Indonesian Digital Association

What Indonesian Digital Association does

Indonesian Digital Association (IDA) is a Jakarta-based, member-driven industry association founded to unify stakeholders in Indonesia's digital media and advertising ecosystem. It serves four primary member segments: digital publishers (60% of membership), digital agencies (14%), advertising networks (9%), and advertising technology companies (11%), including prominent Indonesian media groups such as Detik Network, Kompas, IDN Media, KG Media, Tempo, and KLY-affiliated outlets. The association is governed by an elected leadership team of approximately 12 core members, currently chaired by Dian Gemiano (CMO of KG Media) for the 2024-2027 term.

IDA does not develop proprietary technology products. Its core offerings are a portfolio of industry research publications (Creative Services Rate Guide, CDP/DMP research, User Perception of Online Ads), an ongoing Publisher Group Leaderboard produced with Similarweb, flagship conferences (D-Conference, co-organized Indonesia Digital Conference with AMSI), member-only webinars, and policy advocacy on issues such as data privacy and publisher rights. Revenue is generated through undisclosed annual membership subscriptions across its member segments, with no public pricing or financial disclosures.

The association operates a community-led go-to-market model, distributing value through its website (ida.or.id), social media channels, email newsletters, industry events, and research publications. It maintains strategic partnerships with peer associations (AMSI, ABDI, idEA, MDA), measurement providers (Nielsen, Similarweb), and technology vendors (Huawei Cloud, MGID), and engages with Indonesian regulators on digital advertising policy.

Name

Indonesian Digital Association

Legal name

Indonesian Digital Association

Website

https://ida.or.id

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Indonesian Digital Association (IDA) is a Jakarta-based industry association representing Indonesia's digital media and advertising ecosystem, including publishers, agencies, ad networks, and adtech firms. It delivers member research, conferences, standards, and policy advocacy under a recurring membership model.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Business Associations (813910), Professional Organizations (81392), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Membership Organizations (8600), Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital advertising association
• Industry research reports
• Membership networking events
• Digital media standards
• Advertising policy advocacy

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Fees: IDA generates revenue through membership fees from digital publishers, digital agencies, advertising networks, and advertising technology companies. Members join through a sign-up process on the association's website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Indonesian Digital Association (IDA) is an industry association that serves as the network and voice for Indonesia's digital media and advertising industry. It delivers member-focused offerings including industry research publications (Customer Data Platform Research, User Perception of Online Ads, Creative Services Rate Guide), the Similarweb-powered Rank Publisher Group Leaderboard, the annual D-Conference, recurring educational webinars on topics such as GDPR and contextual advertising, and IDA Open House networking events with partners like Nielsen.

Product overview

Indonesian Digital Association (IDA) is a non-profit industry association serving as a network and voice for entrepreneurs and innovators in Indonesia's digital media and advertising industry. Rather than offering a unified software product, IDA provides a portfolio of research publications, industry analytics, and professional development programs. The core offerings include the Rank Publisher Group Leaderboard (produced with Similarweb), various research reports (Customer Data Platform Research, User Perception of Online Ads, Creative Services Rate Guide), industry conferences (D-Conference), educational webinars, and networking events. IDA functions as an ecosystem facilitator connecting digital publishers, advertising networks, agencies, and advertising technology companies across Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• Rank Publisher Group Leaderboard Ranking system published by IDA in collaboration with Similarweb that tracks and measures the performance of publisher groups in Indonesia's digital advertising industry based on Total Page Views and traffic metrics.
• Customer Data Platform Research Research publication focused on providing understanding of CDP (Customer Data Platform) and DMP (Data Management Platform) in Indonesia's digital industry, including definitions, functions, and benefits.
• IDA Research 2021 – Persepsi User Terhadap Iklan Online Research study conducted by IDA focusing on user behavior and perceptions toward online advertisements on Indonesian publisher media, aiming to improve synergy between publishers and advertisers.
• Creative Services Rate Guide 2021 Comprehensive rate guide providing overview of creative production and media costs in Indonesia, compiled from data collected from more than 5,800 creative vendors and businesses.
• D-Conference Annual digital industry conference organized by IDA featuring discussions on digital trends, marketing innovation, and regional technology collaboration across ASEAN.
• Webinar Programs Regular webinar series covering topics such as contextual advertising, first-party data, personal data protection (GDPR), and quality content in digital advertising.
• IDA Open House Events Regular open house events hosted by IDA featuring industry insights and collaboration opportunities with partners such as Nielsen.

Quantifiable outcome

• Over 10 years of helping companies reach financial and branding goals

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• NielsencoreStrategic or Co-development Partner · 24 October 2024IDA hosted Open House event in collaboration with Nielsen, featuring insights on 'Discovering the Truth about ID Consumer & Marketer'. The event provided networking opportunities with digital industry players.
• Asosiasi Media Siber Indonesia (AMSI)coreStrategic or Co-development Partner · 28 August 2024Collaboration at Indonesia Digital Conference (IDC) 2024 with theme 'Innovation for Sustainability'. IDA and AMSI co-developed sessions on new revenue strategies and technology adaptation for digital media in the AI era. Supported by USAID and Internews.
• Malaysian Digital Association (MDA)coreStrategic or Co-development Partner · 21 June 2024IDA participated as panelist at D-Conference 2024 organized by MDA in Kuala Lumpur, contributing to discussions on maximizing digital potential in ASEAN. The conference brought together over 40 speakers from leading companies across Southeast Asia.
• Huawei CloudminorStrategic or Co-development Partner · 30 May 2023Co-organized Huawei Cloud Media & Entertainment Summit 2023 as part of Indonesia Internet Summit - Media & Entertainment Forum. The event focused on cloud-based technologies and collaboration opportunities in the media industry.
• Asosiasi E-Commerce Indonesia (idEA)coreStrategic or Co-development Partner · 28 October 2022Co-organized seminar on 'Driving Game-changing Shifts in First Party Data To Improve Conversion Across Customer Life Cycle' with idEA, Antsomi, CDPI and DAC.
• MGIDminorGTM or Marketing Partner · 24 February 2022Supported webinar on 'Fighting Misleading News and Ad Content' alongside Tempo.co and MAFINDO. MGID provided expertise on contextual advertising and native content recommendations.
• PT Solusi Sinergi Digital (Surge)minorGTM or Marketing Partner · 28 January 2021Joint webinar 'Transformasi Digital itu Sekarang bukan Nanti' on digital transformation featuring former Minister Rudiantara and industry leaders. Surge serves as event partner providing insights on connectivity solutions.
• Asosiasi Big Data Indonesia (ABDI)coreStrategic or Co-development Partner · 9 November 2020Joint webinar on 'Act or React: Towards Personal Data Protection Regulation' discussing GDPR in context of data governance and operational compliance for Indonesia's digital advertising industry.
• SimilarwebcoreStrategic or Co-development PartnerIDA and Similarweb jointly release Publisher Group Leaderboard data showing performance rankings of publisher groups in Indonesia's digital industry based on Total Page Views. The partnership provides industry benchmarks for publishers and advertisers.
• USAIDminorOthersSupported AMSI and IDA collaboration at Indonesia Digital Conference 2024 to strengthen digital media ecosystem in Indonesia.
• InternewsminorOthersSupported AMSI and IDA collaboration at Indonesia Digital Conference 2024 to strengthen digital media ecosystem in Indonesia.
• Tempo Media GroupminorImplementation/ SI/ Consulting PartnerPartnered with IDA on webinar about quality facts and information in advertising content, bringing journalism expertise.
• MAFINDO (Masyarakat Anti Fitnah Indonesia)minorStrategic or Co-development PartnerCollaborated on webinar addressing misleading news and advertising content, bringing fact-checking expertise.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• World Federation of Advertisers (WFA): Global body representing major advertisers and marketing organizations. WFA's policy and standards work parallels IDA's industry advocacy, with overlap on ad fraud, brand safety, and privacy.
• Interactive Advertising Bureau (IAB): Global industry body for digital advertising. IAB is a broader, established international analog to IDA, setting standards for digital ad measurement, programmatic, and privacy that IDA members adopt locally.
• Mobile Marketing Association (MMA): Global industry association focused on mobile marketing and advertising. MMA addresses overlapping industry concerns around programmatic, measurement, and consumer engagement that are highly relevant to IDA's membership.

Direct peers

• Asosiasi E-Commerce Indonesia (idEA): Indonesian e-commerce industry association. idEA represents a parallel Indonesian digital-industry body that overlaps with IDA's stakeholders; the two associations co-host programs on first-party data, CDP, and conversion, making it a strong direct peer.
• Malaysian Digital Association (MDA): Industry association for Malaysia's digital media and advertising ecosystem. Directly comparable to IDA in mission, member composition (publishers, agencies, adtech), and programming; IDA and MDA maintain an active cross-border partnership through events such as D-Conference 2024.
• Asosiasi Media Siber Indonesia (AMSI): Indonesian association of online media companies (cyber media). AMSI is a direct peer in the digital publishing ecosystem and a frequent IDA collaboration partner, including co-organizing Indonesia Digital Conference 2024 on AI-era media innovation.
• Asosiasi Big Data Indonesia (ABDI): Indonesian big data industry association. ABDI focuses on data governance and has co-hosted webinars with IDA on GDPR and personal data protection, making it a direct peer in the industry-body and data-policy space.

Regional players

• IAB Singapore: Regional industry association for Singapore's digital advertising ecosystem. IAB Singapore is a comparable regional industry body in a more mature ASEAN digital ad market and serves as a model IDA could emulate for program depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/idaindonesia
• Facebookfacebook.com/idaassociation
• LinkedInlinkedin.com/company/indonesian-digital-association-ida
• Instagraminstagram.com/ida

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indonesian Digital Association