Franses Global

What Franses Global does

Franses Global (operating commercially as Hello Franses) is a privately held influencer marketing agency headquartered in London. It was founded in 2011 and operates as a subsidiary of W Comms Group, a diversified communications conglomerate. The firm runs a five-office footprint spanning London, New York, Singapore, Riyadh and Reykjavik, and serves enterprise brands across luxury, FMCG, fashion, beauty and technology verticals.

The company sells a six-module service suite — Hello Strategy, Hello Shortlist, Hello Handling, Hello Studio, Hello Boost and Hello Cover — covering social strategy, creator identification, end-to-end campaign management, content production, paid media amplification and crisis/risk mitigation. These services are delivered through a proprietary creator platform reportedly connecting brands with a curated network of 1.3 million+ creators and offering real-time performance tracking and first-party audience insights. The customer book includes premium and FMCG brands such as Aston Martin, Unilever, Formula E, Royal Ascot, PATRON, Knorr and Marmite.

Go-to-market is an enterprise field-sales motion built around a free 30-minute discovery call, followed by a 2-week Impact Audit, a 3-month Flexible Subscription pilot and 6+ month Long-term Partnership retainers — moving the firm away from project-based fees toward recurring subscription revenue. Pricing is not publicly disclosed; inbound lead generation runs through WhatsApp, Instagram, TikTok and LinkedIn channels. The firm is small (1-10 employees per firmographics), with global delivery likely leaning on W Comms Group parent-company resources.

Name

Franses Global

Website

https://franses.co

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

Keywords

• Influencer marketing services
• Creator-led campaigns
• Brand strategy consulting
• Paid media amplification
• Creator network platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Influencer Marketing Agency Services: Full-service influencer marketing agency providing strategy, creator shortlisting, campaign handling, content production, paid media amplification, and crisis management. Revenue generated through subscription-based retainer agreements with flexible 3-month pilots transitioning to 6+ month long-term partnerships.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Franses Global operates the Hello Franses influencer marketing agency, providing end-to-end creator-led campaign services including social strategy, creator shortlisting, campaign management, content production, paid media amplification, and influencer crisis management. The agency serves enterprise brands across luxury, FMCG, fashion, beauty, and technology sectors, leveraging a proprietary platform with a network of over 1.3 million creators and real-time performance tracking.

Product overview

Hello Franses is an award-winning influencer marketing agency operating as a full-service offering that combines cultural intelligence, creative edge, commercial strategy, and proprietary technology. The portfolio consists of six core service modules—Hello Strategy, Hello Shortlist, Hello Handling, Hello Studio, Hello Boost, and Hello Cover—which together form an integrated workflow from strategic planning through creator identification, campaign execution, content production, paid amplification, and risk management. These services are supported by a proprietary creator platform that connects brands with 1.3 million+ creators and provides real-time performance tracking and first-party audience insights. The agency works across luxury, FMCG, fashion, beauty, and technology sectors, managing campaigns from micro-influencers to global celebrities.

Differentiator

Problem solved

Functional benefit

Products and services

• Hello Strategy Social strategy service where strategists use data and insight to create credible creator-led campaigns and stories that resonate with target audiences. Designed for enterprise brands in luxury, FMCG, fashion, beauty, and technology.
• Hello Shortlist Creator identification and selection service connecting brands with a network of more than 1.3 million creators, from cultural icons to emerging voices, across communities and celebrities. Designed for enterprise brand marketers seeking the right creator fit.
• Hello Handling End-to-end campaign management service guiding clients from initial brief through to wrap-up, acting as an extension of the client's team navigating the creator-sphere. Designed for enterprise brands running creator-led campaigns.
• Hello Studio Content production service delivered through a global network of studio hubs, producing scroll-stopping, social-first assets through a dynamic network of creators. Designed for enterprise brands seeking high-quality social content.
• Hello Boost Paid media amplification service that extends reach of creator content to target audiences most likely to engage. Designed for enterprise brands seeking to amplify creator content through paid media.
• Hello Cover Proactive risk mitigation service for influencer marketing that helps turn potential pitfalls into brand-building opportunities. Designed for enterprise brands seeking influencer crisis management.
• Proprietary Creator Platform A proprietary platform connecting brands with a curated network of more than 1.3 million creators, enabling data-driven influencer marketing with real-time performance tracking, first-party audience insights, and seamless campaign management. Used by the agency's enterprise clients via a client login portal.

Quantifiable outcome

• 950% Return on Influencer Marketing Investment

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• W Comms GroupminorOthersParent company/group affiliation. Hello Franses operates as part of the W Comms Group organization, which owns the Hello Franses brand and influencer marketing operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• CreatorIQ: Enterprise influencer marketing platform with SaaS workflow and creator marketplace. Comparable in offering technology-enabled influencer marketing to enterprise brands, but more SaaS-product-led than Hello Franses' agency-led model.

Direct peers

• Obviously: Global full-service influencer marketing agency working with enterprise brands across luxury, beauty, and consumer goods. Closely comparable to Hello Franses in service model (strategy, creator selection, campaign management), enterprise client approach, and proprietary tech stack.
• Vamp: Creator and influencer marketing agency with a SaaS platform for brand-creator collaboration. Comparable in full-service creator campaign management for enterprise brands and SaaS-enabled workflow.
• Captiv8: Influencer marketing platform and agency combining a creator marketplace with full-service campaign execution. Comparable to Hello Franses in serving enterprise brands across categories and operating both a tech platform and managed services.
• Socially Powerful: Global influencer marketing agency offering strategy, creator selection, content production, and paid amplification for enterprise brands. Comparable in service breadth and multi-region delivery model.
• Influencer Marketing Hub: Influencer marketing agency and media platform serving enterprise brands globally. Comparable in full-service agency model, enterprise client focus, and category thought leadership.
• Whalar Group: Influencer marketing agency and creator network with offices in NYC, London, and Los Angeles. Comparable to Hello Franses in offering end-to-end creator-led campaigns for major brands plus a proprietary creator community and tech platform.

Broad incumbents

• GroupM (WPP): World's largest media investment company with influencer and content practices inside Essence, Mindshare, and Wavemaker. Comparable in serving the same enterprise Unilever/Aston Martin-type clients but as part of a much broader portfolio.
• Ogilvy PR: Global advertising and PR holding company with influencer and content capabilities. Comparable in serving luxury and FMCG enterprise clients with influencer-led campaigns, though as one of many services.
• Tinuiti: Large independent digital marketing agency with influencer marketing as part of a broader paid media, SEO, and commerce offering. Comparable in serving enterprise consumer brands but broader in scope than Hello Franses' influencer-only focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hellofranses
• Instagraminstagram.com/hello.franses
• TikToktiktok.com/@hello.franses
• Xx.com/fransesandco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franses Global