Ditch the Label
- Company typePrivate
- Founded2006
- HeadquartersBrighton, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Ditch the Label firmographics
Firmographics- Name
- Ditch the Label
- Legal name
- Ditch the Label Ltd
- Website
- https://ditchthelabel.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ditch the Label industry classification
Industry- Product category
- Youth Support Services
- NAICS
- Child and Youth Services (62411), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL)
- akta.pro secondary industry
- Child & Adolescent Behavioral Health Teletherapy Platforms (HLALAEAF)
Keywords
Where Ditch the Label is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Ditch the Label business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Donations: Individual donations from supporters, with 87% of all donations going directly into funding impact and support according to their website
- Corporate Partnerships and Brand Collaborations: Partnerships with brands for campaigns and cause marketing, such as campaigns with got2b, ASOS, River Island, and others
- Skills Volunteering: Donated professional skills including design, writing, coding, strategy, clinical support, photography/videography, fundraising, and white hat security
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Ditch the Label product offering
Product offeringCore offering
Ditch the Label operates a free, confidential digital support platform for young people aged 12-25, providing direct one-to-one assistance from trained mentors and therapists via online community forums and support requests. The platform combines an AI-powered personalized recommendation engine with a large library of self-help guides, quizzes, original video content, and topic-specific support hubs covering mental health, bullying, relationships, identity, and self-expression.
Product overview
Ditch the Label operates a digital-first youth charity platform providing free, confidential support to 12-25 year olds. The core offering combines an online support platform with direct mentor/therapist assistance, supported by a library of self-help content including articles, quizzes, videos, and research reports. Key products include the main Digital Support Platform, topic-specific Support Hubs (Mental Health, Bullying, Identity, Relationships), the Articles & Guides Library, Self-Help Quizzes, DTL Originals video content, Research Reports (including the Annual Bullying Survey), the Cyberbullying Reporting Service, and the Online Community Forum. The organization recently launched Ditch the Label 3.0 with AI-powered personalized recommendations.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Support Platform Digital-first youth support platform providing free, confidential support services to young people aged 12-25. Includes direct support from trained mentors and therapists, online community forums, AI-powered personalized recommendations, and a growing library of self-help resources covering mental health, bullying, relationships, and identity topics.
- Articles & Guides Library Hundreds of free guides and toolkits providing advice on anxiety, coming out, stress management, and other youth-relevant topics. Content is organized into topical hubs including Mental Health, Identity, Bullying, Relationships, and Self-Expression.
- Self-Help Quizzes Interactive personality and self-assessment quizzes including 'Am I Normal?', 'How Much of a Feminist Are You?', 'Relationship or Situationship?', 'Am I Bisexual?', and self-esteem assessments. Provides personalized advice based on quiz responses.
- DTL Originals Videos Original video content featuring advice, inspiration, tutorials, and social experiments including campaigns like 'Are You Living an Insta Lie? Social Media Vs. Reality' and meditation guides. Distributed via YouTube and the DTL platform.
- Research Reports Annual Bullying Survey and thematic research reports on youth mental health, online hate speech, cyberbullying, gender identity, and related topics. Includes The Annual Bullying Survey (2013-2020), The Wireless Report, and thematic studies produced in partnership with Brandwatch.
- Cyberbullying Reporting Service A platform for reporting online abuse, enabling young people to report cyberbullying and content from major social networks. Trained mentors work with platform moderation teams to remove abusive content, targeting removal within 48 hours for the most harmful material.
- Support Hubs Topic-specific resource centers including Mental Health Support Hub, Bullying Support Hub, Identity Support Hub, Relationships Support Hub, and Stop Asian Hate Support Hub. Each hub aggregates relevant articles, toolkits, and guidance for specific issues affecting young people.
- Online Community Forum A peer support community connecting young people with trained mentors, therapists, and peers. Provides a safe, moderated space for discussions about mental health, relationships, identity, and other challenging topics.
- Self-Expression Hub A specialized hub developed in partnership with got2b (Henkel) providing resources for exploring personal style, confidence-building, creativity, and authentic self-expression. Includes articles, quizzes, and community content.
Quantifiable outcome
- 4 young people reached every minute with support services
- +2 more outcomes
Companies that use Ditch the Label
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Ditch the Label technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Ditch the Label partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and flagship.
- Bukhman PhilanthropiescorePartnership announced with Bukhman Philanthropies to support Ditch the Label's mission of helping young people navigate challenges with bullying, mental health, identity, and relationships.
- got2bflagshipBrand partnership to create the Self-Expression Hub, empowering young people to embrace and showcase their unique authentic self through exploring personal style, makeup, hairstyles, and finding a like-minded community.
- ASOScorePartnership to support the #StopAsianHate movement, providing essential information, support for those impacted, real stories, and toolkits for the prevention of Asian hate since hate crimes towards Asian communities tripled since 2020.
- HabbocorePartnership to explore the nature and extent of bullying within online gaming environments. First major report of its kind on in-game abuse published as 'In:Game Abuse' report.
- BrandwatchcoreResearch partnership analyzing millions of online conversations on topics including serophobia, hate speech, mental health, cyberbullying, and masculinity. Multiple joint research reports produced.
- River IslandflagshipLove Not Labels campaign for Pride collection. Colorful Pride collection partnership with River Island.
- Simple (Unilever)flagshipChoose Kindness campaign partnered with Simple and Little Mix to take a stand against online hate and bullying, empowering everyone to be kind online.
- Sweaty BettycoreSupport Women Support the World campaign for International Women's Day, celebrating strong and powerful women worldwide. Mia Kang selected Ditch the Label as the charitable partner.
- LYNX (Axe)flagshipMultiple campaigns including 'Ditch Labels Ditch Bullying' and 'UNLABELLED POP-UP' challenging stereotyping among younger generation.
- BiorecoreBoost your skin esteem campaign partnership to address skincare confidence issues.
- Sleek MakeUPcoreMakeup Shaming research campaign 'My face. My rules.' created to positively recognise and stand up for everyone's right to define their individual beauty.
- EA GamescoreGamers Unite For Equal Play campaign partnership promoting inclusion in gaming.
- MTVcoreMTV & Geordie OG's mental health campaign with Holly Hagan and Nathan Henry.
- TumblrcoreTogether with You coronavirus support campaign and World Wide What? campaign partnership.
- Boohoo.comflagshipAre u Living An Insta-LIE campaign addressing social media vs reality.
- Little MixflagshipChoose Kindness campaign ambassadors helping spread messages about kindness and mental health through media appearances and social media.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Ditch the Label competitors and assessment
Company assessmentDirect peers
- Kooth: Digital-first mental health and wellbeing platform for children and young people in the UK, offering anonymous online counselling, therapist chat, and self-help resources. Direct competitor to DTL's digital youth support model, with the key difference being Kooth's NHS-commissioned, clinician-staffed paid model versus DTL's free charity mentor/therapist model.
- The Mix: UK charity providing free, confidential support for under-25s across mental health, relationships, and wellbeing via digital channels. Highly comparable audience, free-to-user model, and digital-first delivery approach to DTL's Mental Health and Relationships Hubs.
- Childline (NSPCC): UK free, private helpline and online counselling service for children and young people, run as part of NSPCC. Comparable target demographic (children and youth), free digital/telephone support model, and safeguarding focus overlapping with DTL's bullying and identity support services.
- Crisis Text Line: US nonprofit providing free, 24/7 text-based crisis support, with a strong digital-first volunteer/staff model serving younger demographics. Comparable to DTL's digital mentor/therapist support and reporting workflow, but specialised in acute crisis rather than ongoing wellbeing.
- YoungMinds: UK-based charity focused on children and young people's mental health, providing support, information, and campaigns. Highly comparable mission to DTL's mental health support work, with a broader parent/professional orientation versus DTL's youth-direct digital-first delivery.
- The Trevor Project: US-based nonprofit providing crisis intervention and suicide prevention services for LGBTQ+ young people, including digital chat, text, and phone support. Closest international peer to DTL on identity/LGBTQ+ support and digital crisis response to a youth audience.
Broad incumbents
- BetterHelp: Large-scale commercial online counselling and therapy platform. Comparable in delivering digital mental health support but operates a paid B2C subscription model serving adults broadly, in contrast to DTL's free, youth-specialised, charity-funded model.
- Mind: UK's largest mental health charity providing information, support, and campaigning across all ages. Overlaps with DTL's mental health mission but operates a much broader adult-focused remit and traditional support channels rather than DTL's youth-direct, digital-native delivery.
- Headspace: Global digital mental health and mindfulness platform offering content, coaching, and therapy. Adjacent competitor for youth attention in the same mental health/wellbeing content category, though commercial and adult-anchored versus DTL's youth-focused charity delivery.
Others
- Stonewall: UK-based LGBTQ+ rights charity campaigning on acceptance, inclusion, and policy. Comparable in addressing identity, hate speech, and youth wellbeing topics that DTL covers via its Identity Hub, but operates as an advocacy/policy organisation rather than a direct-support service provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ditch the Label social profiles
Digital presenceDitch the Label compliance and trust
Trust signalCompliance2 records
Ditch the Label financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ditch the Label leadership team
Management profileNumber of profiles
Profiles10 records
Ditch the Label subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ditch the Label funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ditch the Label M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ditch the Label
What does Ditch the Label do?
Ditch the Label operates a free, confidential digital support platform for young people aged 12-25, providing direct one-to-one assistance from trained mentors and therapists via online community forums and support requests. The platform combines an AI-powered personalized recommendation engine with a large library of self-help guides, quizzes, original video content, and topic-specific support hubs covering mental health, bullying, relationships, identity, and self-expression.
Is Ditch the Label a public or private company?
Ditch the Label is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ditch the Label founded?
Ditch the Label was founded in 2006. It employs 11 to 50 people.
Where is Ditch the Label based?
Ditch the Label is headquartered in Brighton, United Kingdom, in the Europe region.
How does Ditch the Label make money?
Three revenue lines are on record. Donations are the primary driver. The others are corporate Partnerships and Brand Collaborations and skills Volunteering.
Who are Ditch the Label's main competitors?
Direct peers on record are Kooth, The Mix, Childline (NSPCC), Crisis Text Line, YoungMinds and The Trevor Project. Broad incumbents are BetterHelp, Mind and Headspace. Stonewall is listed as an others.
Does Ditch the Label have an API?
No public API is recorded for Ditch the Label.
What industry is Ditch the Label in?
Ditch the Label's product category is Youth Support Services. Its primary akta.pro industry code is BPAGADAL, Dropout Prevention, Alternative Education & Re-Engagement Nonprofits, with a secondary code of HLALAEAF, Child & Adolescent Behavioral Health Teletherapy Platforms. Its NAICS code is 62411 and its SIC code is 8300.