Flexi Lease

What Flexi Lease does

Flexi Lease (NZ) Limited is a privately held New Zealand vehicle leasing company that provides operating leases, fleet leasing, small business leasing, sale-and-leaseback, ex-lease car finance, and vehicles for sale. The company serves small businesses, large fleet operators, and individual consumers, offering flexible terms of 12-36 months and kilometre allowances of 20,000-40,000+ km, with both fully maintained and non-maintained lease options. A core value-add is the inclusion of 24-hour AA Roadside Assistance in maintained packages and a 'no hidden costs' pricing approach supported by quote-based, personalized consulting delivered via phone and online forms.

The business is distributed through a nationwide network of 11 physical branches from Auckland to Invercargill, supplemented by a 0800 phone line and a website with online quote capture. Revenue is generated primarily through recurring monthly lease payments (operating leases and sale-and-leaseback subscriptions) and to a lesser extent through transaction fees on ex-lease car finance and direct vehicle sales. The group also operates two sub-brands, Professions Finance and VFL Finance, which extend the addressable market into adjacent finance verticals such as bike, boat, equipment, asset, plant, and practice finance. The affiliated VFL Limited is a member of the FSCL external dispute resolution scheme, indicating formal regulatory standing within New Zealand's financial services framework.

Operationally, the company has 20 years of industry experience and positions itself on personal service, flexibility, and transparent pricing. Technology is described as a vehicle leasing platform with fleet management services, though no proprietary digital platform, AI capability, or API surface is disclosed. GTM is sales-led and inside-sales driven, relying on phone quoting and website enquiry forms rather than digital self-serve or marketplace channels. The combination of a mature branch network, diversified finance product set, and absence of disclosed funding or M&A activity points to a stable, regionally focused operator rather than a venture-backed growth company.

Name

Flexi Lease

Legal name

Flexi Lease (NZ) Limited

Website

https://flexilease.co.nz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Flexi Lease is a privately held New Zealand vehicle leasing company that provides operating leases, fleet leasing, sale-and-leaseback, and ex-lease car finance to small businesses, large fleet operators, and individual consumers through 11 nationwide branches and phone-based sales.

Ownership category

akta.pro rank

Product category

Vehicle Leasing

NAICS

Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

akta.pro secondary industries

Leasing & Lease Buyout Financing (FSAKADAC), Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC), Used Vehicle Leasing (Pre-Owned Lease Programs) (TLABAAAG)

Keywords

• Vehicle leasing services
• Fleet leasing solutions
• Business car leasing
• Sale leaseback finance
• Ex-lease car finance

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Operating Leases: Core revenue from operating leases on new and used vehicles with various term options (12, 18, 24, 36 months) and kilometre allowances. Provides fully maintained and non-maintained lease options.
2. Sale and Leaseback: Allows businesses to sell existing vehicles and lease them back, providing capital release while maintaining vehicle access.
3. Ex-Lease Car Finance: Financing options for previously leased vehicles being purchased.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Flexi Lease provides operating leases on new and late-model vehicles to individuals and businesses across New Zealand, with flexible term lengths (12-36 months), customisable kilometre packages, and options for fully maintained or non-maintained leases. The offering is complemented by sale-and-leaseback arrangements that release capital from existing fleet vehicles, ex-lease car finance for purchasing returned vehicles, and a direct vehicles-for-sale channel.

Product overview

Flexi Lease is a New Zealand vehicle leasing company offering a comprehensive portfolio of leasing solutions for both personal and business customers. The core offering consists of vehicle leasing across multiple brands (Toyota, Nissan, Mitsubishi, Suzuki, and others) with various body styles including coupes, hatches, sedans, SUVs, utes, and vans. The product lineup is structured around fleet leasing and small business leasing as primary services, supplemented by sale and lease back options. Two maintenance tiers are available: Fully Maintained Leasing (inclusive of servicing) and Non Maintained Leasing (vehicle-only). Ex-lease car finance and vehicles for sale round out the offering, allowing customers to either purchase returned lease vehicles or access pre-owned inventory.

Differentiator

Problem solved

Functional benefit

Brands

• Professions Finance: A brand offering finance services for professionals.
• VFL Finance

Products and services

• Vehicle Leasing

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Heartland Group Holdings: NZX-listed NZ finance group offering asset finance, vehicle finance, and reverse-mortgage products — competes in vehicle and asset leasing with broader capital base and public-company funding access.
• Toyota Financial Services New Zealand: OEM captive finance arm offering leasing, hire purchase, and finance for Toyota vehicles in NZ — competes aggressively on new-vehicle leases for Toyota models that dominate Flexi Lease's listed inventory.
• UDC Finance: NZ asset finance company (subsidiary of ANZ) providing vehicle and equipment finance to businesses — competes in the same business-finance vertical with deeper balance sheet via parent ANZ.

Direct peers

• Custom Fleet: Australia/NZ fleet management provider offering end-to-end fleet leasing, novated leasing, and fleet management services — comparable product set and customer base across the trans-Tasman market.
• SmartLease New Zealand: NZ-based personal and small-business vehicle leasing specialist offering operating leases on new and used vehicles — direct competitor in the same NZ consumer/SME vertical with comparable product terms.
• ALD Automotive (New Zealand): International mobility and fleet leasing provider (part of Societe Generale) with NZ operations offering full-service leasing, fleet management, and operational leases to businesses — directly comparable operating model and customer base.
• ORIX New Zealand: New Zealand-based vehicle fleet leasing and rental company offering operating leases, fleet management, and corporate mobility solutions — directly comparable product set and target SME/enterprise segments.
• TR Group: New Zealand's largest truck and vehicle rental/leasing company operating nationwide with similar fleet leasing, contract hire, and short/long-term rental offerings to commercial customers — a direct competitor in the same geography and product category.
• LeasePlan New Zealand: Global fleet management and vehicle leasing major with New Zealand operations offering operating leases, fleet management, and end-of-lease services to corporate and SME customers — competing head-to-head for the same NZ business fleet accounts.

Regional players

• Ebbett Group: NZ automotive dealership group offering vehicle finance, leasing, and fleet solutions alongside new/used vehicle sales — comparable customer base with strong dealer network across the same regions as Flexi Lease.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flexi Lease