Volition Components
- Company typePrivate
- Founded2020
- HeadquartersBroomfield, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Volition Components firmographics
Firmographics- Name
- Volition Components
- Legal name
- Volition Components LLC
- Website
- https://volitioncomponents.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Volition Components industry classification
Industry- Product category
- Commercial Van Upfitting
- NAICS
- Automotive Parts and Accessories Retailers (44133), Motor Vehicle Parts Manufacturing (3363)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Truck & Bus Bodies (3713), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)
- akta.pro secondary industries
- Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC), Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics) (IMACAGAD)
Keywords
Where Volition Components is headquartered
LocationHeadquarters
- HQ city
- Broomfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Volition Components business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: E-commerce sales of van upfitting components including shelving, flooring, partitions, windows, ladder racks, refrigeration units, HVAC systems, and seating. Products range from $65 to $23,049+. Sold through website with filtering by make, model, and wheelbase.
- Installation and Custom Build Services: Professional installation services for all upfitting components. Custom build services from design to completion. Services include custom van builds, refrigeration installation, and specialized modifications.
- Fleet and Commercial Accounts: Wholesale and commercial account services for dealerships, fleet customers, and businesses purchasing under approved credit terms. Volume and repeat business from fleet upfitting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard shipping for all orders |
| Unit Pricing | Pay-as-you-go | Component Products |
| Other | Multi-year contract | Custom Installation Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Volition Components product offering
Product offeringCore offering
Volition Components sells van upfitting components and accessories — shelving, flooring, partitions, windows, ladder racks, refrigeration units, HVAC systems, and seating — sourced from third-party manufacturers such as Knapheide, Westcan, Legend Fleet, Prime Design, AMF Bruns, ReeferVan, and Zanotti, and resold through its e-commerce site and Broomfield, CO retail location. The company also provides professional custom design, integration, and installation services that turn standard cargo vans into commercial work vans, refrigerated/cold-chain vans, law enforcement vehicles, mobility-accessible vans, and adventure/camper vans.
Product overview
Volition Components is a commercial and refrigerated van upfitting company that operates both as a product retailer and custom upfitter. Their product portfolio includes van components and accessories from third-party manufacturers (Knapheide, Westcan, Prime Design, Legend Fleet, AM Auto, CR Laurence, AMF Bruns, JMG Seating, Freedman, Aqua Hot, ReeferVan, Zanotti) as well as installation/upfitting services. The core offerings span: refrigeration systems (ReeferVan/Zanotti), interior protection (flooring, paneling, ceiling liners), cargo management (shelving packages, partitions), ladder racks, seating, windows, and HVAC systems. Their service layer provides custom van builds, commercial fleet upfitting, and specialty builds for law enforcement and mobility applications. The company sells products primarily through their Odoo-powered e-commerce platform, with physical operations in Broomfield, CO, and serves customers across the contiguous United States.
Differentiator
Problem solved
Functional benefit
Companies that use Volition Components
Customer profileSegments5 records
Ideal customer profiles5 records
Volition Components technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Volition Components partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and standard.
- BraunAbilitycoreVolition Components is an authorized BraunAbility dealer, offering and installing the full range of wheelchair lifts for personal mobility and commercial transport. Partnership enables accessibility features in van, bus, and specialized builds. Previously completed upfits included BraunAbility accessibility features before formal authorization.
- Westcan ManufacturingcoreStrategic partnership for van shelving products. Volition Components creates custom 3D-engineered shelving layouts using Westcan components, adding in-house BOMs and layouts for optimal installation. Products include shelving packages, flooring, partitions, and accessories.
- KnapheidecoreSupply partnership for commercial van upfitting products including partitions, shelving packages (HVAC, plumbing, electrical), and electrical packages. Major supplier of fleet-grade interior components.
- Legend FleetmajorSupplier of flooring products (Stabiligrip, Evolve kits), wall liner kits (Duratherm), ceiling liner kits, and floor sills. Products designed for specific van makes and wheelbases.
- ZanotticoreSupplier of refrigeration units including U-Series (U0800 diesel, 26,100 BTU), Z250 frozen units, and SFZ238 light truck units. R452A refrigerant products ranging from $6,000-$23,000.
- ReeferVancoreSupplier of refrigeration liner kits and compressor/cooler units (RV16E, RV16) for refrigerated van conversions. Products include fresh and frozen temperature solutions.
- Prime DesignmajorSupplier of ladder racks including premium ErgoRack and drop-down systems. Features larger, thicker round tubes with extensive gusseting for durability. Ergonomic handles for easy access.
- AMF BrunsmajorSupplier of aftermarket seating solutions including SMARTSEAT XL reclining seats for Adventure Wagon and Revel RV owners. Features durable construction and superior ergonomics.
- Aqua Hot HeatermajorSupplier of hydronic heating systems including 125 Series (gas and diesel kits) for temperature control in cargo and commercial vans.
- AM AutostandardSupplier of van windows for Ford Transit, Ram Promaster, Mercedes Sprinter, Nissan NV200, and other makes. Products include solid and quarter windows for various door positions.
Scale indicators4 records
Volition Components competitors and assessment
Company assessmentEmerging players
- Highway Products: Specialty aluminum fabricator producing tool boxes, headache racks, and storage for work trucks and vans. Overlaps with Volition's ladder rack, flooring, and cargo management categories for a similar trades customer.
- Job Site Stor: Niche e-commerce and install player focused on van storage, shelving, and accessories for tradespeople. Smaller and more digital-native than Volition, but directly comparable product/customer overlap in the trades segment.
Direct peers
- Ranger Design: North American manufacturer and distributor of commercial van shelving, storage, and ladder racks with its own installer/dealer network. Direct competitor to Volition's shelving and cargo management categories.
- Adrian Steel: Long-standing US-based commercial van shelving, rack, and accessory manufacturer/integrator with its own installation network. Closely comparable to Volition in product mix (shelving, partitions, ladder racks) and commercial fleet customer base.
- Masterack: US manufacturer and installer of commercial vehicle interior systems — shelving, partitions, drawer systems, ladder racks. Directly comparable offering and customer base to Volition's commercial upfit business.
- Sortimo North America: Global maker of modular van racking/shelving and workstation systems with a US presence. Sells many of the same partition and shelving SKUs carried by Volition, including Sortimo-branded product.
- Truck Accessories Group (TAG): Multi-brand distributor and installer of van and truck accessories (Leer, Ranch, etc.) with nationwide dealer network. Competes with Volition on running boards, caps, and light commercial accessories.
Broad incumbents
- Knapheide: Major OEM of truck/van bodies and upfit products that is both a key supplier to Volition and a competitor through its Knapheide Truck & Van Upfit Solutions business. Overlaps directly on partitions, shelving, and electrical packages.
- Westcan: Canadian manufacturer of van shelving and interiors that supplies Volition and also serves fleets and dealers directly. Closely aligned product portfolio (shelving, partitions, flooring) makes it a near-direct competitor in parts and installation.
Regional players
- Upfit Supply & Service (formerly Auto & Truck Specialties): Regional van/truck upfitter operating in selected US geographies with installation services and parts distribution. Comparable B2B fleet upfit model though concentrated in fewer regions than Volition serves.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Volition Components social profiles
Digital presenceVolition Components financial estimates
Financial estimateRevenue estimate
Valuation estimate
Volition Components leadership team
Management profileNumber of profiles
Profiles2 records
Volition Components funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Volition Components M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Volition Components
What does Volition Components do?
Volition Components sells van upfitting components and accessories — shelving, flooring, partitions, windows, ladder racks, refrigeration units, HVAC systems, and seating — sourced from third-party manufacturers such as Knapheide, Westcan, Legend Fleet, Prime Design, AMF Bruns, ReeferVan, and Zanotti, and resold through its e-commerce site and Broomfield, CO retail location. The company also provides professional custom design, integration, and installation services that turn standard cargo vans into commercial work vans, refrigerated/cold-chain vans, law enforcement vehicles, mobility-accessible vans, and adventure/camper vans.
Is Volition Components a public or private company?
Volition Components is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Volition Components founded?
Volition Components was founded in 2020. It employs 1 to 10 people.
Where is Volition Components based?
Volition Components is headquartered in Broomfield, United States, in the North America region.
How does Volition Components make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are installation and Custom Build Services and fleet and Commercial Accounts.
Who are Volition Components's main competitors?
Emerging players on record are Highway Products and Job Site Stor. Direct peers are Ranger Design, Adrian Steel, Masterack, Sortimo North America and Truck Accessories Group (TAG). Broad incumbents are Knapheide and Westcan. Upfit Supply & Service (formerly Auto & Truck Specialties) is listed as a regional player.
Does Volition Components have an API?
No public API is recorded for Volition Components.
What industry is Volition Components in?
Volition Components's product category is Commercial Van Upfitting. Its primary akta.pro industry code is CRAOANAJ, Heavy-duty truck, trailer & commercial vehicle parts distribution, with a secondary code of IMACAGAC, Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse). Its NAICS code is 44133 and its SIC code is 5013.