CRASH Network

What CRASH Network does

CRASH Network, operated by Image Output from Portland, Oregon, is a subscription-based B2B media and research company serving the U.S. automotive collision repair industry. Founded in March 1994 by Sheila Loftus, the publication has been edited and published by John Yoswick since 2008. Its core offering is a weekly email bulletin (48 issues per year) complemented by a searchable archive of more than 5,796 articles spanning 30+ years of continuous industry coverage. The publication is ad-free, a deliberate differentiator that the company cites as enabling coverage other trade publications cannot or will not produce due to advertiser influence.

The product portfolio extends beyond the weekly bulletin into proprietary research products: the annual Insurer Report Card (grading 91 auto insurers based on feedback from over 1,100 collision repair professionals across all 50 states), the quarterly 'Who Pays for What?' survey series (co-produced with Collision Advice, tracking insurer payment practices for non-standard repair procedures), and the annual Collision Industry Factbook (a 54-page data compendium). Additional revenue is generated through speaking engagements, consulting, custom research, and bespoke survey services delivered by editor John Yoswick.

The business model is straightforward: annual subscriptions priced at $248 (with a 20% discount for repairers), one-time purchases of the Factbook at $595 (with first-time subscriber discounts), and custom professional services. Distribution is direct-to-consumer via the crashnetwork.com website, with a self-serve subscription flow and a separate enterprise-style direct sales motion for institutional Factbook buyers. The company maintains a deliberately narrow channel mix — email bulletin, gated website content, and word-of-mouth — and has not pursued paid advertising, social media amplification, or third-party distribution. Primary customers are independent body shops, MSOs, and dealer collision facilities, with secondary segments including auto insurers, PBE manufacturers and distributors, collision repair training programs, and state regulatory agencies.

Name

CRASH Network

Legal name

Image Output

Website

https://crashnetwork.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

CRASH Network is an ad-free, subscription-based B2B publication providing weekly news, research, and proprietary industry surveys to automotive collision repair professionals in the United States since 1994.

Ownership category

akta.pro rank

Product category

Trade Media & Industry Research

NAICS

Marketing Research and Public Opinion Polling (54191)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industry

Vehicle Diagnostics & Fault Code Scanning Services (TLAKANAA)

Keywords

• Collision repair news
• Automotive industry research
• Insurer report cards
• Trade publication subscriptions
• Collision industry data

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Annual Subscription: Annual subscription providing weekly email digest plus online access to searchable articles and exclusive research. Priced at $248.00 USD for 48 issues with 20% discount available for repairers.
2. Collision Industry Factbook: Annual data-packed industry overview sold as a standalone product. 54-page publication priced at $595 with option for subscriber discount.
3. Custom Services: Speaking engagements, consulting, bespoke research reports, and custom industry surveys offered to clients seeking deeper industry insights.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

CRASH Network is a subscription-based B2B media and research company that delivers a weekly email bulletin (48 issues per year) and access to a searchable archive of over 5,796 articles to automotive collision repair industry professionals. The company also produces proprietary research products including the annual Insurer Report Card grading 91 auto insurers based on feedback from 1,100+ collision shops, the quarterly 'Who Pays for What?' survey series conducted with Collision Advice, and an annual Collision Industry Factbook. The publication is entirely ad-free, relying on subscriber fees and custom research/speaking engagements for revenue.

Product overview

CRASH Network is a subscription-based B2B media and research company serving the automotive collision repair industry since 1994. Its core offering is a weekly digital bulletin (48 issues per year) delivered via email, supplemented by a searchable archive of over 5,796 articles. The company operates several proprietary research products including the annual Insurer Report Card (grading auto insurers based on shop feedback), the quarterly 'Who Pays for What?' survey series (conducted with Collision Advice examining insurer payment practices), and the annual Collision Industry Factbook (54-page data compendium). Additional revenue streams include consulting services, custom presentations by editor John Yoswick, and bespoke survey offerings. The company is ad-free and relies solely on subscriptions.

Differentiator

Problem solved

Functional benefit

Brands

• Who Pays for What?: An award-winning survey series from Collision Advice and CRASH Network that discovers how insurers pay for 'not-included' repair procedures.
• Insurer Report Card
• Collision Industry Factbook

Products and services

• CRASH Network Weekly Bulletin Subscription Annual subscription providing a weekly email bulletin plus online access to a searchable database of 5,796+ archived articles and exclusive industry research. Priced at $248/year with a 20% discount for repairers.
• Searchable Article Database Online searchable database of over 5,796 articles from past issues, providing exclusive industry research and historical reporting not found in other publications. Available to subscribers.
• Insurer Report Card Annual report where over 1,100 collision repair professionals grade 91 auto insurance companies on claims handling, policies, attitude, and payment practices. Published annually and widely covered by major media outlets.
• Who Pays for What? Survey Series Award-winning quarterly survey conducted in partnership with Collision Advice that tracks how auto insurers pay for repair procedures not included in standard estimates, covering scanning, calibration, refinish, frame, mechanical, and body operations.
• Collision Industry Factbook Annual 54-page data compendium covering key data points, trends, and research insights for the collision repair and auto claims industry. Priced at $595 with a 20% discount for first-time subscribers.
• Custom Industry Surveys Bespoke survey services that utilize CRASH Network's established relationships with collision industry professionals to gather specific data points on behalf of client organizations.
• Consulting and Custom Research Reports Industry consulting and bespoke research reports that leverage CRASH Network's decades of collision industry observation, proprietary data, and analytical expertise.
• Speaking Engagements and Presentations Custom in-person or virtual presentations by editor John Yoswick covering collision repair and automotive physical damage topics for industry events and organizations.

Quantifiable outcome

• Over 1,100 collision repair professionals participated in 2026 Insurer Report Card survey
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Collision AdvicecoreStrategic or Co-development PartnerCRASH Network partners with Collision Advice to produce the 'Who Pays for What?' survey series - an award-winning industry research initiative that tracks how auto insurers pay for 'not-included' repair procedures. This collaboration provides unique market intelligence to collision repair shops across the country.
• Society of Collision Repair Specialists (SCRS)minorGTM or Marketing PartnerSCRS (Society of Collision Repair Specialists) recognizes the 'Who Pays for What?' survey series and the 'Quotes of the Year' compilations as industry resources. CRASH Network editor John Yoswick regularly covers SCRS activities and announcements.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Insurance Journal: Insurance Journal is the leading trade publication covering the P&C insurance industry — comparable as a broader incumbent that covers auto insurers, claims handling, and insurer/shop relations from the carrier side of CRASH's editorial focus.
• Automotive News: Automotive News is a broader B2B media outlet owned by Crain Communications covering the wider auto industry, including dealer/collision segments — comparable as a multi-vertical incumbent that CRASH competes with for executive mindshare in the collision segment.

Direct peers

• FenderBender: FenderBender is a long-running B2B magazine and digital publication covering the automotive collision repair industry — directly comparable to CRASH Network as a trade-press and editorial resource for the same shop-owner and MSO audience.
• Collision Repair Magazine: Collision Repair Magazine is a print and digital trade publication serving collision repair professionals, with a similar reader demographic, advertising-supported model, and editorial focus on shop operations and insurer relations.
• Repairer Driven News: Repairer Driven News is a digital-first industry publication delivering collision repair news and OEM/insurer coverage to shop professionals — directly competing for the same SMB shop-owner reader base.
• Auto Body Repair Network (ABRN): ABRN (Auto Body Repair Network) is a digital outlet covering collision repair industry news, training, and product releases — a like-for-like editorial competitor for the same vertical audience as CRASH Network.
• Body Shop Business: Body Shop Business targets collision repair shop owners with industry news, technical content, and business management coverage — competing for the same subscriber eyeballs and insurer-facing content niche as CRASH Network.

Others

• I-CAR (Inter-Industry Conference on Auto Collision Repair): I-CAR is the dominant collision repair training and certification body — adjacent to CRASH in serving the same shop audience with technical/educational content, and a potential partner for monetizing training and curriculum via CRASH's distribution.
• Society of Collision Repair Specialists (SCRS): SCRS is the leading collision repair industry association that CRASH actively partners with for content — comparable as a non-media ecosystem participant that delivers research, education, and advocacy to the same shop customer base.

Emerging players

• Collision Advice: Collision Advice is a consulting firm that co-produces the 'Who Pays for What?' survey series with CRASH Network — a strategic partner that overlaps on industry research and consulting for collision repair shops and insurers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crash-networks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRASH Network