Industry- Product category
- Digital Wellbeing Nonprofit Services
- NAICS
- Individual and Family Services (6241), Civic and Social Organizations (8134), Human Rights Organizations (813311)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Cyberbullying Prevention, Reporting & Case Management (EDAFALAG)
- akta.pro secondary industries
- Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL), Digital Safety, Privacy & Cyber Hygiene (EDAAAIAD)
Keywords
Where Cybersmile Foundation is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cybersmile Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Fundraising: The Cybersmile Foundation is a registered 501(c)(3) nonprofit organization in the U.S. and a registered charity in the U.K. (No.1147576). Revenue is generated primarily through donations from individuals, corporate sponsors, and fundraising activities. The organization encourages sustainer donations and fundraising initiatives.
- Corporate Partnerships and Sponsorships: Partnerships with corporations including Brita, TLC, Rimmel London, Claire's, Riot Games, WWE, Urban Decay, Intel, Instagram, ESL, Gameloft, CO. by Colgate, Twitter/X, Sky Broadband, BT, EE, ITV, and The CW Network likely include financial support, co-creation of campaigns, and in-kind contributions.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Cybersmile Foundation product offering
Product offeringCore offering
The Cybersmile Foundation is a nonprofit organization that provides digital wellbeing and online safety services, including an AI-powered support chatbot (Cybersmile Assistant), a Global Support Service staffed by trained advisors, an E-Learning Platform with interactive modules, free lesson plans and resource libraries for educators, and employee training programs for corporate partners. The organization also publishes annual research reports (Forced Feed, Digital Wellbeing, Likes and Lows) on algorithmic harm, cyberbullying, and self-esteem, and runs awareness campaigns such as Stop the Forced Feed and Stop Cyberbullying Day. All consumer-facing services are provided free of charge, with operations funded through donations and corporate partnerships.
Product overview
The Cybersmile Foundation is a nonprofit organization offering a suite of digital wellbeing and online safety services. The core offerings include Cybersmile Assistant (an AI-powered support chatbot), an E-Learning Platform with interactive education modules, and the Global Support Service with trained advisors. The organization publishes annual research reports including the Forced Feed Report, Digital Wellbeing Report, and Likes and Lows Report. Additional resources include a Resource Library of educational materials, Lesson Plans for educators, and Employee Training programs. The organization runs campaigns such as Stop the Forced Feed focused on algorithmic harm awareness.
Differentiator
Problem solved
Functional benefit
Brands
- Cybersmile Assistant: AI-powered smart support assistant providing automated assistance and crisis support resources to users.
- Stop Cyberbullying Day
Products and services
- Cybersmile Assistant An AI-powered smart support assistant that provides automated responses to users experiencing online harassment or mental health concerns, detects crisis situations, and directs users to crisis support resources based on individual needs. Aimed at individuals and young people experiencing cyberbullying or seeking digital wellbeing guidance.
- E-Learning Platform An interactive e-learning platform offering educational modules on digital wellbeing, cyberbullying prevention, and online safety. Available free to individual learners and educational institutions via self-service enrollment.
- Global Support Service A network of trained support advisors providing direct assistance to users experiencing online harassment or cyberbullying. Includes verification processes for advisor suitability and is available globally.
- Forced Feed Report A national UK research report (2026) combining behavioral exposure studies with a survey of 2,000 participants aged 16+ to explore how social media algorithms shape user content consumption. Targeted at media, policymakers, educators, and the general public.
- Digital Wellbeing Report A national US research report (2026) surveying 1,000 participants aged 16+ to explore the impact of social media, AI, and algorithms on mental health and digital wellbeing. Distributed to media, policymakers, and the public.
- Likes and Lows Report A national US research report (2026) covering a nationally representative sample across all 50 states to explore how social media interactions, online comparison, cyberbullying, and digital beauty standards influence self-esteem and wellbeing.
- Resource Library An online archive of free educational resources covering online safety, digital wellbeing, and cyberbullying prevention, made available to the public via the Cybersmile website.
- Lesson Plans Free lesson plans, workshops, and toolkits for educators and schools to teach online safety and digital wellbeing in classrooms.
- Employee Training Training programs sold to enterprise clients to educate and upskill teams on online harassment, digital wellbeing, and digital citizenship in the workplace.
Quantifiable outcome
- Research demonstrates harmful content reaches users within 16 seconds for adults and 8 minutes for children on social media platforms
- +4 more outcomes
Companies that use Cybersmile Foundation
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Cybersmile Foundation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Cybersmile Foundation partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, supporting and major.
- Girl Scouts of Greater Los AngelescoreEducational initiative partnership launching Winx Club-themed workshops teaching young girls online safety and digital wellbeing in Los Angeles.
- Rainbow (Winx Club)supportingEntertainment partner providing themed content (Winx Club) for educational workshops targeting young girls on online safety and digital wellbeing.
- Riot GamescoreCorporate partner featured on Cybersmile's website. Riot Games, a major video game developer, partners with Cybersmile for digital wellbeing initiatives targeting gaming communities.
- EEcoreMajor UK telecommunications provider with multiple campaign partnerships including GayVAR (tackling online homophobia in football), Not Her Problem (sexist abuse toward female athletes), and other digital civility initiatives.
- ITVcoreUK broadcaster partner for the Would You Say It? campaign to reduce trolling and raise awareness of online verbal abuse.
- Urban DecaycoreBeauty brand partner for Words Hurt IRL campaigns (2022 and 2023) featuring PSAs and personal cyberbullying testimonies to help people stay safe online.
- InstagrammajorSocial media platform partner supporting Cybersmile's digital wellbeing and anti-cyberbullying initiatives.
- IntelmajorTechnology corporation partner supporting Cybersmile's mission and educational programs.
- adam&eveDDBcoreCreative agency partner for the Words Are Permanent campaign, a behavior change campaign highlighting long-term damage from online bullying and abuse.
- ErboriancoreBeauty brand partner for Likes and Lows research report on social media's impact on self-esteem and wellbeing, including the Self-Esteem Club initiative to tackle cyberbullying.
- Havas SOcoreHealthcare communications agency that partnered with Cybersmile for the Cannes Lions Stop the Forced Feed campaign, using physical products in Tesco pop-ups to illustrate algorithmic harm.
- BritasupportingConsumer brand partner supporting Cybersmile's mission.
- TLCsupportingEntertainment/media partner supporting Cybersmile initiatives.
- Rimmel LondonsupportingBeauty brand partner supporting Cybersmile's digital wellbeing mission.
- Claire'ssupportingRetail brand partner supporting Cybersmile's mission.
- WWEsupportingSports entertainment partner supporting digital wellbeing initiatives.
- ESLsupportingEsports organization partner supporting Cybersmile's gaming-focused digital wellbeing initiatives.
- GameloftsupportingMobile gaming company partner supporting digital wellbeing in gaming communities.
- CO. by ColgatesupportingBeauty brand partner supporting Cybersmile's mission.
- X (Twitter)majorSocial media platform partner supporting Cybersmile's anti-cyberbullying and digital wellbeing initiatives.
- Sky BroadbandsupportingUK telecommunications provider partner supporting digital wellbeing.
- BTsupportingUK telecommunications company partner supporting Cybersmile initiatives.
- The CW NetworksupportingBroadcast network partner supporting Cybersmile's mission.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Cybersmile Foundation competitors and assessment
Company assessmentBroad incumbents
- StopBullying.gov: US government-run resource hub on bullying prevention; comparable as a free public education resource on cyberbullying targeting youth, parents, and educators, though operated by a federal agency rather than an independent nonprofit.
- Common Sense Media: Larger, established US nonprofit providing media ratings, reviews, and digital citizenship education; broader scope than Cybersmile but directly overlapping in school digital wellbeing curriculum and parent resources.
- Thorn: Larger nonprofit building technology to defend children from sexual abuse and trafficking; broader child-safety mission but overlapping AI-driven tools, research, and policy advocacy in the online safety space.
Direct peers
- National Online Safety: Provides certified online safety training and resources for schools and workplaces; directly comparable as a digital wellbeing training and certification provider targeting the same school and corporate segments.
- Cyberbullying Research Center: US-based research center producing data and publications on cyberbullying; comparable as a research-driven anti-cyberbullying organization publishing studies on youth online safety.
- NoBullying.com: Online safety education and support platform focused on cyberbullying prevention; comparable as an educational content and advice provider for young people and parents.
- ConnectSafely: US nonprofit focused on internet safety education for all ages; directly comparable mission around digital wellbeing education, school curricula, and policy advocacy.
- Ditch the Label: UK-based anti-cyberbullying charity providing direct support, education, and research for young people; directly comparable mission, beneficiary population, and nonprofit service model.
- Childnet International: UK charity focused on children and young people's internet safety; comparable as a peer education, helpline, and policy advocacy organization serving similar school and youth audiences.
- Internet Matters: UK not-for-profit helping parents and professionals keep children safe online; directly comparable in target audience, educational resource library, and industry partnership model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Cybersmile Foundation social profiles
Digital presenceCybersmile Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cybersmile Foundation leadership team
Management profileNumber of profiles
Profiles2 records
Cybersmile Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cybersmile Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cybersmile Foundation
What does Cybersmile Foundation do?
The Cybersmile Foundation is a nonprofit organization that provides digital wellbeing and online safety services, including an AI-powered support chatbot (Cybersmile Assistant), a Global Support Service staffed by trained advisors, an E-Learning Platform with interactive modules, free lesson plans and resource libraries for educators, and employee training programs for corporate partners. The organization also publishes annual research reports (Forced Feed, Digital Wellbeing, Likes and Lows) on algorithmic harm, cyberbullying, and self-esteem, and runs awareness campaigns such as Stop the Forced Feed and Stop Cyberbullying Day. All consumer-facing services are provided free of charge, with operations funded through donations and corporate partnerships.
Is Cybersmile Foundation a public or private company?
Cybersmile Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cybersmile Foundation founded?
Cybersmile Foundation was founded in 2010. It employs 1 to 10 people.
Where is Cybersmile Foundation based?
Cybersmile Foundation is headquartered in Palo Alto, United States, in the North America region.
How does Cybersmile Foundation make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are corporate Partnerships and Sponsorships.
Who are Cybersmile Foundation's main competitors?
Broad incumbents on record are StopBullying.gov, Common Sense Media and Thorn. Direct peers are National Online Safety, Cyberbullying Research Center, NoBullying.com, ConnectSafely, Ditch the Label, Childnet International and Internet Matters.
Does Cybersmile Foundation have an API?
No public API is recorded for Cybersmile Foundation.
What industry is Cybersmile Foundation in?
Cybersmile Foundation's product category is Digital Wellbeing Nonprofit Services. Its primary akta.pro industry code is EDAFALAG, Cyberbullying Prevention, Reporting & Case Management, with a secondary code of EDAJAIAL, Student Support Hotlines & Digital Wellbeing Tools. Its NAICS code is 6241 and its SIC code is 8200.